Berlitz Biz English 8 (Complete) SG PDF
Berlitz Biz English 8 (Complete) SG PDF
NEW
8
COMPLETE
ISBN 978-1-62284-848-5
B2.1
9 781622 848485
Business English
8
COMPLETE
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ISBN: 978-1-62284-848-5
Berlitz English is the fastest, the most practical, and the most enjoyable way to learn English.
If there is anything we can do to make your learning more successful and enjoyable, please let us know. We’ll
do everything we can to help you reach your goals.
A lesson-specific speaking goal begins the lesson with a clear, achievable learning objective.
Each unit of instruction starts with a summary of key vocabulary and expressions and
additional language that will be necessary to master the unit’s speaking goal in a clear,
concise manner.
Each activity in the unit is clearly labeled with the skill or language point being targeted,
setting the perfect tone and encouraging focus for immediate success.
Listening activities offer opportunities to listen and respond to language in real-life contexts.
Audio scripts for each listening activity are included.
Interactive activities can be completed directly in HTML versions, and all answers are
recorded online for easy access on the go.
Online Practice, also available via the Student Materials Portal, provides interactive review
and exercises that can be accessed on mobile devices or online in order to practice any time,
any place.
Review Units present an opportunity to review and practice skills in class, including speaking,
listening, reading, and writing.
Audio CDs and downloadable audio files provide in-class and on-the-go listening practice,
depending on the type of package selected.
10 Review 41
Discuss product life 69 Products I: Life cycles The future in the past: When we
14
cycles launched the FlexiTab, we were
predicting sales of over $500,000, but
we only reached sales of $400,000 in our
first year.
Describe the 73 Products II: Stating figures: 9 out of 10; 8 in 10; The
15
development of new Development ratio of satisfied customers to delighted
customers is six to two; There are two
products
delighted customers for every six
satisfied customers.
Place a service call 77 Service calls Simple past vs. present perfect vs. past
16
perfect
Describing sounds and noises. For
example: beep, buzz, squeak, bang, click,
grind, hum, ping, thump, whir.
Present ideas for 84 Social media few vs. a few; little vs. a little
18
using social media
for business
Describe export 88 Export Terms related to export and trade
19
strategy
20 Review 92
Discuss the effects of 104 Free trade Presenting arguments using by + -ing.
21
free trade For example: By paying subsidies to
farmers, the government is helping them
to compete in the world market.
Network at a trade 108 Trade shows Simple present vs. present progressive
22
show vs. present perfect vs. present perfect
progressive
Pronunciation: words ending in -ate.
(extension)
State the objectives 126 Negotiations II Reframing. For example: Your request is
25
of a negotiation a challenge, not a problem. The glass is
half full, not half empty.
Discuss changes and 146 Job market trends Making suppositions: I suppose …, I
29
trends in the job imagine …, It may be due to …, It could be
a result of …,
market
Perhaps …
Assess options while 176 Business ethics Evaluating options. For example: Is this
33
considering business the best course of action? Is it in line
with our values?
ethics
Discuss the benefits 180 Corporate social Terms and expressions related to CSR
34
of corporate social responsibility Describing benefits
responsibility
Bid farewell to 205 Farewells Tenses used to talk about the future
39
colleagues (review)
Expressing rumors
WARM-UP
My notes
©2018 Berlitz Languages, Inc. Describe a company’s vision and mission • Unit 1 | 1
LISTENING 1
A vision statement:
• defines an organization’s
A mission statement:
• defines an organization
• spells out: the organization does; it does it for; it does what it does
• focuses on the
READING
1. Our is a world in which every child attains the right to survival, protection, development, and
participation.
2. Our is to organize the world’s information and to make it universally accessible and useful.
3. Our is to provide a global online marketplace where practically anyone can trade practically
anything, enabling economic opportunity around the world.
5. Our is to give ordinary folk the chance to buy the same things as rich people.
2 | Describe a company’s vision and mission • Unit 1 ©2018 Berlitz Languages, Inc.
GRAMMAR
CONDITIONS
If we are to achieve our mission, we must innovate.
If they are to turn things around, they must act soon.
– If you are to reach your goals, you may need to rethink your current strategy.
– Any ideas?
– Perhaps you should be thinking more long-term.
My notes
©2018 Berlitz Languages, Inc. Describe a company’s vision and mission • Unit 1 | 3
PERFORMANCE
Our mission is to …
You work for a company that has always had a corporate vision and a mission statement, but
for most employees those have just been signs hanging on the walls. To make them more
personal, top management has decided that each department should create its own mission
statement, in line with the corporate one. Today you are meeting with others in your
department to discuss ideas and to come up with a rough draft of your statement. Before the
meeting begins, think of some ideas of your own.
•
•
•
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): Age Fotostock ©2018 Berlitz Languages, Inc. All rights reserved.
4 | Describe a company’s vision and mission • Unit 1 ©2018 Berlitz Languages, Inc.
UNIT 2
WARM-UP
My notes
Indicators of culture
READING
2. Employees are aligned with the company’s vision, mission, goals, and values.
4. Employees are proud of the company and enthusiastic about their work.
5. Employees have opportunities to realize their full potential within the company.
What to notice:
1.
2.
3.
4.
5.
6.
My notes
Observations Interpretation
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): Getty Images, Berlitz, Getty Images, Age ©2018 Berlitz Languages, Inc. All rights reserved.
Fotostock
WARM-UP
– Did you hear that Alan’s leaving? – I heard the reorganization may cost some jobs.
– Yeah, I did. It made me quite sad. I really enjoy – I did, too. It makes me wonder whether I should
working with him. be looking for a new place to work.
– Have you seen this?! It’s “Janice’s” proposal. – The figures for this quarter don’t look too good.
– Let me see. Uh … wasn’t this your idea? – Are they starting to make you worry?
– Yes, it was. This makes me so mad. – Not yet, but they will if things don’t improve.
a. makes me (feel) + adjective (sad) d. makes me + verb (think)
b. makes me feel like + gerund (singing) e. makes me want to + verb (cry)
c. makes me wonder whether + clause (I need to f. makes me wonder + interrogative clause (how
change) many others there are)
LISTENING 3 • 4
Managing change
OPEN, HONEST COMMUNICATION BE A ROLE MODEL
EXPECT RESISTANCE MONITOR AND REPORT CHANGE
PERFORMANCE
Why change?
Role A
You’re a middle manager in a key department in a large company. You’ve been with the
company more than 20 years. During your career, you’ve developed a reputation for hard
work, good ideas, dedication, and honesty. You like your job, and you like the company. Two
months ago, a new person was brought in to lead your group. The CEO, who has been with
the company five years, announced that the new person was “going to take this department
into the future.” “How’s he / she going to do it — I’ve been trying for years,” you thought.
After a few weeks of talking to the staff, reviewing the department’s results, and studying
how all the employees did their jobs, the manager announced that the department was
going to update its processes, work flow, and methods. This bothered you. After all, you
developed many of the current processes and methods yourself 15 years ago. At the time,
your work was celebrated throughout the company—even the industry.
The department is five weeks into the transition, and you’ve stubbornly continued doing
things the way that you always have. “Why fix something if it isn’t broken?” you ask yourself
every day.
Your manager has asked to see you. Go into the manager’s office.
You're now five weeks into the transition and you're not seeing the improvements you had
expected. You realize that change takes time, but clearly, there is something more going on
here. The problem seems to be with one of the long-time employees of the department, a
middle manager who has the respect of everyone and who is a key member of the group.
This employee is very sharp and clearly understands the new processes and methods;
you've even spoken to him / her to make sure they were clear. And yet, he / she hasn't begun
to make any changes in his / her work at all.
Your patience with this member of the team is beginning to wear thin. You have asked the
employee to come see you. You would like to find out why he / she is resisting the
department's change effort.
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): Age Fotostock ©2018 Berlitz Languages, Inc. All rights reserved.
Conduct a meeting
Vocabulary & Expressions Language Focus
WARM-UP
My notes
Action Priority
1. The controller would like everyone’s budget plans for next year.
2. A newly launched product is not performing as well as expected.
3. What should be done with the extra funds in the PR budget?
4. Phone costs have tripled over the last year, due to personal use.
5. HR is trying to work out the employee-training schedule for next year.
6. The head office plans to implement a new flextime work schedule.
7. Due to a slump in the industry, morale at the company is low.
8. The new advertising and marketing campaign has boosted sales 10%.
9. IT wants to inform everyone about the new software they’ve installed.
10. Several people are behind in their work. This is holding up a project.
LANGUAGE FOCUS
FR Admin
TO All Staff
As you probably know, the government has recently enacted several changes to the statutory leave
policy, the impact of which will affect everyone. There will be an informational meeting on Friday at
four o’clock to discuss the possible implications and address your questions. All employees are
invited to attend.
Your turn
2. The company has announced a reorganization plan. Its purpose is still not clear.
→
4. They attended a training session. Its goal was to improve public speaking skills.
→
My notes
Conducting a meeting
WELCOMING SETTING THE AGENDA
Thank you all for coming (today). Have you all seen the agenda?
I’m very happy to see you all here today. As you can see from the agenda, we’ll be going
over …
STARTING TRANSITIONING
Let’s begin, shall we? Moving right along …
It’s time to get down to business. Let’s move on to the next item on the agenda.
PERFORMANCE
Arrange a meeting
You have been asked to conduct the
same meeting with some other members
of your staff.
How would you start the meeting? How
would you transition from one point to the
next?
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): iStockphoto ©2018 Berlitz Languages, Inc. All rights reserved.
WARM-UP
What other roles do you think a meeting leader has?
Facilitating discussions
PART 1
1.What is the most important thing facilitators should do to encourage discussion?
2. What are some reasons people do not contribute to discussions?
PART 2
3. What are some techniques for bringing people into a discussion?
Word Power
Uses of to make
I’d like to make a suggestion, if I can?
She still hasn’t made up her mind about what to do.
It’s the facilitator’s job to make people feel comfortable.
I’m upset because you made me look foolish in front of everyone.
Each department will have to make a recommendation at the meeting.
That didn’t quite make sense to me. Could you go over it again?
I think we’re ready to make a decision. All those in favor? Against?
My notes
COMMENTING AND
BRINGING PEOPLE IN
GIVING OTHERS THE FLOOR
• So, who would like to start us off? Sam? • That’s a great idea. Can someone else build
• Suzanne, would you like to add anything? on that?
• Ellen, I believe you had some thoughts on • That’s a good point. How do you feel about
this subject. that?
• Let’s hear from some people who haven’t • Interesting suggestion. Would anyone like
had a chance to speak yet. David? to comment on that?
• We haven’t heard from you yet, Charles. • Definitely. Does anyone have anything they
would like to add?
Your turn
3. Take the floor from a colleague who’s been speaking for a while and give it to someone else.
Meeting simulation
Your company is considering a partnership with a company in the small, relatively unknown
country of Distopia. You and your colleagues will be meeting with representatives of the
Distopian company next month. You are meeting today to come up with a plan of what to do
to prepare for the visit of the Distopians. Here is the agenda for the meeting:
Use the additional notes you receive to consider what your contributions during this meeting
will be.
• what specific information about the Distopian company and its representatives is
needed
Your role is to encourage all attendees to contribute their opinions and suggestions and to
facilitate the smooth flow of the meeting.
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): Getty Images ©2018 Berlitz Languages, Inc. All rights reserved.
WARM-UP
LISTENING 8 • 9 • 10 • 11
Handling disruptions
Ashley:
Rick:
Carl and Jill:
Ben:
LANGUAGE FOCUS
1. How would you say these sentences if you were angry or upset?
2. How would you say them if you wanted to give a positive impression?
Useful Expressions
Digressing Preventing interruptions
This might be a good time to mention … If I could just finish what I was saying, …
It’s not on the agenda, but perhaps we If you could let Sally finish what she
should discuss … wanted to say …
By the way, … Just a moment, …
Hang on, …
Returning to the topic Postponing a topic
So, as I was saying, … I suggest we leave this for the time
Getting back on track, … being.
Perhaps we should discuss that at our We can come back to this another time.
next meeting. Perhaps we should discuss that at our
This is not the right time for that next meeting.
discussion. This is not the right time for that
discussion.
A difficult meeting
You are a department head at your company. You have just wrapped up a horrendous
meeting.
