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BUSINESS PLAN Outline-1
BUSINESS PLAN Outline-1
Wrap ‘n Roll
LEYTE NATIONAL HIGH SCHOOL, LINO GONZAGA AVENUE
TACLOBAN CITY, PHILIPPINES
[email protected]
OWNED BY:
JEFF ADRIAN PARIENTE
FRUEN CONCUS
GALRICHBER MANADONG
NEIL VINCENT LACANDAZO
CAMILLE ROSE CENTINO
MARIELLE GARCIA
SAM BALASTA
LIZETTE BELO
MARY ROSE BENITEZ
JELIAN AMAC
EMELYN LIGUTAN
MARY ROSE OBEJAS
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TABLE OF CONTENTS
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Environmental Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Business Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Organizational Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Production Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operational Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketing Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Financial Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Appendix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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INTRODUCTION
Our business is about providing the people with the best quality of food that is very
affordable and less hassle in buying because of the speedy service. We offer different kinds
of tasty food wrapped inside the lumpia wrapper such as: sweet potato, banana, and
vegetables.
The location of Wrap ‘n Roll is in Leyte National High School for this location can
give us a high probability for a business growth and our product will be expose in a wide
array of customers since there are lots of students and teachers inside who are hungry and
The fund that the business will be needing is provided by the owners with the initial
cost of Php600 for the ingredients and other materials that is needed for our business.
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EXECUTIVE SUMMARY
Vision
“Maintaining good relationships with the costumers to continue serving them with
the best quality and tasty food that will meet their standards.”
Mission
“To provide our costumers the best taste of food that will satisfy their cravings
-To make Wrap and Roll one of the best snack choice of the people.
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Business Model
BUSINESS MODEL
Wrap and Roll will positioned as a unique snack joint where students and other
people can’t only enjoy of having snack but also have themselves a healthy food to eat.
Friendly customer service and speedy transactions will differentiate it from incumbent
competitors.
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Our wealth improvement approach is based on a commitment with the costumers
to continue serving them with the best quality and tasty food that is safe for the costumers
to come back and buy again. Our business is dedicated to the following:
Provide- To provide a product that will satisfy the cravings of our costumers.
Providing a product that is not only based for a profit but also for the needs of the people
Trust- Assurance for a reliable brand that will build a good relationship.
Keeping a good relationship with our customers in keeping their interests firsts will catch
The consumers for our small business will be the students, teachers, the staff, and
The creditors will be the owner of the business since they will take the full
The supplies needed will be taken from Save More Grocery and Night Market.
The employees will be Emelyn Ligutan, Jelian Amac, Lizette Belo, Mary Rose
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ENVIRONMENTAL ANALYSIS (more or less 20 pages)/16-18 pages
Costumer Analysis
Competitor Analysis
Market Forecast
Market Share
Market Position
Market Strategy
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BUSINESS DESCRIPTION (2-3 pages)
Product Description
The product that we produce and sell is named as "Wrap'N Roll." This product is
made up of lumpia that has different variety of mouthwatering fillings that would really
help you to be contented. First filling is banana, since the filling is banana our lumpia that
is filled with banana will be called as toron, because of its sweetness your bitterness would
be overcome by it. Second filling is sweet potato, well our lumpia that is filled with sweet
potato will be called as Lumpiang Camote, and because of its warm softness taste your iced
heart would be melted. Last but not the least type of filling is vegetables, since our lumpia
is filled with vegetables it will be called as lumpia vegetables, because of its delicious taste
you will start to crave for vegetables and your finicky attitude about foods will be blown
away. The prices of our products are affordable but unforgettable. The price of toron,
We offer satisfying cravings, healthy and affordable food, and fast service.
Merchandising is the nature of our business. Because our business is sold by retail.
Corporation is the form of our business. Since all of the members of the group are the one
who help each other to make the business and are the ones who will work and lead on it,
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act of single entity would be present, so corporation is really the form of business that we
have.
Equipment/Material Needed:
Since it is lumpia, the material or equipment that is needed for making our products are
Heavy Deep Pot, Skimmer, and Rack and sheet pan, those are the materials that is needed
for frying. Pot holder, hairnet, and apron, these are for the safety of the product and the
cooker. Heavy deep pot, it is where the lumpia is deep fried. Skimmer, it is used to
remove the cooked lumpia. Rack and sheet pan, it is where the cooked lumpia is placed
so that the oil will be drained. Pot holder is used for the safety of the cooker from getting
touched by the hot pot, hairnet is used for the hair of the cooker so that the product will
In identifying the size of the business you must identify the number of employees
or the amount of money you make, but it could be both. Since our business is just a startup
we would just identify the number of our employees and describe their roles. We have our
manager which is only one individual, the processor of the product consist of two
employees, treasure is only one individual as well as the market strategist, sellers are three
individuals, in charge of purchasing raw materials consists of two individuals and also the
packaging committee consists of two individuals, all in all the employees in the business
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Manager is the person that controls the whole part of a company or organization, the
market strategist analyze the data to figure out the best way to promote a product or gain
customers, the processor of the product are the ones who make the desired product of the
company or organization, treasurer is an officer entrusted with the receipt, care, and
disbursement of funds, sellers are the ones who sold the products in the market, in charge
of purchasing raw materials are the ones who bought the equipment and ingredients needed
for a specific product, and packaging committee are the ones who packages the products.
