Tya Singgih

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Tya Singgih

Account Director
Phone: +62 815 1320 3615

Email: [email protected]
DKI Jakarta - INDONESIA

Profile

A motivated, conscientious and well-organized individual with good leadership and planning skills. Well-versed in
the field of marketing communications, specifically customer relationship management (CRM). Able to use own
initiative and work as part of a team under pressure to meet challenging deadlines and objectives.

Major Achievement
Abilities
➢ Successfully established a new CRM division at one of the DDB
Main Skills
companies. Key responsibilities included recruiting and training
➢ Integrated Marketing
various key members within the team. Increased the revenue of ➢ Brand Management
the new CRM client by 200% within one year.
Marketing Communications
➢ Established a graphic design company in Bali from 1992-1996 ➢ Advertising
(sole ownership). Acquired top notch clients and gained a ROI ➢ Direct Marketing
within the first 2 years. ➢ CRM
➢ Public Relations
➢ Improved relations with the press upon assuming the role of
Interpersonal Skills
PR Manager at Hyatt Surabaya, thereby making the Hyatt the
➢ Management
most popular 5-star hotel in town and acquiring free press ➢ Coaching
coverage for all hotel activities and F&B promotions.

Education References
Will gladly furnish personal and
WEBSTER UNIVERSITY | 1996 - 1998
professional references on request
Leiden, The Netherlands t.
Bachelor of Arts in Management with emphasis in Marketing
Scan to add me to your Contact
INSTITUTE FOR TOURISM AND HOTEL MANAGEMENT | 1984 - 1985
Schloss Klessheim, Salzburg, Austria
Diploma in hotel management / cum laude

UNIVERSITY OF COMMERCE | 1980 - 1982


Vienna, Austria
Diploma in Tourism

Languange Spoken
➢ Indonesian Fluent (mother tongue)
➢ English Fluent
➢ German Fluent
Working Experience

ACCOUNT DIRECTOR | NOVEMBER 2018 - PRESENT


Linksindo Makmur PT, CRM Agency, Jakarta - Indonesia

➢ Manage relations with key CRM clients (child nutrition/milk)

TEACHER | DESEMBER 2017 – OCTOBER 2018


English First, English Language School, Jakarta - Indonesia

➢ Teaching elementary and intermediate classes


BUSINESS DIRECTOR | NOVEMBER 2016 - NOVEMBER 2017
IRIS Worldwide, Multi-national Advertising and CRM Agency, Jakarta - Indonesia
➢ Managed relations with key CRM clients (child nutrition/milk, coffee, home
appliances, mobile phone)

TEACHER | FEBRUARY 2016 - OCTOBER 2016


English First, English Language School, Kuta, Bali - Indonesia
➢ Teaching elementary and intermediate classes

ACCOUNT DIRECTOR | DECEMBER 2014 - JANUARY 2016


Publicis, Multi-national Advertising Agency, Jakarta - Indonesia
➢ Managed relations with key clients (child nutrition/milk, coffee)


OFFICE MANAGER | FEBRUARY 2014 - NOVEMBER 2014
CaptivM, National Call Center Company, Jakarta - Indonesia
➢ Set up the flow of processes and assisted in streamlining the tasks and
responsibilities of the middle management


Lived in Germany from 2011 - 2013

PROJECT COORDINATOR | 2010 - 2011


The Luxton, Four Star Hotel with 120 Rooms, Bandung - Indonesia
➢ Organized and supervised the development of the graphic standard manual of
the hotel


ACCOUNT DIRECTOR AND PRIOR TO THAT PROJECT COORDINATOR | 2003 - 2010
DDB (Dane, Doyle and Bernbach) Group of companies, Multi-national Communications Agency, Jakarta - Indonesia
➢ Set up the client service department’s structure and job descriptions at Rapp
Collins (the CRM company of DDB).

➢ Managed relations with key clients (child nutrition/milk, mobile phone) and led
the client service and creative teams.

➢ Assisted General Manager in acquiring new clients.

ACCOUNT DIRECTOR | 2000 - 2003


Ogilvy One, Ogilvy & Mather, Multi-national Communications Agency, Jakarta - Indonesia
➢ Managed relations with key clients (adult and child nutrition, computer
company and a bank) and supervised the client service and creative teams


MARKETING SERVICES AND COMMUNICATIONS MANAGER | 1998 - 2000
Bali Inter-Continental Resort, Five Star International Resort with 400 Rooms, Bali - Indonesia
➢ Coordinated press relations, advertising, events and promotional activities.

➢ Managed and coordinated internal (staff) and external (guests, prospects and
the media) communications.

➢ Ensured all collateral followed corporate guidelines.


Working Experience

Continued studies in the Netherlands from 1996 - 1998

DIRECTOR | 1992 - 1996


(Sole Ownership) Creative Communications, Creative Company, Bali - Indonesia
➢ Managed, organized and controlled the company, conducted marketing
activities and coordinated client relations.


ACCOUNT DIRECTOR, DIRECT MARKETING | 1990 - 1992
Indo-Ad Advertising (affiliated to Ogilvy & Mather), Multi-national Communications Agency, Jakarta - Indonesia
➢ Set up the Direct Marketing department, supervised and managed the DM
team, organized presentations, coordinated and managed accounts (i.e.
Toyota, BMW and Unilever).

PUBLIC RELATIONS MANAGER | 1988 - 1990


Hyatt Regency Hotel, Five Star International Hotel with 250 Rooms, Surabaya - Indonesia
➢ Ensured that printed material adhered to corporate identity, coordinated press
and customer relations, managed the creative team and supervised the P.R.
Officer, coordinated advertising and promotion for F&B outlets.


PUBLIC RELATIONS OFFICER | 1986 - 1988
Mandarin Oriental Hotel, Five Star International Hotel with 270 Rooms, Jakarta - Indonesia
➢ Responsible for the implementation of the new corporate identity, maintained
press and customer relations, coordinated advertising and promotion,
supervised artist and photographer.

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