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Korngasse 9
35510 Butzbach
Germany
July 2010
2 Institute for Competitive Intelligence (ICI) – Autumn 2010 / Spring 2011
“ICI-1 is a well organized introduction to CI, covering the topic from A to Z and providing a clear overview
of the limits and potential of CI.”
Ryuichi Hiratsuka, Siltronic AG, ICI-1
“ICI-1 Competitive Intelligence Basics strengthened my CI knowledge and made it clearer where my future
efforts in CI should be directed. ICI-1 is a workshop that offers extremely interesting topics presented in a
clear and enjoyable way.”
Marco Paone, DaimlerChrysler AG, Competition Research and Analysis, ICI-1
"Exceeded all my expectations ... Real world experiences made all the difference ... I highly recommend
this class ..."
Jim Hawley, Eastman Chemical, ICI-1
"So much more relevant than other CI classes I have attended… The workshop effectively addressed my
specific CI needs and the availability of experienced real world instructors made this workshop a really
great experience!!”
Meghan McLaughlin, The Collaborative Group, ICI-1
"The open forum ... and small class size made all the difference ... The instructors knew first hand what
they were teaching."
Glen Roberts, Siemens, ICI-1
"As opposed to other programs that remain on an abstract level, the workshop "Scenario techniques" (ICI-
22) conveys a very good understanding on how to conduct scenario techniques in a corporate
environment. With the case study, time- and personnel expenditure issues are tackled as well as subtle
pitfalls pointed out in vivid detail. Also very helpful is the use of scenario software. At the end of the day,
one doesn't have the impression of just having listened to interesting theories and abstract examples, but
of actually having learned to apply the methodology and at the same time being able to realistically judge
the effort and potential pitfalls. Mr. Bill has applied scenario techniques several times with clients and
accordingly is a competent moderator."
Claudia Sternberg, Voith, ICI-22
"This is the kind of workshop one would always wish to attend: well versed attendees from all industry
sectors and a really competent faculty leader who offers the beginner an excellent overview, but also
provides specialists with new insights."
Dr. Klaus Marquardt, Wacker Specialties, ICI-1
"The ICI course in Bad Nauheim – that means for me: Interesting and very relevant topics for my work,
expertly and competently demonstrated. Thus, absolutely recommendable! "
Dr. Carsten Deus, Deus Consulting, ICI-5
"I want to congratulate you for your academic review of the topic “Decision Theory/Evidence Based
Reasoning". In order to continue to systematically develop CI in the scope of management theory, I believe
we will increasingly need corresponding (mathematical, statistical and methodical) reviews and tools in the
near future."
Ralf Heffner, BASF AG, ICI-23
"With the ICI workshop "Analysis Methods", one can learn Porter’s theories in a practical and
demonstrative way – thus the know-how can be implemented directly in one’s own business!"
Dr. Andre Stürzenbecher, Schering Germany GmbH, ICI-6
"The workshop informs in a practical way on the dangers that a company can be exposed to through
unknowing or negligent divulging of information. Besides the sensitization for the importance of the
subject-matter, ways and means are shown to recognize these dangers as prospects and to use CI as an
aid for one’s own positioning in the market. Specific procedures quickly help to establish the first steps in
the development of a structured CI."
Gerhard Fraune, CTcon GmbH, ICI-1
"A far from grey theory, this workshop is practically orientated, working with a case study. The independent
developing and presenting of proposed solutions makes this workshop an intensive and entertaining
experience. Interesting discussions and dialogs with the attendees excellently broadens one’s CI-horizon.
The workshop was a complete success and absolutely recommendable due to the professional
competence of Mr. Michaeli."
Andrea Rehm-Dober, SV- Versicherungen, ICI-6
"I very much enjoyed my participation in this workshop - very well organized and valuable networking.
Essence, value and process of CI are a lot clearer to me now. The Dolce is a great place".
Melani Zeller, Marketing Analyst, OMRON Europe B.V., ICI-1
Institute for Competitive Intelligence (ICI) – Autumn 2010 / Spring 2011 3
Content
Workshop descriptions ___________________ 11
The Institute for Competitive Intelligence (ICI) ____ 4 Exam board ____________________________ 36
Our services ______________________________ 5 Faculty ________________________________ 37
The ICI certificates to become a CI-Professional __ 7 Participation conditions ___________________ 38
Course dates and fees _____________________ 9 Application form _________________________ 49
4 Institute for Competitive Intelligence (ICI) – Autumn 2010 / Spring 2011
Our services
As a leading global CI educational institution, the Institute for Competitive Intelligence offers you
an appropriate range of training:
Our clients
Due to our excellent trainers and our effective quality management, we are able to meet our cli-
ent’s high expectations perfectly.