Several people were late. One left early. A couple of people were holding separate
conversations while others were trying to talk. And you are sure that at least one person was
busy using his smartphone throughout the meeting. You (and several meeting participants)
found this very frustrating. Unfortunately, there has been an increase in this type of behavior
recently. One of your company’s core values is respect for customers and fellow employees
alike. You feel that if this behavior continues, it will undermine that respect.
You know that other department heads have experienced the same thing and feel the same
way. You have asked for an informal meeting to discuss the situation.
My notes
Memo
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): iStockphoto, Araya Diaz, Araya Diaz, Araya ©2018 Berlitz Languages, Inc. All rights reserved.
Diaz, Araya Diaz
Wrap up a meeting
Vocabulary & Expressions Language Focus
WARM-UP
My notes
My notes
HYPHENATED:
When will they get together? → They’ve arranged a get-together for next weekend.
1. Do you think we can get them to buy into our plans? Their is critical.
2. It took a long time to clean up the oil spill. Do you know how much the
cost?
3. I’d like you to break the budget down by department. When should I expect your
?
5. We took over J&B Automotive Group last year. We had ten attorneys working on the
.
PERFORMANCE
Next steps?
Next steps:
• Contact festival organizers and arrange meeting for further negotiations
• Assess methods of sponsoring: create a shortlist of those that promote the company best
Next steps:
• Check with finance department on available budget for advertising
• Have HR post ads online for new reps
Culture Corner
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): Age Fotostock ©2018 Berlitz Languages, Inc. All rights reserved.
WARM-UP
My notes
Examples of expansion
inside / closely related to /
adjacent to the core
LANGUAGE FOCUS
90% of our company’s profits are generated by our top five sellers.
→ It is our top five sellers that generate 90% of our company’s profits.
The sales team motivates the customer service team to exceed customer expectations.
→ It is the sales team who motivates the customer service team to exceed customer
expectations.
PERFORMANCE
Your company’s CEO encourages employees to contribute their ideas on all aspects of the
business. Recently, he has asked for contributions about how the company can strengthen
its core business. In his weekly intranet post, he posed the following questions:
• How can we create greater demand for our core products?
• What can we do to maximize customer retention?
• How might we win customers away from the competition?
• What adjacent markets might we consider expanding into?
1. Are the plans final?
2. Is the process simple?
3. What makes your firm special?
4. Are you familiar with our procedures?
5. Did you want to speak to a specific person?
6. Did he give you a summary of our discussion?
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): iStockphoto, Berlitz ©2018 Berlitz Languages, Inc. All rights reserved.
WARM-UP
How could these sayings be applied to company growth? Do you agree with them?
My notes
LISTENING 15
Considering strategies
You can gain market share if you offer a It would be a mistake not to accept
superior product. their offer.
Offering a superior product is one way to gain Not accepting their offer would be a
market share. mistake.
We need to have a broader distribution network.
That would allow us to exploit our products’
potential.
Having a broader distribution network would
allow us to exploit our products’ potential.
2. If we promoted our products through social media, it would make us more visible.
→
4. We should diversify our product range. That would allow us to attract new customers.
→
My notes
You work for the local division of Big Blue Sky, a producer of sports attire for adults and
children. Sales of the company’s children’s line, known as Skater, have been low for the past
year. The worldwide manager of the Kids & Teens group has proposed the following growth
strategies for the Skater line:
- redesign of Skater logo and concept: “Sk8rBoiz” and Sk8rGirrlz”
- introduce the “Sk8rs” line in large retail outlets (superstores and megastores)
- expand e-commerce and social media presence
- sign co-marketing agreement with a major sports drink manufacturer
- explore product placement possibilities: movies / TV / music videos
You and colleagues from other divisions will be meeting with the worldwide manager to
discuss the initiatives. Before your conference call begins, review the proposed strategies
and decide:
- whether there is anything you think should be added to or removed from the list
- which of the growth strategies would help improve sales the most
My notes
Word partnerships
1. the full potential 5. a proven record
2. someone access 6. a credit check
3. an acquisition 7. the possibility
4. forces 8. a proposal
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): Thomas Stefflbauer, Thomas Stefflbauer, ©2018 Berlitz Languages, Inc. All rights reserved.
Berlitz
Review
OBJECTIVES LADDER
Wrap up a meeting
Conduct a meeting
GOAL 01
to
1. My goal is a. to finish the report by Wednesday.
GOAL 02
GOAL 04
of which or whose?
Uses of to make
1. Has James made yet about who the new team leader will be?
2. Everything looks so delicious I just can’t make !
3. This still doesn’t make to me. Could you go over it one more time?
4. A good manager never makes people in front of others.
5. Go ahead and make . I’ll be right back with your coffee.
GOAL 06 16
3. to share something?
My notes
b.
That pretty much covers what I wanted to go over today.
c.
Before we go over the next steps, let me briefly summarize what we’ve discussed.
d.
All right then, if there’s nothing else …? Thank you all for coming.
e.
So, next steps. Jack’s agreed to look into transportation, Anita will check out prices for the
supplies and equipment we need, and Gina, you will finalize the list of attendees.
GOAL 08
Emphasize it
What’s important?
YOUR TURN!
GOAL 01
Vision statement
You are a member of the city council. In order to help direct city decisions made in the future,
you have decided to come up with a vision statement. Think of two or three visions you have
for the city.
Get together with the other city council members. Compare and discuss the visions you have
come up with. Choose the ones you feel are the best and try to combine them in one vision
statement.
My notes
Company culture
The leadership of your company are asking for suggestions on how to strengthen the
company’s culture. They are particularly interested making improvements in the following
areas:
Employees are aligned with the company’s vision, mission, goals, and values.
Employees are proud of and loyal to their company.
Employees have opportunities to realize their potential.
Diversity is accepted and appreciated; all employees are respected and treated fairly.
There is an effective flow of information throughout the company.
The company invests in its employees’ professional development.
Choose one of the items from the list and think of some steps that could be taken to
strengthen that aspect of the company’s culture. Be ready to present your ideas to the
company’s leaders.
GOAL 03
Role A
You are a journalist who works for a business magazine. This month you are writing an
article about change management. You have an appointment later today to speak to a
company leader about a change that took place within his / her organization. You are
especially interested in employees’ initial reactions to the change and how objections were
overcome. Before you go to your appointment, note down four or five questions you would
like to ask.
GOAL 04
Agenda
• Discussion about the challenges faced by the new XP340 Printer (15')
Role A
With your partner(s), think of a topic you would like to discuss. During your discussion, try to
use as many of the sentences below as you can.
Would you like to start us off? That’s an interesting point.
How do you feel about that? Does anyone else have something they’d
like to add?
Role B
With your partner(s), think of a topic you would like to discuss. During your discussion, try to
use as many of the sentences below as you can.
We haven’t heard from you yet. What do Would anyone like to comment on that?
you think?
That’s a great idea. Would you like to add anything?
Role C
With your partner(s), think of a topic you would like to discuss. During your discussion, try to
use as many of the sentences below as you can.
Can someone else build on that? That’s a good suggestion.
Let’s hear from someone who hasn’t had I believe you had some thoughts on this?
a chance to speak yet.
My notes
Role A
With your partner, practice handling disruptions. Use the information given to act out each
situation as either the meeting facilitator or a participant.
Facilitator Participant
1. (your partner) 1. You have just arrived late.
2. One of the participants is packing up to 2. (your partner)
leave.
3. (your partner) 3. You are talking to another participant
about lunch.
4. A participant is fiddling with his / her 4. (your partner)
phone.
5. (your partner) 5. You interrupt someone to make a
comment.
6. A participant is talking about an irrelevant 6. (your partner)
topic.
Role B
With your partner, practice handling disruptions. Use the information given to act out each
situation as either the meeting facilitator or a participant.
Facilitator Participant
1. A participant has just arrived late. 1. (your partner)
2. (your partner) 2. You have to leave (another appointment).
3. Two participants are talking to each other. 3. (your partner)
4. (your partner) 4. You are responding to messages on your
phone.
5. A participant interrupted someone else. 5. (your partner)
6. (your partner) 6. Bring up something that is irrelevant to the
meeting.
Think about the last meeting you attended. Now imagine that several colleagues were either
unable to make the meeting or had to leave early. The meeting facilitator has asked you to
write a memo to your colleagues in which you:
– summarize what was covered during the meeting
– summarize any decisions that were made
– outline the next steps (if any) that were agreed on
Prepare a draft of the memo you will send.
GOAL 08
You have been asked to speak at a local business college about your company’s core
business. During your presentation you want to point out
• what your top selling / highest revenue-generating products are
• what your company’s main / essential activities are
• the reasons customers come especially to you
With a friend or colleague, practice presenting this information.
You are one of the owners of a small software development company. One of your products
has proven to be extremely popular in your domestic market, and you think it has huge
potential worldwide. You have recently been approached by a large multinational software
company that is interested in buying the rights to your product. If you sell, you lose all rights
to any future revenues generated by your product. On the other hand, this could be a great
opportunity to establish a relationship with the multinational which could be useful in the
future.
You will be meeting with the other owner(s) to discuss your options and decide what to do.
Before the meeting, consider your position and your arguments.
WARM-UP
My notes
Last year, we introduced an initiative to recycle paper, including the reuse of scrap from print
documents. As a result, we have substantially reduced the amount of paper we discard. However,
we have not significantly reduced costs. The company currently spends approximately $21,000 on
paper and $48,000 on toner alone. To cut costs, we need to decrease both the amount of paper
used during printing and the amount of printing we do.
One solution to this would be to set printers to double-sided printing by default. At present, we use
almost 2.5 million pieces of paper per year. Assuming just 25% of our print jobs could be two-sided,
this would create a savings of over 600,000 pieces of paper and over $5,000 in paper costs. In
addition, printing on both sides would save the company considerable sums not only on paper, but
also on staples, paper clips, and postage.
We could realize even bigger savings, however, by decreasing toner costs. This can only be done by
changing employees’ printing habits. One way of doing this would be to record and audit printing
costs by installing print management software. Ideally, the software should display a printing
balance on each user’s screen. In this way, the staff would become more aware of the actual cost
of their usage and would be more likely to change their habits. Moreover, by auditing actual use, we
could then reward employees who decrease their usage. Even if this were only to reduce toner use
by 10%, we would still realize a savings of almost $5,000.
Bearing in mind the company’s commitment to reducing its environmental impact, I feel that these
measures, combined with an awareness program to encourage good practices such as proofing
before printing and printing to file, would go a long way toward reducing waste and costs, and
supporting the company’s green initiatives.
My notes
PERFORMANCE
Think about a proposal that would strengthen your department or your company in some
way. Following are some areas you might consider:
productivity communication
cost savings sales
work processes working environment
efficiency customer satisfaction
My notes
Draft proposal
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): iStockphoto ©2018 Berlitz Languages, Inc. All rights reserved.
WARM-UP
My notes
58 | Suggest ways to promote innovation in the workplace • Unit 12 ©2018 Berlitz Languages, Inc.
VOCABULARY & EXPRESSIONS
(1) Every time I put (2) Coming up with ideas is (3) Our products have always
forward a suggestion or easy. But then having to do the had an excellent reputation.
proposal, all I ever hear background research, crunch We are doing well. Why should
back is either “it won’t the numbers, and write we change anything? All it
work” or “it’s not everything up in a proposal? would do is upset our
realistic.” I don’t think I’ll It’s just too much time. I’ve got customers. “If it ain’t broke,
bother any more. more important things to do. don’t fix it”—that’s what I say.
(4) What would happen if a proposal of (5) I have loads of ideas, but who would I
mine were implemented and then later submit them to? It seems to me that
failed? Would I get the blame? Would I lose management isn’t even interested in what the
my job? rank and file think.
CRITICISM RESISTANCE TO CHANGE
ORGANIZATIONAL STRUCTURE
FEAR TIME PRESSURE
LISTENING 17 • 18 • 19
©2018 Berlitz Languages, Inc. Suggest ways to promote innovation in the workplace • Unit 12 | 59
1. A special group within the company that focuses on innovation Matt Fiona Zack
2. Collaboration among colleagues working in different areas Matt Fiona Zack
3. Collaboration between people inside and outside the company Matt Fiona Zack
4. Time to work on own projects Matt Fiona Zack
GRAMMAR
Frequency adverbs come after the present and past forms of to be and the (first) auxiliary
verb (can, have, etc.):
We are always interested in new ideas. They were never asked for their opinion.
