A Produc T: S.K. School of Business Managemen T

A
PRODUC
T
REPORT BY: - AKSHITA THAKKAR
S.K. SCHOOL TO: C.P THAKOR
OF BUSINESS M.COM SEM-2
MANAGEMEN ROLL NO:-03
T
H.N.G.U
PATAN
1. BACKROUND AND HISTORY OF INDIA
 CIVILIZATION STARTED IN 7TH CENTURY.
 SITUATED IN EAST AND SOUTH ASIA.
 FIRST EMPIRE-1914 – GEORGE V; VICEROY .
 LAST EMPEROR – (24 October 1775 – 7 November 1862) – BAHADUR SHAH.
 LARGEST CITY OF INDIA –MUMBAI.
 OFFICIAL LANGUAGES IS RUSSIAN, RECONNISED LANGUAGES IS POLISH, FINNISH AND SWEDISH.
 FIRST PRIME MINISTER –JAVAHARLAL NEHRU.
 FIRST PRESIDENT – RAJENDRA PRASHAD.
 AT PRESENT PRESIDENT –RAM NATH KOVIND.
 CURRANCY – RUPEES.
 POPULATION / 1700-1270260, 2010 - 11700140.

2. INDIA PROFILE
India officially the Republic of India is a country in South Asia. It is the seventh-largest country by
area, the second-most populous country, and the most populous democracy in the world. Bounded by
the Indian Ocean on the south, the Arabian Sea on the southwest, and the Bay of Bengal on the
southeast, it shares land borders with Pakistan to the west; China, Nepal, and Bhutan to the north;
and Bangladesh and Myanmar to the east. In the Indian Ocean, India is in the vicinity of Sri Lanka and
the Maldives; its Andaman and Nicobar Islands share a maritime border with Thailand and Indonesia.

CAPITAL NAYPYLDAW
LARGEST CITY MUMBAI
OFFICIAL LANGUAGE HINDI,ENGLISH
AREA 3.287 MILLION KM²
POPULATION 133.92 CARORE
CURRENCY RUPEES
GDP 2.6 lakh crores USD (2017)

4. BILATERAL TRADE
5. MEMBERSHIP OF INDIA IN DIFFERENT ORGANIZATIONS
 AALCO - Asian–African Legal Consultative Organization

 ADB – Asian Development Bank
 AfDB – African Development Bank (non-regional members)
 ASEAN Regional Forum
 ASEAN (dialogue partner)
 BIMSTEC – Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation
 BIS – Bank for International Settlements
 BRICS - Brazil, Russia, India, China and South Africa
 Commonwealth of Nations
 CERN – European Organization for Nuclear Research (observer)
 CP – Colombo Plan
 EAS – East Asia Summit
 FAO – Food and Agriculture Organization of the United Nations
 G-15
 G-20
 G-24
 G-77
 IAEA – International Atomic Energy Agency
 IBRD – International Bank for Reconstruction and Development (World Bank)
 ICAO – International Civil Aviation Organisation
 ICC – International Chamber of Commerce
 ICRM – International Red Cross and Red Crescent Movement
 IDA – International Development Association
 IFAD – International Fund for Agricultural Development
 IFC – International Finance Corporation
 IFRCS – International Federation of Red Cross and Red Crescent Societies
 IHO – International Hydrographic Organisation
 ILO – International Labour Organization
 IMF – International Monetary Fund
 IMO – International Maritime Organization
 IMSO – International Mobile Satellite Organization
 Interpol – International Criminal Police Organization
 IOC – International Olympic Committee
 IOM – International Organization for Migration (observer)
 IPU – Inter-Parliamentary Union
 ISO – International Organization for Standardization
 ITSO – International Telecommunications Satellite Organization
 ITU – International Telecommunication Union
 ITUC – International Trade Union Confederation (the successor to ICFTU (International
Confederation of Free Trade Unions) and the WCL (World Confederation of Labour))
 LAS – League of Arab States (observer)
 MIGA – Multilateral Investment Guarantee Agency
 MONUSCO – United Nations Organization Mission in the Democratic Republic of the Congo
 NAM – Non-Aligned Movement
 OAS – Organization of American States (observer)
 OPCW – Organisation for the Prohibition of Chemical Weapons
 PCA – Permanent Court of Arbitration
 PIF – Pacific Islands Forum (partner)
 SAARC – South Asian Association for Regional Cooperation
 SACEP – South Asia Co-operative Environment Programme
 SCO – Shanghai Cooperation Organisation (member)
 UN – United Nations
 UNAIDS- United Nations Programme on HIV/AIDS
 UNCTAD – United Nations Conference on Trade and Development
 UNDOF – United Nations Disengagement Observer Force
 UNESCO – United Nations Educational, Scientific and Cultural Organisation
 UNHCR – United Nations High Commissioner for Refugees
 UNIDO – United Nations Industrial Development Organization
 UNIFIL – United Nations Interim Force in Lebanon
 UNMEE – United Nations Mission in Ethiopia and Eritrea
 UNMIS – United Nations Mission in Sudan
 UNOCI – United Nations Operation in Côte d'Ivoire
 UNWTO – World Tourism Organization
 UPU – Universal Postal Union
 WCL – World Confederation of Labour
 WCO – World Customs Organization
 WFTU – World Federation of Trade Unions
 WHO – World Health Organization
 WIPO – World Intellectual Property Organization
 WMO – World Meteorological Organization
 WTO – World Trade Organization
6. KEY CITIES
RANK CITY POPULATION
1. KOLKATA 4.5 MILLION

