Threat of New Entrants: Porters Industry
Threat of New Entrants: Porters Industry
studio Company operates. This makes it easier for those producing large
capacitates to have a cost advantage. It also makes production costlier for new
The product differentiation is strong within the industry, where firms in the
and customer services as well. All of these factors make the threat of new
The capital requirements within the industry are high, therefore, making it difficult
costs. All of these factors make the threat of new entrants a weaker force within
this industry.
The government policies within the industry require strict licensing and legal
difficult for new entrants to join the industry, therefore, making the threat of new
and values.
operates is a lot more than the number of firms producing the products. This
means that the buyers have a few firms to choose from, and therefore, do not
have much control over prices. This makes the bargaining power of buyers a
THREATS OF SUBSTITUTE
offers new channels for forward integration with low switching costs.
RIVALRY AMONG EXISTING COMPETITORS
India is a growing economy, providing huge opportunities for the growth of various industries.
Though the global media and entertainment industry is showing slow growth rate in 2017, India is
expected to be one the opportunistic market to show rising trends against the global trend. The
advertising industry is one of the most important sectors of the media and entertainment industry.
Indian government provides remarkable support to the advertising industry. India is the 2 nd fastest
growing advertising market in Asia, with an expected contribution to GDP in 2018 to reach
0.45%. Advertising expenditure is growing in India and in 2018 it is expected to grow by 12.5%.
Internet advertising revenue share in the total advertising revenue has grown from 8% in 2013 to
14% in 2017, expected to reach USD 1.5 billion by 2018. The improving market sentiments, RBI
policies and the opening of newly licensed banks in India is giving ample space for advertising
expenditure in the financial sector. Further, ‘Digital India’ policy by the government is expected to
outperform in coming years with the support of Google and thus drive the growth of the
advertising industry. Goldstein Research analyst forecast that the India Advertising Industry is set
to reach USD 54.39 billion by 2024 growing at a CAGR of 26.30% over the forecast period
(2017-2025).
The project revolves around the end to end recruitment process and know the
sources of recruitment at various levels and to critically analyse the functioning
of recruitment procedures and managing the new interns in the organisation.
Understanding and learning about the various sources of recruitment through
accessing various portals like linkdin, Instagram, Facebook.
Once the candidate is selected to fill a position, the offer is then negotiated and
rolled out to him via. Mail, using the company portal and all the details are
filled on the same.
The appointment letters are sent out and the candidate is required to accept the
same and send the signed copy of the same and than a call goes out to the
candidate to confirm his date of joining following which, he joins on the
confirmed date and the onboarding team takes over.