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PRESENTED TO:
PROPONENTS:
CAIL, IROSE B.
COMONSAD, CHAYANNE M.
ETOL, JHELAICA A.
FUENTES, HARVY A.
GALING, CHABEdjjdhdLITA B.
LARANJO, RYEDALAINE
LEPITIN, GEMAIMA V.
I. EXECUTIVE SUMMARY
This project is for the whole production scenario of common quail (Coturnix coturnix) at the NMSCST farm
in Labuyo, Tangub City. This study includes all the production and cost related factors while rearing to marketing of
the common quail. At this stage of global populations increase and the demand of protein is increasing quail can be a
good source of protein and is very easy to rear and takes short time to be ready. Increasing demand of quail meat and
eggs is one of the major reasons to start this farm. This study will help those people who are planning to run quail
business around Tangub City or anywhere in the Misamis Occidental. The primary target of this farm will be the local
people of Labuyo and Tangub and the market will be expanded to outside.
The establishment of quail production assumed importance worldwide in the last decade, not only for being a
laboratory animal for poultry and biomedical research, but also because it is commercially exploited for production of
meat and eggs. The poultry meat and egg industry have a rich story, which goes through various stages of
development since the beginning, from captive birds, now reaching the most advanced and organized segment of
agriculture worldwide. The quail production story is more recent and also has the same characteristics that occurred in
the broiler and laying hen production.
There are several reasons why the proponents choose to venture on this scheme. Firstly, quail-raising is a
profitable livestock industry in the Philippines because of its egg. Quail brought an economic importance as source of
egg and meat. The egg itself can be boiled and taste as perfect, it is sold daily throughout the archipelago for its
delicious savor and nutritive value. Secondly, compared with other poultry birds such as chicken of similar age, quail
appear small in both body size and weight. A mature adult bird has an average weight of 200 grams. Also, they grow
and mature very fast. They ready to begin laying eggs at just between six to eight weeks from hatching. A quail’s egg
is less fatty than chicken’s, making it consumers favorite. Their meat is low in fat, providing an ideal alternative to
read meat (a perfect pick for consumers in pursuit of meat with low cholesterol). Due to their small sized bodies,
you’ll need minimal space to raise good number of quails. A space the size of a square meter would be sufficient to
raise eight to ten birds. That same space would only house just two to three chickens. More importantly, just like any
other businesses, quail farming provides an excellent source of income. In equal measure, it’s a source of employment
to many people around the world. Thus, the researchers endeavor to study the feasibility of putting up this business.
Quail can easily be raised alongside other poultry birds such as turkey, chicken and duck etc. They equally
adapt to most climate and weather conditions enabling them to be found in most parts of world. The birds are hardy.
They are affected by fewer diseases when compared with other poultry birds such as chickens. Quail feeds are
cheaper than most poultry feeds.
Quail eggs and meat are tastier and highly nutritious than those of most poultry birds. Consequently, there is
high demand for the products at the markets and from most farm gates. Research has pointed out that quail’s egg has
loads of vitamins, nutrients and is low in caloric content. It has Vitamin A (retinal), Vitamin B1, Vitamin B2, Vitamin
B6, Vitamin B12, Vitamins C, and D & E. It also has essential nutrients such as Omega 3, Potassium, Zinc, Iron,
Phosphorus, Choline, Tonic Acid, Magnesium, Omega 6, Fatty Acids and Selenium.
You need low capital investment to start quail farming. Equally, the labor requirement is also low.
Since you’ll seldom find a quail farm to purchase, you should prepare to start your own from scratch. It’s less
stressful starting from the scratch unlike buying one that will require you to carry out endless background checks.
To start from scratch, all you need is to get licenses, pull your startup capital, decide on ideal location,
establish rapport with existing key stakeholders, utilize marketing tools to create awareness and then market your
products.
Most, if not all, successful quail farms started from scratch and have risen to be successful and solid business
brands today. Its dedication, focus, hard work and determination that has allowed the businesses achieve such success.