2. CHENNAI 8.7 MILLION
3. BANGALORE 8.5 MILLION
4. HYDERABAD 7.75 MILLION
5. AHMEDABAD 6.3 MILLION
6. PUNE 5.0 MILLION
7. SURAT 4.5 MILLION
8. JAIPUR 3.1 MILLION
9. MUMBAI 18.4 MILLION
10. NEW DELHI 16.3 MILLION
7. INTRODUCTION OF INDUSTORY
  DETTOL ‘’Cleaning products; Consumer health’’
Chloroxylenol, also known as para-chloro-meta-xylenol (PCMX), is
an antiseptic and disinfectant which is used for skin disinfection and cleaning surgicaL
instruments. It is also used within a number of household disinfectants and wound cleaners. It is
less effective than some other available agents. It is available as a liquid.
Side effects are generally few but can include skin irritation. It may be used mixed with water
or alcohol. Chloroxylenol is most effective against Gram-positive bacteria. It works by disruption of
the cell wall and stopping the function of enzymes.

Chloroxylenol was first made in 1927. It is on the World Health Organization's List of Essential
Medicines, the safest and most effective medicines needed in a health system. The wholesale cost
in the developing world is about US$2.00–6.20 per litre of 5% solution. It is sold in a number of
formulations and under a number of brand names including Dettol.

