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7C-BC Assignment PDF
7C-BC Assignment PDF
Subject
BUSINESS
COMUNICATION
Topic
7Cs of Communication
PRESENTED TO
Hina Nasir
Presented by
Waqar Haider
University of Lahore
CONFIDENTIAL
7C’s of Communication
Following are the Seven C’s of Effective Communication
1. Completeness.
2. Conciseness.
3. Consideration.
4. Concreteness.
5. Clarity.
6. Courtesy.
7. Correctness.
1. Completeness.
Your message is “complete” when it contains all facts the receiver needs for the reaction
you desire. Remember that communicators differ in their mental filters; they are influenced
by their backgrounds, viewpoints, needs, attitudes, status, and emotions.
Completeness in communication means:
• Answer all questions asked
• Provide all information
• Check for the five W’s (who?, where?, why?, when?, what?)
• Include a “call to action”, so that the receiver clearly knows what you want her
or him to do.
2. Conciseness.
Follow the golden rule “as much as necessary – as little as possible”. A concise message
uses brief and to the point sentences, thus, saves time of both the sender and the receiver.
Conc-iseness in commun-ication means:
• Avoid wordy expressions and repetition
• Convey in least possible words without forgoing the other C’s of
commun-ication
3. Consideration.
Consid-eration means to put yourself in the place of receiver while composing a message.
Ask yourself: “Why should my reader spend time reading this?” The capacity to envisage
your audience’s needs, their requirements, emotions, as well as problems will make you an
effective, well-liked commun-icator.
Cons-ide-ration in commun-ication means:
• Focus on “you”, instead of “I” or “we”
• Show receiver’s benefit or interest in receiver
• Lay stress on positive words
CONFIDENTIAL
4. Concreteness.
Concrete communication implies being definite, clear and specific rather than vague and
general. To make your message solid, a concrete communication uses specific facts and
figures.
Concreteness in communication means:
• Use words that are clear and statement-like
• Use active verbs rather than passive
• When appropriate, use analogies to make comparisons
5. Clarity
Be clear about your goal or message, when writing or speaking to someone. What is your
purpose in communicating with this person? Answer this question before addressing the
receiver. Make sure that it’s easy for the receiver to understand your meaning. People
shouldn’t have to “read between the lines” and make assumptions on their own to
understand what you are trying to say.
Clarity in communication means:
• Minimize the quantity of ideas in each sentence
• Use exact, appropriate, and simple words
• Construct effective sentences and paragraphs
6. Courtesy.
Courteous communication is friendly, open, and honest. Courtesy implies taking into
consideration both viewpoints as well as feelings of the receiver. It is not merely politeness
with mechanical insertions of “please’s” and “thank-you’s.” Then courteous message helps
you to strengthen present relations and make new friends.
CONFIDENTIAL