A Phenomenology of Students Inclination Toward Online Shopping v.1
A Phenomenology of Students Inclination Toward Online Shopping v.1
Online shopping is a phenomena that is growing rapidly nowadays. A peep into the
exponential growth of the main players in this industry indicates there is still a large reservoir of
market potential for e-commerce. The convenience of online shopping rendering it an emerging
trend among consumers, especially the Gen Y. The prevalence of online shopping has raised the
interest of the retailers to focus on this area. Therefore, this study was to determine the relationship
between subjective norm, perceived usefulness and online shopping behaviour while mediated by
In addition, when you shop online, you have to start by searching for a product. This can
be done by visiting a store's website, or if you are not aware of any store that has the particular
item you are looking for or you'd like to compare prices between stores, you can always search for
the items with a search engine and compare the results. (Morah Chizoba, 2019)
Nielsen’s Bricks to Clicks report finds that online Filipino consumers favor a mix
categories across durables such as gadgets; non-durables like clothing and shoes, beauty products,
personal care products, and those which provide convenience such as food delivery. Online
Filipinos turn to the web to buy things they need because of certain conveniences it offers from
not lining up in check out counters to numerous payment options and delivery service that brick-
and-mortar stores can’t. Additionally, access to products beyond what is available locally and the
ability to find the best deals or promos prices are fuelling the eagerness of connected Filipino
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Statement of the Problem
1. What are the possible feedbacks of the students of SVQIS regarding to their interest in
online shopping?
2. What are the possible advantages and disadvantages of online shopping among students
3. What are the factors that used among online shopping that can persuade the customer?
4. What are the possible reason of the student why they highly interested to online
shopping?
This research will include the description of feedbacks of SVQIS Grade 11 students
regarding to highly interested to online shopping. The possible advantage and disadvantage of
highly interested in online shopping among students. Also, this include the reasons why the
This research will not include the history of online shopping. Also, it may not include
about the direct shopping. This research is for determining the students feedbacks regarding to
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Conceptual framework
Feedbacks of the
Input:
The researchers are going to interview their participants. And in interview, they ask a
Process:
The researchers will analyze the feedback from the answers of the participants from the
Output:
And the output of the research will be the result of the feedbacks of the students regarding
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Theoretical Framework
This chapter confers the theoretical framework of the study. The framework attempts to
examine the interrelationships among technology readiness (TR), E-Service Quality (e-SQ), and
e-shopping behavior (eSB). One customer-specific variant that is especially relevant for
embrace and use new technologies for accomplishing goals in home life and at work”
(Parasuraman 2000).
Another construct considered in the study, is customer perceived EService Quality of online store,
which can be defined as “overall customer evaluations and judgments regarding the excellence
The third aspect of the study is to analyze the e-shopping behavior of customers. Online shopping
behavior (also called online buying behavior and Internet shopping/buying behavior) refers to the
process of purchasing products or services via the Internet. The process consists of five steps
similar to those associated with traditional shopping behavior (Liang and Lai 2000).
To the Researchers.
The researchers are able to know the feedbacks of the students regarding of their highly
interested in online shopping.. They can learn also from the different participants that they can
apply to their study. And they may able to help the future researchers in providing information
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To the Students.
This research helps the students to improve and gain knowledge that can help to their
academic purposes. And they able to know the information about the online shopping. And they
To the Customers.
The customers able to know more about the advantage and disadvantages of online
shopping. And they can learn some way to save money and also to buy/shop wisely. And they may
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Definition of terms
The following words are used operationally within this research study.
Sale. A season where the product sells at reduced price than usual
Shipping. It is the way of delivering the product from the seller to the customers.
Definition of Acronyms
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CHAPTER II
Bargains, and a Few Scams in 2019 stated that online buying and selling have become important
parts of many people's lives. Students and parents rely on the Internet to acquire and sell goods at
affordable prices. Virtual stores allow people to shop from the comfort of their homes without the
pressure of a salesperson, and online marketplaces provide a new and more convenient venue for
As cited in the article of Yi Ji Lim et al. entitled Factors Influencing Online Shopping
Behavior: The Mediating Role of Purchase Intention stated that Internet shopping is a
phenomena that is growing rapidly nowadays. The convenience of online shopping rendering it
an emerging trend among consumers, especially the Gen Y. The prevalence of online shopping
Based on the article of Yoav Vilner in 2018 entitled 2019 Will Be a Revolutionary Year
for Online Shopping stated that Online shopping is no longer just a fad, it’s a lifestyle. People
everywhere are taking advantage of the convenience of ordering anything and having it delivered
right to their doorstep. In order to capitalize on this shift in lifestyle, retailers have taken to the
ecommerce world and are setting new norms for online businesses across the globe.
