Savoury Snacks in Indonesia PDF
Savoury Snacks in Indonesia PDF
Euromonitor International
August 2019
SAVOURY SNACKS IN INDONESIA Passport i
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SAVOURY SNACKS IN INDONESIA Passport 1
PROSPECTS
Value Growth of Nuts, Seeds and Trail Mixes Driven by New Products at
Higher Prices
Nuts, seeds and trail mixes saw the highest value growth in 2019, driven by new premium
product launches at much higher unit prices. New brands that have entered the category, which
is a premium category, include Camel Natural Baked Almonds, Kacang Kulit Rasa Vanilla
(roasted peanuts), Tong Garden Honey Almond Peanuts and Champion Garlic Flavoured
Peanuts. Unit prices of these products can be as much as four times higher than that of mass
products offered by Kacang Garuda and Dua Kelinci, and their packaging is more premium.
Distribution of these products is considered niche compared to that of leading brands such as
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SAVOURY SNACKS IN INDONESIA Passport 2
Garuda and Dua Kelinci, both of which are strong in both traditional and modern retail channels;
the more premium products are mainly available in selected modern retail outlets such as
supermarkets and hypermarkets, which are only concentrated in larger cities.
COMPETITIVE LANDSCAPE
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Noodle snacks
Seaweed snacks
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
CATEGORY DATA
Table 1 Sales of Savoury Snacks by Category: Volume 2014-2019
'000 tonnes
2014 2015 2016 2017 2018 2019
Nuts, Seeds and Trail 97.5 100.6 103.6 106.6 109.6 112.4
Mixes
Salty Snacks 145.7 150.7 157.8 163.8 169.3 175.5
- Potato Chips 5.3 5.1 5.3 5.6 5.9 6.2
- Tortilla Chips 1.3 1.2 1.3 1.3 1.4 1.4
- Puffed Snacks 118.1 122.8 127.3 131.9 136.5 141.6
- Rice Snacks - - - - - -
- Vegetable, Pulse and 21.0 21.7 23.9 24.9 25.5 26.3
Bread Chips
Savoury Biscuits 42.0 38.8 39.7 40.5 40.8 41.1
Popcorn 0.3 0.3 0.3 0.3 0.3 0.3
Pretzels - - - - - -
Other Savoury Snacks 4.1 4.0 4.1 4.2 4.3 4.4
Savoury Snacks 289.5 294.5 305.5 315.4 324.3 333.7
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
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SAVOURY SNACKS IN INDONESIA Passport 4
IDR billion
2014 2015 2016 2017 2018 2019
Nuts, Seeds and Trail 5,180.0 5,827.5 6,585.0 7,474.0 8,520.4 9,755.8
Mixes
Salty Snacks 9,658.7 10,323.1 11,110.2 11,731.8 12,146.6 12,792.0
- Potato Chips 983.3 1,000.6 1,200.6 1,369.9 1,506.1 1,661.1
- Tortilla Chips 109.3 112.7 122.1 129.3 135.5 147.7
- Puffed Snacks 7,071.0 7,636.4 8,014.1 8,361.4 8,570.9 8,913.8
- Rice Snacks - - - - - -
- Vegetable, Pulse and 1,495.1 1,573.4 1,773.4 1,871.2 1,934.0 2,069.4
Bread Chips
Savoury Biscuits 1,962.0 1,922.4 2,060.3 2,143.6 2,192.9 2,302.6
Popcorn 62.5 63.1 67.0 69.2 70.8 76.4
Pretzels - - - - - -
Other Savoury Snacks 809.1 897.0 1,097.6 1,147.8 1,179.3 1,208.7
Savoury Snacks 17,672.2 19,033.0 20,920.1 22,566.5 24,110.0 26,135.6
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
% volume growth
2018/19 2014-19 CAGR 2014/19 Total
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Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
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SAVOURY SNACKS IN INDONESIA Passport 6
Tbk PT
Taro Tiga Pilar Sejahtera 3.1 3.0 2.9 2.9