It’s therefore no hidden secret that anyone can build a quail farm to be successful brand anywhere in the world.
Technology plays a significant role in producing quail. It is the strongest weapon you could use from the start
of your business till the end. By the help of technology it will lessen the time preparation (saves time), make more
convenience for both staff and consumer, increased productivity and quality. It also helps employee’s engaged and
give us more assurance to become our business successful in the future.
INCUBATOR
An incubator must therefore be used. For a table-type electric-operated incubator, a
temperature of 101o – 103o F should be maintained during the incubation period. For the forced-
draft incubators, the temperature should be kept at 98-100o F. Further instructions on operating
an electric incubator will be found at the end of this pamphlet. Candling is done on the 11th day
of incubation. From setting, quail eggs will hatch on the 18th day.
FREEZER
In order for the meat to look and taste fresh we need to let it stay into cold temperature.
To avoid spoliation of the meat.
GADGETS
That could be used for promoting and advertising our quail eggs and meat. It could be
power to gain attract customers to gain more profits.
VEHICLES
In which can be used in times of deliveries.
The demand for quail eggs and meat is so great that marketing is no problem. This is a project where
buyers come to you, especially for the eggs. In streets, stores, restaurants, hotels and bars, quail eggs and meet are
in great demand.
Quail eggs can be sold fresh, boiled, salted. Some reputable bakeries use quail eggs for baking and for
making letche flan. Quail meat can be served barbecued, fried, as adobo, guinataan, or in any way chicken is
cooked.
The market for the meat and eggs of common quail is increasing in trend. It gains its popularity in recent
times due to its taste and the health benefits it has. Despite of its high demand in urban area production is not
sufficient and year round. Market demand of quail is high and we need to increase it a bit for the better
performance in market.
V. MARKETING STRATEGY
Selling to neighbors’ and friends is always a good start. They will help get word out that you are selling
quail eggs and meat will put you in contact with other potential customers.
Posting on Facebook is also a great way to reach people in your circle of friends and their friends. Use
original images of your quail eggs and meat to entice people to comment and connect with you.
Putting a sign up at the end of your driveway offering quail eggs and meat is also a great way to get
customers. Posting a price will help draw people in and result in more sales.
Trying to get into larger chains stores is near impossible. They are looking to buy for their whole chain,
not just the local store. Small independent grocers and specialty stores are always interested in stocking local
product, especially unusual ones like quail eggs. A retailer will need to make a profit on your eggs so make sure
you sell them to the retailer with enough space for them to make it worth their while. When selling in bulk to a
retailer you don't need to make as much per carton of eggs as it is a single large order: it’s one transaction, its one
delivery, its one customer to deal with.
For packaging, customer is looking to purchase eggs in clean, easy to open, professional looking
packaging. We offer three sizes of egg cartons: 6 egg capacity, 12 egg capacity and 24 egg capacity. All of our
cartons snap closed without the use of staples or elastic bands. All cartons are clear with a large flat space on top
for labels. For its meat, customized eco bag will do, which is also good for the environment and to bring it up
conveniently and safe.
For labeling, quail egg carton and bag for meat, customers like to buy product that looks like it is
professionally packaged and labeled. We offering customizable and non-customizable quail egg carton labels and
a bag for the meat. Our labels are thermal printer so the ink will never run if it comes in contact with moisture and
they will stay stuck in place to the top of the carton and bag. Our customizable labels will help build your brand
by displaying the farm's name, website, and email and phone number. By including an address our customer will
be happy knowing that we are purchasing from a local farmer rather than a faceless corporation.
The best way to keep customers coming back is by offering fresh eggs and meat at a great price with good
customer service. Offering like "Get Your 8th Dozen Free" or discounted pricing for multiple cartons will get
your customers to buy more and keep them coming back. We can keep track of sales using stamp cards or a
written record.
For other alternative option. We have good market access and demand for the quail has already been
created, some of our strategies for the marketing of our product are as follows:
Direct contact with the nearby restaurants and hotels who for the wholesale meat and egg supply.
