Professional Documents
Culture Documents
Chapter 6 MCQs
Chapter 6 MCQs
8. The business model is where the company bundles innovation and product
together and assumes responsibility for the value chain.
a) Outsourced
b) Integrated
c) Vertical
d) Horizontal
10. Which of the following is not a key aspect of creating innovation metrics?
a) Measure what matters
b) Measure everything
c) Metrics are people
d) Measure the macro
13. is where half of the users get added/changed features to test whether this creates
value to the customer.
a) Split-testing
b) Per customer metrics
c) Funnel metrics
d) Keyword metrics
14. Within a business plan, a table of contents should be located:
a) On the first page
b) On the last page
c) Following the executive summary
d) Before the executive summary
15. The resourcing and operational section of the business plan aims to:
a) Emphasise your management’s talents and skills and indicate why they are a part of your
company’s distinctive competence
b) Build a thorough understanding of how products/services are to be produced, by what
producers and via what production or service delivery capacity
c) Clearly articulate the product and/or service to be offered by the venture, the position
within the life-cycle, description of the company’s IP
d) Provide an overview of how all of the elements of your company fit together