Spectra Internship Report
Spectra Internship Report
ALKA SANJEEV
DECLARATION
COMPANYS NO. OF
CONNECTION
(AT PER 1LAKH)
AIRTEL 70000
ACT 18000
HATHWAY 10000
EXCEITAL 4500
SPECTRA 1200
80000
70000
60000
50000
40000
30000
20000
10000
0
Airtel ACT Hathway Execital Spectra
No of connection
PRODUCT AND SERVICES OFFERED
• Two-fold
#1 service provider to SMB in Metros
• Delhi, Noida, Gurgaon, Bangalore, Mumbai, and
Chennai
• 60,000 customers
#1 home broadband service provider in
Delhi/NCR
• #2 or #3 home broadband service provider in
Bangalore
• 1 Million customers
CHAPTER-2
ABOUT THE STUDY
OBJECTIVES OF THE STUDY
The main objectives of the study are as follows:
1) To understand the process of sales and
marketing
2) To know the source of selling and
marketing at various level.
3) To analyse the functioning of sales and
marketing
4) To identify the probable area of
improvement
RESEARCH METHODOLOGY
The type of information you want to gather about
your customers, market or competitors will
influence the research methods you choose.
There are different ways to gather information
(from primary or secondary sources) and
different types of information to gather
(quantitative and qualitative). You may use any
combination of these research approaches to get
the results you need.
Primary research
Primary research (or field research) gathers
original information directly for your purpose,
rather than being gathered from published
sources. Primary research includes:
surveys
direct observations
interviews and focus groups that are developed
and conducted by you or your researcher.
Primary research gives you control over the type
of questions you ask and information you gather.
Primary research results can be extremely
valuable; however, they can also be much more
time-consuming and costly to gather than
secondary research.
Secondary research
Secondary research (or desk research) gathers
existing information through available sources.
Secondary research examples include:
information on the internet
existing market research results
existing data from your own stock lists and
customer database
information from agencies such as industry
bodies, government agencies, libraries and local
councils.
Secondary research allows you to make the most
of existing information about your market.
However, it can be a challenge to find the
information you really need.
QUANTITATIVE AND QUALITATIVE
Quantitative and qualitative research defines
the type of information you gather.
QUANTITATIVE RESEARCH
Quantitative research gathers numerical
data. Quantitative research includes:
surveys on customer return frequency
sales figures
industry product sales numbers
online or phone questionnaires
financial trends.
QUALITATIVE RESEARCH
Qualitative research gathers views and
attitudes. Qualitative research includes:
focus groups with customers and potential
customers to understand their feelings and
attitudes towards your products and services
formal and informal conversations with
customers about their satisfaction with your
business
visits and reviews of competitors to
understand their products and customer
service practices.
CHAPTER-3
REVIEW OF LITERATURE
1.Jatin (2008) This study finds that companies
with sound customer strategies can use that
ultimate loyalty program as a differentiator in
an increasingly muddled market. In an
increasingly competitive market, customer
loyalty efforts can play a major part in the
attraction of new customers and the retention
of current ones. Marketers dealing in the
telecommunications arena are established
in an exciting era of industry growth. As
consumers' choices expand, the importance
of a sound customer relationship
strategy becomes more and more important
for the success of the company
3.Kumar (2008), in their study titled “Customer
Satisfaction and Discontentment on internet
Service: A Study” analyzed that at present,
services marketing plays a major role in the
national economy. In the service sector,
telecom industry is the most active and
attractive. Though the telecom industry is
growing rapidly, India's telecom density is less
than the world's average telecom density as
most of India's market is yet to be covered. This
attracts private operators to enter into the Indian
telecom industry survive in the market.
Trainee
Marketing and Sales
Trainee
Reports To: The Trainee will report to B2B sales manager
(Nitin Sharma).