Home delivery facilities for the bulk order of our products.
Exhibits in Agri-fair and promote our products.
Self-processing of meat into sausage and Kima recipe.
Publicize our product with its health benefits.
Quails by some distinction are classified as “game-hunting” birds and as such, quails should not be
compared with chicken, whose requirements are different.
Quail raising is not expensive, easy, provides very healthy low-fat white meat, and supplies the fertilizer
you need for your home garden. The moderate start-up costs for raising quail are well worth it.
The quail, locally known as pugo, is a small game bird found in temperate and tropical regions throughout
the world.
The true or Old World quail is a migratory bird that can be found in Europe, Asia, Africa and Australia.
The American quail (sometimes called “patridge”) and is non-migratory.
On a commercial scale, quail raising has not attracted the interest of the investors because of the lack of
data particularly with regards to feeding. Many people who go into quail raising are usually hobbyist who are not
income-conscious.
Breeds of Quail
Many people are unfamiliar with the breeds of quail being raised in the Philippines Today. Some are
surprised to learn that there is a white quail.
All the popular breeds used for eggs and meat commercial production are sub-varieties of the Corturnix
species, which is able to produce eggs throughout the year.
Native- Found in the fields and forests; the common “pugo”. This quail is not suitable for
commercial production.
Japanese Taiwan- Popularly known as “Chinese Quail”. It has dark brown feathers mixed with
white and gray. The female has a gray underside flecked with darker feathers, while the male has
many reddish feathers on the underside.
Japanese Seattle – This is as an American breed similar to the Japanese Taiwan; it has jersey
(rust-maroon) feathers at the base of the heads.
Silver- White with black eyes; from the Canaan Valley, Egypt.
Quail can be fed with any available chicken feed at the rate of one kilo for every 50 quail layers per
day. Add finely ground shell (limestone) to produce stronger and thicker egg shells. Best results were found when
chicken broiler starter mash (22% protein) was fed to both layers and broilers.
A 1/2-inch mash welded wire should be cut to fit the feed trough and laid directly on the feed to prevent
the birds from scratching out the feeds. Another one inch mesh welded wire should be used to cover the trough to
prevent the birds from dusting themselves with the feeds.
Keep feed in the troughs all the time, as feeding should be continuous 24 hours every day to get higher
egg production. Light should be provided so the birds will continue to eat at night. If this is done, some birds may
lay two eggs in 24 hours.
Vaccination is not needed and the drugs usually given to chickens do not have to be added to quail feed or
drinking water. However, should any disease outbreak occur, the drugs used for chicken can be used. Deworming
of the breeders is done at least every four months or three times a year. Use the same dewormers as for chickens,
but follow the direction on the package for smaller birds.
Incubation
Normally, “pugo” will hatch their own eggs, but the imported breeds mentioned will not brood to
incubate their eggs; an incubator must therefore be used. For a table-type electric-operated incubator, a
temperature of 101o – 103o F should be maintained during the incubation period. For the forced-draft incubators,
the temperature should be kept at 98-100o F. Further instructions on operating an electric incubator will be found
at the end of this pamphlet.
Candling is done on the 11th day of incubation. From setting, quail eggs will hatch on the 18th day.
Brooding
The brooder should be a closed compartment, 2 ft. x 4 ft. x 6 inches. The flooring, top and three of the
sides should be made of lawanit or boards while the front side should be made of 1/4-inch mesh welded wire for
ventilation. This is adequate for 500 chicks. A bigger brooder may be made to fit the raiser’s requirements.
A 50-watt bulb should be placed a little away from the middle of the brooder to allow room for the chicks
to stay away from the heat source in case there is over-heating in the brooder.
1. Prepare the brooder; lay old newspapers on the floor of the brooder, covering it entirely.
2. Prepare a drinking trough; you can improvise with plastic glasses and plastic covers, or lids large enough
to overlap 1/4 of an inch around the glass rims. Bore a hole in the top rim of the plastic glass to allow
water to flow out when inverted over the plastic cover. This makes a good drinking trough for the
chicks. Commercial waterers for chickens with their deep, wide edges are not advisable for pugo because
they might drown in them.