Some references
3M ESPE ● Accedo Communications GmbH ● Actelion ● Alcatel-Lucent ● Altana Pharma AG ● AlterVista ● Allied Vision
Technologies GmbH ● AMGEN, Inc. ● Arvato Systems GmbH ● ATC Market Analysis, LLC ● Atos Worldline GmbH ● Axpo
Vertrieb AG ● B.A.D GmbH ● BASF AG ● Bayer Animal Health GmbH ● Bayer CropScience AG ● Bayer Healthcare AG ●
BBE Retail Experts ● BBT Termotechnik GmbH ● BDO Stoy Hayward LLP ● BIOTRONIK GmbH & Co. KG ● BMW Group ●
Bosch Rexroth AG ● BSRIA Limited ● Bundeswehr ● Boehringer Ingelheim GmbH ● Böllhoff Verbindungstechnik GmbH ● CAI
SISCO Ltd ● Carglas BeLux ● Carlsberg Breweries A/S ● CAT – Cambridge Antibody Technology ● Carl Zeiss Meditec SAS ●
CGG Veritas ● Cheminova A/S ● Nestlé SAS ● Centocor Inc ● Ciba Lampertheim GmbH ● CMC Markets ● Commerzbank AG
● Collcon ● complexium GmbH ● Control Risks ● Croatian Institute of Technology ● CTcon GmbH ● c. deus consulting ●
Dachser GmbH & Co. KG ● DaimlerChrysler AG ● Dassault Systemes ● DATEV eG ● Degussa Construction Chemicals
GmbH ● Deutsche Bank AG ● Deutsche Lufthansa AG ● Deutsche Telekom AG ● Deutsche Börse Systeme AG ● DFS
Deutsche Flugsicherung GmbH ● Diakonisches Werk ● Dolmar GmbH ● Doosan Babcock Energy Limited ● Dow Jones /
STOXX Ltd. ● Deutsche Post World Net Business Consulting GmbH ● Dräger Safety AG & Co.KGaA ● Dresdner Bank AG ●
DSM NBD ● DuPont Performance Coatings ● EADS Deutschland GmbH ● Eastman Chemical Company ● Ecclesiastical In-
surance Office Plc ● Eckart GmbH & Co. KG ● Egypt Foreign Trade Training Centre ● E.ON Ruhrgas AG ● Ernst & Young AG
● Essilor International ● Ethad Etisalat – Mobily ● Eurex Frankfurt AG ● Evonik Degussa GmbH ● Evonik Industries AG ● Fau-
recia Kunststoffe Automobilsysteme GmbH ● Festo AG & Co. KG ● Feinguß Blank GmbH ● Fischerwerke GmbH & Co. KG ●
Fink Secure Communication GmbH ● FIZ Karlsruhe ● FUCHS PETROLUB AG ● Fujitsu Siemens Computers ● Fraunhofer
Gesellschaft (IFF) ● Fresenius Kabi Deutschland GmbH ● Fresenius Medical Care Deutschland GmbH ● Gas Natural Fenosa
● GEA Westfalia Separator GmbH ● General Dynamics AIS ● Germanischer Lloyd AG ● Glen Dimplex Deutschland GmbH ●
GN Resound ● GRENKELEA-SING AG● GRUNDFOS Management A/S ● H. Lundbeck A/S ● Halcrow Group Limited ● Hauni
Maschinen bau AG ● Haupt Pharma AG ● Heidelberger Druckmaschinen AG ● Hella KGaA ● Henkel AG & Co. KGaA ● HIMA
Paul Hildebrandt GmbH & Co.KG ● Horváth & Partner GmbH ● HP Enterprise Services ● Hueck & Co ● Huntsman Advanced
Materials ● Hypercom GmbH ● IKK Sachsen-Anhalt ● IMI Norgren GmbH ● Imperial Tobacco Limited ● Infineum UK Ltd ● In-
nofact AG ● infoline s.l.● Intelligit s.a.l. ● Interbrand Zintzmeyer & Lux ● Intrum Justitia GmbH ● Janssen-Cilag GmbH ● Julius
Bär Investment Funds Services Ltd. ● JohnsonDiversey ● Kemin Health LC ● Kolbenschmidt Pierburg AG ● KWS SAAT AG ●
Lanxess Deutschland GmbH ● LifeLabs Medical Laboratory Services ● LILLY FRANCE ● Lockheed Martin Space Systems
Company ● MAC Carpet ● MANFRED FINK Security Consulting ● MAFCO Business Intelligence ● Mager & Partner GmbH ●
MANN+HUMMEL GMBH ● Maschinenfabrik Reinhausen GmbH ● medical relations GmbH ● MB-technology GmbH ● McDo-
nalds Ltd. ● Merck KGaA ● Merz Pharmaceuticals GmbH ● Michael Hanne Sanierungsberatung ● Mobilkom Austria AG ●
Mobily ● MTU Friedrichshafen GmbH ● MYLLYKOSKI SALES GmbH ● Nestle Nutrition ● Nicomed Deutschland GmbH ●
Northrop Grumman Europe Ltd ● Novartis Pharma Schweiz AG ● Oracle ● OMRON Europe B.V. ● Pfizer Pharma GmbH ●
Philips ● Philip Morris International ● Parker Hannifin GmbH & Co. KG ● Phoenix Solar AG ● Phadia GmbH ● Project Man-
agement Institute, Inc. (PMI) ● PTS München ● PURAC ● Randstad Deutschland GmbH & Co. KG ● Ratiopharm GmbH ●
Rennes International School of Business ● REpower Systems AG ● Research in Motion UK Ltd. ● Rijk Zwaan Welver GmbH ●
Robert Bosch GmbH ● Roche Diagnostics ● Rockwell Automation ● RWE Energy AG ● RWE Systems AG ● Sachs Handel
GmbH ● Sandoz GmbH ● Sankyo-Pharma ● Sanofi-Aventis Deutschland GmbH ● SAP Deutschland AG & Co. KG ● Sara Lee
