Professional Documents
Culture Documents
Marketing Cloud Administrator Study Guide
Marketing Cloud Administrator Study Guide
success
I'm here to help!
https://trailhead.salesforce.com/de/help?article=Salesforce-Certified-Marketing-Cloud-Administrator-Exam-Guide 1/9
1/31/2020 Trailhead | Hilfe und Support
Close
Help Salesforce Certified Marketing Cloud Administrator Exam Guide
Congratulations on taking the next step to prepare for your Salesforce Marketing Cloud Administrator credential. This exam guide has the
information you need to help you study and prepare for your exam. Let’s get started!
I'm here to help!
Contents
Exam Outline
thoroughly navigate Setup. Certified Marketing Cloud Administrators can successfully troubleshoot account configuration and user requests.
The Salesforce Certified Marketing Cloud Administrator candidate should be able to demonstrate their knowledge, skills, and experience in the
following areas:
Knowledge of governance and compliance with reference to digital marketing
Identify security best practices for data management, users, and permissions
Implementation of account configuration including business unit structure, permissions, and security
Management of subscriber data
Evaluate data quality
Configure Marketing Cloud products (builders, studios)
Troubleshoot account configuration and user request
Account (Super Messages, Users, Activities) monitoring (auditing, reporting, notifications)
Knowledge of Marketing Cloud extension products and features (Datorama, Interaction Studio, Audience Builder, etc.)
Knowledge of Marketing Cloud integration offerings (FTP, API, MC Connect)
A candidate for this exam is not expected to know programmatic languages or SQL/Developer tasks.
https://trailhead.salesforce.com/de/help?article=Salesforce-Certified-Marketing-Cloud-Administrator-Exam-Guide 4/9
1/31/2020 Trailhead | Hilfe und Support
https://trailhead.salesforce.com/de/help?article=Salesforce-Certified-Marketing-Cloud-Administrator-Exam-Guide 5/9
1/31/2020 Trailhead | Hilfe und Support
To enroll in instructor-led courses and launch online training from your Salesforce application, click the Help & Training link in the upper right
corner of the screen (requires login) and search for the desired courses. Non-Salesforce customers can register for instructor-led courses here.
To review online Documentation, Tip Sheets, and User Guides, search for the topics listed in the Exam Outline section of this guide and study the
information related to those topics. Documentation, Tip Sheets, and User Guides can also be accessed through Help & Training.
Exam Outline
The Salesforce Marketing Cloud Administrator exam measures a candidate’s knowledge and skills related to the following objectives. A candidate
should have hands-on experience administering for Marketing Cloud and associated tools and demonstrate the knowledge and expertise in each
of the areas below.
https://trailhead.salesforce.com/de/help?article=Salesforce-Certified-Marketing-Cloud-Administrator-Exam-Guide 6/9
1/31/2020 Trailhead | Hilfe und Support
Given a scenario, implement the configuration of business units, users/permissions, and security/passwords.
Given a scenario, determine how to configure integrations.
Describe the features in Setup Home.
Describe Marketing Cloud extension products.
Maintenance: 15%
Given a scenario, describe solutions for data extraction and report generation.
Given a scenario, monitor a Marketing Cloud account and provide system availability.
Given a scenario, evaluate benefits of additional Marketing Cloud products.
https://trailhead.salesforce.com/de/help?article=Salesforce-Certified-Marketing-Cloud-Administrator-Exam-Guide 7/9
1/31/2020 Trailhead | Hilfe und Support
Don’t let your hard-earned credential expire! If you do not complete all maintenance requirements by the due date, your credential will expire.
I'm here to help!
Submit to Trailhead
I found this article helpful | This article didn't solve my issue
13 people thought this article was helpful. Reviewed September 11, 2019. Next review is September 11, 2020.
TAKE ACTION
Share an Idea
Suggest new features and content via IdeaExchange.
https://trailhead.salesforce.com/de/help?article=Salesforce-Certified-Marketing-Cloud-Administrator-Exam-Guide 8/9
1/31/2020 Trailhead | Hilfe und Support
Contact Us
Reach out to our trusty support team via this web form.
https://trailhead.salesforce.com/de/help?article=Salesforce-Certified-Marketing-Cloud-Administrator-Exam-Guide 9/9