Mary can usually find a solution. We have occasionally had complaints.
My son would generally have had breakfast before leaving for school.
They come before the present and past tense of all other verbs:
Frank frequently participated in our meetings. I rarely submitted proposals.
60 | Suggest ways to promote innovation in the workplace • Unit 12 ©2018 Berlitz Languages, Inc.
PERFORMANCE
Innovation first
You are one of two vice presidents at a newly launched venture in the interactive
entertainment industry. It is common knowledge that this industry is moving so rapidly that
it’s impossible to predict where companies competing in this market will be in two years. In
such a climate, innovation is key. The company that innovates most often and with the
greatest success will capture the public’s attention and have a definite advantage in years to
come.
Where will this innovation come from?
Role A
You believe that in small organizations such as yours, every single employee should be
enlisted in the process of innovation. One never knows where the next great idea may come
from, so you would like to organize a series of meetings in which you announce a challenge
to all 35 employees to spend just 20 minutes every day imagining the future of your
business. After all, your employees are the same kind of people who buy your company's
products and services. Who better than they to imagine the next generation of offerings?
In a few moments, you will be meeting with the other VP to build support for this idea. You
know the idea is very sound. It's your job to convince your colleague of this.
Role B
You are concerned that your company does not have a sufficient number of "idea people"
capable of imagining the future of such a rapidly changing business. You would like to hire
two or three technical innovators in this field and create a small "idea factory" within the
company, whose sole responsibility would be to generate cutting-edge product and service
ideas.
In a few moments, you will be meeting with the other VP to build support for your idea. You
know the idea is very sound. It's your job to convince your colleague of this.
©2018 Berlitz Languages, Inc. Suggest ways to promote innovation in the workplace • Unit 12 | 61
Word Power
Word families
1. Max received an award for the work he’s done in medical research.
2. It may not be the most practical idea, but it gets high marks for !
4. Jen’s the most person I know. Just look at what she can do with a
few sticks and some string!
create creativity creative innovate innovation innovative
experiment experiment experimental invent invention inventive
imagine imagination imaginative originate originality original
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): Berlitz, iStockphoto, iStockphoto, ©2018 Berlitz Languages, Inc. All rights reserved.
iStockphoto, Berlitz
62 | Suggest ways to promote innovation in the workplace • Unit 12 ©2018 Berlitz Languages, Inc.
UNIT 13
WARM-UP
INVESTOR EXPERIMENTER
My notes
My notes
– I’ve been thinking. Why do our customers always have to bring their pets to us?
– Maybe because everything we need to treat them is here?
– Yes, but why wouldn’t it be possible for us to go to them? I’ve had dozens of people complain
about how hard it can be to get here with a sick animal. Especially for our older customers.
– So, what are you thinking of? Some kind of mobile animal clinic?
– Sure, why not? There are mobile clinics for humans. Why couldn’t we do something similar?
Have you ever questioned why or how things are done?
My notes
Innovate or else …
A (fictional) study has recently been released that shows that within a year, there will no
longer be a need for the products or services your company currently offers—at least not in
their current form.
What will your company do instead? Will you offer different products? Will you find new uses
for them? Will you find ways of using your knowledge, expertise, and competencies in new
areas? Will you close the company?
Shortly, you will meet with other members of a team that has been put together to discuss
these issues. Before that, write down some of your own ideas.
My notes
1. Slow and steady wins the race. 4. Make hay while the sun shines.
2. Strike while the iron is hot. 5. If you snooze, you lose.
3. Marry in haste, repent in leisure. 6. Necessity is the mother of invention.
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): Age Fotostock, Thomas Stefflbauer, ©2018 Berlitz Languages, Inc. All rights reserved.
Thomas Stefflbauer, Thomas Stefflbauer, Thomas
Stefflbauer, Thomas Stefflbauer
life cycle cash cow The future in the past: When we launched the
to go a long way to milk something for FlexiTab, we were predicting sales of over
maturity all it’s worth $500,000, but we only reached sales of $400,000
to kill off (a product)
in our first year.
mainstream
to break even to discontinue
initially to fall through
to fend off (extension activity)
WARM-UP
My notes
At what stage …
• is promotion critical?
GRAMMAR
It’s March 31st. They are predicting a 20% increase in sales during the 2nd quarter.
It’s now June 30th. They were predicting a 20% increase, but in fact, there was only a 10%
increase.
Present time. We’ve just started the new venture. We don’t know how successful it will be.
It’s now two years later. When we started the new venture, we didn’t know how successful
it would be.
– Weren’t we planning to kill off that product? – Have you sent me the figures for your unit
The only person I know who buys it is my yet?
grandmother! – I’m sorry. I was going to send them to you
– Yes, but it seems the grandmothers out yesterday, but there were a couple of
there are an extremely loyal bunch of things I wanted to double-check first. I'll
customers. So we're not going to withdraw send them to you later today.
it just yet.
3. Products that have low market share in a fast-growing market. Careful analysis is required to
determine whether these products are worth further investment. This describes .
a. stars b. question marks c. cash cows d. pets
4. Products that have high market share in a fast-growing market. Initially, they require higher
levels of investment to fend off competition and maintain market share, but high revenue
potential outweighs costs. This describes .
a. stars b. question marks c. cash cows d. pets
My notes
Name of product:
Current stage in product life cycle:
introduction growth maturity decline
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): Age Fotostock, Berlitz, Thomas Stefflbauer ©2018 Berlitz Languages, Inc. All rights reserved.
WARM-UP
How have music storage devices evolved over the years?
Why do companies develop new products?
©2018 Berlitz Languages, Inc. Describe the development of new products • Unit 15 | 73
LISTENING 20
Skyrocketing costs
Word Power
74 | Describe the development of new products • Unit 15 ©2018 Berlitz Languages, Inc.
READING
1. At this stage, the company is looking for ideas for new products. These may come from a
variety of sources such as investors, employees, customers, and suppliers, market trends,
and competitors’ offerings.
2. At this stage, the goal is to eliminate any ideas that are unfeasible or that would not provide
an appropriate return on investment.
3. The remaining few ideas are fleshed out. Based on input from key stakeholders and target
customers, ideas may be discarded or given the go-ahead for further development.
4. Estimates and projections are made concerning pricing, sales volume, profitability, and
break-even points.
5. Mock-ups of the product are created and feedback is elicited from a small group of target
customers. Based on this feedback, any necessary modifications are made.
6. The finalized design goes into production. The product may initially be tested once more on
a smaller (for example, local or regional) market prior to the official launch.
©2018 Berlitz Languages, Inc. Describe the development of new products • Unit 15 | 75
PERFORMANCE
Your company is considering upgrading or replacing some of your current products. The
management is soliciting suggestions and ideas from the entire staff.
Jot down some notes about your concept, and be ready to share your ideas.
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): Age Fotostock, Age Fotostock, Age ©2018 Berlitz Languages, Inc. All rights reserved.
Fotostock, Age Fotostock, Age Fotostock, Age Fotostock,
Berlitz, Berlitz
76 | Describe the development of new products • Unit 15 ©2018 Berlitz Languages, Inc.
UNIT 16
paper jam to (de- / re-) activate Simple past vs. present perfect vs. past perfect
out of the ordinary to let someone in Describing sounds and noises. For example:
Not that I am aware of. sound beep, buzz, squeak, bang, click, grind, hum,
out of order noise ping, thump, whir.
access key
WARM-UP
LISTENING 21 • 22
Referring to past actions: Simple past vs. Present perfect vs. Past perfect
Word Power 23
Describing sounds
ping bang beep buzz click grind hum squeak thump whir
Customer: Customer ID #:
Contact: Make / model / serial #:
Reason for service / repair: Other:
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): Age Fotostock, Age Fotostock, Age ©2018 Berlitz Languages, Inc. All rights reserved.
Fotostock
after-sales service to cover / bear the cost Phrases for making an after-sales call
live chat (of) Gerunds with possessives. For example: Would
hotline built into the cost or our sending you a full refund fix the problem? The
to entail price managers liked Henry’s handling of the situation.
to troubleshoot word-of-mouth
on the spot reactive
further down the line proactive
to expire
unusual (activity)
WARM-UP
My notes
1. According to Frank, what will his company lose if they do not provide good after-sales service?
3. What is the difference between the two types of employees who handle service questions?
REACTIVE: PROACTIVE:
THE CUSTOMER CONTACTS YOU YOU CONTACT THE CUSTOMER
My notes
GRAMMAR
Does our sending you coupons every quarter bring you in for regular service?
You took the time to complete our online survey. We appreciate that.
→ We appreciate your taking the time to complete our online survey.
I would like to ask you a few questions. Would you mind (that)?
→ Would you mind my asking you a few questions?
They didn’t contact us about the product recall. We were upset about that.
→ We were upset about their not contacting us about the product recall.
Choose one of the following scenarios and make an after-sales service call to a customer.
1. A very good customer of yours has recently made a new purchase, and you want to make
sure that they are satisfied with it.
2. You have received information about a possible problem with one of your products, and
you would like to alert a customer of yours about it.
3. A customer has purchased a new product, and you would like to obtain some feedback.
4. You’ve recently launched a new product you think one of your best customers might be
interested in.
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): Getty Images ©2018 Berlitz Languages, Inc. All rights reserved.
WARM-UP
Using social media for business is a complete Social media is the future of marketing. It will
waste of time and money. It does absolutely replace traditional media such as TV, radio, and
nothing to improve the bottom line. print.
My notes
84 | Present ideas for using social media for business • Unit 18 ©2018 Berlitz Languages, Inc.
LISTENING 25
LANGUAGE FOCUS
They have some customers, but not many. → They have a few customers.
©2018 Berlitz Languages, Inc. Present ideas for using social media for business • Unit 18 | 85
1. The results are looking better. We’ve seen
increase in inquiries since last month.
Possible objectives:
promote your business
provide information about or related to your business / products
get feedback on your business or products
attract new customers
build relationships with current customers
promote a particular cause or event your company supports
86 | Present ideas for using social media for business • Unit 18 ©2018 Berlitz Languages, Inc.
PERFORMANCE
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): iStockphoto, iStockphoto ©2018 Berlitz Languages, Inc. All rights reserved.
©2018 Berlitz Languages, Inc. Present ideas for using social media for business • Unit 18 | 87
UNIT 19
WARM-UP
My notes
Why export?
LISTENING 26
Approaches to export
Approach #1:
Approach #2:
Approach #3:
Approach #4:
#1 #2 #3 #4
Is the company aware that its product is being
exported?
Is the company involved in the export process?
Who handles the export details?
My notes
ONLINE PRACTICE
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within this unit): Berlitz, Berlitz, PhotoDisc ©2018 Berlitz Languages, Inc. All rights reserved.
Review
OBJECTIVES LADDER
GOAL 11
GOAL 12
3. Have abroad?
a. ever you worked b. you ever worked c. you worked ever
What if we changed?
GOAL 14 27 • 28 • 29 • 30
2. The company the Wizard 2, but wrote demanding they keep it.
4. Dora didn’t expect she when she created her shopping app.
My notes
3. About fifty percent of new businesses c. fail during their first year.
4. Four out of ten people worldwide d. for every one retired person.
6. By 2025 (in the US), there will be three f. has green eyes.
working adults
GOAL 16
My notes
GOAL 18
Only a few
1. There were hardly any customers there when I went.
a. a few customers b. few customers
YOUR TURN!
GOAL 11
With your partner(s), choose one of the topics and brainstorm several ideas. Work together to
draft a proposal letter.
Your company would like to do more to promote innovation in the workplace. You are on a
team which has been asked to choose an approach for this. Which of the following ways do
you feel would be the most effective and why?
Get together with the other members of the team to discuss your choices. Which one will you
suggest to the company’s management?
GOAL 13
You work in the oil and gas industry and are a member of the senior management of your
firm. You know that one day the supplies of oil and gas will run out—or they will just become
uneconomical to extract. You and the other members of the senior management are meeting
today to discuss this question: What direction do you feel the company should take in terms
of innovation? Some of the possibilities that have been put forward are:
• Should it be investing in products and processes that reduce consumption so that
existing supplies last longer?
• Or, should the company just continue business as usual until supplies run out and then
close down?
• tablets
• smart watches
GOAL 15
Product development
Choose one.