● Sasol Olefins & Surfactants GmbH ● Sasol Synfuels International ● Saltigo GmbH ● Schering AG ● Schering Detuschland
GmbH ● Schott Consult ● Schunk Dienstleistungsgesellschaft GmbH ● Schroders ● SCHUFA Holding AG ● Serco ● SEW-
Eurodrive ● Shell Global Solutions GmbH ● SICK AG ● Siemens AG ● Siemens Enterprise Communication GmbH & Co. KG ●
Siemens Healthcare ● Siemens VDO Trading GmbH ● Sika Services AG ● Siltronic AG ● Solvay Pharmaceuticals GmbH ●
Suez Cement ● Stahlgruber Otto Gruber GmbH & Co. KG ● Street One Holding GmbH & Co. KG ● S-Refit AG ● St. Jude Med-
ical ● Suez Cement ● sunrise TDC Switzerland AG ●SVP Deutschland AG ● SV-Versicherungen ● Swarovski AG ● Swisscom
AG ● SWL BKK ● Syngenta Crop Protection AG ● Tecan Trading AG ● TeleAtlas Deutschland GmbH ●Testo AG● Ticona
GmbH ● TJ Research Associates ● TMD Friction Services GmbH ● TNS Infratest Forschung GmbH & Co. KG ● T-Systems
Enterprise Services GmbH ● Tronox Pigments Services GmbH ● TÜV Nord GmbH ● UBS AG ● Uhlmann Pac-Systeme ●
Umicore AG & CO. KG ● Unilever PLC ● Union Asset Management Holding AG ● Universität Paderborn ● Valeo Service Activ-
ity ● ViaSys Healthcare ● Viesmann Werke GmbH & Co. KG ● Voestalpine Stahl ● Voith AG ● VonRoll Deutschland GmbH ●
VR-LEASING AG ● Wacker Specialities ● Wallenius Wilhelmsen Logistics ● WellPoint Inc. ● White & Case ● ZF Trading
GmbH ●
5 5
4,5 4,5
Attendee's Satisfaction
4 4 Update: June 2010
3,5 3,5
3 3 Evaluation scale:
2,5 2,5 5 = very good ... 1 = very poor
2 2
1,5 1,5 Range best/worst result
1 1 Average
2005 2006 2007 2008 2009 2010 Median
Institute for Competitive Intelligence (ICI) – Autumn 2010 / Spring 2011 7
Curriculum Overview
& Prices
Before taking a certification exam, you
need to attend the highlighted workshops.
When booking an entire certification pro-
gram, you will be granted a preferential
price.
Institute for Competitive Intelligence (ICI) – Autumn 2010 / Spring 2011 9
ICI-
CI Projekte Michaeli Sep 22, 10 590€ Bad Nauheim, Germany 13
2
ICI- CI-Reporting (Inhalte, Stil,
Wolf Oct 01, 10 590€ Bad Nauheim, Germany 14
3 Präsentation)
ICI-
CI-Sekundärrecherchen Bill/Müller Sep 23-24, 10 890€ Bad Nauheim, Germany 15
4
ICI- Dr. von
Primärrecherchen (HUMINT) Sep 29-30, 10 1150€ Bad Nauheim, Germany 16
5 Groote
ICI- Grundlegende CI-Analyse-
Michaeli Sep 27-28, 10 1090€ Bad Nauheim, Germany 17
6 verfahren
Individual Pg
# Advanced Workshops Lecturer Date Place
fee .
Certificate in Competitive Intelligence Research workshops
ICI-
Digital Intelligence Prof. Grothe Mar 21, 11 590€ Bad Nauheim, Germany 22
25
ICI-
Textmining Dr. Finkler Mar 23, 11 590€ Bad Nauheim, Germany 26
29
ICI-
Patente als Wettbewerbsinstrument Müller Mar 22, 11 590€ Bad Nauheim, Germany 33
35
Certificate in Competitive Intelligence Analysis workshops
ICI-
Szenariotechniken Bill Oct 26, 10 590€ Bad Nauheim, Germany 19
22
ICI- Entscheidungs-/Risiko-/Bayes’sche
Michaeli Oct 27, 10 590€ Bad Nauheim, Germany 20
23 Analyse
ICI- Psychologie der Intelligence-
Prof. Jörs Oct 28, 10 590€ Bad Nauheim, Germany 23
26 Analyse
ICI-
Finanzanalyse Wolf Oct 25, 10 590€ Bad Nauheim, Germany 25
28
ICI- Frühwarnsysteme
Dr. Krampe Apr 22, 10 590€ Bad Nauheim, Germany 30
32 aufbauen und betreiben
Certificate in Competitive Strategy workshops
ICI- Wettbewerberstrategien
Michaeli Mar 14, 11 590€ Bad Nauheim, Germany 18
21 analysieren
ICI-
Business War Gaming Michaeli Mar 15, 11 590€ Bad Nauheim, Germany 27
30
ICI-
Strategische Marktanalyse Michaeli Mar 16, 11 590€ Bad Nauheim, Germany 29
31
ICI- Wettbewerbsstrategien entwickeln
Michaeli Mar 17-18, 11 1150€ Bad Nauheim, Germany 31
33 und umsetzen
Certificate in Competitive Intelligence Management workshops
ICI- Inhouse CI-Center aufbauen
Pfaffinger Autumn 2011 1150€ Bad Nauheim, Germany 21
24 und betreiben
ICI- Competitive Technical
Russow Nov 02, 10 590€ Bad Nauheim, Germany 24
27 Intelligence
ICI- Counter Intelligence – Abwehr ille-
Pausch Autumn 2011 590€ Bad Nauheim, Germany 32
34 galer Maßnahmen
ICI-
Information Warfare Greiner Oct 29, 10 590€ Bad Nauheim, Germany 34
36
Note: Invoices will be issued in the currency of the location’s country according to this price list.