Job Overview: The Trainee has to t make an effort in learning the culture of the
organisation he/she has to work with sales and marketing team and use their
skills to achieve the weekly target
Sales Department
While working in sales we have met the people
who were interested in purchasing the Spectra
service
Area
Moslty the area under sales covered south Delhi
Marketing Department
While working in marketing department the main
focus was to find out shops that were ready to
our brand promotion
NO OF
WEEK AREA WORK NO OF ACHIEVED
TARGETS TARGETS
Introduction
WEEK 1 OFFICE training Nill Nill
learning of
CRM
Survey to
WEEK 2 MALVIYA Identify that
NAGAR AND telecom
SAKET shops are 5-8
reday for 7
spectra
promotion
Spectra shop
WEEK 3 NEHRU survey and
PLACE AND finding out 10-15 15
CONNAUGHT lead partners
PLACE
Spectra shop
WEEK 4 NEHRU survey and
PLACE finding shops 15 15
for
promotion
MALVIYA Evaluation of
WEEK 5 NAGAR AND spectra shop 10 9
GREEN PARK
MALVIYA Evaluation of
WEEK 6 NAGAR AND spectra shop 10 8
SAKET
Evaluation of
WEEK7 OFFICE all the Nill Nill
information
collected
Filing and
WEEK 8 OFFICE preparation Nill Nill
of reports
WEEK TO WEEK ON JOB EXPERIENCE
CHAPTER-5
LEARNING, FINDING,
SUGGESTIONS,
LIMITATIONS, ANALYSIS
CONCLUSION.
LEARNINGS
1.Interaction with the buyers and mannerism of
words and work.
2. Consumer grievance and what the consumer
thinks will buying a product.
3. The value of discipline and punctuality.
4. Rules associate with the organisation
5. Different criteria for influencing work with in
organization and the market.
MAJOR FINDINGS
Internet industry is shaping on a daily basis
High speed internet is need of customers as
his usage has shifted from communication to
entertainment and security surveillance with
electrical appliances are control through
internet
So many giants are upgrading them from
20/30/40 mbps to 100/150/300 mbps band
even taking gbps
GROWTH PROSPECTS
Company can grow as the clients now
required a high-speed connection
Company is target the residential society as
if they cover the whole building the
installation cost will be less for the customers
SUGGESTIONS
Payment policy should be more accurate and
timely.
A little more friendly environment.
Reasonable price of the product.
Improve services to customer.
Guidance should be proper
LIMITATIONS
particularly when dealing with business-to-
consumer customers, and when calls are
made in the evenings.
customer lists can be very costly
training staff can be time-consuming and
costly
customer lists may not always be clean and
opted-in - this leaves you with a potential risk
of breaking the law
DATA ANALYSIS
ANS-Yes-55%
No-45%
Sales
a) credit policy
b) promotional material
c) scheme
d) supply of product
ANS-
Yes-79%
No-21%
yes no
ANS-
Always-15%
Sometimes-50%
Never-55%
ANS-
Yes-95%
No-5%
ANS-
Highly satisfactory-30%
Satisfactory-20%
Average- 45%
Dissatisfactory-5%
highly satisfactory satisfactory
average dissatisfactory
ANS-
Highly satisfactory-47%
Satisfactory-25%
Average-5%
Dissatisfactory-23%
highly satisfactory satisfaction average dissatisfactory
ANS-
Highly satisfactory-60%
Satisfactory-25%
Average-20%
Dissatisfactory-5%
ANS-
Highly satisfactory-50%
Satisfactory-30%
Average-10%
Dissatisfactory-10%
highly satisfactory satisfactory
average dissatisfactory
ANS-
Highly satisfactory-75%
Satisfactory-20%
Average-5%
Dissatisfactory-0%
highly satisfactory satisfactory average dissatisfaction
ANS-
Highly satisfactory-15%
Satisfactory-13%
Average-32%
Dissatisfactory-40%
ANS-
6 to 12 hours-70%
1 to 2days-15%
1 to 7days-10%
after 7 days-5%
6 to 12 hours 1 to 2 days 1 to 7 days after 7 days
Conclusion
During this project researcher went through
the working culture of the organisation
functionality of sales team and the
identification of market potentiality apart of
the data collection about the given problem.
So, as whole it can be said organisation
emphasis more on teamwork, motivating the
employees and building the friendly
environment. According to the company
more than 90% of the business (sales) is
done through direct marketing by their
enthusiastic sales team. Since, this project is
all about customers satisfaction and sales
about the service so it is highly depend on
the way of delivering services.
Since, spectra is the strongest service
provider amongst the private players and
customer also perceive it as a strongest
brand so, it has to maintain a high customer
base with providing them complete
satisfaction. Practicing a proper customer
relationship management can only do it and
spectra implement it properly. So why it is
now among top names in India.