Selected Internship Report On Nishat
Selected Internship Report On Nishat
Nishat has grown from a cotton export house into the premier business group of
Pakistan with 5 listed companies, concentrating on 4 core businesses; Textiles,
Cement, Banking and Power Generation. Today, Nishat is considered to be at par
with multinationals operating locally in terms of its quality products and
management skills.
I recently have done my internship in Nishat Mills Limited, in which I got training
from each of its department. The internship basically revolved around the product
knowledge training. The system, the style of working & the commitment of the
employees in NML is really exemplary.
The difference between the success & failure is doing things right and doing
things nearly right, & NML has always tried for success & that is why it is known
to be one of the leading organizations in Pakistan. Irrespective of all these positive
points of Nishat Mills Limited, I have noticed a few areas where the improvement
can really increase the efficiency of NML.
In this report I have given a very brief review of what I have seen during our
internship I have mentioned all these as I have made an internship as according to
the schedule. I also mentioned about the Textile industry in Pakistan and vision of
its industry. Then I have done a detailed SWOT analysis as well as PEST
Analysis.
Then I have discussed about my learning in the whole internship that is all about
the Textile Terminologies and process of the productions. I have made it possible
to write each and every thing that I have learnt there. I have all my practical efforts
in the form of this manuscript that's the asset for my future career.
Vision
To transform the company into a modern and dynamic yarn, cloth and
processed cloth and finished product manufacturing company with highly
professionals and fully equipped to play a meaningful role on sustain able basis in
the economy of Pakistan.
To transform the company into a modern and dynamic power generating company
with highly professionals and fully equipped to play a meaningful role on
sustainable basis in the economy of Pakistan.
Mission
To provide quality products to customers and explore new markets to
promote/expand sales of the company through good governance and foster a sound
and dynamic team, so as to achieve optimum prices of products of the company
for sustainable and equitable growth and prosperity of the company.
Quality Policy
We work together as a team for implementation and continual improvement of
total quality system in order to achieve satisfaction of our internal and external
customers.
Textile Vision 2006
An open market driven, innovative & dynamic Textile Sector which is:-
Internationally Integrated.
Globally Competitive
Fully equipped to exploit the opportunities created by the MFA Phase out and this
enables Pakistan to be amongst the Top Five Textile Exporting Countries not only
in Asia all over the world with the tremendous Textile companies
Low Road Scenario represented a situation where only the historic export growth
rates in textile sub-sectors were maintained. The overall average export growth for
the textile sector after analysis was finalized at 6% per annum.
High Road Scenario the most ambitious of the scenarios that not only adopted the
apparel sector as the engine of textile export growth but also recommended
diversification in products that hold greatest potential but unfortunately have been
neglected e.g. woven garments, sports wear, specialized industrial garments, and
women wear. Besides broadening of export product portfolio with extra push in
synthetic and man-made fibers, fabrics and garments,
Introduction
The Textile Industry:
Over the years, Pakistan is said to be the single crop economy i.e. cotton and
textile that claims the lion's share in terms of the contribution in the national
economy of Pakistan.
During the year exports were controlled from falling and significant investment
was made in value-added expansion and in Balancing-Modernization-
Replacement (BMR).
Besides fall out of the events of September 11, the implementation of WTO's
agreement, various bilateral agreements have been signed and implemented.
As a result global scenario has changed. Government and the corporate textile
sector adjusted their policies to achieve maximum benefits of free trade. So, local
structure of the corporate culture, investment pattern and fiscal and monetary
policies were significantly changed.
Textile is the only sector where investment has been substantial and regular during
past three years. The most encouraging factor of this investment is diversity.
The entrepreneurs, who earlier concentrated on Spinning and Weaving, have now
established compact units adding state-of-the-art finishing units and knitting
machines to add value to their products. The latest addition to this is the setting up
of denim cloth producing units.
All the individual textile units should implement the ISO 9001 program for quality
standard and ISO 14000 for environmental standards to counter the threat of
globalization.