Prices are excl. VAT and subject to change.
Workshop foci
• What does Competitive Intelligence signify
The value of Competitive Intelli- for strategic corporate planning?
• How does CI influence the competitive
gence (CI) for your business capacity of the company?
• Ethical and current legal conditions
• Differences between “Competitive Intelli-
gence“ and “market research“
• What do the CI cycle, planning, collection,
analysis and reporting look like in detail?
In this workshop you will learn how to use The case study approach is an estab-
CI in practice. Independent preparation lished method, especially in well known
on the case study and the familiarizing and respected business schools.
with the applied analysis techniques is General questions should be clarified in
necessary before the day of the work- advance, so that the day of the workshop
shop can be used intensively.
Workshop foci
• The context of the decision
Definition of the CI requirements • Customer needs
CI Reporting (ICI-3)
Content, style, presentation
CI reporting includes compilation of reports that
contain raw and analyzed data for the Intelligence
user. Consequently, the form, content and medium
of the report has to be adjusted based on the
needs of these users. In this workshop, the
essential reports or products of a CI department
are defined, as well as their form and structure
explained. The focus is on the content composition
of the Intelligence reports.
Besides written reports, the importance and
specifics of Intelligence presentations (briefing,
fixed date) are looked at in detail.
An outlook on CI reporting systems and their re-
porting generators rounds off the workshop.
Workshop foci
• Who needs what news and how should it be
Demand analysis of the Intelli- formatted?
• Content of Intelligence reports: structure and
gence recipient style elements
• Layout of reports: rules of design and soft-
ware tools
• CI portals with dynamic reports
• Reporting pyramid
Development of CI reporting • Escalation procedures
• Prioritization
• Dissemination of reports (push versus pull)
Workshop foci
• Role of the research process within the com-
Organizing the research process petitive intelligence cycle
• Effective Research: 4 steps: Key Intelligence
topics, Collection Plan, Research, Evaluation
• Internet-Research
Searching the Internet Surface web/Deep Web, structure/size, sta-
tistics, limitations
• Search engines
Professional Research is not How search engines work, comparison of the
most important search engines and meta
surfing the web search engines
(including 50 information re- • Specific search engines
Searching for news, blogs, podcasts, boards
sources) and portals
• Expert search strategies
Generic search strategies, expert search,
searching tools/automated search
• CI-research
Website analysis, watching the competitor,
information reliability
“Elicitation” is the umbrella term for these How do you structure communication to receive
conversational techniques which allow people the maximum relevant information?
to carry out intensive information exchange in In this course, the fundamentals of advanced
a neutral environment.
communication techniques are explained in
theory as well as practiced hands-on.
Workshop foci
• Goal-oriented communication to collect infor-
Interview training for Competi- mation
tive Intelligence Professionals • Preparation of an elicitation conversation
• Functionality of interpersonal communication
• Promotional and impeding conditions for
disclosure disposition
• Convincing an interview partner to converse.
The importance of the conversation beginning
to the conversation plan
• Effective methods of the reporter position
• Segmentation of a free report in action se-
quences
• The importance of different question formats
in each conversational phase
• Signals of dishonesty and evasion
• Reporting of HUMINT research
• Analysis of HUMINT research
Institute for Competitive Intelligence (ICI) – Autumn 2010 / Spring 2011 17
Workshop foci
Determining one’s own strengths and weak-
SWOT nesses as well as the opportunities and threats
from the competitive environment is by nature
(Strengths/Weaknesses/ Oppor- one of the principal tasks of CI. A great amount of
tunities/Threats) competitive information is to be considered in this
respect. One’s own strategies can be derived
from a SWOT analysis.
Workshop foci
• Analysis of company and market similarities
Definition of a peer group • Sources and quality of data
• Diversification
Perspectives of the competitor • Internationalization
• Financial, profit and assets position
strategy analysis
• Capital market performance
• Strategic maneuvering
• Company strategies
•
Monitoring competitor • Processes for continual analysis of strategic
strategies maneuvers
• Competitor strategy - wikis
• Competitive landscapes
Visualization of competitor • Strategy dice, strategy scorecards
strategies • Maneuver maps
Workshop foci
• Overview of long-term prognoses methods
Overview of long-term progno- • Expert-based methods for
• Data acquisition
ses
• Examination of analogies
• Estimating the potential
• Areas of application
Workshop foci
• What are risks and uncertainties?
