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Chapter 1 Feasibility
Chapter 1 Feasibility
This feasibility study entitled “GinRock Party Center: a Party Supplies and
fulfilment of the requirements for the degree Master in Business Administration has
________________________________
Adviser
___________________________
Chairperson
_____________________________ _____________________________
Member Member
Accepted and approved in the partial fulfilment of the requirements for the
degree of Master in Business Administration.
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Brgy. Guibel, San Jacinto, Pangasinan
Contact #: 09194531365
Website: www,seashrimpcuisine,com.ph
Feasibility Abstract
Filipinos love eating foods. They spend a lot of their money in eating at
restaurants and fast food chain. Filipinos are fond of exploring food that satisfies their
taste. Nowadays, there a lot of restaurants that offers unique recipe and food. However,
the small town of San Jacinto, Pangasinan don't have yet a restaurant that offers seafood
made of all in shrimps. This paper examines the feasibility of putting up a Seafood
were done to collect pertinent data. Data were treated by identifying key points before
pushing through with business planning and ultimately with the execution.
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Brgy. Guibel, San Jacinto, Pangasinan
Contact #: 09194531365
Website: www,seashrimpcuisine,com.ph
Rationale
In this modern time, eating in fast food chains, restaurants or any place where food
is located is a huge part in the lives of Filipinos. The love for food of Filipinos is
unbreakable, most of the Filipinos describes themselves as food lovers and Seafood is
one of their favorite kind of food. Filipinos are really exploring any type of food to eat,
and seafood -- one of the big trend here in the Philippines. When you talk about seafood
According to a research, the Philippines has always been blessed with rich fish
resources due to its location. It is situated in the middle of the coral triangle, which is
well known for its marine biodiversity and rich production of seafood. With one of the
longest coastlines in the world, much of the Filipino population lives along the coast in
order take advantage of these resources for both nutrition and livelihoods. The number of
people working in the Filipino fisheries sector is estimated at around 1 million. The
business of fishing is central to the economy and culture of the islands. Fishing is always
the number one way of life here in the Philippines, that’s why Filipinos love seafood.
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Brgy. Guibel, San Jacinto, Pangasinan
Contact #: 09194531365
Website: www,seashrimpcuisine,com.ph
There are a lot of Seafood restaurants in the Philippines and one of the best
Seafood Filipino dishes they serve are Adobong Pusit (Squid Adobo), Ginataang
Alimango (Crabs in Coconut Milk), Inihaw na Pusit (Grilled Squid), Kinilaw na Isda
(Raw Fish Salad), Sinigang na Hipon (Shrimp in Tamarin Soup) and Garlic Butter
Shrimp.
One of the best sea food dishes that is trend to Filipino is the dishes made of
Shrimp, These shrimp recipes are easy enough for a quick weeknight dinner, delish
enough for date night, and fun enough for a summer cookout. And if you're trying to eat
clean, these healthy shrimp recipes will help you out. According to Brianna Elliott,
Shrimp is one of the most commonly consumed types of shellfish. It is quite nutritious
and provides high amounts of certain nutrients, such as iodine, that aren’t abundant in
Shrimp can produces many dishes, these are Shrimp Adobo, Shrimp in Tamarin
Soup, Shrim in Coconut Milk, Fried Shrimp and Garlic Butter Shrimp and many more to
be discovered. In today's generation, people loves food that are unique and meet the
satisfaction they need as a food lover, they consider the uniqueness of the product and
not just only type of kind of food. Thus, instead of only one dish to be produced, the Sea
SHRIMPle Cuisine seafood reastaurant will have a dishes made of Shrimps, it will also
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Brgy. Guibel, San Jacinto, Pangasinan
Contact #: 09194531365
Website: www,seashrimpcuisine,com.ph
answers to the interview questions and survey and the results of online researchers are
used as input. These input will be analyzed to understand the five (5) important aspects
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Brgy. Guibel, San Jacinto, Pangasinan
Contact #: 09194531365
Website: www,seashrimpcuisine,com.ph
Methodology
Since the data needed are a combination of figures and opinions of other people,
the Triangulation Research Design was used. This was used because it involves using
obtained by floating survey questionnaires to the target clients. Important people were
also interviewed. The data will be treated to provide information about the marketing,
to be put up.
The study was conducted in San Jacinto, Pangasinan in 2019. It seeks to examine
the feasibility of putting up a seafood restaurant in the said town. 100 random
respondents were surveyed by the researcher. Key individuals and institutions were also
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Brgy. Guibel, San Jacinto, Pangasinan
Contact #: 09194531365
Website: www,seashrimpcuisine,com.ph
Project Sunmary
This chapter presenrs a bird's eye view of the proposal. It highlights the strong
points of the study and equips the reader with salient features of the study together with
Description Definition of the Project, History, Project Timetable, Nature of the Industry,
The name of our enterprise is, Sea Shrimp Cuisine. Shrimp is based on what is our
seafood dish----shrimp and we combined the word "sea" because the customers can feel
the ambiance of the cuisine which feels like you're in the sea.. Sea Shrimp Cuisine's
main goal is to promote seafood specially shrimp dishes to everyone mainly to San
Jacinto since it'll be the first ever seafood cuisine in town that will surely loved by them
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Brgy. Guibel, San Jacinto, Pangasinan
Contact #: 09194531365
Website: www,seashrimpcuisine,com.ph
and hopefully our trademark cuisine will be acknowledged and extend in the whole
world
Location
The proposed plant location will be at the side of Karenderya at Guibel, San
Jacinto , Pangasinan. With the nature business, we have the assurance of a constant and
operation.
