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    The document provides an overview of an introductory lecture on media and mass communication. It defines key terms like media, mass media, communication, and discusses different models for studying media including the linear, cultural, and social scientific approaches. It also outlines the history of communication from oral to written to electronic and digital media, and introduces the concept of media literacy.

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    The document provides an overview of an introductory lecture on media and mass communication. It defines key terms like media, mass media, communication, and discusses different models for studying media including the linear, cultural, and social scientific approaches. It also outlines the history of communication from oral to written to electronic and digital media, and introduces the concept of media literacy.

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    731 views5 pages

    Journalism Class Notes: Media & Society

    Uploaded by

    jaelyn november
    The document provides an overview of an introductory lecture on media and mass communication. It defines key terms like media, mass media, communication, and discusses different models for studying media including the linear, cultural, and social scientific approaches. It also outlines the history of communication from oral to written to electronic and digital media, and introduces the concept of media literacy.

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    of 5

    J201 - Lecture 1, Week 1

    Jan. 7, 2020

    Media is in every part of our lives:


    - in order to effectively use it, we need to critically engage with it and understand it
    - media & society are intertwined

    What is (Mass) Media?


    The mass media is a diversified collection of media technologies that simultaneously reach a
    large audience via mass communication.
    ex: emergency alerts, news website, newspaper, twitter (in a sense), etc.

    Media’s Role in Society: Big Questions:


    Functionalist: What does media do?
    Conflict: How does media reflect and exacerbate divisions?
    Interactionist: What are individuals’ daily behaviors?

    Read material before class


    Attendance is mandatory (all absences must be approved by professor) you are allowed two
    free absences
    Emails should be professional
    - should include J201 in the title

    ***No make up exams, or late assignments without a note and or pre-approval***

    Etiquette matters in the class


    - all criticism should be constructive

    J201 - Lecture 2, Week 1


    Jan. 9, 2020

    Mass media refers to the industries that facilitate, create and distribute that media

    Mass Media Characteristics:


    - simultaneously reach a large, vast audience.
    - Non-personal
    - Messages flow through a channel (this is a mass medium)
    - Must be accessible to all people

    examples of mass media: radio, public service announcements.


    Media, Communication, and Mass communication
    Media: latin plural of “medium”
    - medium: “an intervening material or substance through which something else
    is covered or distributed.”
    ex: a piece of paper, glasses is a medium within themselves

    Communication: to create and use symbols (e.g., language, morse code, pictures,
    color, etc.)
    - communication breakdown:
    - com: with together or in association
    - mun or munus: gifts offered publicly
    - communicare: impart, share, make common
    other words from the same latin root: community, communism, common, commons

    Four Areas of Communication:


    I. Intrapersonal
    A. Talking with oneself
    II. Interpersonal
    A. Dyadic: two people
    B. Triadic: three people
    III. Group
    A. Classroom, business meetings, dinner parties
    IV. Mass
    A. Aimed at large, anonymous populations

    Mass: create symbols to convey information and meaning to large diverse audiences
    - through mass media technologies

    Q: When did Mass Media begin?

    1. Where is the media and where is society in the allegory of Plato’s cave?
    A: The fire is the media and the shadows are the society

    A world without media?


    - was there a time without mediated communication?
    - No but it is only in the last few centuries we have had media with a wide reach
    - Last few decades that we have had 24/7 mass media access

    Marshall McLuhan: “The medium is the message”


    - wrote about the forms of technology
    - form changes our collective experience
    Oral Communications:
    starts with “tribes”
    Is Orality dead?
    Orality in terms of a tribal isn’t our primary way of how we communicate.
    YouTube offers a form of oral story telling, that doesn’t mean orality does not
    exist it’s just not the primary medium of today.

    Written Culture:
    Up to the 15th Century:
    - Early writing is expensive
    - Vellim used back in the day (ancient papers)
    - Monks mainly used
    Print Communication:
    - papyrus
    - parchment
    - codex
    - manuscripts
    - block printing, etc.

    What changes do you think the Book caused?


    - resistance to authority
    - New socioeconomic classes
    - Spread of literacy
    - Focus on individualism
    - Develop of common national languages

    Electronic Communication: 1800s - Present


    Any technology that uses the activation of electrons
    The digital turn1960s - Present
    Q: What makes digital media unique?

    Digital Communication:
    Images, texts, and sounds are encoded into electronic signals that are then decoded as a
    precise prediction of tv picture
    Convergence:
    Meaning 1:the technological merging of content across different media channels
    Ex: magazines, articles, and programs are accessible easily

    Meaning 2: when a business model consolidates various media holdings that are under
    one corporate umbrella. This is corporate consolidation.
    Ex: disney plus, CBS, Comcast, AT&T
    Models for Studying Media (3 models)
    Linear Model:
    “a linear model process by which media producers delivered messages
    Sender sends messages through mass media channel and receiver then gives feedback
    examples: morse code, texting, emails
    Cultural Approach: everyone is receiving messages all the time, each message
    is encoded with different types of culture. Depends on personal characteristics
    such as gender, age, ed level, ethnicity, etc.

    The Cultural Model


    A holistic approach, considering institutions, messages, and impact of mass communication in
    society as a whole.
    What is culture?
    Defined as learned and shared behaviors of social groups, shared meanings and
    customs, traditions, and beliefs.

    Social Scientific (Media Effects) Approach


    the social scientific model asks questions about the media but it is informed bu an
    approach that tests hypotheses with measurable data.
    - Message through a mass media channel to the user.
    - Make hypothesis message through a mass media channel to the reader and then test and
    observe the consequences.

    Media Literacy: an understanding of the mass communication process

    Stage 1: Description
    - Break down your media text

    Stage 2: Analysis
    - Focus on patterns that emerge from the description stage

    Stage 3: Interpretation
    - Interpret findings

    Stage 4: Evaluation
    - Arrive at a critical judgement beyond personal taste

    Stage 5: Engagement
    - Take Action

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