Fundamentals of risk- and deci- • Monte Carlo simulations
• Impact diagrams and decision trees
sion modelling
• Presentation of results
• Planning and realization of decision analysis
projects
• Probability distributions
Introduction into the fundamen- • Conversion of observations and expert
evaluations into distributions
tals of probability theory and
• Correlations and conditional dependencies
statistics
• Approaches to problem structuring
Case study 1: Risk analysis of a • Analysis (Monte Carlo simulation)
• Interpretation of results (risk profile, sensitiv-
product introduction
ity analyses)
• Value of further Intelligence
Workshop foci
• Lessons learned from experience
Examples of successful CI Cen-
tres
• Information centre or intelligence service
Role and tasks of a CI Centre headquarters – what is the role of a CI Cen-
tre in a company?
• What are the needs of a CI user?
• Determining the “Return-on-Intelligence“
• Market survey
Software for a CI-Center • Functions and features
• Sample presentation
• Selection
CI staff • Qualification
• Career planning
22 Institute for Competitive Intelligence (ICI) – Autumn 2010 / Spring 2011
Results
• The workshop includes an overview of the current developments in digital communi-
cation (Web 2.0 and Social Media Management), enabling you to professionally
evaluate potential for CI projects.
• The workshop introduces innovative analysis methods, enabling you to identify valu-
able quantitative and qualitative patterns and early signals from the digital noise. You
will become familiar with examples of the SONAR, MONITOR and FOCUS analysis
formats.
• You will understand how to systematically analyze communication networks within
and outside of the company. You will discuss the cornerstones of community building
in order to be able to support your own networks.
Workshop foci
• Collective intelligence
Basics • Digital communication
• Introduction: The Shampoo Case
Workshop foci
• Expectation versus wishful thinking
Perceptional mistakes with in- • Dominance of mindsets
• Dynamics of information perception
formation processing and
• Preconception
analysis
• Mistakes with the assessment of evidence
Cognitive biases with data • Mistakes with the perception of cause and ef-
fect
analysis • Mistakes with the estimation of probabilities
• Blind spots
Workshop foci
What technological trends are recognizable?
Technology Scouting • Information sources for technology scouting
(specialized press, research reports from
universities and research establishments,
patent databases, think tanks, conventions,
trade fairs, competitors, etc.)
• Classification of technological trends on the
basis of technical and commercial criteria,
“strong” and “weak” signals, early warning
systems, introduction of suitable structures
• Tools to support scouting, e.g. database
tools, mind mapping – and of course the
Internet
Institute for Competitive Intelligence (ICI) – Autumn 2010 / Spring 2011 25
Workshop foci
Besides the large range of publicized company
Data source and -processing data, analysts also have a large number of finan-
cial reports available. If no such data is directly
obtainable, the financial analyst has to conduct
independent, primary research or do selective
calculations (for parts of a company).
Workshop foci
• “Information overload“ problem
Basics of text mining for CI ana- • Text mining: Substantial challenges
• Text mining functions:
lysts Text categorization, wrapper applications,
text summary, language identification, topic
clustering, information extraction, text analy-
sis
• Text mining and Competitive Intelligence
Workshop foci
• Goals of BWG
Introduction • Variants of BWG
From the classic business game to the
“multiplayer simulator”
Workshop foci
Practical exercises Overview and areas of application for strategic
market analysis methods:
Workshop foci
• “Ansoff” approach to early warning
Theory of weak signals • Analogies from military early warning
• Technological early detection
• Early warning and risk management
Workshop foci
• Difference between “dynamic“ and “classical”
The benefits of “dynamic com- competitive strategies
• How do dynamic competitive strategies influ-
petitive strategies” ence the competitiveness of a business?
(Corporate Intelligence)
• Strategic development cycle
Workshop foci
• Identification and evaluation of information
Identification of threats risks
• Analysis of risks for the business against the
background of already implemented defence
measures
• Monitoring information risks
• Electronic eavesdropping: Eavesdropping of
rooms a reality or fiction?
• Safe research
The Internet: a threat? • Movement of records and data transfer
• Dealing with harmful software
34 Institute for Competitive Intelligence (ICI) – Autumn 2010 / Spring 2011
Workshop foci
• Patents
Intellectual property • Trade marks
• Utility models
• Design patents
• Copyright law
• Territoriality / Jurisdiction
Prosecution strategies to pro- • Costs
tect intellectual property • Patent vs. Know-How
• Patent strategies
• Freedom-to-Operate-Analysis
• Scope-of-Protection-Analysis
• Inventing around
• Co-operation
• Licensing
• Litigation strategies
Protection of intellectual prop- • Comparison between the legal systems of
erty Europe and the United States
Workshop foci
• Introduction to the basics of information
Basics warfare
• Corporate reputation as the target of
information warfare operations
• Possibilities for preventing and defending
against information warfare operations
• Ethical limits of information warfare
Sheila Wright
Competitive Intelligence &
Marketing Strategy, De Montfort
University, Leicester, UK
Elected Board member of SCIP
(2004-2006).