• Together with your partner, discuss how televisions have changed over the years.
What do you think will happen to TVs in the future? Will they become obsolete? Will they
be replaced by something better? What features do you think a TV (or its replacement)
should have?
• Smart apparel (such as smart watches) is still in its infancy. Together with your partner,
brainstorm some other smart apparel products that you have heard of? What others
might be developed in the future? How could such apparel be used? Would you buy such
a product?
Role A
You are having a problem with a piece of equipment in your office. Call your maintenance
department and place a request for maintenance. Before you call, note down what the
problem was and what you tried to do (if anything) to correct the problem.
Role B
You work in the maintenance department. You job is to take down information about service
problems and pass them on the maintenance technicians. When someone calls, you need to
get the following information:
Contact name:
Contact phone number: Department:
Location of equipment: Type of equipment:
Description of problem: Other:
Role A
You work for a credit card company where you have an automated system that notifies you
when there seems to be unusual activity on a customer’s account. You received such a
notification today. It seems that a number of online purchases were made using the credit
card of a long-time customer. This has appeared as a red flag in the system because this
customer has never used this particular card for online purchases before.
Call the customer and confirm whether or not the purchases were made by him / her.
Role B
You have been extremely busy lately and have been unable to go out and shop for presents
for several relatives who are celebrating birthdays and anniversaries this month. So, despite
your worries about credit card theft and fraud, you decided—for the first time ever—to make
your purchases online.
Your phone is ringing. Answer it.
My notes
Role A
Your company would like to use social media more. Your team has been asked to look into
the potential of various types of media. You have been asked to explore how microblogging
sites could be used to meet the following objectives:
• provide information about products
Before you meet with your team, try to come up with at least one example of how
microblogging sites could be used to meet each of these objectives.
Role B
Your company would like to use social media more. Your team has been asked to look into
the potential of various types of media. You have been asked to explore how video sharing
sites could be used to meet the following objectives:
• provide information about products
Before you meet with your team, try to come up with at least one example of how video
sharing sites could be used to meet each of these objectives.
Role A
You are the co-owner of a medium-sized manufacturing company. You have recently found
out that some of your customers are buying and then selling your products abroad. Until you
discovered this, you did not even realize there was an overseas market for your products!
You think your company should start exporting products itself. You know there are several
ways you could do this, such as:
– exporting indirectly through intermediaries (e.g., a trading company)
– exporting directly
Today you are meeting with the other co-owner to discuss your export strategy. Your partner
is not 100% sold on the idea of exporting. He / She feels it is risky and would involve too
much extra work. Suggest a strategy that your partner might be satisfied with. Emphasize
the benefits of exporting.
Role B
You are the co-owner of a medium-sized manufacturing company. You have recently found
out that some of your customers are buying and then selling your products abroad. Until you
discovered this, you did not even realize there was an overseas market for your products!
Your business partner feels the company should start exporting products itself.
You are not 100% sold on this idea. You know that exporting could help increase revenues
and overcome seasonal slowdowns. But exporting, to you, sounds like a lot of extra work
and extra risk. At the most, you’d be willing to look for domestic buyers who represent
foreign end-users or customers. That way, you could learn more about where your products
are going before taking any bigger steps.
Meet with your business partner and try to convince him / her that you are not ready to start
exporting products yourselves.
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): Berlitz ©2018 Berlitz Languages, Inc. All rights reserved.
WARM-UP
My notes
104 | Discuss the effects of free trade • Unit 21 ©2018 Berlitz Languages, Inc.
READING
Free trade is a policy by which a government does not discriminate against imports or interfere with
exports. In its ideal form, free trade allows:
► unrestricted trade of both imported and exported goods and services
► unrestricted access to markets and market information
It does not allow:
► trade-distorting policies that give some firms, industries, or individuals an advantage over others
► market distortion through monopoly or oligopoly power
Barriers to trade
Quotas Subsidies Tariffs
©2018 Berlitz Languages, Inc. Discuss the effects of free trade • Unit 21 | 105
LISTENING 31
LANGUAGE FOCUS
Tariffs increase the price of imported goods; this encourages consumers to buy domestic
goods.
→ By increasing the price of imported goods, tariffs encourage consumers to buy
domestic goods.
Governments impose limits on a country’s imports and exports; this hurts free trade.
→ By not imposing limits on a country’s imports and exports, governments allow free
trade.
2. Outsourcing creates jobs in developing countries; this helps improve the global economy.
→
4. We imposed a tariff on imported auto parts. We may end up starting a trade war.
→
106 | Discuss the effects of free trade • Unit 21 ©2018 Berlitz Languages, Inc.
PERFORMANCE
A free-trade debate
Your country is considering whether to join a regional free-trade zone. Within this free-trade
zone, there are several emerging market countries and a few very wealthy, developed
countries. The government has decided there will be a public referendum on this issue. Think
about the current economic climate, industry, and environment in your country. Should your
country join?
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): Berlitz, Corbis Images ©2018 Berlitz Languages, Inc. All rights reserved.
©2018 Berlitz Languages, Inc. Discuss the effects of free trade • Unit 21 | 107
UNIT 22
WARM-UP
My notes
GRAMMAR
Contacts or leads?
• You overheard part of a conversation about organic growers. You represent an organic growers’
co-op.
• You are talking to an appliance wholesaler. You have met someone who’d like to export
appliances.
PERFORMANCE
You are at a Doing Business in Calacandra trade show in Scotland. Calacandra is a tiny
European principality that has only recently opened its borders to trade. The event is being
sponsored by the Calacandran Ministry of Trade.
Role B
Your name is K. Rajput, and you work for the Cambridge-based firm Mankin Engineering,
where you are a project manager. Mankin is interested in possible infrastructure
development projects in Calacandra.
This is your first trade show as you only began working at Mankin last year. Before that, you
worked in Glasgow at a large construction company. You're glad to be back in Scotland,
even if just for a short time. You plan to visit your family while you are here.
Role C
Your name is B. Boyd, and you are the president of a small but growing electronics firm
outside of Boston, Massachusetts. You came to this trade show to see whether you could
find possible Calacandran trading partners. You are excited by the possibility of finding a
new market for your products. You visit the UK frequently, and often go on walking and
hiking tours here.
Role D
Your name is D. Calisundra, and you work at the Calacandran Interior Ministry. Your boss
(the minister) has sent you to this trade show to gather information on engineering and
construction companies.
There are several large development projects planned for the next five years—and it's more
than the few Calacandran companies can handle. You've never been abroad before but
would highly recommend Calacandra for its beautiful scenic mountains—perfect for hiking.
Role F
Your name is N. Calanova, and you are from Calamopolis, the capital of Calacandra. You are
an undersecretary at the Ministry of Trade. You've been sent to promote trade with
Calacandra. The government offers tax breaks to companies willing to invest in the country
and has recently eliminated the tax on imports. You have been traveling a lot recently. (The
Trade Ministry is new, and there are a lot of countries to visit.) You enjoy taking photos of
the places you go to. This is your second trip to the UK.
My notes
Many words ending in -ate can be nouns, adjectives, or verbs. For most nouns and adjectives, the -ate
ending is unstressed and sounds like the word it. For verbs, however, the -ate ending is stressed and
sounds like ate.
1. Cynthia is a college graduate , but she didn’t graduate until last year.
2. XM Co. is an affiliate of ours, but we are not affiliated with ExEm, Inc.
4. Who was delegated the task of looking after the foreign delegates ?
5. It would take weeks to duplicate our work, so we’d better make a duplicate of our report.
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): Thinkstock ©2018 Berlitz Languages, Inc. All rights reserved.
WARM-UP
– This was your first expo, wasn’t it? Did you make
any new contacts?
– Loads! Look at all the cards I got.
– Great! How many of them are good leads?
– A couple of them seem like really good prospects,
but most of them will take a little nurturing.
– Fine. Let me take a look at your list after you’ve
compiled it. We can go over what to do next.
My notes
114 | Assess and follow up on a lead • Unit 23 ©2018 Berlitz Languages, Inc.
VOCABULARY & EXPRESSIONS
to tick boxes
©2018 Berlitz Languages, Inc. Assess and follow up on a lead • Unit 23 | 115
VOCABULARY & EXPRESSIONS
Tip! After a trade show, you should follow up within 24 hours. Acting quickly will
make you stand out from your competition.
READING
Dear Ms. Parker,
It was a pleasure speaking with you at the Hospitality and Catering Trade Fair. I am delighted at the
prospect of making our fine, high-quality teas available to Wyatt Hotel guests in their rooms.
As you requested, I am sending a catalog of our teas and tea caddies. As you saw at the show, our
caddies come in a wide range of sizes and styles, designed to suit the décor of practically any room. I
have also enclosed a selection of some of our most popular teas. I invite you to relax and enjoy a cup
while looking through the catalog.
When you’ve had a moment to consider which of our items would be most suitable for you and your
guests, please take a moment to fill out and return the “I’m interested in …” form at the back of the
catalog. (This form is also available on our website.) In the meantime, if you have any questions, please
do not hesitate to get in touch with me. I look forward to hearing from you.
Yours sincerely,
Grace Bowman
Gracious Teas, Ltd.
Encl.
116 | Assess and follow up on a lead • Unit 23 ©2018 Berlitz Languages, Inc.
PERFORMANCE
One of your contacts from the Doing Business in Calacandra trade show requested some
additional information from you. Draft a letter to your contact. How will you …?
1. acknowledge your contact’s interest
My notes
©2018 Berlitz Languages, Inc. Assess and follow up on a lead • Unit 23 | 117
Word Power
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): Berlitz, Age Fotostock ©2018 Berlitz Languages, Inc. All rights reserved.
118 | Assess and follow up on a lead • Unit 23 ©2018 Berlitz Languages, Inc.
UNIT 24
Decide on an approach to a
negotiation
Vocabulary & Expressions Language Focus
WARM-UP
My notes
What do we negotiate?
• •
• •
• •
READING
A B
The goal of negotiation is to reach an agreement. to win.
distrust the other
During negotiations, I trust my partners.
side.
If there’s a conflict, I consider compromising. dig in my heels.
To achieve my goal, I will make concessions. demand concessions.
In tough situations, I yield to pressure. apply pressure.
When making decisions, I mutually acceptable the best solution for
seek solutions. my side.
I see negotiation partners
friends. adversaries.
as
Responding to ploys
Ploy Response
Threatening to penalize you or to stop Tell the other side you don’t respond to threats
negotiations if you do not make and that you won’t continue negotiating under
compromises. such conditions.
Insulting you, your company, your Don’t take it personally; restate your position,
qualifications, your products, your letting the facts make your case for you.
service, your honesty, etc.
Bluffing about their circumstances or Call their bluff—ask them to produce evidence
alternatives in order to improve their that supports their statements.
negotiating position.
1. Ploy:
“Your prices are extremely high. We can get a much better deal with another company. I think we’ll
take our business elsewhere.”
Response:
2. Ploy:
“You can’t be serious about this offer. Your rates are a joke! Your entire proposal is poorly thought
out.”
Response:
3. Ploy:
“If you don’t start making some concessions, we’re leaving. And we’ll be sure to tell your other
clients how unwilling you are to negotiate.”
Response:
My notes
After five years of operation, your revenues have been nowhere near initial projections. You
are finding it extremely difficult to fulfill your financial obligations to your franchiser. In fact,
you have submitted no payments to Coffee Hour, Inc. in the last six months. According to
the terms of your contract, you should pay the Coffee Hour, Inc. 7.5% of your total annual
revenues, with the minimum annual total set at $50,000. But between the stagnation of the
local economy, the loyalty of your city's residents to privately owned cafés, and the high
import fees on coffee, you are barely breaking even.
You recently wrote a letter to Coffee Hour, Inc., explaining that you cannot continue to do
business under the current terms. You have requested that your contract be renegotiated. If
this is not possible, you feel you will have to close the café. After receiving your letter, Coffee
Hour, Inc. agreed to meet with you to discuss your problems.
My notes
Two years ago, your company partnered with a major player in the children's entertainment
industry. The agreement allows your company to feature well-known characters from your
partner's movies and TV programs on your products. The agreement calls for your company
to pay several million dollars per year for the licensing of the characters. In addition, your
company pays a 10% royalty payment to your partner on every product you sell that carries
one of the licensed characters.