8. SWOT ANALYSIS OF DETTOL

ST
RENTHS
One of the oldest germ killers in the market – Dettol is practically the oldest germ killer in the market, and is
being used since 1936.
Wide applications of Dettol – Dettol was used as an anti septic after surgery. Initially, after its usage for
humans, it started being used for Animals as well. In fact, people use it nowadays for batch and after minor
scratches as well.
A household name – Because of its product quality and simple use, Dettol has become a house hold name.
Timely expansion – Dettol made a smart move when it expanded its brand name to other day-to-
day products which are also consumed in high volumes – such as soaps, liquids, hand was, body wash and
others.
Brand equity – Dettol had almost a monopoly in the anti septic liquid market before Savlon came in, and
since that day, these two brands are at loggerheads. But due to its brand equity, Dettol was also able to gain
traction in the soap and hand wash segment.
First mover advantage – As it was the first to come in the market, many loyalists still prefer Dettol thinking of
this brand to be the original quality Anti septic.
 WEAKNESSES
 Dettol category.
Penetration levels – As dettol is practically the market leader, it has become complacent and is not looking
at aggressive expansion. The distribution of Dettol can become better with more penetration into rural area.
Even dettol soaps and hand washes are found mainly in metro markets and the distribution needs to be
ramped up as per the brand equity of Dettol.
Savlon should not have been allowed to enter – If Savlon can promise that their anti septic can cure wounds
without any burning sensation, then Dettol should have launched an immediate variant which would have
been Dettol NXT and which should have done the same thing. it would have been a me-too product, but at
least Savlon should not have been allowed to settle.
 OPPORTUNITIES
1. Dettol shampoo – Shampoo is one of the variants missing in the Dettol product line and it
is one product which should be in the portfolio. As of june 2016, it is in United arab erimates, but
not expanded to other regions.
2. Faster expansion – Dettol needs to expand faster and in more territories and take charge of the
situation. It can become a generic brand if it expands its product to non burning anti septic and if it
can cover the market completely. This will ensure that penetration by other products is difficult.
3. Dettol baby products – Although this is too much to hope for, but dettol baby products will create
a completely new market for dettol and give the company a new market to play in. The market is
competitive, but with good products, dettol can give the assurance to parents of new-born babies,
that their product is good for the baby’s health.
 THREATS
1 * Savlon – None of the other competitors are coming close in the anti septic market to Dettol except
Savlon. Savlon has made the exceptional move of differentiation, which has become difficult to avoid for
Dettol.
2 * Other markets filled with competition – Where dettol is the market leader in anti septic, it derives the
brand equity of anti septic in other competitive sectors such as soap and hand wash. These products do not
have a brand equity of their own, which should be built by dettol. Because if any time its anti septic market is
threatened, it will lose these other markets as well.
9. PORTER’S FIVE FOCES ANALYSIS OF DETTOL

10. PASTEL ANALYSIS OF DETTOL

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OF BUSINESS M.COM SEM-2

MANAGEMEN ROLL NO:-03

 CIVILIZATION STARTED IN 7TH CENTURY.

 SITUATED IN EAST AND SOUTH ASIA.

 FIRST EMPIRE-1914 – GEORGE V; VICEROY .

 LAST EMPEROR – (24 October 1775 – 7 November 1862) – BAHADUR SHAH.

 LARGEST CITY OF INDIA –MUMBAI.

 OFFICIAL LANGUAGES IS RUSSIAN, RECONNISED LANGUAGES IS POLISH, FINNISH AND SWEDISH.

 FIRST PRIME MINISTER –JAVAHARLAL NEHRU.

 FIRST PRESIDENT – RAJENDRA PRASHAD.

 AT PRESENT PRESIDENT –RAM NATH KOVIND.

 POPULATION / 1700-1270260, 2010 - 11700140.

India officially the Republic of India is a country in South Asia. It is the seventh-largest country by

the Maldives; its Andaman and Nicobar Islands share a maritime border with Thailand and Indonesia.

LARGEST CITY MUMBAI

OFFICIAL LANGUAGE HINDI,ENGLISH

POPULATION 133.92 CARORE

GDP 2.6 lakh crores USD (2017)

 AALCO - Asian–African Legal Consultative Organization

RANK CITY POPULATION

1. KOLKATA 4.5 MILLION

  DETTOL ‘’Cleaning products; Consumer health’’

Chloroxylenol, also known as para-chloro-meta-xylenol (PCMX), is

an antiseptic and disinfectant which is used for skin disinfection and cleaning surgicaL

instruments. It is also used within a number of household disinfectants and wound cleaners. It is

less effective than some other available agents. It is available as a liquid.

or alcohol. Chloroxylenol is most effective against Gram-positive bacteria. It works by disruption of

the cell wall and stopping the function of enzymes.

in the developing world is about US$2.00–6.20 per litre of 5% solution. It is sold in a number of

formulations and under a number of brand names including Dettol.

9. PORTER’S FIVE FOCES ANALYSIS OF DETTOL

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