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    This document discusses the 7Cs of effective communication: completeness, conciseness, consideration, concreteness, clarity, courtesy, and correctness. Each C is defined in 1-2 sentences. Completeness means including all necessary facts for the desired reaction. Conciseness means using as few words as possible. Consideration means putting yourself in the receiver's perspective. Concreteness uses specific examples. Clarity has a clear purpose and is easy to understand. Courtesy is friendly, open, and honest. Correctness uses proper grammar as well as an appropriate style for the audience.

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    This document discusses the 7Cs of effective communication: completeness, conciseness, consideration, concreteness, clarity, courtesy, and correctness. Each C is defined in 1-2 sentences. Completeness means including all necessary facts for the desired reaction. Conciseness means using as few words as possible. Consideration means putting yourself in the receiver's perspective. Concreteness uses specific examples. Clarity has a clear purpose and is easy to understand. Courtesy is friendly, open, and honest. Correctness uses proper grammar as well as an appropriate style for the audience.

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    46 views3 pages

    7C-BC Assignment PDF

    Uploaded by

    Waqar Haider
    This document discusses the 7Cs of effective communication: completeness, conciseness, consideration, concreteness, clarity, courtesy, and correctness. Each C is defined in 1-2 sentences. Completeness means including all necessary facts for the desired reaction. Conciseness means using as few words as possible. Consideration means putting yourself in the receiver's perspective. Concreteness uses specific examples. Clarity has a clear purpose and is easy to understand. Courtesy is friendly, open, and honest. Correctness uses proper grammar as well as an appropriate style for the audience.

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    of 3

    Assignment NO 1

    Subject

    BUSINESS
    COMUNICATION
    Topic

    7Cs of Communication
    PRESENTED TO

    Hina Nasir

    Presented by
    Waqar Haider

    Lahore Business School

    University of Lahore

    CONFIDENTIAL
    7C’s of Communication
    Following are the Seven C’s of Effective Communication
    1. Completeness.
    2. Conciseness.
    3. Consideration.
    4. Concreteness.
    5. Clarity.
    6. Courtesy.
    7. Correctness.

    1. Completeness.
    Your message is “complete” when it contains all facts the receiver needs for the reaction
    you desire. Remember that communicators differ in their mental filters; they are influenced
    by their backgrounds, viewpoints, needs, attitudes, status, and emotions.
    Completeness in communication means:
    • Answer all questions asked
    • Provide all information
    • Check for the five W’s (who?, where?, why?, when?, what?)
    • Include a “call to action”, so that the receiver clearly knows what you want her
    or him to do.
    2. Conciseness.
    Follow the golden rule “as much as necessary – as little as possible”. A concise message
    uses brief and to the point sentences, thus, saves time of both the sender and the receiver.
    Conc-iseness in commun-ication means:
    • Avoid wordy expressions and repetition
    • Convey in least possible words without forgoing the other C’s of
    commun-ication
    3. Consideration.
    Consid-eration means to put yourself in the place of receiver while composing a message.
    Ask yourself: “Why should my reader spend time reading this?” The capacity to envisage
    your audience’s needs, their requir­ements, emotions, as well as problems will make you an
    effective, well-liked commun-icator.
    Cons-ide-ration in commun-ication means:
    • Focus on “you”, instead of “I” or “we”
    • Show receiver’s benefit or interest in receiver
    • Lay stress on positive words

    CONFIDENTIAL
    4. Concreteness.
    Concrete communication implies being definite, clear and specific rather than vague and
    general. To make your message solid, a concrete communication uses specific facts and
    figures.
    Concreteness in communication means:
    • Use words that are clear and statement-like
    • Use active verbs rather than passive
    • When appropriate, use analogies to make comparisons
    5. Clarity
    Be clear about your goal or message, when writing or speaking to someone. What is your
    purpose in communicating with this person? Answer this question before addressing the
    receiver. Make sure that it’s easy for the receiver to understand your meaning. People
    shouldn’t have to “read between the lines” and make assumptions on their own to
    understand what you are trying to say.
    Clarity in communication means:
    • Minimize the quantity of ideas in each sentence
    • Use exact, appropriate, and simple words
    • Construct effective sentences and paragraphs
    6. Courtesy.
    Courteous communication is friendly, open, and honest. Courtesy implies taking into
    consideration both viewpoints as well as feelings of the receiver. It is not merely politeness
    with mechanical insertions of “please’s” and “thank-you’s.” Then courteous message helps
    you to strengthen present relations and make new friends.

    Courtesy in communication means:


    • Be sincerely tactful, thoughtful, and appreciative
    • Omit expressions that irritate, hurt, or belittle
    • Be positive and focused at the receiver
    7. Correctness.
    Besides proper grammar, punctuation, and spelling, correctness means an appropriate
    communication style that fits your audience in terms of status, knowledge, and educational
    background. Beyond that, all information should be accurate and timely.
    Concreteness in communication means:
    • Use the right level of language
    • Choose non-discriminatory expressions
    • Spell all names and titles correctly
    • Send proof read messages

    CONFIDENTIAL

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