Food Tbk PT
Chiki (PepsiCo Inc) Indofood Sukses Makmur 2.9 3.0 2.9 2.8
Tbk PT
Kayaking (Orang Tua Ultra Prima Abadi PT 2.6 2.5 2.5 2.4
Group)
Mr P Mitrasatrya 2.4 2.4 2.3 2.2
Perkasautama PT
Chitato (PepsiCo Inc) Indofood Sukses Makmur 2.1 2.1 2.1 2.0
Tbk PT
French Fries 2000 Siantar Top Tbk PT 2.0 2.0 1.9 1.9
Jack 'n' Jill (JG URC Indonesia PT 2.5 2.1 1.9 1.8
Summit Holdings Inc)
Pilus Garudafood Group 1.9 1.9 1.8 1.8
Oops (Orang Tua Pacific Millenia Pangan 1.9 1.8 1.7 1.7
Group) Makmur PT
Finna (Sekar Group) Sekar Laut Tbk PT 1.8 1.8 1.7 1.7
Roma Mayora Indah Tbk PT 1.7 1.7 1.7 1.6
Mie Kremezz Tiga Pilar Sejahtera 1.8 1.7 1.6 1.6
Food Tbk PT
Potabee (Calbee Calbee Wings Food PT 0.5 0.9 1.2 1.5
Foods Co Ltd)
Mayasi (Kapal Api Manohara Asri PT 1.5 1.4 1.4 1.3
Group)
Ritz (Mondelez Mondelez Indonesia PT 1.4 1.3 1.2 1.2
International Inc)
Jacob's (Mondelez Mondelez Indonesia PT 1.2 1.1 1.0 1.0
International Inc)
Mister Potato Pacific Food Indonesia PT 1.1 1.1 1.0 1.0
(Mamee-Double
Decker (M) Sdn Bhd)
Smax (Mamee-Double Pacific Food Indonesia PT 1.1 1.0 1.0 1.0
Decker (M) Sdn Bhd)
Qtela Indofood Sukses Makmur 0.9 1.0 0.9 0.9
Tbk PT
Mie Gemez Siantar Top Tbk PT 0.8 0.9 0.8 0.8
Jetz (PepsiCo Inc) Indofood Sukses Makmur 0.8 0.8 0.8 0.8
Tbk PT
Momogi Sari Murni PT 0.8 0.8 0.8 0.8
Twistko Siantar Top Tbk PT 0.7 0.7 0.7 0.7
Khong Guan (Khong Khong Guan Indonesia PT 0.8 0.7 0.7 0.7
Guan Biscuit
Factory (S) Pte Ltd)
Mr Hottest Sentral Multirasa PT 0.7 0.7 0.7 0.6
Mama Suka Nori Jico Agung PT 0.5 0.6 0.6 0.6
(Daesang Corp)
Kusuka Arira Pangindo CV 0.6 0.6 0.6 0.6
Others Others 39.8 40.5 42.1 43.1
Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
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SAVOURY SNACKS IN INDONESIA Passport 7
'000 tonnes
2019 2020 2021 2022 2023 2024
Nuts, Seeds and Trail 112.4 115.2 118.0 120.7 123.4 125.9
Mixes
Salty Snacks 175.5 181.7 187.8 194.8 201.8 208.0
- Potato Chips 6.2 6.5 6.9 7.2 7.5 7.8
- Tortilla Chips 1.4 1.5 1.5 1.6 1.7 1.8
- Puffed Snacks 141.6 146.5 151.4 157.1 162.8 167.5
- Rice Snacks - - - - - -
- Vegetable, Pulse and 26.3 27.1 28.0 28.9 29.9 30.9
Bread Chips
Savoury Biscuits 41.1 41.4 41.7 41.9 42.2 42.4
Popcorn 0.3 0.3 0.3 0.3 0.3 0.3
Pretzels - - - - - -
Other Savoury Snacks 4.4 4.4 4.5 4.6 4.6 4.7
Savoury Snacks 333.7 343.1 352.3 362.4 372.4 381.3
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
IDR billion
2019 2020 2021 2022 2023 2024
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Nuts, Seeds and Trail 9,755.8 10,341.2 10,858.2 11,379.4 11,902.9 12,438.5
Mixes
Salty Snacks 12,792.0 13,121.5 13,477.2 13,861.1 14,274.9 14,720.8
- Potato Chips 1,661.1 1,760.8 1,868.2 1,984.0 2,109.0 2,244.0
- Tortilla Chips 147.7 155.0 162.7 171.0 179.9 189.4
- Puffed Snacks 8,913.8 9,074.2 9,246.6 9,431.6 9,629.6 9,841.5
- Rice Snacks - - - - - -
- Vegetable, Pulse and 2,069.4 2,131.5 2,199.7 2,274.5 2,356.4 2,445.9
Bread Chips
Savoury Biscuits 2,302.6 2,330.2 2,360.5 2,393.5 2,429.4 2,468.3
Popcorn 76.4 79.3 82.4 85.7 89.2 93.0
Pretzels - - - - - -
Other Savoury Snacks 1,208.7 1,188.9 1,166.1 1,141.1 1,115.9 1,090.8
Savoury Snacks 26,135.6 27,061.0 27,944.4 28,860.8 29,812.4 30,811.5
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
% volume growth
2019/20 2019-24 CAGR 2019/24 Total
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