Where are we going?

The Future of Books

What does the future hold for
authors, publishers and books?
Batam, 8 July 2019
 Today’s Discussion
points
What are we talking about?
Frankfurt Book Fair - Essentials
The current role of books and
publishers and their challenges
Books/Reading/Publishing in the
Future
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We have the platform.
You claim the success.
Facts & Figures

What is the
Frankfurt Book Fair
and why is it
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Welcome to the
World's
most important
celebration of
books, reading and
industry
development
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Frankfurt Book Fair

11-15 October 2017

Guest of Honour France
Trade Fair & Public Event

Frankfurt Book Fair is a Trade and a Public Fair.

It is taking place each year in October for 5 days (from Wednesday to Sunday)
The first 3 days are for Trading
The weekend is open to the Public.
Guest of Honour Project ( 2015 Indonesia – first South East Asian Country to be
GoH). The Guest of Honour appearance creates Global Visibility for the Coutnry
and ensures that the Frankfurt Book Fair has a different character every year
Huge visibility in the press
/ The most important international FAIR FOR CONTENT

/ The LARGEST MARKET PLACE for rights and

licenses worldwide

/ The INTERNATIONAL HUB for

publishing professionals, librarians, partners from the
technology sector and from related creative industries
285 115
visitors in total
957
general public visitors

024 788
agents and scouts
169
067
trade visitors
7 503
exhibitors from more than
countries
10 000 164
journalists

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 GUEST OF HONOUR

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 GUEST OF HONOUR

• Every year since the 1970s

• Presentation of the Culture of a country, with a focus on literature
and books: the goal is to sell more rights and have more translations
of the literature of the Guest of Honour country.
• Indonesia in 2015: The first Guest of Honour Country at FBF EVER.
• Organising Committee under Ministry of Education and Culture,
participation of National Library
• Celebration of Indonesian Culture, Art, Literature in Germany
• App 50 authors came to Germany 2014-2015
• Translation funding, many books were translated, funding is still
going on.
• Author exchange programmes
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Hall Plan

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Our Partners

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 What is a book?

• A written text that can be published in printed or electronic form

• A set of pages that have been fastened together inside a cover to be read or
written in

• One of the parts that a very long book, such as the Bible, is divided into:

• A number of one type of thing fastened together flat inside a cover

Source: Cambridge Dict.

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 Your contacts to the international world
of publishing. The Frankfurt Book Fair
Offices abroad. Workshops, Translation
initiatives, Conferences, Market
Knowledge, Networks
• Frankfurt Book Fair Office New York

• German Book Centre Beijing

• German Book Centre Moscow

• German Book Office New Delhi

• Pole positions in Latin America and South East Asia

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 What is a book?

• A written text that can be published in printed or electronic form

• A set of pages that have been fastened together inside a cover to be read or
written in

• One of the parts that a very long book, such as the Bible, is divided into:

• A number of one type of thing fastened together flat inside a cover

Source: Cambridge Dict.

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 What is a book?

• A written text that can be published in printed or electronic form

• A set of pages that have been fastened together inside a cover to be read or
written in

• One of the parts that a very long book, such as the Bible, is divided into:

• A number of one type of thing fastened together flat inside a cover

Source: Cambridge Dict.

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 What is a book?

• A written text that can be published in printed or electronic form

• A set of pages that have been fastened together inside a cover to be read or
written in

• One of the parts that a very long book, such as the Bible, is divided into:

• A number of one type of thing fastened together flat inside a cover

Source: Cambridge Dict.

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 What is a book?

• A written text that can be published in printed or electronic form

• A set of pages that have been fastened together inside a cover to be read or
written in

• One of the parts that a very long book, such as the Bible, is divided into:

• A number of one type of thing fastened together flat inside a cover

Source: Cambridge Dict.

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 What is a book?

• A written text that can be published in printed or electronic form

• A set of pages that have been fastened together inside a cover to be read or
written in

• One of the parts that a very long book, such as the Bible, is divided into:

• A number of one type of thing fastened together flat inside a cover

Source: Cambridge Dict.

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 What is a book?

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 What is a book?
Johannes Gutenberg
invented the printing
press with moveable
letters around 1450.
This was a revolution
in the way books were
printed and distributed:
mass production of
books and quick
dissemination to
society was possible
for the first time EVER.

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 Where do we stand
today?
• Marcus Dohle, CEO of the biggest trade publisher worldwide, Penguin Random House, in 2017:
There has never been a better time for ptinted books than today.