EXPORTS of Textile
Despite sluggish trends in the international markets, exports of textile
manufactures increased from $5.75 billion in 2000-2001 to $5.8 billion in 2001-
02. The encouraging factor was the increase in the exports of value-added items.
The share of value-added products in total textile exports from Pakistan this year
was 57.13 per cent as compared to 54 per cent last year.
Cotton cloth export also increased to $1.13 billion during this period as compared
to $1.03 billion in 2000-01, indicating an increase of 9.7 per cent. The exports of
bed-wear fetched $918 million against $745 million; showing growth of 23 per
cent, while towels exports increased by 12 per cent to $270 million against 242
million.
The textile quota exports to the United States, European Union, Canada and
Turkey grew by over 18 per cent with nominal increase in value during the first
seven months of the calendar year 2002 compared to the same period last year.
The average unit price of Pakistan's textile quota exports dropped considerably i.e.
30 per cent in case of US, 9.6 per cent for the EU and 16 per cent in case of
Turkey. The only increase 0.21 per cent was recorded in average unit price of
exports to EU. The WTO agreement provides for making textile trade completely
free from 2005.
The textile export figures for the first ten months of the current year released by
the Export Promotion Bureau revealed that the textile quota exports to the US
improved by 24 per cent while the increase in exports to EU countries at the end of
October 2002 registered an increase of 16.6 per cent in terms of value and 13 per
cent in terms of quantity.
CHALLENGE:
To get maximum benefit from quota free regime, all out efforts are needed to
boost textile exports and increase access to the international markets. To boost the
exports, the State Bank of Pakistan has introduced three facilitating schemes for
the exporters namely, Foreign Currency Export Financing Scheme (FCEFS),
Political Risk Guarantee Scheme (PRGS) and the Export Guarantee Scheme
(EGS). The bank would provide 210 days credit facility to exporters for South
America as compared to 120 days credit facility to other markets.
Nishat Group
*The Nishat Group* Mian Muhammad Mansha Yaha is the captain of this
splendid ship having around 30 companies on board. Mansha, who owns the
Muslim Commercial Bank as well, is now setting up a billion rupee ($ 17 m) paper
sack project too. He is one of the richest Pakistanis around. Nishat Group was
country's 15th richest family in 1970, 6th in 1990 and Number 1 in 1997. Mansha
is on the board of nearly 50 companies. Chinioti by clan, Mansha is married to
Yousaf Saigol's daughter.
The history of Nishat Group dates back to 1951, when Mian Muhammad Yahya
founded Nishat Mills Limited.
This man of vision, courage and integrity, Mian Mohammad Yahya was born in
1918 in Chiniot. In 1947 when he was running leather business in Calcutta, he
witnessed by the momentous changes that swept the Indo-Pak subcontinent.
This is story of success through sheer hard work and an undaunted spirit of
enterprise. Beginning with a cotton export house, he soon branched out in to
ginning, cotton and jute textiles, chemicals and insurance. He was elected
Chairman of all Pakistan Textile Mills Association. He died in 1969, at the age of
51 having achieved so much in so short time.
After almost half a century of undaunted success, Nishat group is among the
leading business houses of the country and ranks among the top 5 groups in terms
of assets and sales revenue. The group has its roots firmly planted into four core
business namely
Textiles
Power Generation
Banking
Cement
TEXTILES
Nishat Faislabad
Nishat Chunian
The textile capacity of the group is the largest in the country. An addition of
20,000 new spindles, 100 new air jet looms and new dyeing plants has increased
the existing capacity of 242,000 spindles, 740 looms and dyeing and finishing
capacity of 5 million meters. The largest exporters of textile products from
Pakistan, for more then decade!
POWER GENERATION
Nishat group has also been a pioneer in power generation in the private sector of
the country. Nishat setup the first power generation unit in the private sector in
1995.