It has become painfully clear that the agreement is not financially beneficial to your
company. While your overall sales have increased and the sales of the products that carry
the licensed characters have been good, you have not boosted sales sufficiently to make the
partnership a success. You have informed your partner that you would like to renegotiate
the contract. If the license cannot be renegotiated under better terms, your company will be
forced to terminate the relationship at the end of the five-year contract.
One of your franchisees is struggling to meet its payment obligations. At the time of the sale
of the franchise, you structured the agreement according to revenue projections typical of
the revenues of franchises in neighboring countries. You even made concessions based on
local market conditions. After five years of operation, this franchise's revenues have been
nowhere near initial projections. At present, the franchise is just breaking even and has
submitted no payments to Coffee Hour, Inc. in the last six months. You do not fault the
franchise operators; they are good businesspeople.
According to the terms of the contract, the franchise should pay Coffee Hour, Inc. 7.5% of its
total annual revenues, with the minimum annual total set at $50,000. Recently, you received
a letter from the franchise explaining that it cannot continue to do business under the
current terms. They have requested a renegotiation. You immediately arranged a meeting
with the franchisee to discuss the situation. You need to keep any franchises from closing,
but you also don't want to give overly generous concessions because that could set a
precedent with other franchisees.
Two years ago, you entered into an agreement with one of the leaders in children's school
supplies. The terms of the contract were very attractive to your company: several million
dollars per year for the licensing of the characters, plus a 10% royalty payment on every
product they sell that features one of your characters.
As with all of your licensing arrangements, you have worked closely with this new partner to
ensure that the integrity of your characters is maintained and that your brand is well
represented. You are very happy with the way this partner has used the licensed characters;
however, you also know that their sales are lower than projected. They have asked to
renegotiate the contract. You have some flexibility with the royalty percentage, but the
annual licensing fee is non-negotiable.
My notes
2. Tim’s approach is what turned the company around during the recession.
6. I told Greg it wouldn’t work. Oh, well. Sometimes you just have to .
a. a hard nut to crack b. give someone a hard time c. hard-nosed
d. learn the hard way e. no hard feelings f. take a hard look at
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): Age Fotostock, Berlitz, Berlitz, Berlitz, Berlitz ©2018 Berlitz Languages, Inc. All rights reserved.
WARM-UP
My notes
126 | State the objectives of a negotiation • Unit 25 ©2018 Berlitz Languages, Inc.
VOCABULARY & EXPRESSIONS
• You are selling your home. The housing market has been flat for the past year.
• You’d like a promotion. You’ve been doing the same job for years and are ready for new challenges.
• You plan to ask a supplier for a discount. Your company has been a loyal customer for many years.
• Your boss wants you to work on a big project next month. You have booked a vacation during that
time.
My notes
©2018 Berlitz Languages, Inc. State the objectives of a negotiation • Unit 25 | 127
LISTENING 33
Win-lose or win-win?
Do Don’t
WIN-LOSE
WIN-WIN
LANGUAGE FOCUS
128 | State the objectives of a negotiation • Unit 25 ©2018 Berlitz Languages, Inc.
PERFORMANCE
CLIENT
Your organization needs to arrange customer-service training for 100 employees in five
countries. You have been asked to get bids on two-day training programs. You have
identified three vendors who seem capable of delivering the training services you need.
The budget you have for this training project is $120,000, including any travel costs.
You would like to complete this training as soon as possible, but no later than six months
from now. You would like to have the training program delivered at your company's
locations, seven in the US and two each in the other countries.
VENDOR 1
You represent Superior Training Inc., the biggest name in employee-training services. You
have been delivering high-quality training programs for 25 years. Your organization is widely
recognized as the market leader in your country.
You provide training services worldwide—via your online classroom, at your company's
training centers, and on your clients' premises. The average price for a two-day training
course is approximately $1,500 per person for groups of at least five trainees plus any travel
expenses. You have a team of 50 customer-service training facilitators located in Europe,
the Americas, and Asia—40 of them are fully booked for the next six months.
VENDOR 2
As a former manager at Superior Training Inc., you have a great deal of experience in
corporate training. You started your own company—Training for Success—three years ago,
with the idea of offering companies training solutions that were more economical. Your
focus is technology-enhanced and technology-delivered solutions. Although a relatively new
player in the field, your organization has received high marks from leading business
publications.
Your award-winning customer-service training program is delivered in real time via the
Internet and involves the participants in challenging group-based tasks with the meeting
facilitator providing feedback on their performance. The average price for a two-day training
course and participant materials is approximately $1,000, with four to eight trainees in a
session. When possible, you encourage employees in different countries to join the
sessions. As soon as the contract is signed, you can set up the sessions to start within
three weeks.
©2018 Berlitz Languages, Inc. State the objectives of a negotiation • Unit 25 | 129
VENDOR 3
You represent Global Service Training. You have been in business for ten years and have
established yourself as a key player in the field of customer-service training. You have
offices in several countries, and you are adept at delivering programs to multinational
corporations.
Your programs are ready to go within as little as a week. you charge a flat $1,000 fee to
customize the participant materials. The average price of a two-day training course and
participant materials is $1,200 per participant for groups of 4-6 employees, $1,000 per
participant for groups of 7-8, and $850 per participant for groups of 9-10. Meals, facility and
equipment rental if needed, and facilitator expenses are extra.
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): Getty Images, iStockphoto ©2018 Berlitz Languages, Inc. All rights reserved.
130 | State the objectives of a negotiation • Unit 25 ©2018 Berlitz Languages, Inc.
UNIT 26
WARM-UP
My notes
©2018 Berlitz Languages, Inc. Make and respond to offers • Unit 26 | 131
VOCABULARY & EXPRESSIONS
DO DON’T
• Try to establish a personal connection. • Start talking numbers right after Hello.
• Let the other side get to know who you are. • Let your emotions show.
• Make small talk. • Talk politics.
• Compliment your counterpart. • Make negative comments, especially if
you’re the visitor.
LANGUAGE FOCUS
My notes
132 | Make and respond to offers • Unit 26 ©2018 Berlitz Languages, Inc.
LISTENING 34
Opening offers—FAQs
2. Can I be held to an informal offer or off-the-record comment I made? Why, or why not?
5. If price is the main factor in a negotiation, under what condition can I say what I’m prepared to pay?
PERFORMANCE
Make me an offer
You are buying or selling one of these items. Use the information on the role card you receive
to help you determine your target price, your reservation price, and your opening offer. You
will then meet with your partner and begin your negotiation.
Car for sale Oriental rug for sale House for sale
©2018 Berlitz Languages, Inc. Make and respond to offers • Unit 26 | 133
Used car: Seller
You are selling your car. The car is four years old and in excellent condition. It has 35,000
miles (56,300 km). According to several Internet guides, the car is worth about $18,000. You
are moving abroad in two weeks and want to sell your car as quickly as possible. You've
already spoken to a potential buyer on the phone and he / she is coming by to see it soon.
My notes
134 | Make and respond to offers • Unit 26 ©2018 Berlitz Languages, Inc.
House: Seller
You are planning to sell your house. A neighbor of yours mentioned that he has a friend who
might be interested in buying your house. Other similar houses in your area have sold for
between $250,000 and $300,000. It's a popular area, and houses tend to sell quickly.
You've arranged to meet with your neighbor's friend to talk about the house.
House: Buyer
The neighbor of a close friend of yours is planning to sell his / her house. Your friend has
described the house to you—and you think it sounds perfect. Other similar houses in the
area have sold for between $250,000 and $300,000. It's a popular area, and houses tend to
sell quickly.
You've arranged to meet with your friend's neighbor to talk about the house.
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): Getty Images, Berlitz, Getty Images, Getty ©2018 Berlitz Languages, Inc. All rights reserved.
Images, Getty Images
©2018 Berlitz Languages, Inc. Make and respond to offers • Unit 26 | 135
UNIT 27
WARM-UP
We’ve encountered an unexpected obstacle to our negotiations. Blackwell has made us a very
generous take-it-or-leave-it offer. I have not said yet whether we will accept or not, but they have
clearly indicated that they are not willing to haggle over this.
Being a long-standing client, I do not want to offend them, but I do question their motives. Do you
have any idea why they are prepared to make such a concession? I have told them I will give them an
answer after lunch.
136 | Overcome obstacles during a negotiation • Unit 27 ©2018 Berlitz Languages, Inc.
VOCABULARY & EXPRESSIONS
– How are the negotiations going? – How are the negotiations going?
– Great. We've ironed out most of the – Not well. We've reached a stalemate.
issues.
– Where are you with the negotiations? – Are the negotiations on track?
– It looks like we’ve got a deal. Their – Not exactly. We’re deadlocked over the
lawyers are reviewing the contract today. quality control issue.
– Are we any closer to closing the deal? – Are we any closer to signing the contract?
– The overall deal is more or less – Not really. We’re at an impasse over
negotiated, though some details are yet pricing.
to be hammered out.
LISTENING 35 • 36 • 37
©2018 Berlitz Languages, Inc. Overcome obstacles during a negotiation • Unit 27 | 137
VOCABULARY & EXPRESSIONS
Overcoming deadlock
c. If I were in your shoes, I might feel the same. We need a solution that works for both of us.
e. We’re both interested in the same thing: raising the standard of living in the downtown area.
f. What time frame would work for you? How is this related to your schedule?
PERFORMANCE
138 | Overcome obstacles during a negotiation • Unit 27 ©2018 Berlitz Languages, Inc.
Role A
You are the upper management of a global company headquartered in (name any country).
In one country where you do business, there is a particular unhappiness among employees
about differences in vacation time. They receive one week of paid vacation per year, but they
know that in some other countries employees receive four or even five. In fact, they are so
dissatisfied that they have threatened to go on strike because of this issue. If they strike for
even three or four days, your business will suffer significant losses: for every day on strike,
the company loses $10,000. You must find a way to avoid a strike without damaging your
company's financial situation.
Role B
You are employees of a global company in (name any country). The company pays at least
20% more than other companies in your area. You are unhappy because in your country you
only get one week of paid vacation per year, but in some of the other countries where your
company has operations, employees receive four or even five weeks of vacation per year!
You think this is unfair. In fact, you are so dissatisfied that you and your coworkers have
threatened to go on strike.
My notes
©2018 Berlitz Languages, Inc. Overcome obstacles during a negotiation • Unit 27 | 139
Word Power
While Harry plays his cards close to his chest (1. ) when negotiating, Jessie
doesn’t have to. Her poker face (2. ) is so hard to read that if she calls his bluff
(3. ) , he’ll fold (4. ) . Sharon, however, prefers to lay all her cards on the
table
(5. ) . She believes it builds trust.
a. an emotionless expression that hides one’s true feelings
b. challenge someone to do what they have said they will
c. be extremely secretive and cautious about one’s intentions
d. not keep any secrets; show what you have
e. stop playing, give in, and withdraw from the game
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): iStockphoto ©2018 Berlitz Languages, Inc. All rights reserved.
140 | Overcome obstacles during a negotiation • Unit 27 ©2018 Berlitz Languages, Inc.
UNIT 28
WARM-UP
My notes
©2018 Berlitz Languages, Inc. Discuss changes in the workplace • Unit 28 | 141
VOCABULARY & EXPRESSIONS
My notes
142 | Discuss changes in the workplace • Unit 28 ©2018 Berlitz Languages, Inc.
LANGUAGE FOCUS
Adding information
The Internet allows employees anywhere to collaborate. Furthermore, work can be done
around the clock.
In developed countries, the population is aging. Moreover, many people are deciding to
retire later.
Telecommuting is convenient for many people. Besides (that), it can help companies cut
costs.
1. I’m learning Polish because it would be useful in my job. I also want to learn more about the
culture.
→
2. A lot of our equipment needs maintenance and repairs. Some of it should simply be replaced.
→
3. The training they offered didn’t actually meet our needs. And it was overpriced.
→
©2018 Berlitz Languages, Inc. Discuss changes in the workplace • Unit 28 | 143
LISTENING 38 • 39 • 40
PERFORMANCE
Survey
What do you think work will be like in the future? Think about where and how many hours
people work. Come up with several statements then survey others to find out what they think.
Do they agree with you? Why / Why not? Be ready to summarize your findings.
144 | Discuss changes in the workplace • Unit 28 ©2018 Berlitz Languages, Inc.