• In the Western markets, statistics show that we see a steady decline in book purchases. Germany: 6
m. book buyers disappeared from 2012-2016.

• With digitization having conquered almost every aspect of our daily lives, our choice of
entertainment has changed dramatically: Youtube, Netflic, Iflix & co., games, music, audio books,
content to be consumed on platforms, streaming and subscription serices: they all compete for our
time (and money).

• The same content is available on numerous platforms

• Amazon, Google, Facebook have created monopolies

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 The Publishers
• Mobile is Eating the World (Ben Evans, Silicon Valley analyst, 2014

• Most turnover is still make with printed books

• But competition is fierce, and content is produced by non-publishers as well (Book to Film? Netflix?)

• The digital revolution is challenging the business: publishers have to invest in multichanneling – either
by licensing content to other firms or by doing it themselves.

• Challenges: must maintain the stability of the „old“ business (which is stil the stronges) and innovate
and explore at the same time. Must keep focus on revenues from printed books while extending
digital protfolios with ebooks/digital autio downloads, subscription and streaming.

• It is becoming more and more important to reach the end consumer (while most books are still
distributed through traditional channels (book stores).

• Copyright legislation in many countries are a challenge to the business.

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 What is a book?

• A written text that can be published in printed or electronic form

• A set of pages that have been fastened together inside a cover to be read or
written in

• One of the parts that a very long book, such as the Bible, is divided into:

• A number of one type of thing fastened together flat inside a cover

Source: Cambridge Dict.

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 Authors
• Many more possibilities! (more agents, more publishers, more platforms. Self publishing made easy!

• Wattpad! Indonesia is now the 2nd biggest reading and writing community of Wattpad worldwide, with
8,7 m users.

• Starting out as a self publisher can be useful! And some have become famous that way, having been
picked up by big publishers.

• More channels: more opportunities

• Streamng and subscription are rather cheap for the consumer, which means less income for authors.

• Piracy: digital and print

• Content creation through Artificial intelligence and algorythms.

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 What is a book?

• A written text that can be published in printed or electronic form

• A set of pages that have been fastened together inside a cover to be read or
written in

• One of the parts that a very long book, such as the Bible, is divided into:

• A number of one type of thing fastened together flat inside a cover

Source: Cambridge Dict.

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 What is a book?

• A written text that can be published in printed or electronic form

• A set of pages that have been fastened together inside a cover to be read or
written in

• One of the parts that a very long book, such as the Bible, is divided into:

• A number of one type of thing fastened together flat inside a cover

Source: Cambridge Dict.

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 Readers – Consumer’s Heaven?
• Readers are empowered and have a much bigger say in the market (fan fiction,
behaviour is captured and analyzed)

• Direct partners of content producers (streaming, subscription models, platform

reading etc.)

• Huge choice of entertainment models or opportunities: Netflix & co, audiobooks,

podcasts, ebooks, games etc.

• Also, copyright legislation is often in favour of the reader „Democratization of

knowledge“. More open access models.

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 New opportunities – come at a
cost
• For publishers: challenges as mentioned, more staff, more efforts for the same (or less)
outcome (turnover).

• For authors: the roles are changing, which way to go? Who can be trusted?

• For readers: The big choice. Where to spend the precious time? We need highly aware
and grown up readers

• For educators: How to keep on top of all these different channels? How to get trained to
use them in the right way?

• For the Book in education: Reprots show that kids learn better and faster and more
sustainalbe with printed materials: will the brain change and adjust?

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 The Future of Books, the Books in the
•Future
The Future of Content? Content is fluid

• Doesnt necessarily have to be printed. What was a guaranteed reach

to the mass market in Gutenberg‘s time, seems to be a hindrance
nowadays.

• PwC Study calls the Book an „evergreen“ that will always stay with
us, at least in Europe.

• Still a strong, perhaps the strongest medium for sustainable learning,

and perhaps pleasure.

• Empathy, Creativity

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 The Role of publishers and libraries
• of the
Publishers: future
copyright legislation tends towards „deomcratisation of knowldege“ and
open access models in many parts of the world, which means the need to explore more
new avenues.

• At the same time: traditional publishers stand for quality. That might be of high
relevance in the future.
Content- and channel manager ?

