Atlas Honda

INTRODUCTION:
Atlas Honda Limited is a public listed company that was incorporated on October 16, 1962. It is
a joint venture between Honda Motor Company Limited Japan, the world's largest and most
famous motorcycle brand, and Atlas Group, one of Pakistan's most popular businesses. Parties
The Company is primarily engaged in development manufacturing and marketing of motorcycles
and spare parts.
Atlas Honda Limited is the largest manufacturer of motorcycles in Pakistan with the strongest
brand value and high customer loyalty. The company is considered a pioneer in the motorcycle
industry in the country and has been successfully advancing in the two-wheeler market for over
50 years.
The company currently has an annual production capacity of over 1.35 million units and
maintains its position as a market leader in terms of both volume and quality. It also exports its
motorcycles and spare parts to Bangladesh and Afghanistan.
The highest quality products, state-of-the-art manufacturing facilities, the largest dealership
network and unforgivable after sales service, Atlas Honda Limited is today considered the
standard of two-wheeler manufacturing. It is proudly and successfully fulfilling its role as the
flag bearer of the motorcycle industry in Pakistan.
As one of the largest taxpayers in the private sector and one of the best employers in the country,
Atlas Honda Limited is a beacon for the corporate, social and intellectual sectors of Pakistan.
History:
Atlas Autos Limited has signed a technical support agreement with Honda Motor Company
Limited. The historic ceremony took place in Tokyo in 1963, where Mr. Yousef H. Shirazi and
Mr. Soichiro Honda paid tribute with their presence. The journey of friendship begins with
Honda.
Company receives award for best environmental and sustainability reporting
from National Federation of Environment and Health (NFEH) for 2nd year in a
row.
The Company launches CB250F, a 6 gear self start motorcycle with latest
features.
Company achieves sales of 1 million units in one year.
Company launches CB125F, a 5 gear self start motorcycle with 125cc OHV
Engine.
The Company launches CG125 Self with 125cc OHV engine, self start, 5 gears
and other features.
Management Approach
The company is committed to providing sustainable mobility solutions by
maintaining product quality, ensuring customer safety, ensuring proper
marketing and providing excellent after-sales service. The company is
constantly expanding its business and providing customers with a diverse
selection of quality products. In addition, the company is expanding its sales and
service network across Pakistan. To ensure customer satisfaction, the company
conducts dealer training initiatives and encourages customer feedback. In
addition, the company provides safety training to customers throughout the
year. The company follows Honda's vision and takes into account the health and
safety implications of its products to ensure the safety of consumers and other
road users. Business aspects and processes are constantly monitored and
reviewed regularly to ensure that they continue to comply with the company's
commitment to developing quality products.
Product Quality
Atlas Honda aims to be a company trusted by its customers for its quality
products. The Company focuses on quality at every stage, from the planning of
new products through development, manufacturing, distribution and sales to
after-sales. The Company evaluates its products’ performance and health &
safety impacts. Information derived is used to develop and implement effective
solutions. During the year, all products of the Company were in compliance with
requirements concerning health and safety impacts.
Honda’s Quality Cycle

The company's global partner, Honda Motor Company Limited, pursues a
uniform quality strategy throughout the world. In order to maintain high quality
standards, quality assurance activities are managed by a centralized
organization at the cross-band level. Applying and reflecting design and
development skills on the manufacturing and manufacturing stages, the
company is able to facilitate manufacturing by providing quality drawings
through the creation of ready-made drawings as well as developing
manufacturing control techniques that process. Limit the variability of. After
sales, tons of customer feedback is analyzed based on improved product
quality. These improvements are a reflection of our knowledge of next-
generation design and development.
Quality Improvement Programs

Atlas Honda

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Atlas Honda

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INTRODUCTION:

Company achieves sales of 1 million units in one year.

Honda’s Quality Cycle

Quality Improvement Programs

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