CEMENT
In 1992, Nishat Group acquired D.G Khan Cement Company Limited (DGKCC)
from the second largest project of the group and is ideally located in the heart of
the country, with easy access to transportation all over Pakistan. DGKCC unit No.
1 has a capacity of 2,200 tons per day. A new unit heaving the capacity of 3,300
tons was setup in 1997.
BANK
In 1991, Nishat Group ventured into the financial sector through the acquisition of
Muslim commercial Bank. MCB has grown ever since and is now the largest bank
in the private sector. MCB has a network of over 1200 branches employing over
12,000 people.
The Company
Nishat Mills Limited is a public Limited Company incorporated in Pakistan under
the Companies Act, 1913(Now Companies Ordinance, 1984) and listed on Stock
Exchanges in Pakistan
Nishat Mills
Company is providing quality products to its customers within the Pakistan and
outside the Pakistan. Presently company is exporting its all kinds if apparel
products.
Major competitors
Nishat competitors are
Crescent
Chenab
Arzoo
Alkarms
Sitara
Kohinoor
Amtex
But main competitors of Nishat Mill are
"Chenab Textile"
Company profile:
CHIEF EXECUTIVE:
Mr.Khalid Kabeer
CORPORATE DEPARTMENT:
Faisalabad.
Business operations
Spinning Department:
Nishat Textile Limited has seven spinning units situated in Faisalabad. These
units are equipped with the latest machines in all of their departments. In the
spinning units the fiber is converted into yarn, and as this the quality of yarn
is very important in the textile sector so spinning units have a lot of
importance.
Spinning
Weaving
Grey Room
PROCESSING
Singeing
Desizing
Scouring
Bleaching
Printing
Dyeing
Finishing
Folding
Generally the spinning mills mechanism is very similar. It starts from the
mixing department where the bales of cotton are mixed and at that section
the most visible impurities are taken out. This mixed cotton is then taken to
the blow room by a machine. After going through a process it is taken to the
card room for the next process.
After the card room the route is taken by keeping in view that whether
carded yarn is the end product or the combed yarn. The combed yarn is of
better quality and its process is a bit bigger than the other one.
For the carded portion the drawing breakers & drawing finishers are used to
prepare the fiber to a certain level so that the process on the simplex machine
can be carried out. On the other hand, in the combed portion, after the
drawing breaker the cotton goes through the lab former, & after that it goes
through the combing machine, where the comer noil and comber sliver are
separated.
The comber sliver, after passing through the PC drawing & Drawing finisher
goes to the simplex machine. The product that comes from the simplex
machine is then taken to the Ring section where the yarn is to be made.
Finally after passing through the auto cone the yarn comes in the packing
department. In NML the process of Ultra Violet Checking is also practiced to
ensure the quality of the yarn.
• Length
• Strength
• Micronaire value
• Color grade
• Neps / gram
• Trash percentage
Important Parameters of Yarn:
• Yarn count
• Strength LCSP
• U percentage
• Thin Places
• Thick Places
• Neps
• IPI (Imperfection)
Yarn Elongation (Flexibility)
• Single Yarn Strength
• TPI
• Twist Multiplier
Weaving Department:
Very similar to the spinning units, the weaving units of NML are really very
well equipped with the latest machinery to make the best possible product for
the customer to gain the customer satisfaction.
Most of the machines in the weaving unit of NML are of new technology &
NML has a very good check on the quality of fabric produced by its Quality
Control department.
The end product of the spinning unit is the starting point of the weaving unit.
When the cones of the yarn are brought to weaving unit, it is then taken to
the warping zone in which the beams are prepared.
These beams are then taken to the sizing section where the different
chemicals are applied to the yarn so that the weaving of the fabric can be
done with the minimum breakage of yarn. After sizing the process of drawing
inn is applied so that the yarn could be converted into fabric.
After the drawing inn the beams of the yarn is then taken to the Sulzer
Looms so that the yarn is converted into the weaved product. When the
greige is made, then it is taken to the inspection department, where a lot of
quality check is done. At the first step the fabric is classified into two types,
i.e. A grade & D grade.