• Libraries: Collections – Knowledge management

Literacy
Places to meet (as society becomes more and more individual)
Places to develop creativity (as opposed to consuming conent on
one‘s own)
Use of technology in all areas of work (promotion, professional
services etc.)
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Frankfurt Book Fair:
theme-based
Exhibition Areas
Frankfurt Authors

THE ARTS+ Comics, Graphic Novels

Gourmet Gallery

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This is where you
get into
the Minds of
Visitors Education Collective Stand

Frankfurt Kids – Children’s Book

Centre
International Library Centre (ILC)

Rare Books & Fine Art

Frankfurt

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 Frankfurt Authors

More than 80 events

offer tips and tricks for
successful writing. You
can meet many
renowned authors
and learn from them
directly.

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 Gourmet Gallery

Interested in a new
taste experience,
innovative business
concepts and trends
from the field of
nutrition? The Gourmet
Gallery offers all that
and more.

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 International Library
Centre (ILC)

The International
Library Centre offers
you a chance to meet
with customers in a
relaxed atmosphere.
Your neighbours include
international academic
and specialist
information publishers
in Hall 4.2.

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Global Publishing
Trends 2018

1. The biggest publishers are now named: Google, Amazon,

Apple, Facebook. Just not in China
2. Copyright/IP challenges: all over the world?
3. We are losing readers. Or are we?
4. 7 countries account for 2/3 of the world‘s publishing.
6. Mergers!
7. Digitisation is not (just) about digitising content.
8. The Role of Publishers is changing
Global Publishing
Trends 2018

1. The biggest publishers are now named: Google, Amazon,

Apple, Facebook. Just not in China
2. Copyright/IP challenges: all over the world?
3. We are losing readers. Or are we?
4. 7 countries account for 2/3 of the world‘s publishing.
6. Mergers!
7. Digitisation is not (just) about digitising content.
8. The Role of Publishers is changing
 Frankfurt Kids –
Children’s Book
Centre
The new international
Children's Book Centre
has a lot to offer:
the Kids Stage in Hall
3.0 for presentations and
events, the Illustrators
Corner, a networking
site for digital children's
products and much
more. The foyer
between Hall 5.1. and
6.1. is waiting for you.

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 Education Collective
Stand

A presentation that
people will notice: The
Collective Stand sets
your business and ideas
in motion – surrounded
by many other
interesting coexhibitors.
Are you a small,
independent publisher?
A collective presentation
helps put you in the
spotlight.

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 Frankfurt EDU

Help design the future of

learning: Frankfurt EDU
is an international
platform for discovering
trends and opportunities
within the education
sector. How will people
learn in the future? What
technologies will be
used?

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 Nonbook

Our large non-book

market lets you present
your range of
supplementary products
for booksellers, such as
fine stationery and gifts.

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 Comics, Graphic
Novels

Whether it's cartoons,

manga, funnies for
children or graphic
novels for adults:
become part of the
comics world.

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 Rare Books & Fine Art
Frankfurt

Is it time that your

antique treasures saw
the light of the world?
We offer you the ideal
setting. In 2018 there
were 40 antique
book dealers from
Germany and abroad.

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 Tourism

Do you want to get

visitors excited about a
destination? Then this is
the right place to raise
awareness for travel
guides, maps, globes
and destinations.

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 Cosplay

Can you imagine the

book fair without
Cosplay? No way.
Fairies, elves and
superheroes show off
their talent both in and
beyond the German
Cosplay Championship.

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 Frankfurt Audio Cosplay

The worlds of Can you imagine the

audiobooks, podcasts book fair without
and smart speakers Cosplay? No way.
converge at the Fairies, elves and
international market for superheroes show off
audio content. Frankfurt their talent in and
Audio offers locations for beyond the German
presentations and Cosplay Championship.
events, along with
exhibitors showcasing
the latest products and
trends, networking spots
for digital audio content,
and the opportunity to
meet the big names of
the industry.

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 THE ARTS+

Trade fair, conference

and meeting point for
the cultural and creative
industry all in
one place: THE ARTS+
lets you take advantage
of the
full potential of
digitalisation. Who will
you meet here?
International artists,
opinion leaders, experts
and many more.

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 Agora

In 2017, the publisher

Kein & Aber used the
large open area at the
centre of the fair to set
up walk-through
containers with powerful
and effective external
advertising – making it
one of the major eye-
catchers at the fair.

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 Frankfurt Pavilion

A new place to tell your

story. Starting in 2018,
the Frankfurt Pavilion
became the landmark of
the Agora. Its
programme is put
together jointly with
publishers. Along with
book presentations and
press conferences, you
can hold readings and
authors' discussions in
this 450 square metre
space. Get noticed by
your target groups!

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Sell Rights and
Licenses worldwide
– without ever
leaving Frankfurt

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Get your annual Dose
of Inspiration
Terima kasih!

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