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According to the article of Donna L. Montaldo in 2019 entitled The Pros and Cons of Online
Shopping stated that the internet can be a great resource for shoppers looking to expand their
As cited in the article of Website Builders. Com in 2019 entitled 14 Great Smart Shopping
Resources stated that shopping online can bring great comfort and convenience to you and make
it much easier to shop for almost anything you need today. When you shop for goods and make
purchases by visiting websites for your goods you are shopping online. Anything purchased online
Based on the article of Dan Maglinong in 2018 entitled Why online shopping is booming
in the Philippines stated that A study on social media conversations on shopping during the
Christmas season has revealed Filipinos’ growing interest in online shopping in recent years.Social
media monitoring and intelligence firm Meltwater found in a recent study that the Philippines
provided 30 percent of the social media buzz on online shopping in the Christmas season and
special holiday sales for Black Friday and Single’s Day as early as September.The Philippines
ranked second just behind neighbour Indonesia, from which 57 percent of the shopping buzz came.
According to the article of Katrina B and Benedict L in 2018 stated The Philippine retail
industry continues to expand with each passing year, growing by 5.9 per cent in 2018, buoyed by
rising spending power. Unsurprisingly, increasing consumer spending has also impacted the world
of online retail.The Philippine Internet economy is expected to quadruple from US$5 billion in
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As cited in the article of OutrageMag.com in 2015 stated that “Filipino consumers value
products and services that make their lives more convenient. It comes as no surprise that they see
Based on the article of Dahpne Galvez in 2018 entitled Facebook: More Filipinos use
online mobile shopping stated that The Philippines is known to hold the longest Christmas
celebration in the world. And Facebook knows that Christmas season can make Filipinos become
fierce shoppers, even online. “Filipinos think about Christmas as early as September and seeing
products and brands top of mind for when consumers need to start deciding on a purpose,” said
According to the article of Emmie V. Abadilla in 2018 entitled Filipino online shoppers
expect free shipping, returns stated that more Filipinos will buy online if the shipping and return
of goods are free. Significantly, although more Asians are now making online purchases using
their smartphones, they are the least satisfied shoppers worldwide because shipping is free on just
15 percent of orders.
As Cited in the article of Ted P. Torres in The Philippine Star in 2015 stated that nearly
nine out of 10 Filipino consumers do their shopping online, based on a study commissioned by
Visa International. The Visa eCommerce Consumer Monitor 2014 also reveals that the top reasons
for online shopping are convenience (58 percent), price (47 percent), and deals (46 percent).
Based on the article of Cathy Rose Garcia in ABS-CBN News.com in 2015 stated that
"Filipino consumers value products and services that make their lives more convenient. It comes
as no surprise that they see the accessibility that online shopping provides.
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According to the article of Catalina Ricci S. Madarang in 2019 entitled Singles Day: One
online shopper in Philippines spent P1.2 million on 11/11 stated that Online shopping in the
Philippines broke records for Singles Day, the biggest online shopping event, last November 11,
online shopping destination Lazada said. One shopper from the Philippines, in particular, had a
haul worth P1.2 million from the e-commerce site. Lazada also reported that one million products
have already been sold within the first hour of the event. Starting from midnight, one million
shoppers have already logged in and started shopping on the website. Online shopping destinations
Lazada and Shoppe were among the most talked about on social media throughout the day. Both
e-commerce brands and Zalora also have the highest share of voice online last year.
As cited in the article of by Cora Llamas in 2018 entitled 55% of Filipinos expect their
online spending to increase in 2018, says Paypal Consumer Research 2018. In line with 55% of
Filipinos expecting to increase their online spend, the total online spend of Filipino shoppers is
predicted to increase by 32% from an estimated PHP 92.5billion in 2017 to PHP 121.9 billion in
2018. Cross border, which refers to international trade, spend in the Philippines is also expected
to grow by 47% in 2018 from an estimated PHP 41.5 billion spent in 2017. The key motivating
factor for the rise in online spending expectations is convenience (82%). The breadth of online
platforms (52%), and expectations of a faster shipping process (45%) round up the top three
reasons for Filipinos believing they will spend more online in 2018.