The D grade fabric is either used in the B grade sale or in gathering of the
fresh pieces. While the process of A grade fabric is a bit longer.
The A grade fabric after mending, goes to the checking machines, from where
it is taken to the rechecking machines. After rechecking either the greige is
rolled or folded & packed according to requirements of the buyer.
During all the above process, quality is the main purpose of the NML people.
The weaving units of NML check the product quality as under:
In the warping section NML Bhikhi has 5 Benninger Machines which are of
Switzerland origin. In the sizing section the NML Bhikhi has 5 machines. As
far as the looms are concerned, NML Bhikhi has 389 looms for preparing the
greige. Out of these 389 machines 96 are Sulzer Ruti of Switzerland, while
other machines are the latest Air Jet machines of Japan origin.
The Bhikhi unit of NML is specially very well known for its product in all
over the country.
First of all the people of NML checks the quality of yarn before taking it into
the process. Following are the yarn characteristics that are checked before
taking it into the process:
• Count Testing
• Strength Testing
• TPI
• Hairiness Testing
• Thick & Thin bases
At the warping section the following characteristic is checked:
• Breakage Report
When the sizing process is applied, the following two tests are applied:
• Abrasion Test
• Strength Test
After completion of the greige the g/sm test is applied so that to have the best
customized product. Finally in the folding section checks are applied at every
step of the folding process. The weaving units of NML are known to be the
best producers of greige product in Pakistan.
During the production, quality control lab ensures that every work has done
according to the standards of NML. Following checks are made at different
departments:
Rubbing
Washing
Checks after Stenter Process:
Light Fastness
Shrinkage
Rubbing
Washing (Optional)
Pilling
Checks after Raising:
Quality check
The purpose of all these checks is to ensure the Quality of the end product.
• Crock Meter:
• Pilling Machine:
• Garment Washing Machine:
• Dura Wash:
• Wascator Machine
• Thumble Dryer
• Light Box
• Auto Wash
• Curing Machine
• Pader
• Light Fastner Tester
• Air Permea-meter
• Data Color
Visco Meter
The above are the machine which is used in the Quality Control Lab to
ensure the quality at every step.
Processing Department:
Processing Unit of every textile mill has a paramount importance because it
actually provide the finish fabric product which is either sent to customer
either as a piece good or as made up after converting the fabric into the
required stitched product. The processing unit of NML comprises of the
following department:
Bleaching Department
Finishing Department
Printing Department
Dyeing Department
Folding Department
Quality Control Lab
Digital Design Studio & Engraving Department
Sample Room
Production & Planning Department
The operations of Production & Planning Department are to work as a bridge
between the marketing team and the processing people, so this department
has the prime importance.
All of the communication which is held between the processing & the export
people is done through this department. The finishing department is also very
important because it is the center of operations held in the processing unit.
Bleaching Department:
The Quality Control people ensure the Quality of work in the Bleaching to
fulfill the collective goal.
Printing Department:
There is a mini sampling machine for the sampling section to facilitate their
work. The specification & general points about these rotaries are as under:
Reggianni Machine:
Zimmer Machine:
Stork Machine:
The Printing department of NML is working at its best & producing really
good stuff. After the printing from the rotaries, the route of the fabric
depends on the dye class.
If the reactive dyes have been used, then the fabric will be taken to first of all
Ager Machine & then Goller Soaper Washing, then to Stenter finish & finally
to the calendar.
On the other hand the fabric treated with pigment dye is taken to the curing
machine & from there it is taken to the calendar after the required stenter
finish. Now in the following line, we'll see the specifications of the Curing &
Ager Machines:
Curing Machine:
Ager & Curing Machine:
Dyeing Department:
Pad Thermosol:
Pad Steam:
Goller Soaper Washing:
So above is a bird's eye view on the dyeing department of NML.
Finishing Department:
The finishing department of NML Processing unit is famous for its quality
work. It comprises of many latest machines which includes Stenters,
Cylinders, Raising Machines & Sanforizing Machine.
