A Study On Online Shopping Behavior of Youths in Bharatpur City
A Study On Online Shopping Behavior of Youths in Bharatpur City
A Study On Online Shopping Behavior of Youths in Bharatpur City
In Bharatpur City.
2. Statement of Problem
There are billions of people online and each of them is potential online consumer for a
company which provides online services and goods. Nowadays there are rapid and fast
developments in information technologies industry. Competition is increasing day by day due
to increased attention of consumers towards online shopping. The best retailer is based on
their experiences on web. Online consumers also increase their expectations and they are set
by their experience with online retailers across the Web. It is very important to know what
kind of things and strategies help to increase sales in this fierce competition in market with
high expectation of online consumers.
To enhance and attract online customer it is very important to know about their behavior
and understand what they require and need. Since online shopping is the new medium of
shopping with new demands of consumers. All customers have their own desires and
demands for products so that it is very crucial for all online retailers to identify and know
about their online consumers. Online shopping and online consumer behavior depend on
these factors such as website visibility, online shops credibility, information comparison,
payment security, privacy, website interface, convenient time, education level and experience
of network. Online shopping is based on individual to individual perceptions. Consumer
behavior in online shopping and in traditional shopping is very different. Both include social,
cultural, personal and psychology etc. factors but traditional shopping is much more
influenced by these factors as compared to online shopping. The reason is that online
consumers are restricting with social cultural environment and psychological factors. Online
shopping basically based on individual thinking point of view and his personal perceptions.
Online shopping makes its own character for its development.
Online retailing is a new retail medium for Nepal and online consumer behavior is
diverse from traditional consumer behavior, one must identify what influences the online
consumer. Analyzing the process that the online consumer goes through when deciding and
making a purchase over the Internet, shows some factors that consumers consider. These
factors need to be identified and taken into account by online retailers in order to satisfy
consumer demands and compete in the online market. To further understand how these
factors influence different types of consumers, we must identify segments which will enable
us to make comparisons.
To identify the key product and service categories selected by youths depending on their
profile and satisfaction on quality of products delivered.
4. Research Methodology:
A research Methodology is the fundamental core of a research project, study, or review of
literature. There are different parameters which include the consumer to buy online like
price, convenience, trust, availability, choice, comparison of products, less effort, shopping,
at any time, huge offers and discounts, safety etc. Moreover with online shopping, distance is
not a barrier for sending a gift on occasions. One can get several brands and products from
unlike sellers at one place. When you shop online, you can shop from retailers in other parts
of the country ors even the world without being restricted by geographic area. Some on-line
shops have a provision to accept orders without stock and ship it across to you when the
stock becomes available. Products come to buyers direct from the manufacturer or seller
without the involvement of middlemen.
The research Methodologies for the study are:
RM1. What are the major factors affecting the online purchase behavior of
youths?
RM2. Does information and products provided online affect online shopping?
RM3. What are key products and categories selected by youths and does online
shopping provides better quality products?
RM4. Do discount, delivery time and return policy motivates youths on online
shopping?
RM5. Do payment methods available in online sites affect shopping?
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