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  • QUESTIONNAIRE FOR THE SURVEY OF Nestlé

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    movies official 2018
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    This document contains a 10 question survey about consumer opinions of Nestlé. The survey asks respondents for their contact information and demographic details. It then asks questions to understand consumer awareness, purchase history, reasons for and against purchasing Nestlé products, knowledge of Nestlé brands, and whether the company's image impacts purchase decisions. The goal is to gain insights into consumer perceptions of Nestlé.

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    This document contains a 10 question survey about consumer opinions of Nestlé. The survey asks respondents for their contact information and demographic details. It then asks questions to understand consumer awareness, purchase history, reasons for and against purchasing Nestlé products, knowledge of Nestlé brands, and whether the company's image impacts purchase decisions. The goal is to gain insights into consumer perceptions of Nestlé.

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    2K views3 pages

    QUESTIONNAIRE FOR THE SURVEY OF Nestlé

    Uploaded by

    movies official 2018
    This document contains a 10 question survey about consumer opinions of Nestlé. The survey asks respondents for their contact information and demographic details. It then asks questions to understand consumer awareness, purchase history, reasons for and against purchasing Nestlé products, knowledge of Nestlé brands, and whether the company's image impacts purchase decisions. The goal is to gain insights into consumer perceptions of Nestlé.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    of 3

    QUESTIONNAIRE FOR THE SURVEY OF

    Nestlé

    1. Name
    _____________________________________
    2. Address
    ______________________________________
    3. Phone No. ___________________
    Mobile
    No. ___________________
    4. Age
    18 – 22 years [ ] 23 – 27 years [ ]
    28 – 32 years [ ] above 32 years[ ]
    1. Do
    you know Nestlé?
    Yes
    No

    2. Do you like Nestlé?


    Yes, very much
    Yes, somewhat
    No, rather not
    No, not at all

    3. Have you purchased products from Nestlé or


    its subsidiaries in the last four weeks?
    Yes
    Don't know, probably yes
    Don't know, probably no
    No

    6. Which of the following reasons would you


    purchase Nestlé products for?
    Quality
    Price
    Image
    Selection
    I do not buy anything from Nestlé
    Other (please specify)

    Question Title
    7. Which of the following would be a reason, not
    to buy a product from Nestlé? 
    Quality
    Price 
    Image / Moral concerns
    Selection
    There is no reason, not to buy products from Nestlé
    Other (please specify)

    8. How many brands of Nestlé do you know?


    1-3
    4-5
    6-10
    11-20
    21-50
    More than 50
    9. Does the company's image play a role in your
    purchase decision?
    Yes, very much
    Yes, somewhat
    No, rather not
    No, not at all

    10. Thanks so far!  

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