4AC012 Answers To Week 3 Tutorial Exercises

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4AC012 – Answers to Tutorial Exercises in Week 3 Class Handout

Example - Val

5 chairs per week 3 chairs per week


£ £ £ £
Sales revenue …500…. ………300……
Less: variable costs
Wood …100……. ……60……
Labour ……200……. ………120……
(……300……..) (………180…..)
Contribution ……200…….. ………120……..
Less: fixed cost
Rent (……150…..) (……150….)
Profit/(Loss) ………50…….. ………(30)………

Exercise 1
Wilson

a) Contribution per hat = 35 – (12 + 7 + 1) = £15 per hat

b) Total contribution = Quantity x contribution per hat


= 10,000 x £15 = £150,000

c) Profit = Contribution – Fixed Costs = 150,000 – 82,000 = £68,000

d) Total contribution = 12,000 x £15 = 180,000


Less: Fixed Costs = (82,000)
New Profit = 98,000

Or, take previous profit in part (c), and = 68,000


add on: extra contribution (2,000 x £15) = 30,000
New Profit 98,000
Exercise 2- Jungle Animals

Selling Price Variable Contribution


Cost (a)
£ £ £
Alligators 1.00 1.05 (0.05)
Bear 1.20 1.00 0.20
Cougars 1.10 1.14 (0.04)
Donkeys 1.15 1.08 0.07
Eagles 1.20 0.96 0.24

b) The two toys with highest contribution are Eagles £0.24 and Bear
£0.20
c) Alligators £(0.05) and Cougars £(0.04) have negative contributions so
we would not make them

Exercise 3- Riskmore

Car Home Personal Misc. Total

£ £ £ £ £
Revenue 80,000 60,000 40,000 20,000 200,000

Variable costs (25,000) (25,000) (25,000) (25,000) (100,000)

Contribution 55,000 35,000 15,000 (5,000) 100,000

Fixed costs 50,000

Net Profit 50,000

It seems that all the divisions are making a positive contribution, except for
miscellaneous. However, the car division is actually the most profitable.
Certainly, Riskmore should consider shutting down the miscellaneous division and
increase profits to £55,000 (contributions from Car [£55,000], Home
[£35,000] and Personal [£15,000]= £105,000 less fixed costs of £50,000).
Perhaps it should also focus even more on the car division. However, Riskmore
should be careful that shutting the miscellaneous division would not have a
knock-on effect on the other divisions

Exercise 4- Scrooge Ltd.

Internal bid: £
Direct Materials 25,000
Direct Labour (10,000 hours at £14) 140,000
Variable overheads (10,000 hours at £3) 30,000
195,000

External bid 190,000

Thus saving by buying in (195,000-190,000)= £5,000

So Scrooge would outsource. The chief assumption is that all the Labour is
indeed variable and can be laid off or redeployed easily. Other factors are the
impact upon industrial relations, long-term implications and confidentiality. The
outside bid is marginally superior. However, when these factors are taken into
account it may be better to go with the status quo.

Exercise 5
Break-even point = Fixed costs
Contribution per unit

= 34,000 = 34,000 = 2,000 units


(40.23) 17

Exercise 6
a) Break-even point = Fixed costs
Contribution per unit

= 5,000 = 2,500 units


(5-3)

b) Total contribution = Quantity x contribution per unit


= 4,000 x £2 = £8,000

c) Margin of safety, in units = 4,000 – 2,500 = 1,500 units

Margin of safety as percentage = 4,000 – 2,500 x 100 = 37.5%


4,000

Exercise 7
Contribution per unit = 75 – 25 = £50

a) Required activity in units = Fixed costs


Contribution per unit

= 750,000 = 15,000 units


50
b) Required activity in units = Fixed costs + Target Profit
Contribution per unit

= 750,000 + 125,000 = 875,000 = 17,500 units


50 50

Turnover required = Units to be sold x selling price per unit


= 17,500 x £75 = £1,312,500

Check:
Turnover 1,312,500
Variable costs 25 x 17,500 (437,500)
Contribution 875,000
Less: fixed costs (750,000)
Profit 125,000

Exercise 8- Godfrey

a) Break-even point = Fixed costs


Contribution per unit

= 40,000 = 40,000 = 5714.3 = 5715 units


(17-4-6) 7

b) Margin of safety, in units = 7,000 – 5,715 = 1,285 units


Margin of safety as percentage = 7,000 – 5,715 x 100 = 18.4%
7,000

c) Activity level required = Fixed costs + Target profit


Contribution per unit

= 40,000 + 15,000 = 55,000 = 7,857.1 = 7,858 units


(17-4-6) 7

Exercise 9- Cawdron
a) Estimated profit
Contribution per unit = 120 – 50 = 70

Total contribution = Quantity x contribution per unit


= 15,000 x £70 = £1,050,000
Less: fixed costs (600,000)
Profit 450,000
b) Profit if selling price reduced to £96 per unit
Revised Contribution per unit = 96 – 50 = 46

Total contribution = 15,000 x £46 = £690,000


Less: fixed costs (600,000)
Profit 90,000

c) Profit if fixed costs increase to £750k


Per part (a), total contribution = 1,050,000
Less: fixed costs (750,000)
Profit 300,000

d) Break-even point = Fixed costs


Contribution per unit

= 750,000 = 750,000 = 16,304.3 = 16,305 units


(96-50) 46

Exercise 10- Mainwaring

a) Profit for last year

Sales (£180 x 50,000) 9,000,000


Variable costs (£140 x 50,000) (7,000,000)
2,000,000
Less : fixed costs (600,000)
Profit 1,400,000

OR:
Contribution per unit = 180 – (70+30+40) = £40
Total contribution = 50,000 x £40 = £2,000,000
Less: fixed costs (600,000)
Profit 1,400,000

b) Proposal 1
Sales (£170 x 60,000) 10,200,000
Variable costs (£140 x 60,000) (8,400,000)
1,800,000
Less : fixed costs (600,000)
Profit 1,200,000

OR:
Revised Contribution per unit = 170 – (70+30+40) = £30
Total contribution = 60,000 x £30 = £1,800,000
Less: fixed costs (600,000)
Profit 1,200,000

c) Proposal 2
Sales (£175 x 80,000) 14,000,000
Variable costs (£140 x 80,000) (11,200,000)
2,800,000
Less : fixed costs 600 + 50 (650,000)
Profit 2,150,000
OR:
Revised Contribution per unit = 175 – (70+30+40) = £35
Total contribution = 80,000 x £35 = £2,800,000
Less: fixed costs 600k + 50k (650,000)
Profit 2,150,000

d) Proposal 3
Sales (£180 x 75,000) 13,500,000
Variable costs ((£140+4) x 75,000) (10,800,000)
2,700,000
Less : fixed costs (600 + 50) (650,000)
Profit 2,050,000

OR:
Revised Contribution per unit = 180 – (70+30+40+4) = £36
Total contribution = 75,000 x £36 = £2,700,000
Less: fixed costs 600k + 50k (650,000)
Profit 2,050,000

a) Proposal 2 gives highest profit, but concerns over (i) practical


implications of changing production from 50,000 to 80,000 units,
and (ii) reliability of link between advertising and additional sales.

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