CONSOLIDATE & APPLY
So, what is the future of work? No one has a definite answer, but given the current trends, what
is certain is that work will change. And whatever the change, it is sure to be both challenging
and fascinating.
Some experts also believe that people will change jobs and careers more often than they do
now. The old stereotype of being employed by the same company, working in the same industry,
doing the same type of work for 30 years is becoming increasingly rare. Soft skills that can be
applied to many different jobs will become even more important.
Work-life balance, reducing commuting time, and environmental issues will greatly influence the
way we work in the future. Today, more and more jobs can be done from just about anywhere;
thus, quality of life is becoming a significant factor for job seakers and job changers, and will
certainly dictate career choices in the future.
Twenty-five years ago, jobs such as webmaster or network architect didn't even exist.
Nowadays, the Internet and networks are part of our everyday lives. What will the world of work
be like in the next 25 years? Information technology and communications already play a very
important role in the workplace. They allow people to communicate faster, receive information
in real time, and collaborate with colleagues around the world. Relationships between
individuals are becoming increasingly important in business.
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): Getty Images ©2018 Berlitz Languages, Inc. All rights reserved.
©2018 Berlitz Languages, Inc. Discuss changes in the workplace • Unit 28 | 145
UNIT 29
WARM-UP
My notes
146 | Discuss changes and trends in the job market • Unit 29 ©2018 Berlitz Languages, Inc.
READING
According to the US Bureau of Labor Statistics (BLS), total employment in the United States is
expected to increase by 10.8% over the next decade. Nearly one-third of the total projected increase
will come from the health-care and social-assistance sector. The biggest decreases during the
decade are predicted for the agriculture, federal government, and utilities sectors.
My notes
©2018 Berlitz Languages, Inc. Discuss changes and trends in the job market • Unit 29 | 147
LANGUAGE FOCUS
Making suppositions
It’s interesting to note that so many jobs will come from the health-care sector. I suppose
that’s because the population is aging.
I imagine that more information security analysts will be needed as greater numbers of
people conduct their everyday and business transactions online.
The increase in the need for nurse practitioners may be due to a shortage of doctors in the
future.
Growth in the construction industry could be a result of people moving out of the cities to
the suburbs.
Perhaps globalization is driving the increased demand for more interpreters and
translators.
What suppositions can you make based on the data in the chart above?
My notes
148 | Discuss changes and trends in the job market • Unit 29 ©2018 Berlitz Languages, Inc.
LISTENING 41
My notes
©2018 Berlitz Languages, Inc. Discuss changes and trends in the job market • Unit 29 | 149
PERFORMANCE
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): Berlitz, Berlitz, Getty Images ©2018 Berlitz Languages, Inc. All rights reserved.
150 | Discuss changes and trends in the job market • Unit 29 ©2018 Berlitz Languages, Inc.
UNIT 30
Review
OBJECTIVES LADDER
GOAL 21
Making an argument
1. Quotas restrict the availability of imports. This may boost sales of domestic products.
→ By
2. Governments introduce tariffs. This drives up the price of imports.
→ By
3. Subsidies make domestic products cheaper to produce. This make exports more competitive.
→ By
4. Will we sign the free trade agreement? What will we gain?
→ What
GOAL 22
We have been trying to find a new office building, but we haven’t found one yet
My notes
miss out on put up with get through with go through with fill in for live up to
GOAL 24 42 • 43 • 44 • 45
4. I really want to sell the company as c. Well, we could do that. But the extra
quickly as possible. two weeks would make the difference
between a good job and a great one.
5. Your fees are just too high. I’m afraid
I’ll need to get another bid before d. It’s possible you’ll find better rates,
negotiating further. but our trainers are the best in the
industry.
My notes
Is that an offer?
GOAL 27
An update
The negotiations with Blackwell are back on track. We’ve managed to overcome the
we experienced yesterday. The issue concerning delivery times has been
. We are now about prices. We will try to the quality
control question tomorrow. If there are no more major obstacles, I think we will have a
by the end of the week. I’ll keep you posted.
1. Stephanie likes working for a small company because she and she is learning
much more about . Besides that, the staff is ; it’s like a .
GOAL 29
I suppose
1. Is the unemployment rate high because of the recent factory closures? (may be due to)
→ .
2. Will the retirement age increase because there are fewer and fewer younger workers?
(I suppose)
→ .
3. Will we all be driven around in driverless electric cars one day? (I imagine)
→ .
4. Is the predicted increase in health care jobs being driven by the needs of the older population?
(Perhaps)
→ ?
5. Might the recent political unrest cause disruptions to travel and tourism? (could be a result of)
→ .
My notes
GOAL 21
Role A
You are an elected government official. Today you will be debating whether to enter into a
free trade agreement with a distant developing country. You think your country should sign
the agreement. Below are some arguments in favor of free trade. Before the discussion
begins, add two or three arguments to the list.
- Greater product variety, lower prices
- Increased competition leads to lower prices, higher quality
- Increases jobs in exporting sectors
Role B
You are an elected government official. Today you will be debating whether to enter into a
free trade agreement with a distant developing country. You think your country should not
sign the agreement. Below are some arguments against free trade. Before the discussion
begins, add two or three arguments to the list.
- Cheap imports drive domestic products out of the market
- Increased competition would hurt struggling industries (e.g. agriculture)
- Decreases jobs if domestic companies cannot compete with foreign imports
An opportunity to network
You will be attending a one-day trade show in another country and there will be lots of
opportunities to network there. Prepare a list of at least five questions that you could ask
when speaking to people. Keep in mind that you don’t just want to make new contacts; you’d
like to find a few new business leads, as well.
1.
2.
3.
4.
5.
GOAL 23
Following up
Role A
You are G. Bowman and you work at Gracious Teas, Ltd. A few weeks ago you sent your
catalog and some samples of your teas to M. Parker, the manager of the Wyatt Hotel. You
met Mr. / Ms. Parker at this year’s Hospitality and Catering Trade Fair and, based on your
conversation, the Wyatt Hotel seemed like a fairly hot prospect at the time.
However, you have not had any response from M. Parker or the Wyatt Hotel since you sent
your samples. Today you are going to call and follow up. Before you make your call, write
down at least three questions you would like to ask.
GOAL 24
You represent Karner Industries, a leader in the bio-tech field. You have been following the
news about Apex Apps, a cutting-edge software developer. Apex Apps has recently patented
a program that could revolutionize the way companies do business. The program has
received a lot of media attention.
You work in a highly competitive industry. Not too long ago, a competitor gained an
advantage over you by negotiating exclusive rights to a new technology. You’ve promised
yourselves not to let this happen again. You would like to negotiate a deal with Apex Apps to
license the rights to their new software. Apex has agreed to a preliminary discussion.
Discuss the approach you should take during your talks with Apex.
My notes
Negotiation objectives
Choose one of the situations, then decide what your negotiation objectives would be.
• You have been working at your company for three years and your salary is the same as
when you started. You would like a raise.
• A supplier you deal with has informed you that they will be raising their prices by 25%
from the beginning of next year. You are a long-time customer of theirs and you feel this
rate increase is a little steep.
• You would like one of your employees to manage a very important project. When you
checked his / her availability, you noticed he / she is scheduled to be on vacation right
when the project would start. You really want him / her on this project.
Objectives
Top-line objective (best-case scenario):
Target objective:
Bottom-line objective:
Walk-away position:
BATNA:
My notes
Role A
You represent a television production company that produces a reality show that follows the
lives of young professionals sharing an apartment. Every year, the program is filmed in a
different country. You produce 18 episodes of the program at each location. The program is
shown in 20 countries worldwide.
You planned to begin filming in your current location two months from now and are currently
renovating the apartment which will be used. Yesterday, you were surprised to hear that the
city’s labor unions are picketing the site because you have hired non-union contractors for
the first phase of the renovation work. This is the first time you have had such a conflict and
you are not happy about the negative PR this is creating. Furthermore, your contractors feel
uncomfortable crossing the union’s picket line.
Later in the day, you contacted the city’s mayor and announced your intention to move the
program to another city. The mayor assured you that the problem could be solved, and
asked you to postpone making a decision for 24 hours. You do have another city lined up,
but moving to a new location would be expensive and would set production back several
months.
This morning the mayor called to request a follow-up meeting. Before the mayor arrives,
think about what the mayor would have to offer to get you to stay in the city.
My notes
• a 50% reduction on the city wage tax applied to anyone who is employed within the city
limits (this could mean a six-figure revenue loss for the city)
My notes
Overcoming obstacles
Role A
You are the owner of a small company that has an office on the first floor of an older
building downtown. The location is ideal for you because it is easy to reach for your
customers and, being located on a side street, is fairly quiet. That is, it was fairly quiet until
recently.
About a month ago, a dance studio took over the office above you. All day long you have to
put up with the music and the thumping and jumping that goes on upstairs. The constant
noise is distracting to you and your customers. You have asked the studio to turn down the
music and to consider doing something with the floors to reduce the noise, but nothing has
happened so far. You complained to the owner of the building, but he says if you’re not
happy, you can always look for a new location.
You have asked again to speak to the dance studio owner. You would like to find a solution
that is good for both of you.
Role B
You are the owner of a dance studio. Recently you moved into a location on the second floor
of an older downtown building. The location is ideal for you because it is easy to reach for
your customers and the wood floors are perfect for the dancers.
You thought everything was going well, but then one of the business owners from the first
floor came to complain. Apparently, the music and the noise of the dancers is disturbing the
people in the office below you and their customers. The owner suggested you turn down the
music and do something to reduce the noise coming from the studio. You did try lowering
the music volume, but the dancers couldn’t hear it well enough. Replacing or insulating the
floors would be too expensive for you.
You have agreed to speak with the owner of the business below you again. You would like to
find a solution that is good for both of you.
Choose one of the situations below. With your partner, discuss the advantages and
disadvantages of the situation to a) business, and b) workers. Be ready to summarize your
discussion.
1. Rather than hiring full-time employees, businesses hire people to work on specific
projects. These people are employed on a temporary contract or freelance basis.
Employment ends when the project ends, or the workers are given a new contract for the
next project.
2. Businesses are downsizing their physical offices and are encouraging employees to work
from home. Employees collaborate with each other online or by phone. The company
maintains meeting facilities and equipment for those occasions when face-to-face
meetings are necessary.
3. Companies increasingly look to hire the best people for the job—independent of where they
are located. More and more work is done by teams and work groups whose members live
in different countries. All communication is done online via email, online phone calls and
conferences, and instant messaging.
My notes
In many countries we see similar types of stories about employment: on one hand, there is
high unemployment in certain segments of the population; on the other hand, there are
businesses that cannot find people to fill the open positions they have.
• Can you think of any solutions that would work toward solving both issues?
WARM-UP
166 | Discuss the impact of external factors • Unit 31 ©2018 Berlitz Languages, Inc.
Tip! One basis point = 0.01%
Ten basis points = 0.1%
©2018 Berlitz Languages, Inc. Discuss the impact of external factors • Unit 31 | 167
GRAMMAR
Describing implications
168 | Discuss the impact of external factors • Unit 31 ©2018 Berlitz Languages, Inc.
PERFORMANCE
My notes
©2018 Berlitz Languages, Inc. Discuss the impact of external factors • Unit 31 | 169
Word Power
2. Promoting lattes will kill two birds with one stone—we’ll use less coffee and sell at
higher margins.
3. What’ll happen when the government increases taxes? Your guess is as good as
mine!
4. Jim doesn’t think we should cut corners when we manufacture our newest
smartphones.
5. I suggest we put William in charge. He’s really on the ball when it comes to
employment laws.
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): Berlitz, Age Fotostock ©2018 Berlitz Languages, Inc. All rights reserved.
170 | Discuss the impact of external factors • Unit 31 ©2018 Berlitz Languages, Inc.
UNIT 32
WARM-UP
What global trends do you think will change the way business operates?
Global trends
Demographics
Emerging markets
Technology
GRAMMAR
Future perfect
By 2050, the world’s population will have surpassed 9.5 billion people.
By the time Bill gets here, Mary won’t have finished her report.
By this time next year, we will have fully implemented our strategy.
Come December, the company will have been in business for 150 years.
As of this time tomorrow, we will have made our decision.
by the end of the the purchasing power of the global middle 100% reach
decade classes
STRONGLY STRONGLY
AGREE DISAGREE
1. We have developed strategies to better tap into the
know-how of older, more experienced workers, and to
train current workers in the skills they will need.