3. Spread feeds for the chicks over the newspapers and place the waterers away from the light bulb. Leave
the space under the bulb free for the chicks to lay down or crowd together. Do not place feeds in that area
as the chicks will lay down and blind themselves while under the heat of the bulb.
4. See to it that there is always plenty of water. Replace feeds and water as they are consumed.
5. Observe the chicks – if they crowed under the bulb, there is insufficient heat; if they move away from the
bulb, there is too much heat. Remedy the situation by changing the bulb, as required, using a lower watt
bulb for less heat.
6. On the sixth or seventh day, move the chicks to another compartment but with the short sides
open (screened with wire mesh). The chicks now need more space; only 250 to 300 will fit in a 2 feet x 4
feet x 6 inches cage.
7. When the birds are 15 days old, transfer them to growing cages. By this time they are fully feathered.
Sexing
On the 30th day, males of the Japanese seattle breed can already be recognized by their feathers, so they
can be segregated and sold as broilers. Males of the other breeds can be recognized by their throaty hoarse cry and
the protruding upper vent with a cream-like substance coming out of the vent when it is pressed upwards.
Females have a blackish or grayish vent and a sharp, high pitched, long shrilling, melodious chirp.
After 41 days from hatching, the birds should start laying eggs. Remove the males not intended for
breeding and the undeveloped females and sell them as broilers.
Breeding
The early laying birds may be segregated for use as breeders, while late layers are raised for table egg
production.
Experience has shown that if female quail do not answer the throaty cry of the male they are not
happy. The right proportion of males in the flock is necessary for a high percentage of hatchability. The usual
ratio is 70 females to 30 males. Too many males in the flock is indicated when females have bare backs with the
feathers worn off, while an inadequate number of males causes fighting among the females.
However, females will not fight if there is no male at all among them, as proved when table egg layers are
kept separately with no males.
Selecting stock.
Start with 30-35 day old quail pullets. They must have tidy and neat feather with no streaks of white or
black. This could be a sign of in-breeding.
Choosing birds with uniform size. A mature (60-day old) “Japanese” quail (Coturnix japonica) weighs
120 g liveweight, while a 30-35 day old bird weighs 100 g. The “American” quail (Coturnix coturnix) weighs
heavier -220 g for a manure bird and 200 g for a 30-35 days old bird.
Consider also the record of the birds parent if available. This record shows growth rate per body weight,
laying efficiency- a 65 per cent average laying efficiency with 30 days or 195 laying days out of 100 is good and
egg size. This tells you that your quails come from good stocks.
Size of flock.
Initial stock size should be small, 10-15 pullets. A beginner should first get the first get needed experience
before going into large scale growing. Quails multiply rapidly and before, expansion is not a problem.
Housing quails.
One advantage in raising quails is the lower housing cost since the birds need small- space. Materials
commonly used for making quail cages are: plywood, 1/4″ mesh wire and 1″ x 1″ lumber for framework.
Quails’ need for space varies for every stage in its life. Chicks need a 2-1/2″ x 2-1/2″ space; growers, 3″ x
3″ to 3-1/2″ x 3- 1/2″; and layers, 3-1/2″ x 3-1/2″ to 4-1/2″ x 4-1/2″.
Layer cages must not be too high: a 5″ and 6″ height can be accommodate the Japanese and American
breeds, respectively. The brooder box must be cat- and ratproof.
Cage size must also allow just enough space for quails to move without risking injuries to them.
Management brooders.
During the first five days, quail chicks or brooders (1 to 15 days old) need a temperature of 95 oF, down to
85oF on the 10th day after which quail birds have developed feathers to keep them warm under ordinary room
temperature.
A gas or electric bulb may be used to control the temperature inside the brooder.
To help conserve heat, spread used clothes or soak over the cage screen during the first 10 days. Cover
the mesh wire flooring with five to six layers of old newspaper. This practice makes removing quail manure (done
every other day) easy by just rolling the top layer of paper.
For air to circulation better in the brooding box, provide air vents.
Change water in the drinking water trough daily but avoid spilling water over the paper to prevent
dampness.
After 10th day, remove all papers and cover feeding trough with 1/4″ mesh wire to avoid too much
spillage.
With correct temperature, proper feeds and adequate water, mortality of quails will be at 5 to 8 per cent.
Managing growers.
After the 15th day, transfer birds to the growing cage. For smaller operation, a brooder/grower box can be
built but consider the space needs of the birds.
Transfer only healthy, uniformly-sized birds. Separate the small ones. During growing stage, do not
expose birds to more than 12 hours of light.
On the 35th day, when male bird develop dark brown feather on the breast, transfer female birds to laying
cage. About 40 per cent of all birds can lay eggs assuming a 50/50 male/female ratio.
Remaining birds are fattened up to 60 days to be dressed and sold as broilers. During the 25 day fattening
period, light should be 6-8 hours a day. This improves the quality of meat.
Managing layers.
Quails start laying eggs after an average of 45 days from hatching. The production cycle lasts for 300-320
days and within this period, laying efficiency should be 65 per cent or for 190-208 days.
In managing layers consider the following tips: Quails need a lot of fresh and clean water. Whenever
possible, maintain flowing water. If not, replace water daily and clean watering trough every day.
For large scale operation, massive culling should be done regularly, preferably every quarter. Remove
birds with physical defects including those that have grown fat, sickly, or are not laying eggs, the latter condition
is shown by the size of the bird’s vent and abdomen.
Due to the high protein content of quail feeds, quail manure has high ammonia content that can
discomfort to birds if not removed daily. For easy removal of manure, place a receptacle under the cage.
Laying quails may be given extra light up to midnight to allow birds to eat all feeds in the trough. This
also enables weaker birds in the group to eat after dominant ones have eaten.
Do not put male birds in the laying cage except when fertile eggs are needed. When fertile eggs are to be
produced, mix the male, males with the layers at a ratio of 1:6 ( one male for six layers) for one “Japanese” and
1:3 for the “American” breed.
Quail are very sensitive to salt in the feeds. Keep salt level at .7 per cent.
Feeding quails.
Giving chicken feed to quails is not advisable since it has much lower protein content. Below is a
comparison of chicken and quail protein needs.
Quail Chicken
Chick stage 28% 21%
Grower stage 24% 16%
Layer stage 26% 15%
If quail raisers continue giving chicken feeds to quails, mortality rate will be very high, sometimes
reaching 70 per cent in day-old to 45 day old birds. Besides, bird growth is very uneven and the survivors are not
efficient layers. Their productive laying period does not go beyond six months. Molting also occurs early thus
severely affecting egg producing. Feeding quails with the proper ration of protein has its advantages. Mortality
rate is low – 5.8 per cent for chicks, 1-4 per cent for growers, and 8-12 per cent for layers/breeders. A laying
efficiency of 63 to 68 per cent is also easy to maintain for a period of 300-320 days. It is not rare to get an 80 per
cent laying efficiency.
Besides, eggs are bigger and more nutritious. Breeders are also highly fertile and hatchable.
Japanese American
Chick stage (per bird) 7 g/day 10 g/day
Growing stage (per bird) 17 g/day 32 g/day
Laying stage (per bird) 32 g/day 45 /day
During the first 15 days, grind feeds fine enough to pass ordinary window screen wire. Lastly, do not
change feed abruptly since quails are affected by abrupt changes in feeding.
While quails suffer from some respiratory disorders, these do not spread fast and the mortality rate is very
low. It is not difficult to maintain the health of these birds. However, regularly clean and disinfect cages, broiler
boxes, incubator and hatchery trays with strong water and dry under the sun. Spray with disinfectant. Add
vitamins to feed or drinking water to promote growth and improve laying capacity.