Types of Finishes:
Chemical Finishes
Mechanical Finishes
The finishes in which no chemical is used is called the mechanical finish, a
very good example of mechanical finish is Calender Finish. On the other hand
the finishes through stenter are known to be the chemical finish. The finishes
are of the following types:
Normal Soft
Super Soft
Chintz
Anti Pilling
Anti Wrinkle
Water Proof
Easy Care
Soil Repellent
Sanforizing Machine:
The Sanforizing machine is used for relaxing the shrinkage of warp. The
machine possessed by NML has a workable width of 114". It is basically used
either on customer demand or in case of Garments. The standard is 5%.
NML has one Sanforizing machine in its processing unit.
Raising Machine:
This basically means to raise the fibers from the surface of the fabric. The
machine possessed by the finishing department of NML has a workable width
of 114". NML has one raising machine in its processing unit.
Calender:
NML has 2 Cylinders. The basic purpose of calendaring is to have the shine
& to have better hand feel. These Cylinders are of two different lengths, the
workable width of the Cylinders is 100" & 111" respectively.
Folding Department:
The folding department of the NML has a daily production of 1,00,000m. The
folding department is the last department of the Processing Unit. After the
folding unit the fabric is transferred to GSC.
The folding department has two kinds of machines; the kind is rolling
machine while the other kind is of folding machines. It depends on the
requirement that which kind of machine would be used.
In the folding department of NML latest 4 score method is used for the
inspection purposes. Quality checks are made at every step of processing unit.
Engraving Department:
Following are the three repeats of screens which are used in the Engraving
Department:
640mm
820mm
914mm
Similarly the widths of the screens are of the following five kinds:
3030mm
2650mm
1850mm
1620mm
1280mm
The fifth width is currently not in the use of Engraving department and that
are not in used in NML now. The first four kinds are basically in use in the
NML.
The selection of the screens depends on the design requirement of the print.
The most important thing which should be kept in mind is that only one
screen should be used for one color that means the number of screens will be
equal to the number of colors which will be used during the printing process.
Process:
1. Coating Stage:
The first step which is taken in the formation of the screens is to coat the
screen with SCR 100. This coating is done for the purpose of blocking the
meshes of the screen so that the required king of design can be made through
the screen. The coating of the screen takes almost 8-9 minutes.
2. Heating Stage:
These screens are then heated in the ovens so that to carry out the process in
the best possible manner. When the screens are heated in the proper way then
they are taken to the exposing machines. The heat is provided to the screens
so that to fix the SCR 100 so that the exposing stage should be started.
3. Exposing Stage:
Nishat Textile Mills Limited has two exposing machines, one of them is
manual and the other is fully automatic. The automatic machine is the "wax
jet". The process of exposing stage is different for both the machines.
Earlier most of the work was done through this machine but now the major
load has been shifted to "was jet". Irrespective of these facts the importance
of this machine is still there.
All sizes and widths of the screens can be prepared through this machine.
Basically the manual machine is used for the word of design studio.
The "Wax Jet" machine is fully automatic. The work done through the
digital design studio is done through this automatic machine. The speed of
exposing through this machine is relatively higher than the manual machine
because there is not such need of operator at every stage of the exposing.
The process at this machine does not effect because of the presence of the
operator. The exposing is being done through the wax on this machine that is
why it has such a name.
The mechanism of this machine is that the machine is linked with the digital
design studio, so the operator can access any of the prepared design in the
studio. Then the wax is applied on the screen in such a way that the wax is
applied on that place from where the operator want to open the meshes. Then
the lighting process is done i.e. the screen goes through high power light.
The result of this process is that the place where only coating is there and
there is no wax, at these places the coating got fixed in such a way that the
meshes are blocked in a better way. After this Exposing stage the screen is
taken to the next stage.
NML has ordered for "ink jet" machine which will enhance the production
capability of the engraving department.
