Professional Documents
Culture Documents
1st Sem. Abm12
1st Sem. Abm12
CHAPTER I
Introduction
We use different products in our everyday lives for various purposes. Thus, we need
to choose what's the best for our budget while we seek for the qualities of the items we
need. Hence, the usefulness and effectiveness of the products can give the buyers
Before, consumers do the traditional way of buying products. They directly went to
the market and stores to check the products carefully. The purpose of physical store is
to properly check the items just to make sure that there are no damages in a particular
product and also to make sure that the products that you will be going to buy are in their
best condition. But this method of shopping is way more time consuming for other
people.
However, as the use of technology merged with different types of businesses, the
so-called online shopping gradually rose that it became a rival to the yesterday’s popular
traditional buying. The purpose of online shopping is to help those busy people saving
their time and efforts as the buyer of goods. Even though shopping online is now
common around the world, there are still people who choose to buy products directly in
the market because for them, it is more convenient and also it meets their expectations
to their desired products. Aside from the charges on items the additional payment for
shipping ensuing to be more expensive and examining the products is not applicable.
St. Theresa’s School of Novaliches 2
shopping and physical shopping. It also shows how convenient to buy through online
and traditional shopping and the perception of the customer of buying online. But is also
Mr. Pratiksinh Vaghela (2014) stated that online shopping is the process of buying
goods and services from merchants who sell on the Internet. Since the emergence of
the World Wide Web, merchants have sought to sell their products to people who surf
the Internet. Shoppers can visit web stores from the comfort of their homes and shop as
they sit in front of the computer Now a day, online shopping has become popular among
people, they have become techno savvy and feel very comfortable in using internet. So
online shopping has becoming a trend that is why it is necessary to make a study on
Even though these shopping methods have some similarities, their differences are
rather arguably comparable. These differences led the researchers to study them to
better know which of these shopping methods are more effective and popular among
the students. This study aims to identify which is more convenient between physical
store and online shopping and their efficiency towards purchasing certain products for
the respondents from St. Theresa’s School of Novaliches. The result of this study can
b. Online Shopping
b. Online Shopping
b. Online Stores
This study is significant in a way that the results can help people to better understand
the benefits and disadvantages of online shopping and physical store shopping. It can
also be beneficial in way that the customers may have choices of which of these
shopping means will make them more comfortable. This study also helped to broaden
the perspectives of prospect buyers and customers about how online shopping or
physical store shopping can help them in many ways. This study is significant for it will
Teachers. The teachers may benefit from this study by determining which has a better
type of shopping when it comes to time it may consume because most of the time,
teachers are busy. This study will provide information regarding which type of shopping
Students. This study aims to help busy students in choosing the more convenient way
of shopping. Considering that shopping is a trend nowadays and they have many stores
to choose from, the result from this study may help them to choose their preferred
Professionals. This study may help professionals who are mostly busy with their work
Business People. Many businessmen and business woman have a hard time on
choosing a better method of selling their products. Most of them find it difficult to choose
on whether to put up a physical store or to just sell their products online. The result of
St. Theresa’s School of Novaliches 5
this study may help them to choose whether what of these methods are more popular
Future Researchers. This study may serve as a reference to the study of the future
researchers.
Researchers. The researchers will benefit from this study by gaining new knowledge
and exploring the importance of consumer’s situation. It will also help the researchers
This study limits its coverage to the Senior High School Academic Track Students of
St. Theresa’s School of Novaliches for the School Year 2019-2020. The researchers
used stratified sampling technique for which the students are divided by strands and
sections. The Grade 11 ABM 1 with 34 students, ABM 2 with 31, STEM 1 with 33, STEM
2 with 31, HUMSS 1 with 29, HUMSS 2 with 28, and GAS with 13 students. The Grade
12 ABM with 41 students, STEM with 44, HUMSS with 39, and lastly, the GAS with 15
students. This resulted to the total population of 338. Because of this, the researchers
used Slovin’s formula to get the sample size from the population.
