Social Media Marketing
Social Media Marketing
OPTIMIZATION
Introduction
Make social media more effective for your business
- [Martin Waxman] A week doesn't go by without big news from the main social media
platforms. Maybe Facebook or Twitter changed their algorithms, or Instagram and
Snapchat offered up new shoppable ad options, or YouTube decided to be more like a TV
network, or there's a new kid in town, Tik Tok. That's what we're going to cover in this
course. How to use social media marketing to help achieve your business goals. We'll start
by showing you how to conduct a social media audit. You'll learn how to dig into your
findings, analyze the results, and use data-driven insights to help shape your content
marketing plans. Hi, I'm Martin Waxman, a digital communication strategist. I conduct
social media training and audits for companies of all sizes, and I teach social media. I'm
also a bit of a social media news junkie. I'm going to zero in on the latest developments on
Facebook, Instagram, Twitter, LinkedIn, YouTube, Snapchat, Pinterest, and Tik Tok, and
how they affect your brand. I'll show you how to refine your content mix, choose a social
media marketing platform, and develop a paid, earned, shared, and owned media strategy
for your business. So don't be afraid of the swirling, fast-paced social media flow. I'm
going to give you a content marketing life jacket that helps you stay afloat. Ready? Let's
jump in.
Conculsion
Next steps
- It wasn't that long ago when brands wondered, what the heck is this social media
thing and how long will it last? That shifted to a more strategic question about how
to stay on top of the changes and improve customer engagement and ROI. But
where do you begin? We recommended you start with a social media audit and
provided a how-to approach that looks at the platforms your customers and
competitors are using, and uncovers opportunities and challenges. And we offered
actionable tips to analyze your data, adapt your plans and create customer-centric
stories that build relationships and trust. We examined the top social networks, who's
using them and how, where they differ, and the types of content you'll need to create
to stand out. And we shared insights about how to refine your content mix, select the
right content management platform, and optimize your paid, earned, shared, and
owned social media plans all based on your audience's needs. If there's one certainty
about social media, it's that it keeps changing, and your brand has to keep up. But an
awesome story that moves your customers takes center stage every time. If you have
any questions about what's new on social media and how it affects your
business, feel free to contact me on Twitter @martinwaxman or on LinkedIn. Thanks
very much for taking this course.