4. Washing Stage:
The screens are then taken from the exposing machines to the washing area.
This is the area where the screens are washed so that the black portion can be
washed from the screens. This is also called the Developing Stage. The screens
are then kept on the light stand to see that whether the results are satisfactory
or not. When the staff feels that the design is satisfactory then they send this
screen to the heating machine for curing.
5. Curing Stage:
The curing is being done through an oven. The screens are kept about 20-25
minutes in the oven. This heat fixes the design on the screen so that after the
final touch the screen can be sent to the next department.
6. Endring Stage:
During this stage the ring type iron is fixed on both the sides of the screens so
that the screens could be taken to the printing department for printing.
7. Touching Stage
During the touching stage the final work is done. In this stage if there is any
extra patch on the screen, then they are blocked with SCR52 so that the
correct effect can be drawn on the fabric. This is the final stage of Engraving
Department. After this step, the screens are then taken to printing
department.
Design Studio
Through Sketches
Through Fabric Sample
Through CD
swages
Now after having the concept of design, it is then the responsibility of design
department to make the screen design, to select the sizes of the screen, to
select the repeats of the screens and most importantly to make the films and
designs so that to have the same designs during the printing process as
required by the buyer.
In the digital design studio the work is being done through the latest
machineries and software and dedicated and educated persons are there for
the purpose carrying out the process. All of the work in this studio is done on
the latest machines and the work can be accessed through the Wax Jet
machine.
In the other design studio, the work is being done through the experienced
persons. In that studio the guideline is the first thing which is made at the
start. After this step, there comes a chain in the design studio such as to
separate the colors up to making the and preparing the films which can be
used in the engraving department.
Stitching Department:
CUTTING DEPARTMENT.
The cutting department is the first department of GSC, which takes the
fabric. The fabric, which is to be stitched, is brought from the folding
department to the cutting department. In this department the fabric is cut
according to the specifications & need. From the cutting department the
fabric is transferred to the store from where the fabric is issued on the
required floor according to the freezing plan.
• Quality control
• Cutting
• Minimize Wastage
So cutting department was performing these responsibilities. Mr. Arif the Cutting
supervisor who shared the rules of cutting that is the foundation of the complete
stitching department. Those are
724 helpers are daily wages working as quality checker in the whole stitching
department. 400 stitching machines in the whole stitching unit. Every
machine operator has a unique no to find out the any type of the fault.
◊ WARE HOUSE,
◊ MAID-UP DISPATCH
Dispatch department is responsible to dispatch all types of Export after
packing. It depends on the marketing department when it should be
dispatched. Its not necessary to dispatch daily. Dispatch department is to
pack and dispatch report preparation the prime responsibility is to make
maid-ups dispatch Report.
Container Type:
◊ Twenty fitter lengths
◊ Forty STD 8.5 feet length
◊ Forty STD = 9.5 height.
From cutting to dispatch process is as below
COMMERCIAL DEPARTMETN:
Along with the cutting section, there is another important depart named as
commercial department. The working of commercial department starts from
receiving the stitching programs. First of all, they see whether it is a new
order or a repeat order. Then they issue a demand order through their
Purchase Department. It is the duty of the commercial department to arrange
all the equipment needed in the stitching unit for every bulk order. The
products which are the responsibility of the commercial department includes
label, fusing, polyester rope, stiffener, insert card, poly bag, stickers, size
stickers, identification sticker, barcodes, security codes etc.
So the above is the brief overview of some of the NML operations. Now we'll
discuss the chances of further improvement in NML.
Export Marketing Department:
NML Marketing has a very strong liaison with their customers around the
world. That's why NML has different segments on the basis of different
regions like North America, Australia and Europe.
Every region has a different Export Manager and its whole staff. The
marketing responsibility is not only to just sales and marketing it has also to
find out new horizons and new ways. That's why Managers visit to new
Markets around the world.
This department is responsible for the export of yarn, grey cloth and
processed fiber. This department has to fulfill all the legal requirements and
prepare important documents involved in the export of yarn, grey cloth and
processed fiber. This department starts working from getting purchase order
to deliver the shipment to the buyer.