This study covers the different perspectives of students about online shopping and
physical store shopping. This study also talks about which of these shopping methods
are more popular and effective for consumers. This study also tackles the advantages
CHAPTER II
THEORETICAL FRAMEWORK
This chapter presents the related theories, studies and literature to support the
Store Shopping and Online Shopping Among the Senior High School Academic Track
Relevant Theories
task) and interaction of cognitive and affective perceptions toward online stores. It
explains how online consumers cognitively and affectively interact to information and
orientations, and how interaction influences shopping choice. SCT suggests that
choice, which is consistent with their shopping task orientations because decision
The exploratory study of Eun-Jung Choi (ND) introduced the SCT which was
grounded by the CCT, which analyzes a person’s cognitive activity and its shift produced
St. Theresa’s School of Novaliches 8
This theory of Choi explains how people choose certain products in online shopping
context. People are likely to anchor their shopping choices to their shopping tasks, which
are: goal-oriented which means people have purchase intentions for particular products
gratification without specific shopping goals and the way of shopper’s shopping choices
rely on the aesthetics of an online store; and search-oriented shopping task which the
shoppers are looking for information about certain products online without an intent or
This theory will be helpful in supporting the outcome of this study in terms of online
shopping. Because this study focuses mainly on effectiveness and popularity of online
and physical store shopping and that this theory focuses on what affects the behavior
of consumers towards shopping online, this theory helped the researchers to determine
how the shopping tasks are related on how the buyers or consumers buy in online store.
It will then provide help to this study in showing how effective and popular online
shopping is.
marketers and executives should just paste onto the side of their stores or set as #4 on
their list of top priorities. It should be their Holy Grail or it's meaningless. Such a theory
Launching later this fall is the film The Theory of Everything, presenting Stephen
Hawking's marriage to Jane Wilde and describing how doctors once told the British
scientist he had two years to live. That was in 1965, and Hawking is still alive
Any problem worth solving is difficult, and the complex world of retailing is no
exception. My bet is that the answer lies in tearing down the walls, even the
Related Literatures
Foreign:
According to Yaobin Lu (2011), the web has become an opportunity for the marketers
to add value to products and services. The increase in technology provides good
opportunities to the seller to reach the customer in easier and faster way. On the other
hand, there are still many customers that go for purchasing offline so as to examine the
product. While making any purchase decision consumer should know the medium to
technology and relative benefit had positive effects on users' intention to transfer usage
from offline to online that offers similar services. Moreover, it also indicated that internet
Building on previous research Dong-Mo Koo and Ji-Hoon Lee (2011) proposed an
interrelationship among dominance, energetic and tense arousal, pleasure and their
impact on intention. From a survey of 406 consumers (217 from offline store customers
and 188 online store users) demonstrated that dominance had a significant positive and
negative effect on both energetic and tense arousal, it has no impact on pleasure and
intention under both offline and online environment; effect of dominance on tense arouse
was not statistically significant in an online shopping environment; both energetic and
While there has been much research on the relationship affecting the shopping style
of the consumers/customers, few researchers have taken the reasons affecting their
St. Theresa’s School of Novaliches 11
way of shopping into consideration. Koen Pauwels, et al. (2011) found that the product
category and customer segment has a great influence on the offline revenue of the
informational website. The lower online search costs were especially beneficial for
sensory products and for customers distant from store in contrast, customers in a
particular segment reduce their shopping trips, suggesting their online actions partially
substitute for experimental shopping in the physical store. The scale of the internet has
pushed shopping boundaries, and although evidence demonstrates the high street will
never be able to compete with prices, highlighting consumers are always money
conscious, and the range of inventory held by warehouse such as Amazon; evidence
suggests there are many ways the high street can improve; focusing on experience,
Local:
years such as auctions, online shopping, and online banking. This new marketing
strategy will not only benefit those big companies but also the small businesses who
cannot afford to advertise their products. Just by creating a website in a very affordable
cost would make the business grow in terms of sales and enhance the company image
as well.
Roberto (2015) stated that Philippine firms have yet to fully tap the potentials of e-
commerce that will help them to compete in domestic and global markets. In the process
St. Theresa’s School of Novaliches 12
of preparing themselves to conduct e-commerce, these firms will be changing the way
they do business. These changes are expected to have an impact on the welfare of
including those on workers’ welfare—have focused on the U.S. and Europe, who are
nature of work from the front to back office is likely within the sectors performing
services Employment demand for these industry, they may be focused away from
agents and blue collared workers, toward higher management and executive staff.
Toral (2016) states that as Filipinos entered the 21st century, local e-commerce
transaction reached Php 1 billion. It shows that there’s at least one billion transaction
sales growth annually. If this trend continues, figures can reach up to Php 20 billion as
more businesses conduct online transactions. If significant economic growth takes place
reduce transaction costs. For consumers or buyers, this is most likely to take the form
of lower search costs and better information on products and prices. There could be
drastic savings in production and delivery costs of electronic or digital goods as well.
Information and Communication Technology (ICT) has become and will continue to
be an integral part of the day-to-day life of every Filipino across all levels of our society.
government get on a cohesive and coordinated strategy on how to prepare its citizens
to survive, live and thrive in a digital world. (The Philippine Digital Strategy
St. Theresa’s School of Novaliches 13
Transformation 2.0: Digital Empowered Nation 2011) The main objective of the paper is
to have a competitive society where everyone has a reliable, affordable and secure
Related Studies
Foreign:
Chiang and Dholakia (2014) carried out a study in which they examined the purpose
the customer to purchase goods online during their shopping. Mainly there are three
variables in their study those affects the consumer to purchase online or to go offline.
Those are the accessibility features of the shopping sites, the type of the products and
their characteristic, and the actual price of the product. The study revealed that the
accessibility and the convenience of the shopping sites create the intention in the
purchase online, then the customer switch to the offline shopping for the purchase
behavior and the consumer face difficulty in offline purchasing then they go to the online
purchasing. After relating both the medium of shopping the consumer said that the
online shopping is more convenient for them and gives more satisfaction which inspires
The relation of the study of Chiang and Dholakia (2014) in this study is that because
the researchers want to know which type of shopping is more convenient and effective,
their study backed up the result of our study in terms of how consumers’ experiences
towards physical stores and online stores affects their shopping method.
St. Theresa’s School of Novaliches 14
According to Pedro Ferreira, Qiwei Han, and João Paulo Costeira (2018), physical
increase sales. However, measuring and analyzing shopper behavior at the point of
induces random search costs. More specifically, they randomized the position of newly
released books on the top of a large table with several rows and columns such that each
book's search cost becomes independent of the book's characteristics. They used
motions in real-time to overcome the large costs associated to large-scale video data.
The experimental results show that on an average day books placed at the edge of the
table are both picked and taken more often by consumers than books placed in the
center of the table. However, the likelihood of taking a book that was previously picked
is on average similar for books placed at the edge and at the center of the table. In other
words, books at the edge of the table sell more only because they are, on average,
picked more often. Therefore, search costs in our physical setting are essentially
shaping the search decisions of consumers and they are sunk for the purchase
decisions. Armed with this knowledge, the bookstore manager may maximize profit by
indicated there the experiential-oriented shopping task, which explains that people tend
to shop online because of aesthetics of a certain online shop. In relation to the study of
St. Theresa’s School of Novaliches 15
Ferreira P., Han Q., Costeira J.P. (2018), the physical arrangement of products may
shopping is becoming a suitable way to make all your purchases, whether you’re at
home in office, or in a different country. This is especially true for developed countries,
where every store has its website you can buy from. You can easily convey about the
promotions like cash on delivery and special discounts on online purchases. This trend
to shop online with the comfort of your own couch has recently been taken up in the
Asian region as well, especially in Pakistan and India. India seems to have adopted the
trend much faster as compared to Pakistan. They have multiple fashion, furniture and
food websites, along with the commonly known companies, such as Amazon and EBay.
For Pakistan, however, the adoption of such trends has been more difficult. People
usually don’t trust the products being displayed in front of them. As a result, we can’t
expect them to buy online and be satisfied with it. However, the youth of Pakistan is
open-minded and has slowly embraced online shopping, even if it’s ordering food online.
People, in Pakistan, have been victims of scams both online and on mobile applications,
so it’s understandable why they look suspiciously at such an activity. This recent trend
have led researchers to believe that age isn’t the only factor causing the youth to turn
towards online shopping. Other factors are also involved in making online shopping one
of the fastest growing markets in Pakistan, which is greatly helping the IT industry in
Pakistan to flourish. This research study will try to reveal such factors.
St. Theresa’s School of Novaliches 16
This study of the Journal of Management and Research Volume 2 (2015) focuses on
online shopping. This study helps the researcher to know how online shopping helps
people to easily purchase anything even they are at home and how it affected people
who are using it. Also, it helps the researchers to have a background about how online
shopping became famous in Asian Region, especially in Pakistan. This study is related
to our research because it supports the efficiency and convenience of online shopping.
shopping. Dhaka (35%), Chittagong (29%), and Gazipur (15%) are the primary zone for
online shopping traffic of Bangladesh. Of the total traffic, new online shopping visitor
stands at 49%, while returning visitor is 51%. 71% of online shoppers have used either
a desktop or a laptop, followed by mobile phone and tablets. Google and Facebook are
primary click-through points for online shoppers. About 69% of the online shoppers use
This study from Kaymu (2015) supports the popularity of online shopping by
providing certain statistics. This may help the researchers to have deeper understanding
on how online shopping became a trend nowadays and how online shopping’s popularity
Local:
shopping, physical stores aren’t going anywhere. As long as retailers keep the
experience easy and seamless, consumers will keep shopping in-store. This was
Research and The Retail Doctor, a retail consulting firm created by expert consultant
and business mentor Bob Phibbs, which also showed a huge disconnect between
shopper demands and what retailers in areas spanning the overall retail environment,
social media, personalization and the use of advanced technologies such as chat bots,
artificial intelligence (AI), and virtual reality (VR). The global study involved 1,200
This mindset correlates with another finding in the study which showed that while
retailers are aware that they don’t have the tools and information needed to meet rapidly
changing customer expectations, the study found that hyped technologies such as AI
The study of Magkilat B.C. (2014) explained that as long as consumers and
customers are satisfied with their experience in physical stores, they will still be choosing
physical store shopping rather than shopping online. This study supports the physical
Iyer and Santiago (2014) found that the population of senior who are more literate,
more knowledgeable and who are more aware of the technology and those who have a
positive behavior towards online shopping and internet are more into online shopping.
But the population of senior who are less aware of the internet and the shopping sites
are less involved in the shopping sites because they do not have a positive attitude
towards online shopping rather they are much more interested in offline shopping and
the seniors who are more involved in the internet uses more online sites for purchasing
St. Theresa’s School of Novaliches 18
the goods over the internet. The senior which have more knowledge about the internet
and the shopping sites they compare both the shopping i.e. online and offline shopping
for their purchasing of goods. However, their knowledge and the use of internet by them
has no connection with their age and their satisfaction level while purchasing online.
Based on the study of Iyer and Santiago (2014), they found out that people who are
more literate towards technology are more inclined in online shopping, while on the other
hand, people who have less awareness towards technology are also less involved in
Conceptual Framework
FEEDBACK
Figure 1. CONCEPTUAL FRAMEWORK
St. Theresa’s School of Novaliches 20
Hypothesis
Definition of Variables
gather data from various literature sources to create precise and valid information.
Aesthetic. Used to described how convenient online shopping is, it is concerned with
Algorithm. It is a set of steps that are followed in order to complete a computer process.
In this research, it was described how advanced 3D cameras and vision understanding
algorithms that can track human motions to monitor how shoppers respond to random
book placement.
how popular the physical store and online shopping among students.
Endorsement. This refers to the the act of publicly saying that you like or use a product
described if the consumer has a decision making through their experience and tend to
In-vivo. A Latin word literally means in the living. It is used to describe the human.
CHAPTER III
This study is a quantitative survey research which is used to assess the difference
between physical store and online shopping in terms of their effectiveness and their
popularity. This research used survey questionnaires to gather data from the students,
which are our respondents, to support our subject and our hypothesis. This research is
a purposive process of data gathering, analyzing, classifying, and tabulating data about
certain conditions such as insufficient learning materials and facilities, and then
take only the sample size of their total population. We used the Slovin’s formula for
Slovin’s Formula is used to calculate the sample size (n) given the population size
(N) and a margin of error (e). Proportion allocation was used to determine the number
of sample size of each grade and section. In addition, stratified sampling technique was
Formula: 𝑛 = 𝑁/(1 + 𝑁𝑒 2 )
Whereas:
n = no. of samples
St. Theresa’s School of Novaliches 23
N =total population
E = margin of error
Grade 11
ABM 1 34
ABM 2 31
GAS 13
HUMSS 1 29
HUMSS 2 28
STEM 1 33
STEM 2 31
GRADE 12
ABM 41
GAS 15
HUMMS 39
STEM 44
TOTAL 338
TABLE 1
Research Instrument
The instrument used was a researcher made questionnaire checklist to gather the
needed data from the students. The draft of the questionnaire was based on the
statement of the problem of this study and from the curiosities of the researchers. In the
preparation of the instrument, the researchers used critical thinking skills and broad
perception about the topic to formulate the questions formal and proper enough which
The first step done was to ask permission from the principal, Dr. Wilhelmina Tomas,
for us to conduct a survey. After the permission has been secured, the questionnaires
were distributed to the respondents of each section for them to answer the
questionnaire. Only the validated and approved copies were given to the respondents
in order to gather the relevant data. The instruments were retrieved after the
These formulas are used in the study to interpret the data accumulated effectively:
1. Percentage (%)
Frequency Count and Percentage. This was used to measure the frequency
2. Weighted Mean
This was used to interpret the final average of data from the Likert’s scale.
Where:
x is the value
3. Independent T-test
This was used to compare the means of two unrelated groups of samples (Physical
CHAPTER IV
This chapter covers the presentation, analysis and interpretation of data obtained
from the survey conducted with the respondents of St. Theresa’s School of Novaliches.
The data gathered were statistically treated and arranged in conformity with the
TABLE 1
Weighted Verbal
Indicators
Mean Interpretation
proper facilities
variety of products
“return-exchange” policy
TABLE 2
store
3. Energy 2.98 D
consuming/demanding
the product
personal / face to face inquiry about the products is the most advantageous for the
Advantageous”.
On the other hand, it is denoted that transactions can be repeated without shipping
charges is the least advantageous with a weighted mean of 3.34 and a verbal
the physical store, being time restricted, is the most disadvantageous with a weighted
It is also showed that the inconvenience in returning the product is the least
“Disadvantageous”.
shopping, physical stores aren’t going anywhere. As long as retailers keep the
Table 3
Weighted Verbal
Indicators
Mean Interpretation
1. Time-saving 3.46 VA
feedback mechanism
24/7
Table 4
Weighted Verbal
Indicators
Mean Interpretation
seller
Table 3 shows the advantages of online shopping. Respondents agreed that being
According to (Yaobin Lu, 2011), the web has become an opportunity for the
marketers to add value to products and services. The increase in technology provides
good opportunities to the seller to reach the customer in easier and faster way. On the
other hand, there are still many customers that go for purchasing offline so as to examine
the product.
St. Theresa’s School of Novaliches 32
Table 5
Weighted Verbal
Indicators
Mean Interpretation
store?
physical store?
convenient?
Table 6
Weighted Verbal
Indicators
Mean Interpretation
shopping?
shops?
Table 5 shows the popularity of physical store shopping. Many of the respondents
agreed that they shop in physical stores with a weighted mean of 3.44 and a verbal
Table 6 shows the popularity of online shopping. Most of the respondents agreed
that they shop online with a weighted mean of 3.17 and a verbal interpretation of
“Agree”.
Some of the students agreed that they prefer to buy in online shops with a
Chaing and Dholakia (2014) carried out a study in which they examined the
purpose the customer to purchase goods online during their shopping. Mainly there are
three variables in their study those affects the consumer to purchase online or to go
offline. Those are the accessibility features of the shopping sites, the type of the products
and their characteristic, and the actual price of the product. The study revealed that the
accessibility and the convenience of the shopping sites create the intention in the
purchase online, then the customer switch to the offline shopping for the purchase
behavior and the consumer face difficulty in offline purchasing then they go to the online
purchasing.
St. Theresa’s School of Novaliches 35
Part IV. Frequency of the Use of Physical Store and Online Shopping
Table 7
Weighted Verbal
Indicators
Mean Interpretation
physical store?
physical store?
Table 8
Weighted Verbal
Indicators
Mean Interpretation
store?
online store?
Table 7 and Table 8 shows the frequency of the use of physical store and online
store. It is evidently shown on the two tables that respondents spend more time in visiting
and shopping on physical store with the weighted mean of 3.18 and 3.08, respectively,
On the other hand, some of the respondents spend time on visiting and buying in
online store with the weighted mean of 2.89 and 2.60, respectively, with the verbal
interpretation of “Sometimes”.
Based on the study of Iyer and Santiago (2014), they found out that people
who are more literate towards technology are more inclined in online shopping, while on
the other hand, people who have less awareness towards technology are also less
Table 9
Table 9 shows the result of t-test for online shopping and physical store
shopping.
St. Theresa’s School of Novaliches 37
CHAPTER V
In this chapter, you will see the summary of our entire research paper, findings we
get from the research instruments, conclusions we conclude for every findings we had
and recommendations for respected people that researchers for this research.
SUMMARY
Our research entitled Effectiveness and Popularity of Physical Store Shopping and
Online Shopping among the Senior High School Academic Track Students of St.
Theresa’s School of Novaliches. This topic is tackling about the benefits and
factors influencing the consumer to switch from the offline shopping to online shopping
and online to offline shopping. Also, to help the consumers to choose the most effective
FINDINGS
1. The researchers conducted it research in ACADS student. From the data gathered
and presented in the latter chapter the following findings is dawned to answer the
researcher’s problem.
St. Theresa’s School of Novaliches 38
facilities, the availability of the certain products, the availability of "return exchange"
policy, personal communication or inquiry about the products, and the transactions that
can be repeated without shipping charges. All of these are the advantages of buying
products when shopping physically. Base on the conducted research the disadvantages
The indicators shown the advantages of buying products when you are shopping in
physical store. Time consuming, less number of stocks per store, energy
3. In figure no.3 the advantages of online shopping. The indicators are time saving,
knowledge about the effectiveness of the product through feedback mechanism, mobile
shipping, effortless shopping examine of this is online cart, online store can be accessed
24/7. The verbal interpretation is "very advantageous" this shown that this is effective to
buy products through online shopping. In figure no.4 the advantages of online shopping
advantages of online shopping when buying products or shopping online and the
common problems that the consumer may encounter. Shipping charges, tangibility of
the product, pricing policy, lack of assurance to the seller, and last is the defectiveness
of the products
.
St. Theresa’s School of Novaliches 39
4. It indicates the popularity of physical store shopping in figure no.5 is "strongly agree".
It indicates how often the customer shop physically, if the customer prefers to shop in
physical store, how convenient physical store is, and it is satisfying to shop in physical
store. In figure no. 6 is the popularity of online shopping store. The verbal interpretation
is "agree". The indicators is do the consumer shop online, if the members of the family
CONCLUSIONS
The physical store shopping possesses the ability to provide its consumers with
testing and trying out the product which online shopping fails to offer. Despite of the
rapid growth of the use of technology among the younger population, the majority of the
consumers in St. Theresa’s School of Novaliches still prefer shopping in physical store.
It is for the reason that many still prefers the social interaction of the buyer and the seller
of the product and the advantage that they can ask questions about the product face-
to-face and get an answer immediately. However, being time restricted and the hassle
On the other hand, one of the advantages of shopping online is it is not time
consuming means it saves more time shopping online than shopping in physical store
yet the defects in the product when it’s already received makes it disadvantageous and
the pricing policy that makes the product more pricey than in physical store makes it
more disadvantageous.
St. Theresa’s School of Novaliches 40
The study also shows that most of the respondents prefer using physical store
shopping than in online shopping for the reason that it is more convenient. Majority of
the surveyed respondents spends more time shopping in physical store shopping than
In relation to the above, the study further reveals that there is no significant difference
between consumer purchase style in online and physical store medium of shopping
RECOMMENDATIONS
researchers. The following are the statement of the problem including recommendations
1. It is safer to buy in physical store than online store because in physical store you can
be able to check for the quality of the item you want to buy compared to online store
2. In terms of popularity, shopping in physical store stands out. Since it’s popular it
means it has many customers that’s why it’s trustworthy and can give you the best
shopping experience.
3. People often buys in physical store as a result, it is more hassle to pay and you have
to have to fall in line. In order to save time and avoid waiting, it is recommended to buy
in online store.
St. Theresa’s School of Novaliches 41
shopping and online shopping, still physical store is the people’s choice to buy their
products because it enables them to check on it. Truly the satisfaction is achieve in
BIBLIOGRAPHY
https://www.thebalance.com/the-pros-and-cons-of-online-shopping-939775
https://www.researchgate.net/publication/305751897_A_STUDY_ON_CONSUMER_P
ERCEPTION_TOWARDS_ONLINE_SHOPPING
https://www.entrepreneur.com/article/238343
Lu, Y., et al.(2011) "A study on factors that affect users' behavioral intention to transfer
usage from the offline to the online channel." Computers in Human Behavior 27.1 pp-
355-364.
Koo, M.D., and Lee, J.(2011) "Interrelationships among dominance, energetic and tense
arousal, and pleasure, and differences in their impacts under online vs. offline
St. Theresa’s School of Novaliches 42
Pauwels, K., et al.(2011) "Does Online Information Drive Offline Revenues?: Only for
Chiang and Dholakia (2014) “Journal of Retailing and Consumer Service” Vol. 21, Issue
3. Pp- 364-375.
Lacson and Pasadilla (2015) “Comparative Study of Online and Offline Shopping”
[Online]
St. Theresa’s School of Novaliches 43
APPENDICES
Appendix 1
Dear Respondents:
Greetings!
We are glad to inform you that you are chosen to answer this questionnaire. We hope
that you can help us with our study by answering this instrument sincerely and honestly.
Yours truly,
The Researchers
St. Theresa’s School of Novaliches 44
Appendix 2
St. Theresa’s School of Novaliches 45
Appendix 3
St. Theresa’s School of Novaliches 46
QUESTIONNAIRES
4 2 1
3
Indicators Very
Advantageous
Fairly Less
Advantageous Advantageous Advantageous
7. Availability and/or
variety of products
8. The availability of
“return-exchange”
policy
9. Personal/ Face to
face inquiry about the
products
4 2 1
3
Very Fairly Less
Indicators Disadvantageo
Disadvantageo
Disadvantageo Disadvantageo
us
us us us
6. Time consuming
7. Less number of
stocks per store
8. Energy
consuming/demandi
ng
9. Time restricted
10. Inconvenience in
returning the product
St. Theresa’s School of Novaliches 48
4 2 1
3
Indicators Very
Advantageous
Fairly Less
Advantageous Advantageous Advantageous
6. Time-saving
7. Knowledge
about the
effectiveness of the
product through
feedback
mechanism
8. Mobile Shopping
9. Effortless
shopping
(e.g. Online Cart)
4 2 1
3
Indicators Very
Disadvantageous
Fairly Less
Disadvantageous Disadvantageous Disadvantageous
6. Shipping
charges
7. Tangibility of
the product
8. Pricing Policy
9. Lack of
assurance to the
seller
10. Defectiveness
of the products
St. Theresa’s School of Novaliches 50
A. Physical Store
4 1
3 2
Indicators Strongly
Agree Disagree
Strongly
Agree Disagree
6. Do you shop in
physical store?
7. Do the members of
your family shop in
physical store?
B. Online Shopping
4 1
3 2
Indicators Strongly
Agree Disagree
Strongly
Agree Disagree
7. Do the members of
your family use online
shopping?
Part IV. Frequency of the Use of Physical Store and Online Store
A. Physical Store
4 3 2 1
Indicators Always Sometimes Rarely Never
B. Online Shopping
4 3 2 1
Indicators Always Sometimes Rarely Never
Curriculum Vitae
Reference
Ms. Trisha Mae Tonon Mr. Rojelyn P. Supera Mr. Ernesto Andres
English Teacher Mathematics Teacher Social Studies Teacher
St. Theresa’s School of Novaliches 54
Curriculum Vitae
Reference
Ms. Brenda Lou E. De Guia Mr. Ronnie Ramos Mr. Ernesto Andres
Curriculum Vitae
SALAHUDIN, jazmine N.
Reference
Curriculum Vitae
SIGNO, Ivan I.
Reference
Curriculum Vitae
Reference
Mr. Edgardo Dela Cruz Mrs. Edita Delos Santos Mr. Ernesto Andres
Curriculum Vitae
Instrumentalist
Reference
Curriculum Vitae
City
Reference
Curriculum Vitae
Reference
Curriculum Vitae
2010 – 2014
Reference
Curriculum Vitae
Reference
Curriculum Vitae
SAGABAEN,Rikka aira A.
Junior High School: Benigno Aquino Jr. High School 2014 – 2017
Reference