Besides her academic teaching and research
activities, Sheila Wright advises international
firms on introducing and implementing Competi-
tive Intelligence. She often appears as a speaker
at international conventions and has published in
books and journals on her areas of expertise.
She is Regional Editor for the Journal of
Competitive Intelligence & Management and is a
submission reviewer for several leading
European journals. In 2003 she was the recipi-
ent of the Vice Chancellor’s Distinguished
Teaching Award.
Institute for Competitive Intelligence (ICI) – Autumn 2010 / Spring 2011 37
Faculty
nation of their applicability in the environment of
Thorsten Bill exchange systems and for the coaching of pro-
Consultant and project director jects. He conceived and implemented the in-
at DENKFABRIK, house exchange Competitive Intelligence sys-
Thorsten Bill studied computer tem EXOTIC that is now being operated under
science with majors in systems his supervision. Next to establishing this Com-
integration and operations re- petitive Intelligence service, he accompanies
search. knowledge management activities. Wolfgang
His areas of expertise are balanced scorecard, Finkler is an active member of the Society of
system dynamic analysis, scenario planning and Competitive Intelligence Professionals (SCIP)
simulation as well as prognosis- and early and of the “Gesellschaft für Wissensmanage-
warning systems. ment”.
Thorsten Bill publicized articles as author and
co-author in books and specialized press and Workshop: ICI-29 Text Mining (D)
often appears as a guest speaker and as a
workshop instructor at conferences, universities Jens Greiner
and management seminars. Jens Greiner holds a
university degree in manage-
Workshops: ICI-4 Competitive Intelligence ment and economics
Secondary Research (D), (Diplom-Kaufmann) and is a
ICI-22 Scenario Techniques (D) freelance consultant with
focus on security-, crisis-,
Prof. France and stakeholder manage-
Bouthillier ment. He studied economics
Prof. France Bouthillier has and organisation sciences at
been Director of the McGill the University of the German armed forces
School of Information Studies (Bundeswehr) in Munich focussing on
(SIS) in Canada since 2004, international management. As a military officer
where she has been lecturing he held various leading positions, e.g. as
in Business Information, Competitive Intelli- company commander, and instructor roles. In
gence, Information Agency Management, addition, he is specialised as a military target
Financial Management and Information Service group analyst in providing advice on analysis of
Personnel since 1993. She received a Ph.D. psychological approaches and communication
from the University of Toronto, graduated from strategies in the context of target group
the University of Quebec in Education and management. Mr. Greiner advises and supports
Business Administration, and obtained a master different crisis teams mainly of international
in Library and Information Sciences from the companies. In support of (re-)action capabilities
University of Montreal of the crisis management systems he particularly
deals also with the core elements of robust
Working on various consultancy projects Prof. information and communication activities.
Bouthillier has supported public and industrial
institutions and organisations in information ICI-36 Information Warfare (D/E)
analysis and information management issues.
She is a frequent speaker at conferences and
symposia, and contributes to academic Dr. Everhard von
publications on current information management Groote
matters. Team
psy-
Workshops: ICI-35 Patents as a Competitive chology
Instrument (E), and
ICI-36 Information Warfare (E) security
Dr. Everhard von Groote worked for 8 years as a
graduate psychologist of the North Rhine-West-
Dr. Wolfgang Finkler phalian police. Focuses of his occupation were
Dr. Finkler is a graduate com- the criminal investigation advanced training, the
puter scientist (University of support and mission escort of special services
Saarbrücken). He was awarded as well as projects on profiling and negotiations.
a doctorate and researched at For several years now he has worked for differ-
the German Research Centre ent international companies in the areas of secu-
for Artificial Intelligence (DFKI rity management and crisis consulting. Dr.
Saarbrücken) on the automated processing of Groote has further training in NLP, in CISM
natural language. Since 1998, Wolfgang Finkler (Critical Incident Stress Management) and is a
has worked for the Deutsche Börse Systems member of SCIP since 2003.
AG, the IT subsidiary of the Deutsche Börse
Group. As Senior Expert he is responsible for Workshop: ICI-5 Primary research (HUMINT) (D)
the evaluation of new technologies, the exami-
38 Institute for Competitive Intelligence (ICI) – Autumn 2010 / Spring 2011
Peter Pfaffinger
Peter Pfaffinger is Senior Man-
ager for Strategic Intelligence in
the Siemens Communication
division. The 47 year old from
Munich completed his studies in
computer science/optoelectron-
ics at the University of Applied Sciences Munich.
Furthermore, he pursued a postgraduate degree
in marketing while working full-time. He began
his career in 1981 as a sales engineer in the
company division Communication Networks at
Institute for Competitive Intelligence (ICI) – Autumn 2010 / Spring 2011 41
Arrival
Contact Int. Airport Frankfurt: 40km
Institute for Competitive Intelligence GmbH Railway Station Bad Nauheim: 1.3km
Korngasse 9
35510 Butzbach Check the hotel website for details:
Germany http://badnauheim.dolce.com/property/prop_ma
p.php
Hotlines:
United Kingdom: +44 (0) 203 3030 458
Germany & Europe: +49 (0)6033 971 377 Room booking
Accommodation is available directly in Hotel
Fax: +49 (0)6033 971 376 DOLCE at a special rate (reservation code “ICI”)
of 119,- € to 169,-€ (incl. VAT and breakfast),
Email: depending on day and room type or in the Best-
[email protected] Western-Hotel Rosenau (75,- to 115,- € incl.