Products from quails.
Eggs are the main products of quails. For small-scale backyard quail raising, place eggs in a basket and
market them fresh. For a bigger operation, pack eggs in cartoon boxes with individual dividers to protect them.
Storing eggs in cool, dry place where air circulation is good can keep eggs fresh for seven days. Dressed broilers
and stewers (culled layers) are a secondary product. Bleed bird’s band scald in hot water (132 oF-135oF), then
remove feathers and entrails. Dressed birds are chilled and packed by the dozen or in kilograms. Broilers are
tenderer than stewers and are more expensive. Their selling price should be based on the cost of production from
day-old to 60 days old plus the dressing, storage and relative selling cost.
VII. SCHEDULE
This type of product should be sold every day because of its high demand. Lots of people are craving for
it and it could be a source of energy to those weak physically, that is why it should be available anytime.
Morning 8:00 am to 12 noon. Afternoon 1:00 pm to 5:00 pm. Evening 6:00 pm to 8:30 pm.
1. Variable cost
I. Human labor men 3 for 5 days 800 12,000
II. Construction cost 12,000
II. Feeder & Drinker Units 150*2 60 18,000
IV. Chicks cost Units 7000 40 280,000
V. Feed Kgs 4,000 60 240,000
VI. Electricity Units 4,500
VII. Brooder 15,000
VIII. Rice Husk Bora 200 10 2,000
IX. Management cost 10,000
X. Other Equipment 5,000
Total PRs. 598,
Establishment 500
cost
2. Fixed cost
I. Tax 1,000
II. Permanent Labor Man 1 8, 000 per 8,000
Salary month
Total Cost PRs. 607, 500
Quail starts laying eggs since it reaches of 5-6 weeks and lay eggs until 8-9 months. In a batch 40:60 male
to female ratio is found generally. Here we’ve assumed that only 40% of total populations are productive female it
might be more than that.
Months 1 2
1 Total Income 0 1,012,500
2 Total Cost 607, 500 150, 000
3 Ratio 0 6.75
B/C ratio:
SRR = (Y-D)/I
Where,
Y = Net income
D= Depreciation
I = Initial investment
SRR = (1, 012, 500)/ 607, 500
= 1.66
IX. CONCLUSION
Since we found that the B/C ratio for 2nd month is greater than 1 and the simple rate of return is found
greater than 1 it pronounces that the development of quail production is quite valuable and feasible in context of
Labuyo, Tangub City. Ended all we have well established market for meat and eggs of quail. We’ve solid strength
and opportunities hence we can say that quail is the profitable business in this area.
Through the initiation of the “instants” like instant coffee and tea, soft drinks, instant soup, etc., quail
eggs and meat can also follow. Starting from egg to egg production is barely two months, or 57 days to be precise.
For meat production, the time is even shorter. A quail egg is hatched in just 16 days and the hen is ready to lay
eggs after 41 days. Isn’t that instant? Nutrition-wise, this is the response to the pursuit for a source of economical
protein for malnourished youngsters. Economically, it is a very encouraging project. If you raise 100 layers with
80% egg production there will be 80 eggs a day. The birds will consume two kilos of feeds a day, say worth P
3.00. If the eggs are sold at P 0.10 each, there will be P 7.00 from daily sales. Less the P 3.00 feed cost, this
means P 4.00 profit daily. Multiply this by twice or thrice the number of layers. Won’t it be very nice additional
income? Why don’t you try it?
References
B.Panda and R.P. singh (2019). Development in processing quail meat and eggs; world’s poultry science journal,
vol 46, 219-234.
CBS.2017.Nepal population report 2016. Ministry of Population. Central Bureau of statistics, Kathmandu,
Nepal
https://www.scribd.com/document/265383782/FEASIBILITY-STUDY-ON-QUAIL-EGG-PRODUCTION
http://www.amis.pk/files/PrefeasibilityStudies/quail_breeder_farm_and_hatchery_80000_quail_eggs.pdf