Based on the article of Louella Desiderio in The Philippine Star in 2018 stated that Most
Filipinos expect their online spending to increase this year due to the proliferation of mobile
devices and new mobile technologies which create greater convenience and opportunities for
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According to the article of Sandra Zialcitain 2019 stated that The e-commerce industry is
gaining ground as digital marketplaces end 2018 with record highs to reflect the growing number
of Filipinos doing their shopping online. Campos said he believes the Philippines can be number
1 in terms of online shopping given the amount of time Filipinos spend online and the ecosystem
converging to make e-commerce thrive in the country. “There's something about the power of
unleashing the digital Filipino into the global economy that is quite exciting and that any type of
business that emerges online, whether it be e-commerce or even some of the other digital
businesses like ride-hailing, will be particularly strong here in the Philippines than in other
countries,” he added.
As cited in the article of Sweating The Big Stuff entitled Top 10 reasons to shop online
vs. In store stated that the top 10 reasons to shop online rather than shopping in store are Save on
pricey gas and valuable time, Organizing your finances is easy, Pay with a credit card safely,
even to small merchants, Always find the best deals, Don’t waste time clipping coupons, No
more waiting in line and pushing through crowds, Find items you might not see in stores, The
Internet never closes, Shop any store worldwide, Ship your gifts directly.
Based on the article of Money Matters entitled Advantages and Disadvantages of Online
Shopping stated that Advantages of online shopping are Convenience of online shopping, No
pressure shopping, Online shopping saves time, Comparisons, Availability of online shop,
Online tracking, Online shopping saves money. While the Disadvantages of online shopping are
Delay in delivery, Lack of significant discounts in online shops, Lack of touch and feel of
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merchandise in online shopping, Lack of interactivity in online shopping, Lack of shopping
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CHAPTER III
RESEARCH METHODOLOGY
This chapter is conducted to illustrate how the data and information will be
Gathered and will be used in the entire study. This chapter discusses the type of research,
And the research process. It is also include the participants of the study and the methods use in
Research Design
The researchers chose the intervention studies type, wherein there would be interaction
between the researchers and participants. And to become involve in a situation in order to have an
influence on what happen. The researchers want to relate on what the buyer perspective about the
online shopping. And they need to interact with people that are consider as a buyer to ask a question
regarding to online shopping. And in order to receive and subsequent outcomes from the
participants that they can use and apply to the research work.
And the researchers chose to use phenomenological study type of research wherein it is is
an approach to qualitative research that focuses on the commonality of a lived experience within
a particular group. The researchers want to arrive at a description of the nature of the particular
phenomenon which is the online shopping. Also, the researchers use this because they want to ask
participants of their experiences and their buying influence about online shopping that they can
the SVQIS Grade 11 General Academic Strand and Accountancy, Business and Management
students because they believe that they can share their knowledge and experiences that related to
online shopping. Then they used Interview as their instrument of the study in gathering important
information about the topic. Wherein, they going to interview in the St Vincent of Quebiawan
Integrated School wherein they going to interview 10 participants from Grade 11 GAS and ABM
students. Furthermore, they guided by the ethical consideration by asking a permission first to the
authority before conducting Interview in the settings. And asking a permission to the participants
before conducting interview. And last, they assured that all the information that they gathered will
Instrumentation
The researchers use interview as their data gathering technique because they need to
interview the participants to be able to share their own experiences. And the researchers can learn
and get more ideas and information from the participants. The interview helped the researchers to
The researchers provide a semi structured interview sheet that needed to be answered by
the participants wherein the Semi-structured kind of interview sheet, the participants need to
share and answer the questions provided by the researchers. The participants need to elaborate
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Participants of the Study
The researchers chose the Grade 11 General Academic Strand students and Grade 11
Accountancy, Business and Management students in St. Vincent of Quebiawan Integrated School
as their participants of this study; wherein, the researchers use Purposive Sampling Method which
is requires researchers to have prior knowledge about the purpose of this study so that they can
properly choose and approach eligible participants. Researchers use purposive sampling because
they want to access a particular subset of people, as all participants of a study are selected because
they engage and experience buying online. They need 10 students from General Academic Strand
Data Analysis
The researchers use Interview wherein both researchers and participants allow to explore
meaning about the topic. And the researchers gather data or information by serious type. The
researchers able to know the participants experience about the topic which is online shopping. And
the participants can share his/her feedbacks and share some experiences.