2. We have the right talent, cultural understanding,
experience, and skills to create relationships with key
stakeholders in the most important emerging markets.
3. We are aware of and monitoring the opportunities and
risks the transformation to a more resource-efficient
and low-carbon economy will bring to our industry.
4. We are satisfied with our ability to leverage new
technologies, and we are developing products and
services for multiple platforms.
My notes
You are a member of a special in-house think tank. It’s your team’s job to assess global
trends, which may have an impact on your industry or your business. You have recently been
looking at some of the top trends identified by a consulting firm. A survey was sent to all the
members of the team as preparation for your monthly meeting. Below is the agenda for the
meeting.
Agenda
1. Go over survey results
2. Decide which areas need strengthening
3. Brainstorm measures
4. Finalize a list of recommendations
Before the meeting begins, review your survey answers and jot down several measures you
would like to put forward.
My notes
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): Thomas Stefflbauer, Berlitz ©2018 Berlitz Languages, Inc. All rights reserved.
WARM-UP
176 | Assess options while considering business ethics • Unit 33 ©2018 Berlitz Languages, Inc.
READING
1. Issue: Dilemma:
A few weeks ago, I started working at a large company. Recently, I’ve discovered that many of the
people in my department routinely pad their expense reports and claim overtime hours they didn’t
actually work. My supervisor is also involved. He jokes that it’s a “fringe benefit” and that it makes
up for his low salary. According to him, everybody does it and the company doesn’t care.
2. Issue: Dilemma:
Last month, I had to fire one of my staff members for repeatedly being absent from work because
of a drinking problem. Yesterday, she sent me an email to tell me she had put my name as a
reference for a job she’d applied for. In her letter, she said she had quit drinking and begged me to
give her a good reference. As a single mother with three children, she really needs the job.
3. Issue: Dilemma:
The government has recently banned the sale of one of our products because of health and safety
concerns. We are still allowed to manufacture the product, but we cannot sell it to domestic
wholesalers or retailers. This product, however, has not been banned in our overseas markets, and
we are not prohibited from exporting it to these markets. If we were to discontinue production
altogether, we would have to lay off hundreds of people.
4. Issue: Dilemma:
Our company has a manufacturing plant in a developing country. Child labor is legal there, and the
plant manager has asked whether or not he can hire some local children to work in the factory.
According to the plant manager, these children need the money to help support their families. They
wouldn’t work more than six hours a day, and they would receive a free hot meal every day in
addition to their wages.
Stakeholders:
Potential consequences:
Options:
©2018 Berlitz Languages, Inc. Assess options while considering business ethics • Unit 33 | 177
LANGUAGE FOCUS
• Which of the options benefit the company most while doing minimal harm to others?
• Which options are in line with our mission, values, and operating principles?
READING
178 | Assess options while considering business ethics • Unit 33 ©2018 Berlitz Languages, Inc.
PERFORMANCE
1. A supplier you work with has offered you an all-expenses-paid trip to Bali to attend a
professional conference. Do you accept the offer or not?
2. A headhunter has invited you in for job interview. You aren’t really considering changing
jobs, but you said yes. Will you tell your boss, or just call in sick the day of the interview?
3. In addition to her regular job at your company, a coworker of yours has a small business.
You know that she sometimes takes care of her own business during company time.
Should you say something?
4.
ONLINE PRACTICE
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within this unit): Getty Images ©2018 Berlitz Languages, Inc. All rights reserved.
©2018 Berlitz Languages, Inc. Assess options while considering business ethics • Unit 33 | 179
UNIT 34
My notes
180 | Discuss the benefits of corporate social responsibility • Unit 34 ©2018 Berlitz Languages, Inc.
WARM-UP
My notes
©2018 Berlitz Languages, Inc. Discuss the benefits of corporate social responsibility • Unit 34 | 181
READING
What is CSR?
Essentially, Corporate Social Responsibility (CSR) describes
how a business takes account of its economic, social, and
environmental impacts in the way it operates—maximizing the
benefits and minimizing any downsides. Specifically, we see
CSR as the voluntary actions that business can take, over and
above compliance with minimum legal requirements, to
address both its own competitive interests and the interests of
the wider society, which includes its customers, employees,
communities, and stakeholders.
The focus of CSR initiatives generally falls into one or more of the following categories:
• Community • International • Environmental • Workplace
Source: Department for Business, Innovation & Skills (UK)
LISTENING 50
My notes
182 | Discuss the benefits of corporate social responsibility • Unit 34 ©2018 Berlitz Languages, Inc.
READING
CSR in action
Feed the Pets. The Anileri Corporation’s Feed the Pets Project supplies participating animal shelters
with 100% of their core pet food needs at absolutely no cost. This can save the shelters $30,000 to
$100,000 a year. By removing food costs from their budgets, the shelters can focus on what really
matters—finding loving homes for more of their dogs, cats, and other pets. Anileri also works with
these shelters to conduct marketing and community outreach efforts, such as hosting adoption fairs.
Synertech’s “Worthwhile Waste” initiative’s aim is to change the way waste is viewed—from
something thrown away to something with value—and one day to make zero waste a reality. One of
the focus areas is the elimination of production waste. Key to this effort is the company’s Asset
Recycling Team, who is charged with finding external partners who can turn waste into something
useful. Some examples:
• Waste from the toilet paper plant in India is used to make roof tiles for the local community.
• Scraps from a South African diaper-manufacturing site are converted into upholstery filling.
• In Australia, rubber is turned into turf / mulch for commercial use.
Over the past five years, the team’s work to find worth in waste has created over $40 million in value
for the company.
Beeraley Foods is encouraging more female farmers in developing countries to take up leadership
roles in farming cooperatives as part of its commitment to promoting gender equality and education
for women and girls. The company has launched a program to train more than 1,000 women in better
agricultural practices at the same time as developing their confidence and business skills. Currently,
Beeraley is working with a number of cooperatives in South America and Africa with the aim of
seeing that women hold at least one-third of all leadership positions within the cooperatives.
My notes
©2018 Berlitz Languages, Inc. Discuss the benefits of corporate social responsibility • Unit 34 | 183
PERFORMANCE
Your company is looking for ideas for a new CSR initiative. It is already active in the
international field and would like to focus on issues closer to home. Therefore, it is reaching
out to employees for suggestions for local environmental initiatives, workplace initiatives,
and community programs.
Choose a focus. Then come up with a suggestion that is in line with both the company’s
values and your values. Define who the stakeholders are and identify how both they and the
company would benefit from this initiative. Be ready to present your suggestion.
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): iStockphoto ©2018 Berlitz Languages, Inc. All rights reserved.
184 | Discuss the benefits of corporate social responsibility • Unit 34 ©2018 Berlitz Languages, Inc.
UNIT 35
WARM-UP
Whistle-blowing
the disclosure by a person, usually an employee
in a government agency or private enterprise,
to the public or those in authority of
mismanagement, corruption, illegality, or some
other wrongdoing.
©2018 Berlitz Languages, Inc. Discuss attitudes toward whistle blowing • Unit 35 | 185
VOCABULARY & EXPRESSIONS
LISTENING 51 • 52
1.
2.
3.
186 | Discuss attitudes toward whistle blowing • Unit 35 ©2018 Berlitz Languages, Inc.
LANGUAGE FOCUS
My notes
©2018 Berlitz Languages, Inc. Discuss attitudes toward whistle blowing • Unit 35 | 187
PERFORMANCE
A whistle-blowing survey
As part of its CSR initiative, your company is considering updating its code of ethics to
include a whistle-blowing policy. First, however, the management would like to get a feel for
employees’ attitudes toward the issue. They would like to know to what degree and under
what circumstances employees would feel comfortable “blowing the whistle.” They have
asked you and your team to put together a survey. Some of the items you might address are
the following:
level of secrecy
support from upper management
severity of wrongdoing / misconduct
retaliation
anonymity
rewards
reporting chain / procedures
public disclosure
action taken to correct the situation
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): Age Fotostock, Berlitz ©2018 Berlitz Languages, Inc. All rights reserved.
188 | Discuss attitudes toward whistle blowing • Unit 35 ©2018 Berlitz Languages, Inc.
UNIT 36
to have what it takes outrage against (injustice) Personal qualities and traits of leaders
(super)hero to empower
trait invariably
mentor moral compass
charisma diligent
compassion persistent
courage reflective
integrity sound (decision)
open-minded to lay the blame
correlation to look out for (someone’s)
well-being
WARM-UP
My notes
©2018 Berlitz Languages, Inc. Describe the attributes of a leader • Unit 36 | 189
LISTENING 53
190 | Describe the attributes of a leader • Unit 36 ©2018 Berlitz Languages, Inc.
READING
Principles of leadership
1 KNOW WHAT YOU CAN AND CAN’T DO 6 GET TO KNOW THE PEOPLE ON YOUR
AND ALWAYS WORK ON SELF- TEAM; TAKE CARE OF THEIR WELL-
IMPROVEMENT BEING
• whether you like it or not, you are a • if you don’t care about them, they will
role model never care—no matter what
2 BE PROFICIENT AT WHAT YOU DO 7 TRAIN YOUR EMPLOYEES AS A TEAM
• know your job; know as much as • stress commitment to the team and
possible about your employees’ jobs develop a sense of responsibility
toward tasks
3 REQUEST AND TAKE RESPONSIBILITY 8 MAKE SURE THAT TASKS GET DONE
• look for ways to guide your • check team’s understanding and
organization to new heights supervise
4 TAKE RESPONSIBILITY FOR YOUR 9 KEEP YOUR TEAM INFORMED
ACTIONS • know when, what, and how to
• when things go wrong, look for communicate at all levels of the
solutions; don’t lay the blame on others organization
5 MAKE SOUND AND TIMELY 10 USE YOUR ORGANIZATION’S FULL
DECISIONS CAPABILITIES AND ALL THE
RESOURCES AT YOUR DISPOSAL
My notes
©2018 Berlitz Languages, Inc. Describe the attributes of a leader • Unit 36 | 191
PERFORMANCE
Today is one of those days when you would like to hear some ideas. Call a middle manager
you haven’t met yet and invite this person to come to your office and share some ideas for
change.
My notes
192 | Describe the attributes of a leader • Unit 36 ©2018 Berlitz Languages, Inc.
CONSOLIDATE & APPLY
This survey will provide you with some feedback about your feelings about leading others.
1 2 3 4 5
1. I understand and can explain rules and regulations.
2. I am effective at implementing change in the workplace.
3. I know how to develop goals and carry them out.
4. I am good at solving problems.
5. I enjoy collecting and analyzing data.
6. I admit when I make a mistake and correct it.
7. I don't mind asking others for advice.
8. I am comfortable when speaking or writing memos to others.
9. Giving directions comes naturally for me.
10. I can delegate work to others.
11. I am effective at handling complaints.
12. I am able to resolve conflict in the workplace.
13. I enjoy working with a team.
14. I am comfortable setting and meeting deadlines.
15. I enjoy appraising employee performance and giving feedback.
Total score:
My notes
©2018 Berlitz Languages, Inc. Describe the attributes of a leader • Unit 36 | 193
Word families
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): Berlitz, iStockphoto, Getty Images ©2018 Berlitz Languages, Inc. All rights reserved.
194 | Describe the attributes of a leader • Unit 36 ©2018 Berlitz Languages, Inc.
UNIT 37
WARM-UP
My notes
Leadership styles
1.
Leaders using this style clearly state what needs to be done, how it should be done, and by when.
The leader is in charge and directs the other group members. These leaders make decisions with
little or no input from others.
WHEN TO USE: This style is best used when there is little time for group decision making, and / or
the leader is the most experienced or expert person in the group.
PROS: Can be very effective when quick, decisive action is required.
CONS: Leaders may be regarded as bossy; solutions may be less creative.
2.
Leaders using this style make group members feel like they are an important part of the team.
They participate in the group and allow input from other group members. They offer guidance
rather than dictating what should be done; however, they leave the final say for themselves.
WHEN TO USE: This style is best used when group buy-in is important or when creative or
alternate solutions are required.
PROS: Group members feel involved and are thus more motivated and creative; their contributions
may be of a higher quality.
CONS: Group members may be less productive; the decision-making process is longer.
3.
Leaders using this style take a hands-off approach and offer the group little or no guidance.
