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    This document is a capstone project proposal submitted by Matthew E. Domingo to the Ateneo de Davao University for the degree of Master of Public Administration. The proposal aims to study how to re-engineer and revitalize the traditional sweepstakes ticket of the Philippine Charity Sweepstakes Office to make it a more profitable product. Domingo notes that ticket sales have declined dramatically, but the sweepstakes remains the original product that the agency was created to support. The proposal will examine ways to make the ticket more appealing and generate higher revenues, which could fund increased support for health programs and disaster relief efforts.

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    This document is a capstone project proposal submitted by Matthew E. Domingo to the Ateneo de Davao University for the degree of Master of Public Administration. The proposal aims to study how to re-engineer and revitalize the traditional sweepstakes ticket of the Philippine Charity Sweepstakes Office to make it a more profitable product. Domingo notes that ticket sales have declined dramatically, but the sweepstakes remains the original product that the agency was created to support. The proposal will examine ways to make the ticket more appealing and generate higher revenues, which could fund increased support for health programs and disaster relief efforts.

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    43 views4 pages

    Capstone Proposal

    Uploaded by

    matt domingo
    This document is a capstone project proposal submitted by Matthew E. Domingo to the Ateneo de Davao University for the degree of Master of Public Administration. The proposal aims to study how to re-engineer and revitalize the traditional sweepstakes ticket of the Philippine Charity Sweepstakes Office to make it a more profitable product. Domingo notes that ticket sales have declined dramatically, but the sweepstakes remains the original product that the agency was created to support. The proposal will examine ways to make the ticket more appealing and generate higher revenues, which could fund increased support for health programs and disaster relief efforts.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 4

    Ateneo de Davao University – Philippine Charity Sweepstakes Office

    Master in Public Administration Program


    (ADDU-PCSO MPA)

    Re-engineering and Revitalizing the Traditional Sweepstakes Ticket of the


    Philippine Charity Sweepstakes Office to make it a Profitable Product in
    Raising Revenues for Charity

    By

    MATTHEW E. DOMINGO

    A Capstone Project Proposal


    submitted to the Faculty of the
    School of Business and Governance
    of the Ateneo de Davao University
    in partial fulfillment of the requirements for the degree
    Master of Public Administration

    16 November 2012
    PART 1

    Re-engineering and Revitalizing the Traditional Sweepstakes Ticket of the


    Philippine Charity Sweepstakes Office to make it a Profitable Product in
    Raising Revenues for Charity

    By

    MATTHEW E. DOMINGO

    ABSTRACT

    The Sweepstakes Ticket is the foundation for which the Philippine Charity Sweepstakes Office
    was created by law in 1934. For more than half a century, Sweepstakes ticket sales have
    provided funds for health programs of the government. It has also been the source of much
    needed finances for assistance extended by the agency to victims of national calamities and
    disasters of national character. In the 90’s, sales of the ticket experienced a dramatic decline for
    which, then PCSO Chairman Manuel L. Morato decided to augment the agency’s fiscal standing
    by introducing the Lotto to the Filipinos. Though at the onset, Lotto ticket sales was lackluster,
    gradually it gained the approving vote of the players. After 17 years of generating billions of
    Lotto sales for its programs, the PCSO is once again faced with a dilemma. The popularity and
    dynamism of the On-line Lotto put the Sweepstakes ticket at the brink of extinction. With
    renewed interest the current PCSO management has plans of re-engineering its original product.
    This paper will study and provide insights as to how the Sweepstakes ticket can be re-energized
    and once again, become a source of profit for the PCSO and the Filipinos.
    KEYWORDS:

    Sweepstakes, Re-engineer, Re-design

    PART 2
    DETAILS OF THE PROPOSAL

    1. Background of the Problem

    Since the Lotto ticket sales has surpassed that of the Sweepstakes ticket, PCSO’s flagship

    product is barely making enough to fund its prizes. Being the game for which the agency was

    created, the current PCSO management has decided to enliven the Sweepstakes once more.

    The two previous administrations have tried but have made minimal accomplishments in

    terms of sales. What used to be weekly draws of the game has been reduced to bi annual

    “novelty” draws which only served to remind the public that the Sweepstakes ticket is still

    around.

    2. Statement of the Problem

    The main problem is how to make the Sweepstakes ticket more profitable. The new

    millennium has brought about more dynamic and interesting games that leaves the

    Sweepstakes far behind in terms of income generation.

    3. Significance of the Study

    It is vital that the profitability of the Sweepstakes ticket is re-energized for it to

    contribute to PCSO’s constant and ever increasing demand for funds for a continuously

    growing number of indigents under its wings. Currently, the PCSO thru its Lotto ticket
    sales, is contributing an average of 12 million pesos daily to the hospitalization and

    treatment of various illnesses of indigent Filipinos nationwide. However, a profitable

    Sweepstakes ticket will translate to more of the needy receiving much needed health

    support.

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