VAT and breakfast depending on the season),
Steinfurther Straße 1-5,
Telephone: +49 (0) 6032/96460.
Please register at the hotels in time under the
keyword “Institute for Competitive Intelligence”.
Institute for Competitive Intelligence (ICI) – Autumn 2010 / Spring 2011 43
Additional Venues
Cairo, Egypt Chicago (IL), USA
Cairo Marriott Hotel & Omar Khayyam Casino The Westin Chicago Northwest
16 Saray El Gezira street, Zamalek P.O. Box 400 Park Boulevard
33, Itasca, Illinois 60143
Cairo, 11211 Egypt United States
Tel: 20 2 272 83000 Phone: 630-773-400
Description Description
Cairo Marriott Hotel & Omar Khayyam Casino The hotel is built around a beautifully decorated
is located in the heart of Cairo with an exotic twelve story enclosed atrium lobby covered by a
garden setting built around a 19th century vaulted glass skylight ceiling. Set in lushly
palace on an island in the Nile River in down- landscaped grounds, the Westin Chicago
town Cairo, and 15 minutes away from Giza Northwest is an ideal choice whether you're
pyramids, the Egyptian museum is just 5 min- staying with us for business or pleasure. It's lo-
utes away. Cairo Marriott Hotel is surrounded cated close to everything and offers an abun-
by the sights and sounds that makes Cairo dance of comforts and conveniences to enjoy.
the most popular destination in the Middle
East for both business and leisure travellers
and is a perfect base for exploring historic Leisure facilities
Cairo. A PGA Golf Training Center outdoor driving
range, Award Winning Shula’s Steak House
serving breakfast, lunch and dinner, Lounge
Leisure facilities and Atrium Bar for cocktails and light meals. Ex-
In the heart of downtown Cairo, viewing the tensive fitness and sports facilities with compli-
Nile, with six acres of lush, tranquil gardens. mentary indoor pool.
- The biggest Hotel in Cairo with 15 different
outlets, 24 hours F & B service, Mobil Five-
Star Award Arrival
- Royal Historical palace & gardens since Int. Airport O`Hare (ORD): 12 miles
1869, 24 hours Recreational, Spa Facilities & Int. Airport Chicago Midway (MDW): 30 miles
room service. Chicago: 22 miles
- Casino on-site
Details on arrival by car can be found on this
website:
Arrival
Driving Directions: Limousine service with http://www.wyndham.com/hotels/ORDNW/mapa
meet and assist available 24 Hours daily US nddirections/main.wnt?param=1
$70.00 for Mercedes E.Class, US $90.00 for
Mercedes S.Class (Booking via the hotel with
prior reservation of 24 hours is required). Room booking
There is no shuttle bus service available. For registration, please contact the hotel di-
Travel time: approximately 35 minutes. For rectly!
more Information please visit www.cairo- If you have any questions about the accommo-
airport.com and www.egyptair.com dation or journey please call us. We are pleased
to help you.
Room booking
For registration, please contact the hotel di-
rectly! If you have any questions about the
accommodation or journey, please call us.
We shall be happy to be of help.
44 Institute for Competitive Intelligence (ICI) – Autumn 2010 / Spring 2011
Additional Venues
London, United Kingdom Madrid, Spain
Description
Description The rooms at the Velada Madrid Hotel are spa-
Euston House is situated opposite Euston rail cious and cosy, and equipped with the best ser-
station. It offers a state-of-the-art, purpose- vices.
built, flexible venue to meet all your training,
corporate meeting and conference needs. A It has a total of 261 rooms (8 suites and 4
wide choice of rooms and flexible setups are adapted for disabled guests, with all kinds of
available. services and amenities for our clients).
Bookings: [email protected]
Business: [email protected]
Management: [email protected]
Institute for Competitive Intelligence (ICI) – Autumn 2010 / Spring 2011 45
Additional Venues
Description Description
In the "center of it all", the newly renovated
The Radisson Blu Hotel, Paris-Boulogne is a
Hilton New Orleans Riverside hotel is directly
contemporary and elegant space. Located in
on the banks of the Mississippi River with
a nestled garden you can enjoy an intimate
easy access to everything New Orleans, Lou-
and relaxing atmosphere. It is conveniently
isiana has to offer.
located near Pac des Princes stadium, the
Roland Garros tennis court and Bois De Bou-
Leisure facilities logne Park. Most of the great sights of Paris
The "Health Club by Hilton" features indoor are close to the hotel with Charles de Gaulle
tennis and racquetball courts, along with all just a half hour drive. The hotel offers 170 de-
new equipment, pilates, spin classes and signer-styled guest rooms including 10 suites.
more. Two outdoor pools provide for a quick
refreshment. The Riverwalk Marketplace
(140+ shops and food outlets) is at the hotel's
Leisure facilities
doorstep, as are Harrah's Casino, the Aquar-
ium of the Americas, the IMAX Theatre, the • Fitness
French Quarter, the Ernest N. Morial Conven- • Guest services
tion Center, The National WWII Museum, the • Free high-speed internet
Arts District, the Louisiana Children's Mu-
• 24-hour dedicated concierge service
seum, and the Riverfront Streetcar.