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Brgy. Guibel, San Jacinto, Pangasinan
Contact #: 09194531365
Website: www,seashrimpcuisine,com.ph
programs in uplifting the standard of living of the Filipinos. Sea Shrimp Cuisine is a new
business that provides a new and only Sea Food Restaurant in the small town of San
Jacinto. The product that we offer there are the Shrimp Salad, Barbecue Shrimp, Lemon
Garlic Shrimp, Shrimp Pizza, Shrimp Ball, Shrimp Fried Rice, Shrimp in Tamarind
Soup, Shrimp in Coconut Milk, Fried Shrimp and the main dish of this product is Squash
Buttered Shrimp with Banana Chips.. Our product will provide a worth it and affordable
dishes. Our product will have a satisfying taste that will give a best experience to the
Initially, the business will distribute their very own main dish that is also made of
shrmp named Squash Buttered Shrimp with Banana Chipss, and it's the only product in
San Jacinto Pangasinan, as the business continues to grow, it will expand its distribution
to entire Pangasinan.
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Brgy. Guibel, San Jacinto, Pangasinan
Contact #: 09194531365
Website: www,seashrimpcuisine,com.ph
-To give a best service and affordable price of the foods to the customers
-To inspire people to build a business even they are still young
FEASIBILITY CRITERIA
or buying and selling products (such as goods and services). Simply put, it is "any
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Brgy. Guibel, San Jacinto, Pangasinan
Contact #: 09194531365
Website: www,seashrimpcuisine,com.ph
activity or enterprise entered into for profit. It does not mean it is a company, a
interested to undergo a study woth this kind of business woth the main reason of being
the first ever seafood cuisine in our town. Due to what we observed, there is no
restaurant or fast food chains that offers and serves seafood in San Jacinto. We offer
different types of seafoods and shrimp os our main dish. Seafoods contributes a lot of
benefits to our body, it's high in protein, vitamins, minerals and omega 3 it improves
heart health and decrease the risk of stroke, heart attack and heart disease.
History
buying and selling products (such as goods and services) Simply put, it is any activity or
enterprise entered into for profit. It does not mean it is a company, a corporation,
partnership, or have any such formal organization, but it can range from a street peddler
to General Motors.
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Brgy. Guibel, San Jacinto, Pangasinan
Contact #: 09194531365
Website: www,seashrimpcuisine,com.ph
Business is also the organized efforts and activities of individuals to produce and sell
seafood dishes, such as fish and shellfish. Dishes may include freshwater fish. Some
seafood restaurants also provide retail sales of seafood that consumers take home to
prepare. Seafood restaurants may have a marine-themed decor, with decorations such as
The first project proposal of the group was establishing business which is "Chicken
Restaurant" at San Jacinto Pangasinan. But the group changed the plan because they
thought that Chicken is not new to be established in the town, in fact there's a lot of food
Finally, the proponents come up with producing a different kind of business. The
project was conceptualized when the proponents saw that the small town of San Jacinto,
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Brgy. Guibel, San Jacinto, Pangasinan
Contact #: 09194531365
Website: www,seashrimpcuisine,com.ph
Pangasinan doesn't have a seafood restaurant yet. The proponents decided to establish a
restaurant but instead of chicken as a main dish, they conceptualized the business of sea
food restaurant that will have a dishes made of Shrimps only, it will be also the first
seafood restaurant in the said small town that will surely produce a product that will
conducting survey, Identifying the market supplier and technical aspects of the enterprise
as well as the procurement of machineries and equipment to be used and the renovation
of the building.
Nature of Industry
The business is a sole proprietorship owned by Nafhisa Keyser. There are a lot of
restaurant around the province that produces seafood dishes. On the other hand, our
business is the first seafood restaurant in our small town. We the proponents thinks of a
business that will give a satisfaction to the seafood lover that locate in a small town of
San Jacinto, Pangasinan. So we decided to produce a dishes that are all made of Shrimp
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Brgy. Guibel, San Jacinto, Pangasinan
Contact #: 09194531365
Website: www,seashrimpcuisine,com.ph
-- a very simple to cook and easily to serve that have a nutritious benefits to the
customers.
Mode of Financing
life. Ryan(2015) defines four stages of the typical business life cycle: start, growth,
expand and evolve. Each of these stages has its own funding needs. Since the author`s
project is on start-up stage. She will study finance source available for an entrepreneur
on this stage.
The project will be finance through the shares of the members. Also the business
Investment Cost
Utilities 1,000,000
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Brgy. Guibel, San Jacinto, Pangasinan
Contact #: 09194531365
Website: www,seashrimpcuisine,com.ph
Cash 4,575,000
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