Letter of Credit
"A written undertaking by the bank of importer i.e. issuing bank at the
request of buyer or importer to make payments at sight or at determinable
future date upto stated sum of money within prescribed time against
stipulated documents".
FNML parties are involved in the payment of the goods, i.e., the buyer,
buyers bank, beneficiary, L.C. advising bank.
QUOTA SYSTEM
Most of the customers are American and U.S. Government allocate quota to
third world. Infect quota is a quantitative restriction and more than that
can't be shipped to America from a particular country
MARKETING STRATEGY
The past year has been tough for the textile industry as competition is steadily
and margin of profits is becoming smaller day-by-day. Our competitors from
Asia have come up in a big way with lower prices resulting from lower
overhead, cheaper and better raw materials and machinery.
Countries like China, Indonesia, India and Bangladesh played an active role
in the fabric market. Improvement in quality and production capability was
the main area of concentration.
Market for Yarns and Grey fabrics was diversified to increase the customer
base and reduce dependency on the Far East. In this effort business with
Malaysia, Korea, Taiwan, UK and South America was initiated in case of
Yarns.
A new spinning unit of 21,672 spinning has also commenced, which caters to
the weaving units in Sheikhupura.
In case of Grey Fabric market business was initiated in South Africa, North
America, Japan, Italy, France, and Sri Lanka etc. Product range was also
increased to cater to the differing needs of the buyers. Fancy and special
items like Dobby Designs, Bedford Cords, and Cavairy Twills and stretch
fabrics were developed which are being sold at premium prices.
NML has constantly updated our machinery, replacing old machines with
new ones upgrading the existing set-up, leading to better efficiencies and
quality products.
Leaving behind the traditional way of doing business and in our journey
towards excellent it has consistently expanded its buyer base and explored the
different markets around the world.
Keeping in view demand of the World market, Nishat Mills Ltd pursued its
strategy of value addition and reducing the dependency on Grey Fabrics and
Grey Yarn.
Having the foresight to assess that in coming year's value addition will be the
thing of the future, Nishat Mills Limited worked towards the achievement of
its goal of future increasing its capability in value addition.
North America is the star market for Nishat; it's a new market for it after
breaking up the exclusive arrangement with our previous sale set-up. The
quota is coming down in 2005 and we have started to prepare for it internally
as well as for the external environment. Bedding is the bulk of the home
textile business.
Nishat is in the process of updating its machinery to cater the needs of the
wider width fabric requirement for USA bedding business. Nishat is also
taking up the social accountability issues very seriously, which are so dear to
the American consumers. Lot of big brand US companies have visited us and
are discussing the possibilities of a joint venture.
The opportunities are limitless, we have to review and analyze them very
thoroughly to associates with the right people in the long run. In the short
term we are building a small amount of quota, which will give us recognition
as a bedding supplier.
Nishat is very strong in non-quota categories like curtain and table linen.
These categories are best served with new product development (NPD).
Nishat will coordinate the effort for NPD by all markets to optimize results.
Nishat has achieved the highest sales in 1999-2002 for North America market.
On top Nishat has developed more direct and closer relationship with our end
customers. Oceanic has been our most lucrative and mature marker. In
business terms it is our "cash cow" market.
Middle East market is composed of South Africa and the new emerging
markets like the UAE, Egypt, Saudi Arabia, and Jordan etc. Nishat has
dedicated new staff with fresh energy for the emerging market.
They have successfully broken the ground and we have very strong faith that
these markets will give us good volumes in the near future. We are also
targeting printed apparel business for the first time. The latest addition is the
most ambitious Apparel Dyeing plant setup near Lahore, which has started
its production.
Our dyed fabric has already established its name in the market. It is being
exported to some of the leading brands of the world.
It visits its business partners frequently and provides them with the best
service possible. All of the above mentioned points led to strengthened
relationship with its business partners making it very difficult for its
competition to penetrate into its market share.
