Mintel 2030 Global Food and Drink Trends Final
Mintel 2030 Global Food and Drink Trends Final
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Global Food and
Drink Trends 2030
Editors’ Note: Contents
Mintel’s 2030 Global Food behaviour—are: wellbeing,
and Drink Trends identify surroundings, technology,
three key opportunities
for the global food, drink,
rights, value, identity, and
experiences. Much like
Change,
and foodservice industries
to act upon in the next 10
today, consumers in 2030
will require their food,
Incorporated PAGE 4
years. The future-looking drink, and foodservice
Jenny Zegler Sam Moore
trends are designed to experiences to deliver Successful companies will be
Associate Director, Global Food and
help companies prepare on satisfying taste and those that improve the health of
Mintel Food & Drink Drink Analyst
for, participate in, and affordable prices. Thus, the planet and its population.
prosper from the evolution these predictions assume
in consumer behaviours two things will never
and attitudes over the change: people will always
next decade. seek enjoyment from food
Smart
and price will always be
The rapid pace of change a top purchase factor.
Diets
as we enter a new decade
Alex Beckett Regina Maiseviciute
inspired us to carefully
consider the likely shifts in
The future-focused insights
were informed by debate
PAGE 16
Associate Director, Haydon
consumer needs, product among Mintel’s worldwide
Mintel Food & Drink Global Food and
innovation, corporate network of analysts who Technology will enable consumers to
Drink Analyst
actions, and society over work across categories construct hyper-individualised approaches
the next 10 years. The and industries. Our analysts to physical and mental health.
following predictions carefully considered the
propose optimistic, yet potential transformations of
pragmatic actions intended the world, life, and our diets
to help businesses adapt to over the next 10 years.
the transformations ahead.
While extensive, what High-tech
Harvests
David Faulkner
The concepts here are far- you’ll read here isn’t
Associate Director,
Mintel Food & Drink
reaching but rooted by the exhaustive. For full and in- PAGE 30
Mintel Trends Drivers. The depth insight and analysis,
Drivers—constant, universal please visit mintel.com
Consumer trust in food science and
motivations for consumer and get in touch.
technology will strengthen as these become
vital tools to save our food supply.
4
Change,
Incorporated
Successful companies will be those that improve
the health of the planet and its population.
6
67% 34%
of adults in the Republic of of Brazilian Generation Z
Ireland agree climate change/ members aged 16-20 agree Kellogg’s teamed
pollution will be a greater their generation is more active in up with UK brewery
Seven Bro7hers to
health issue when they are older. social and environmental causes convert its rejected
than previous generations. Corn Flakes, Rice
Krispies, and Coco
Source: Mintel Reports Pops breakfast
cereals into beer.
Source: Illustrated
by Mintel
12
Smart Diets
Technology will enable consumers to
construct hyper-individualised approaches
to physical and mental health.
18
JOIN THE
PERSONALISATION SYNC WITH TECHNOLOGY
REVOLUTION
Consumers will share their
Through 2030, more personal data with a multitude
consumers will understand of Internet of Things-enabled
what makes them and their devices. Consumers will want the
biological needs unique convenience of recommended
through more widespread shopping lists, recipes, and meals
access to tests and data- that are customised to their flavour,
collecting technology. taste, and texture preferences.
Consumers will look to
companies to help them act
on their data and to offer
custom food and drink.
FEED YOUR MIND
Nestlé XiaoAI, an AI family nutrition assistant, is a smart speaker equipped with nutrition and
health knowledge that can answer questions from users on custom recipes, music, and nutrition. London restaurant Vita Mojo gives customers nutritional guidance based on their genetics.
Source: campaignasia.com Source: Vita Mojo
24
High-tech
Harvests
Consumer trust in food science and
technology will strengthen as these become
vital tools to save our food supply.
32
A new agricultural
revolution is beginning
By 2030, vertical farms, indoor hydroponic
systems, robotic-harvested farms, and
other high-tech agricultural innovations
will increase the supply of fresh local fruits,
vegetables, grains, and herbs. Premium
grocery retailers will open branded indoor
farms to offer consumers just-picked
freshness. Food, drink, and foodservice
companies and retailers will see the
synergy offered by these new agricultural
models and incorporate them into their
supply chains.
Modern Meadow in
New Jersey grows
animal-free leather
in their labs.
Source: inc.com
want in 2030?
Mintel is best suited to accurately predict the
future of consumer behaviour and what that means
for companies and brands in the food, drink, and
foodservice industries.
mintel.com
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