Decision-making authority is given to the group or individuals within the group.
WHEN TO USE: This style is best used when group members are highly qualified or experienced,
self-motivated, and require little or no direct supervision.
PROS: For experienced group members, a sense of responsibility, authority, and personal
achievement.
CONS: Without guidance, groups may lack direction, motivation, and a sense of accountability;
production among self-starters might be higher, but less-experienced staff may feel frustrated and
become unproductive.
My notes
Think about two or three different types of tasks where you work together with colleagues in
groups or on teams. Who is involved in these tasks? What is the knowledge and experience
level of the participants?
Your company has a mentorship program, the aim of which is to groom future leaders. You
are participating in this program. As part of the program, you have been asked to lead, for the
first time, one of the tasks you identified. What style(s) of leadership will you use? Why?
Discuss this with your mentor.
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): Age Fotostock, Age Fotostock, Age ©2018 Berlitz Languages, Inc. All rights reserved.
Fotostock, Age Fotostock
WARM-UP
My notes
©2018 Berlitz Languages, Inc. Offer and respond to congratulations • Unit 38 | 199
LISTENING 57
To the future!
My notes
200 | Offer and respond to congratulations • Unit 38 ©2018 Berlitz Languages, Inc.
LANGUAGE FOCUS
Congratulations
– Let me offer you my congratulations on your appointment. I’m sure you will do a
fantastic job.
– Thank you very much. I appreciate the kind words.
– On behalf of the department, I’d like to congratulate you on your tenth anniversary with
the company.
– Thank you to everyone. It’s been a great ten years.
– Congratulations on your promotion. I can’t think of anyone who deserves it more than
you.
– Thank you. I’m really looking forward to the challenge.
– I heard your design won the top award. Congratulations! You must be very proud.
– Thank you. I can’t quite believe it myself!
– It looks like congratulations are in order. Vista’s signed the contract! Great job!
– It was tough work, but we got there in the end.
Useful Expressions
©2018 Berlitz Languages, Inc. Offer and respond to congratulations • Unit 38 | 201
READING
Dear Sharon,
“Make commitments and honor them. Don’t treat the receptionist any differently than the
Chairman of the Board. And don’t smoke too many cigars—they stink up the place.”
I wish you every success as Chief Executive Officer of CompWorks, Sharon.
In your email, you asked me what I think you need to know about leadership. I think you
know it all, my friend. But I hope you won’t mind if I tell you what my father told me when
I took over at Bertram 25 years ago. He said …
Congratulations on the exciting appointment! As I kept telling you, it was only a matter of
time until someone figured out that you should be at the helm.
Warmest regards,
Tony
PERFORMANCE
Good luck!
You belong to a professional social networking site. You have just received a notification that
a good friend of yours has just been named the CEO of an international nonprofit
organization. Draft an email to your friend. In your message, …
• offer your congratulations.
• share one or two pieces of friendly advice.
• wish your friend luck in the new position.
202 | Offer and respond to congratulations • Unit 38 ©2018 Berlitz Languages, Inc.
FR
TO
SUBJECT
My notes
©2018 Berlitz Languages, Inc. Offer and respond to congratulations • Unit 38 | 203
Word Power
ONLINE PRACTICE
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): Getty Images, Getty Images ©2018 Berlitz Languages, Inc. All rights reserved.
204 | Offer and respond to congratulations • Unit 38 ©2018 Berlitz Languages, Inc.
UNIT 39
to bid farewell to fill someone’s shoes Tenses used to talk about the future
farewell party to put one's foot in one's (review)
to throw (a party) mouth (extension activity) Expressing rumors
to hear … through the to talk at cross
grapevine purposes (extension
to beat around (about UK) activity)
the bush to get your wires
crossed (extension
to get the wrong end of the
stick activity)
a little bird(ie) told me a slip of the
tongue (extension activity)
to drop (someone) a line
to do something on the
to give (someone) a ring q.t. (extension activity)
Have you got another job touchy subject (extension
lined up? activity)
You bet!
WARM-UP
2. I don’t want to beat around the bush, but I’ve decided it’s time for me to move on.
3. I think you’ve got the wrong end of the stick. Stan’s not quitting; he’s being
transferred.
My notes
Moving on
appreciate enjoy hear give invite leave reach take up
FR Bill Jensen
TO Friends
SUBJECT Moving on
Dear friends,
You may already (1) the news, but I wanted to take a moment to let you know that I (2)
my position here at Rozier, Inc. I (3) a new position at Bleeker Pharma,
Inc. as of the beginning of next month.
Looking back, I truly (4) my time here at Rozier, Inc., and I (5) having had
the opportunity to work with such a fantastic team of people. Thank you for the support you (6)
me over the years.
Although I am looking forward to the next phase in my career, I would like (7) you to
stay in touch. I can (8) at my personal email address or at home. Feel free to drop me a
line or give me a ring any time.
Thank you again for everything.
Yours truly,
Bill Jensen
email: [email protected]
phone: 432-555-0189
My notes
Saying good-bye
– It’s been great knowing you, Sam. You will stay in touch, won’t you?
– Of course, I will, Steve. I’m just changing jobs, not countries!
– Well, if you want to go out, just give me a call.
– You bet I will!
– I can’t believe you’re really leaving! Have you got another job lined up already?
– Not yet. I want to spend some time with my family before I start looking for something.
– I’m sure you won’t have any trouble at all.
PERFORMANCE
You are at a farewell party for a well-liked and respected upper-level manager. There are many
people at the party, some of whom you know, some you don’t. The manager who is leaving is
talking to everyone at the party. When you get a chance, go speak to him / her: wish him / her
farewell and engage in a short conversation.
My notes
Role B
You are at a farewell party for a well-liked and respected upper-level manager. This person
has not only been a great leader, but also, over the years, has become a good friend. You
know that he / she is leaving to head up a start-up company and is planning to go to
Australia to see his / her daughter before that. you hope that you and he / she don't lose
touch with each other.
Role C
You are at a farewell party for a well-liked and respected upper-level manager. You don't
know him / her very well because you have only been with the company for a few months.
He / She has, however, helped you out on several occasions, which you appreciated very
much. You don't know why he's / she's decided to leave, but you heard through the
grapevine something about a daughter in Australia.
Role D
You are at a farewell party for a well-liked and respected upper-level manager. You and he /
she have worked closely together over the years and know each other fairly well, though you
don't usually discuss personal or family matters.
My notes
A farewell
FR
TO
SUBJECT
My notes
Unit Photo Credits (listed from beginning-to-end, left-to-right Business English 8 (GBE) Complete
within this unit): iStockphoto ©2018 Berlitz Languages, Inc. All rights reserved.
Review
OBJECTIVES LADDER
GOAL 31
GOAL 32
4. Who did Della say that Charlie had to consider in addition to Louise?
5. What third option did Charlie come up with during his conversation with Della?
GOAL 34
CSR
1. Mr. Blumberg is well-known for his a. This is the focus of our community
philanthropy. outreach program, Food as Medicine.
3. Many people today are looking not c. For example, finding ways to recycle
only for good jobs, but meaningful or reuse waste rather than sending it
ones. to the landfill.
2. Sandy says she won’t work weekends they pay her double.
a. even if b. if and only if
3. I would consider working in another country I couldn’t find any work at home.
a. if and only if b. unless
GOAL 36
Personal qualities
1. The company has asked me to become a . They’d like me to guide and advise
managers they feel have the potential to become leaders.
2. Rita isn’t very when it comes to new ideas. If something hasn’t been tried and
tested, she doesn’t even want to hear about it.
3. I think one of the things that makes him a successful politician is his . People are
drawn to him, and when he talks, everyone listens.
4. Although I am an extremely hard-working, manager, I don’t think I have what it
takes to be a leader.
5. Danielle’s incredibly . If you hand her a problem to solve, she’ll keep at it until she
finds a workable solution.
Leadership
A D P
1. Leaders clearly state what and how things should be done.
2. Leaders make group members feel they are part of the team.
3. Leaders take a hands-off approach; teams make their own decisions.
4. Less-experienced staff may feel frustrated by this style.
5. The best style to use when time is short.
6. A good style to use when creative solutions are needed.
7. Leaders using this style may be viewed as bossy.
8. The decision process may take a long time.
9. Experienced staff have a greater sense of responsibility.
GOAL 38
Congratulations
My notes
The future
1. Lola in Italy for a year.
a. works b. will be working
My notes
GOAL 31
Role A
You work for a local website that regularly updates its readers on external factors that may
affect business. Together with a colleague, you put together a PEST analysis showing the
most significant recent changes or events. For the next update, you are looking at the
political and economic factors. Try to identify at least one changes or trends for each
category and state what the possible implications might be for local businesses.
Political factor(s) Implications
Meet with your colleague to discuss your update.
My notes
Meet with your colleague to discuss your update.
My notes
Global trends
With your partner(s), choose one of these topics: clean-tech and energy, demographics,
emerging markets, technology. Create a chart that shows two or three global trends related to
your topic. For each trend, brainstorm the impact that trend might have on your company,
your industry, and / or your country.
Topic:
Global trend: Global trend: Global trend:
Impact: Impact: Impact:
When you are done, share your chart.
Which of the trends identified by you and your classmates will have the greatest impact?
GOAL 33
Business ethics
Think of some of the ethical problems that could come up in your workplace. Choose one of
them and prepare a short presentation for an ethics training for employees. As part of your
presentation, you should:
• briefly present a scenario or situation and state the dilemma
• outline several possible courses of action
• explain why one course of action is the best
You have been asked to give a short presentation on a current or ongoing CSR initiative or
activity at your company. Your presentation should include a brief description of the
initiative / activity, the stakeholders involved, and the benefits it provides in general, to the
company, and to the stakeholders. Use the form below for your notes.
Description of CSR initiative or activity:
Stakeholders:
General benefits
Specific benefits to company
Benefits to stakeholders
When you are ready, give your presentation.
Whistle-blowing
Think of an instance of whistle-blowing that has appeared in the news. Note down the key
details that you remember.
• Who blew the whistle?
• About what?
Share your example with the rest of the group. Together discuss what you would have done if
you had been in the same or a similar situation.
GOAL 36
Attributes of a leader
You are attending a leadership skills training course. The trainer has just asked you to write
down three attributes that you think are essential in a leader and a reason or example for
each attribute.
1. A good leader must be a(n) because .
Share your list with the other training course participants.
Leadership styles
As part of your company’s mentorship program, employees are asked to give feedback on the
leadership styles of employees who are participating in the program.
A task or project you were involved in recently was led by someone in the mentorship
program. You have been asked to fill out the form below. The person’s mentor will then speak
to you about your impressions.
Task / Project:
Leadership style used by team leader / supervisor:
Authoritarian Delegative Participative
Is this style of leadership appropriate for this task / project? Yes No
Explain why you feel this style is / isn’t appropriate:
What other style might be more appropriate:
Authoritarian Delegative Participative N/A
My notes
Congratulations!
Role A
Earlier this week, you received an email announcing the promotion of a colleague to
supervisor. This colleague is a good friend of yours, but up to now you haven’t had time to
congratulate him / her because you’ve been out for a couple of days moving into your new
house.
Go and congratulate your colleague now.
Role B
Earlier this week, your promotion to supervisor was officially announced. You think that one
of your colleagues – who is also a good friend of yours – may not have heard the news
because he / she has been out for several days moving into a new house.
If you see your colleague, congratulate him / her on the new house and offer to help out with
the move. Share the news about your promotion if your colleague hasn’t heard already.
My notes
Role A
You have just heard that a colleague of yours will be leaving the company. This news came
as quite a surprise to you. You and your colleague have worked closely for several years and
you had no idea that he / she was even thinking of leaving. If the news is true, you will miss
your colleague very much.
Go talk to your colleague and find out what’s happening.
Role B
Last week your spouse / partner found out that he / she is being transferred to a higher
position within his / her company, but in another location. The new position means more
money and responsibility for your spouse, and after talking it over, you both decided he / she
should accept the position. This means, however, that you will be leaving your company as
of the end of the month.
You told your immediate supervisor and one or two other employees and apparently the
news has now spread. Colleagues have been calling, emailing, and stopping by to bid you
farewell all morning.
A colleague you have worked closely with for several years is coming toward your desk.
From the look on your colleague’s face, you can see that he / she has heard the news, too.
Greet your colleague.