• 24-hour room service
Arrival
Louis Armstrong Int'l. Arpt.: 13 miles
New Orleans Lakefront (Private Planes): 10 Arrival
miles
http://www.radissonblu.com/hotel-
parisboulogne/location
Details on arrival by car can be found on this
website:
Room booking
http://www.riversidemeetings.com/directions.p For registration, please contact the hotel di-
hp rectly! If you have any questions about the
accommodation or journey, please call us.
We shall be happy to be of help.
Room booking
For registration, please contact the hotel di-
rectly! If you have any questions about the
accommodation or journey, please call us.
We shall be happy to be of help.
46 Institute for Competitive Intelligence (ICI) – Autumn 2010 / Spring 2011
Additional Venues
Description
The Brandywine Valley offers visitors an ex- Description
traordinary collection of world-class attrac- Dolce Hayes Mansion, once a lavish private es-
tions and events, along with an array of fine tate, provides the perfect oasis for meetings,
restaurants, distinctive shops and first-rate training programs, teambuilding and special
entertainment. Bookmark this site and return events.
here often to stay informed about our sea-
sonal tourism specials as well as the latest Leisure facilities
updates to our Brandywine Valley Calendar of Every spare moment at Dolce Hayes Mansion
Events. offers opportunities for guests to relax and un-
Leisure facilities wind. Facilities include a fully equipped fitness
LONGWOOD GARDENS is world-famous for center with Nautilus, NordicTrak, Lifecycle and
its gardens, conservatories and spectacular free weights, outdoor pool and soaking tub,
fountain displays. steam and dry saunas, and a full service spa.
WINTERTHUR, An American Country Estate; Sporting types will appreciate the tennis courts,
- See an unsurpassed collection of antiques basketball court, sand volleyball pit, and 20-acre
and Americana, the Campbell's Soup Tureen woodland park with a new playground for
Collection on permanent display, period smaller children. Additionally, our Coyote Creek
rooms, the expansive gardens. Lounge offers billiards and games in a pub at-
Let the Gals take the car and explore the mosphere.
beautiful Brandywine Valley while the hotel
Escalade chauffers the guys to the Dupont Arrival
Country Club, just five minutes from the Inn. From San Jose International Airport (11 Miles)
Arrival
Strategically located in the middle of the From San Francisco International Airport
United States Mid-Atlantic corridor, we're just (Approx. 1 Hour)
a short ride by auto or train from New York
City and Washington, DC. We're only minutes More Details on arrival can be found on this
from Philadelphia International Airport and website:
even less time from Wilmington's AMTRAK
station. And our Inn is less than a mile from http://hayesmansion.dolce.com/property/prop_m
Interstate 95 via exit 8N, Route 202 North. ap.php
http://www.brandywineinn.com/map.html
Room booking Room booking
For registration, please contact the hotel di- For registration, please contact the hotel di-
rectly! If you have any questions about the rectly! If you have any questions about the ac-
accommodation or journey, please call us commodation or journey please call us (special
(special rates available for participants of the rates available for participants of the ICI work-
ICI workshops). We shall be happy to be of shops). We are pleased to help you.
help.
Institute for Competitive Intelligence (ICI) – Autumn 2010 / Spring 2011 47
Additional Venues
Additional Venues
Zurich, Switzerland
Description
The hotel UTO KULM on the Uetliberg of Zu-
rich is rich in history and presents itself with
charm and hospitality. In UTO KULM you will
enjoy unforgettable sunrises and sunsets.
And you will spend the night in the most
beautiful rooms or suites with a view of the
Zurich skyline.
Leisure facilities
Steam bath, aroma showers, sauna with view
of the skyline, ice grotto. The Zurich recrea-
tional area Uetilberg is inviting for walking,
jogging and strolling.
Arrival
Int. airport Zurich-Kloten: 20 km
http://www.utokulm.ch/deutsch/standort/anrei
se-mit-dem-auto/
Room booking
For registration, please contact the hotel di-
rectly!If you have any questions about the ac-
commodation or journey please call us. We
are pleased to help you.
Institute for Competitive Intelligence (ICI) – Autumn 2010 / Spring 2011 49
Registration
Return to FAX + 49 (0) 6033 971 376
I wish to attend
workshop: _______________________ date: _________________________________
Additional requests
I’m interested in your in-house-training program.
I won’t be taking part, but I would like to request information on future dates.
Please call me back for a personal consultation!
Contact data
Surname: __________________________ First name: ____________________________
Payment Details
Payment per invoice
Credit Card (AMEX, VISA, MASTERCARD)
Please send me the payment details
via Email via Mail via Fax to: ______________________________
I accept the terms and conditions for participation for the current
program.