Nishat has provided its staff with better working environment and facilities,
which enhanced efficiency and out put.
Marketing Process
Check Greige
Processing cost per delivery
Approval received
Lab dips/strike sample P.O received/Sales Contract sent
Greige booking
Fabric processed
Shipment dispatched
SWOT Analysis
Strengths:
Detail of SWOT Analysis
Strengths:
• ISO 9001-2000:
Nishat textile is certified under ISO 9001-2000 and so it meets the
requirement of international standard and has a value in the mind of concern
people.
• OKTEX 100:
Nishat is also Oktex 100 certified its mean that Nishat is satisfied to not using
hazard chemical using.
• High quality product
Nishat textile limited using advance technology like they have modern
machinery by which the quality of product produced is very high.
• Competitive advantage
Because it is an old textile and it has still keep its position in the textile market
on all others competitors in the nation wide which is its competitive
advantage.
Weaknesses:
Opportunity:
[
Threats:
• Buyer needs demands changes
Because of the research and development the design and the product of
Nishat is just satisfactory as compare to competitors in the globally and they
are not fulfilling the demand of customer.
• Political instability
Political instability effects the Nishat because of the quota system the
company can be restrict by the government to export.
PEST Analysis
Political Instability.
The political situation of Pakistan is not satisfactory. Due to the rapid change
in the Government every government sets its own new trade policies.
Govt. should apply sustainable policies for the beneficial of the exporters as
well as the investors.
Economic situation:
The economic condition of Pakistan can also affect the foreign investors
increasing inflation rate make the cost of production high and thus reduce the
profit margin of the investor.
Social situation:
The change in the lifestyle of the people affects the growing demand of the
NTM products. The change in the lifestyle and needs in different
demographics also affect the demand of the customers.
Due to all these changes NTM is performing excellent for the excellence
organization as well as for the customer.
Technological factor:
Technological advancement in all the sectors of the country has changed the
entire socio-economic environment. Especially in the textile sector there is a
lot of technological development.
Learning as internee
It was a tremendous experience that I have availed with devotion and
commitment. I have an interest in textile industry that's because Textile is the
back bone of the economy of the country. But one thing I want to share its not
easy that looks it has a great toughness and complications in its process but
the overall it was nice and great. Here I am sharing some of my learning
regarding my internship in different departments.
• First I met Mr. Yoshifumi Nariyama the sales representative of KANAI
from JAPAN who came to introduce some new products in NML. I discussed
about the marketing practices going on in the international Textile market. Ie
to target your customer after knowing needs with product solution of the
customer need.
• In the spinning unit I have learnt about the yarn construction and the
yarn specification and the process of cotton to yarn.
• I learnt that every problem is solved with a systematic process like from
the root of the problem.
• I also performed some task in the spinning department like how to
calculate the no of frames for a specific order and how many days are require
for a specific order.
• I learnt about the marketing procedure and required of the documents
and dealing with customers. All the record is saved.
• During my internship I learnt about the value that customer is the only
who come first. The fulfillment of the demand of customer is our basic
motive.
• The quality control as well inception in the textile department should be
parallel.
• I learnt about the HR policies that how many types of hiring Nishat textile
limited is using. And what are the procedures of the Nishat about HR
matters.
• I learnt that in the textile sector the cutting and stitching based on two
rules
o (Length) (Length)
o (width) (Length)
Conclusion
Nishat Mills Limited is one of the leading groups in Pakistan. The system, the
management style, the policies & decentralized decision making environment
is really remarkable. This report is basically an attempt to identify the areas
which need to be improved.
The overall analysis is indicating that the company's progress has mainly
attained through dedication of employees. The effectiveness of its
management, their willingness to take advantage of opportunities and face
challenges of changing economic picture, this all contributes to the very much
improved and sound position of company. This is really appreciable for the
devotion and hard work of all the employees of the company
Recommendations
Recommendations for Improvements are: