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Impact of Agricultural Marketing Cooperative On Sales Promotion (A Case Study of National Archieves Multipurpose Cooperative Society)
Impact of Agricultural Marketing Cooperative On Sales Promotion (A Case Study of National Archieves Multipurpose Cooperative Society)
ABSTRACT
5.1 Introduction
A survey method was used for this study. This method involves
gathering data about the target population from a selected sample
and generalizing the findings obtained from the analysis of the
sample to the entire population (Afolabi 1993). This method was
adopted because it enable the researcher to discover relative
incidences and distribution on the characteristics of the population.
Besides, it facilitates the researcher to find out the impact of
agricultural marketing cooperative on sales promotion.
The instrument used for this study was the questionnaire. The
questionnaire was developed by the researcher. Questionnaire was
appropriate because the members of the cooperative society under
study were literate. Besides, the questionnaire method facilitated
easy converge and is more appropriate in survey studies of this
nature (Nwana, 1982) marketing cooperative on sales promotion
questionnaire (AMCSPQ).
5.5.1 Validity
5.5.2 Reliability
For the fact that a survey method was used as the research design
as well as questionnaire as a research instruments, it is not really
certain if the same result could be achieved if other designs and
instruments like ex-post fact design, interview schedule respectively
could yield the same result. Besides, another limitation is that the
respondents could have either over exaggerated or understated their
responses while scoring the items in the questionnaires.
6.1 Introduction
Table 6.1 shows that the sex distribution of the respondents sued
for the study, 85 (42.5%) of the respondents were male while 115
(57.5%) were female. This brings the total number of respondents to
200 (100%). The data indicates that there were more female
participants in the study (57.5%) than the male participants
(42.5%). This could be as a result of the fact that in the area under
study; females are been given greater chance of employment than
the males and as a result would get more involved in the
cooperative society.
Table 6.2 shows the age distribution of the respondents. The data
shows that respondent whose age fall between 20 – 30 are 65
representing 32.5% also 85 of the respondent’s representing 42.5%
fall between the age of 31 – 40 while 50 (25%) of the respondent
take the least of those between 41 and above the implies that there
are more youths than the grown of the society.
The first research question for this study is: What are the impacts
of agricultural marketing cooperatives on sales promotion? For this
question, five item were used to elicit responses from the
respondents. The frequencies and percentage of their responses are
presented in table 4.3.
SA A U D SD
S/ STATEMENT F % F % F % F % F %
N
3. I have best 11 58 7 4 0 0 6 2 0 0
advantage of 5 9 0
marketing my
produces
4. I can easily 12 62. 6 3 0 0 15 7. 0 0
acquire inputs 5 5 0 0 5
for my farm
promotion
5. I have an 12 62. 5 2 0 0 0 0 25 12.
efficient way of 5 5 0 5 5
production
through my
society
6. I am saved from 11 59 6 3 0 0 15 7. 5 2.5
the threat of 8 2 1 5
middlemen on
disposing my
produce
Source: Field Work (2017).
SA A U D SD
S/ STATEMENT F % F % F % F % F %
N
7. My produce are 16 8 24 12 0 0 12 6 0 0
graded for 4 2
marketing with
official prestige
8. I am satisfied 13 6 35 17. 0 0 18 9 17 8.5
because of my 0 5 5
present situation
9. I am able to cater 11 5 79 40 0 0 6 2 0 0
for my essential 5 8
household and
still have access
to market
10. I can make 32 1 96 48 0 0 53 26 19 9.5
better yielding 6 .5
now compared to
when I was non
member
Source: Field Work (2017).
This shows that the result agreed. Available data shows that the
role of agricultural cooperative in improving the intensive at farming
activities since all the items have positive answer from the
respondents.
SA A U D SD
S/ STATEMENT F % F % F % F % F %
N
11. I am protected 10 5 6 3 0 0 10 51 84 4.1
from the 2
practices of
money lenders in
my cooperative
society
12. I have easy 10 5 0 0 0 0 14 70 50 25
access to funds 0
from my society
in case of
emergency
13. I do have prompt 15 7. 5 2.5 0 0 15 75 30 15
loan from the 5 0
financial
institution
14. The interest rate 10 5 6 3 0 0 10 51 84 41
of the loan is 2
meaningful and
considerate
Source: Field Work (2017).
Table 6.5 shows that view of the respondents on the fact that low
capital hindered agricultural cooperative development in the
society, 186 (92%) of the respondents disagree that they are
protected from the practices of money lenders in their cooperative
society while 14 (8%) of the respondent agreed that they are
protected from the practices of money lenders in their cooperative
society.
Also 180 (90%) of the respondents strongly disagree that they have
prompt loan from the financial institution while a fewer number
agreed that they have prompt loan from the financial institution.
Lastly 186 (92%) disagree that the interest rate of the loan is
meaningful and considerate however a fewer numbers of this
respondent agreed.
7.0 Conclusion
profit maximization as such, even though they may not afford to sell
at loss.
8.0 Recommendations
cooperatives:
society.
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