And the researchers chose to record the interview process by recording the voice of the
participants. But the researchers may ask a permission first before recording the interview. And
then if the participants agreed, the researchers can record the voice of their participants while
he/she sharing experiences and answering the questions. It may help the researchers to get the
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Reference:
https://www.investopedia.com/articles/pf/08/buy-sell-online.asp
https://www.sciencedirect.com/science/article/pii/S2212567116000502?fbclid=IwAR2Gtrx5u
NrqpkMSPLWXQiO7K45fFLDUEld-2loVqYCyRtcZ2wajnC4EkyU
https://www.entrepreneur.com/article/319339
https://www.thebalance.com/the-pros-and-cons-of-online-shopping-939775
https://websitebuilders.com/how-to/smart-shopping-at-a-glance/?fbclid=IwAR1nX5lN7sZNi-
PitJBjr2Wlk0YbgkJz93azryCd4aIkLf8HV_EquAFQQB0
http://www.interaksyon.com/trends-spotlights/2018/11/07/137579/why-online-shopping-is-
booming-in-the-philippines/
https://janio.asia/sea/philippines/who-are-philippines-online-
shoppers/?fbclid=IwAR2X3RMhW5YS25_Q2otMANuoCq1ys5IC5jP5TbnKayoPTXXCKjlZ4RkSp6
https://l.facebook.com/l.php?u=https%3A%2F%2F1.800.gay%3A443%2Fhttps%2Foutragemag.com%2Ffilipinos-shopping-
online-theyre
buying%2F%3Ffbclid%3DIwAR2X3RMhW5YS25_Q2otMANuoCq1ys5IC5jP5TbnKayoPTXXCKjlZ4
RkSp6g&h=AT00UNL2JPqFRTi147OCurn7bvXdx4iJSLlVntO81R2UBi6xOr9OF639gcRFO5ruyE65L
KhHL38fsZQDRE29hVy6Ef__1f4ljJdwDtJOLVsbh-PRyqIW7HBCYD2A1ym04B-IgQ
https://technology.inquirer.net/79684/facebook-more-filipinos-use-online-mobile-shopping
https://www.pressreader.com/philippines/manila-
bulletin/20180420/282054802628681?fbclid=IwAR3rMEMPR7nABm9XrmIM0-
N13TVVmjgIfnkspvfOWR13UyK5O_7IvNvGppg
https://www.philstar.com/business/banking/2015/03/10/1431749/9-10-pinoys-prefer-
online-shopping
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https://news.abs-cbn.com/business/03/04/15/why-more-pinoys-are-shopping-
online?fbclid=IwAR2jz6dW1LByWsIGD0o-zvtmerH4Pgo6xgP1cxV-lZ22i7-DAF6Q-IAMwIg
http://www.interaksyon.com/trends-spotlights/2019/11/15/157525/11-11-singles-day-
shopping-philippines-million/
https://www.marketing-interactive.com/55-of-filipinos-expect-their-online-spending-to-
increase-in-2018-says-paypal-consumer-research-
2018/?fbclid=IwAR1y7y3VpT7hyIpTkvlQCBuOUnjHxzNdtDxdENxqJlZgUlEmFIPa3xtki-o
https://www.philstar.com/business/business-as-usual/2018/07/02/1829632/online-
spending-seen-hit-p122-b-2018
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2019.html?fbclid=IwAR2Hp62RF2ugg3OVbh0QQ7JHZYTArepZg4uSJmkaMKbdLU-
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Ethical Considerations
February 2020
Ma’am Corazon Pamintuan,
Principal of SVQIS, San Fernando P.
Dear Ma’am
We are the students from St. Vincent of Quebiawan Integrated School and the currently
School”. And we want to ask a permission to allowed the researchers to conduct a interview to the
The researchers chose the St Vincent of Quebiawan Integrated School because they
believe in the potential of SVQIS students in sharing their knowledge and experiences about the
topic. We assured that all the information to be gathered will be much treated private and
confidentially.
Thank you very much for your warm and kind consideration. God bless!
Respectfully yours,
Antido, Raynel
Lam, Princess
Manalang, Axl Denz I.
Salan, Bryan Ashley
Suelo, Baby Jane
Valenzuela, Arjay
Researchers
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Noted:
Ms. Renalyn De Guzman, LPT
Thesis Adviser
February 2020
Good day! We are the Grade 11 GAS students from St Vincent of Quebiawan Integrated
Integrated School”. In relation to fulfillment of requirements for Senior High School with the
This research may give you information that you can use and apply to any academic
purposes and this research has an advantage to students. The researchers rest assured that all the
Respectfully yours,
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Letter for Request to Conduct Interview
St Vincent of Quebiawan Integrated School
City of San Fernando, Pampanga
February 2020
Greetings!
The undersigned is asking your permission to conduct an interview about our research
work in St Vincent of Quebiawan Integrated School to gather necessary data in this study entitled
to fulfillment of requirements for Senior High School with the strand of Accountancy and Business
Management.
The researchers rest assured that all the data to be gathered will be much treated
confidentially. And any accommodation that may be extended to this regard will be highly
appreciated.
Respectfully yours,
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