Personnel Requirements:
• Educational Background
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ORGANIZATION PLAN
resources from other entities to support our business, all liabilities are limited to the
Organizational Structure
Manager: Jeff Andrian Pariente
Jelian Amac
Emelyn Ligutan
Lizette Belo
Sam Balasta
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Role of the Owner
Jeff Andrian Pariente- owner; as the manager, he oversees and supervises the work of the
other members.
Camille Rose Centino- owner; as one of the seller, she is tasked to make sure that the
Galrichber Manadong- owner; as one of the members who are in-charge of purchasing the
Fruen Consus- owner; as the cashier, he is tasked to record and compute the revenues,
liabilities, and capital correctly, and also he is tasked to be at the store and
needs them.
Lizette Belo- owner; as one of the seller, she is tasked to make sure that the products are
sold.
Marielle Xandra Claire Garcia- owner; as one of the processors of the product, she is tasked
Neil Vincent Lacandazo- owner; as the market strategist, he is tasked to research and come
Jelian Amac- owner; as one of the processors of the product, she is tasked to prepare the
product, ensuring the safety of the said product at the right amount of time.
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Mary Rose Benitez- owner; as one of the members who are in-charge of purchasing the
Emelyn Ligutan- owner; as one of the processors of the product, she is tasked to prepare
the product, ensuring the safety of the said product at the right amount of
time
Sam Balasta- owner; as one of the members of the packaging committee, she is in-charge
Mary Joy Sabejo- owner; as one of the members of the packaging committee, she is in-
Proposed Salary
The proposed salary for all involved in the business depends on the profit of the
business.
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PRODUCTION PLAN
Production Schedule
The Production of our product will be the day before our marketing inside the
school. We will start at 8:30 in the morning preparing the ingredients and the equipment
to start cooking and will end at 12 noon. The remaining time of the day is for us to do the
packaging, preparing our store, and other things that must be done.
Production Process
Seasoning
Procedure:
BANANA TURON:
3. Pour oil
VEGETABLE LUMPIA:
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1. Prepare the vegetables
3. Put one spoonful of mixed vegetables into one lumpia wrapper, then fold
3. Grab one of the lumpia wrappers and put smashed potato on it.
Equipment Required
The equipment needed in making the products are chopping boards, knives,
peelers or cutters, frying pan, tongs, strainer, plates, and measuring cups.
Sources of Materials
producing our product instead we will be the one who will provide it. In terms of the
ingredients, we will be purchasing it from Save More grocery and also at the night
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market.
Sugar Php 60
Banana Php 80
Seasonings Php 20
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MARKETING PLAN
Product
Our product is called Wrap n’ Roll. A different variety of lumpia, turon, and
camoteron (camote).
Place
Inside of Leyte National High School (LNHS) campus.
Price
Not less than ₱5.00 nor more than ₱15.00 where the costumers could afford the
product without difficulty and would satisfy them.
Promotion
People
Packaging
Our product, Wrap n’ Roll, is wrapped in a lumpia wrapper and when it is cooked
we placed our product inside of a big Tupperware. Positioning: Our product is made for as
a snack which our costumer will be satisfied because of its unique texture and because it is
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Positioning
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FINANCIAL PLAN
assess, quantify and to measure the needed resources so that it can help in making its
operation financially capable. The main goal of this chapter is to have revenue that will
provide the daily cost in order for it to exist prior to its duration while bringing the monetary
benefits. The financial plan analyzes expected daily revenue as it suffices the daily cost of
operations.
The amount of the start up money must cover all the expenses in the first
operations and it is needed to have a sufficient profit. The day to day sale must reach the
capital with a profit in order to have a financial gain. Thus the reached daily capital will be
used to finance all the operation in order for the business to work at its duration. The daily
profit will be separated to the expected daily capital in order to have a financial gain.
Revenue Sources
The day to day expected capital collection will be the source of the day to
day revenue in order for the business to be financially capable. It provides only food
services with the different flavors of lumpia hence its revenue sources will generate from
its sales.
Financial Projections
This part contains all the monetary inputs or flows in every part of the
business. It also forecast the cash flows of the business and the business sales. This also
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plans and budget the monetary usage of the business and will serve as the foundation of
every operations that the business will do. Therefore, it can be a basis if the business is
Use of Funds
Source of funds
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APPENDIX
Logo:
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