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  • A Consumer Purchase Preference Toward Toothpaste Brands: Agra City Questionnaire

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    suraj tripathi
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    The document is a consumer survey questionnaire about toothpaste purchase preferences. It collects information about demographics, tooth brushing habits, preferred brands, factors influencing purchases, and spending. The questionnaire contains 14 multiple choice questions regarding age, gender, education, occupation, income, brushing frequency, brands used, factors impacting purchases like price and promotions, influence from others, spending amount, and preferred packaging. It aims to understand consumer behavior and preferences toward toothpaste brands.

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    Colgate questionnnaire-converted

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    The document is a consumer survey questionnaire about toothpaste purchase preferences. It collects information about demographics, tooth brushing habits, preferred brands, factors influencing purchases, and spending. The questionnaire contains 14 multiple choice questions regarding age, gender, education, occupation, income, brushing frequency, brands used, factors impacting purchases like price and promotions, influence from others, spending amount, and preferred packaging. It aims to understand consumer behavior and preferences toward toothpaste brands.

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    1K views2 pages

    A Consumer Purchase Preference Toward Toothpaste Brands: Agra City Questionnaire

    Uploaded by

    suraj tripathi
    The document is a consumer survey questionnaire about toothpaste purchase preferences. It collects information about demographics, tooth brushing habits, preferred brands, factors influencing purchases, and spending. The questionnaire contains 14 multiple choice questions regarding age, gender, education, occupation, income, brushing frequency, brands used, factors impacting purchases like price and promotions, influence from others, spending amount, and preferred packaging. It aims to understand consumer behavior and preferences toward toothpaste brands.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 2

    A consumer purchase preference toward toothpaste

    brands : Agra City


    QUESTIONNAIRE
    Dear Respondent,

    I am a MBA DUAL (Marketing and supply chain management) of PACIFIC


    UNIVERSITY, UDAIPUR. As a part of my study, I am conducting a survey and would be grateful if
    you could spare some of your precious time to fill this questionnaire for the same.

    1. Consumer Profile:
    Name :
    Address:
    Store:
    Phone number:
    i. Age (Years):-
    a) 7-18 c) 31-45
    b) 19- 30 d) Above 45
    ii. Gender:-
    a) Male b) Female
    iii. Educational Qualifications:-
    a) Upto 10+2 c) PG/ Higher education
    b) Upto graduation
    iv. Occupation:-
    a) Student c) Housewife/Homemaker
    b) Professional d) Businessman/woman
    v. Monthly (Family) Income:-
    a) Below 7000 c) 12000 – 20000
    b) 7000 – 12000 d) Above 20000
    2. Number of times do you brush your teeth per day?
    a) Once c) Thrice
    b) Twice
    3. What is the frequency do you use toothpaste?
    a) One c) More than two
    b) Two
    4. What is your most preferred brand?
    a) Colgate d) Meswak
    b) Pepsodent e) Anchor
    c) Dabur f) Others
    5. What number of brand of toothpaste you use so far?
    a) Two c) More than three
    b) Three
    6. Which factor make you to buy toothpaste?
    a) Price d) All of the above
    b) Availability e) Others
    c) Packaging
    7. What factor makes you most preference of toothpaste?
    a) Brand c) Flavour
    b) Quality d) Other
    8. Which attribute is most preferable to you for selecting toothpaste?
    a) Healthy tooth& gums
    b) Long lasting freshness
    c) Prevention of tooth decay
    d) Whiteness
    e) Use of natural hubs
    9. By whom are you influenced during purchase toothpaste?
    a) Friends d) Spouse
    b) Kids e) Self
    c) Parents
    10. By which mode of promotion are you get attached?
    a) Advertisement c) Banner
    b) Celebrity d) Others
    11. Which promotional tools make to buy toothpaste?
    a) Gift d) Price off
    b) Discount e) Others
    c) Extra Quantity
    12. For which reason you switch to other brand?
    a) Impact of packaging
    b) Price rise of current brand
    c) Scheme of brands
    d) Advertisement impact
    e) Consumer brand is not available
    f) To try new option
    g) Influence by others
    13. Approximately how much do you spend on toothpaste in a month?
    Ans.
    14. In what way do you prefer buying toothpaste?
    a) Separately
    b) Box set

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