Ors Anic Flood

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‫االسم ‪ /‬نور الهدى صادق حسين‬

‫المرحله األولى ‪ /‬الدراسه الصباحيه‬


‫ماده ‪reading/‬‬
‫استاذه الماده ‪ /‬رباب لفته‬
‫شعبه‪B./‬‬
‫عنوان التقرير ‪ORCAniC food /‬‬
Organic Market Overview
Consumer demand for organically produced
goods continues to show double-digit growth,
providing market incentives for U.S. farmers
across a broad range of products. Organic
products are now available in nearly 20,000
natural food stores and nearly 3 out of 4
conventional grocery stores. Organic sales
account for over 4 percent of total U.S. food
.sales, according to recent industry statistics

Organic food is sold to consumers through three


main venues in the United States—conventional
grocery stores, natural food stores, and direct-to-
.consumer markets
A typical organic consumer is difficult to pinpoint,
but new research continues to shed light on
.consumer attitudes and purchasing behavior
Organic price premiums continue to remain high
in many markets as the demand for organic
.products expands
Organic Sales Widen in All Food Categories
USDA does not have official statistics on U.S.
organic retail sales, but information is available
from industry sources. U.S. sales of organic
products were an estimated $28.4 billion in 2012
—over 4 percent of total food sales—and will
reach an estimated $35 billion in 2014, according

.to the Nutrition Business Journal

Fresh fruits and vegetables have been the top


selling category of organically grown food since
the organic food industry started retailing
products over 3 decades ago, and they are still
outselling other food categories, according to the
Nutrition Business Journal. Produce accounted for
43 percent of U.S. organic food sales in 2012,
followed by dairy (15 percent),
packaged/prepared foods (11 percent),
beverages (11 percent), bread/grains (9 percent),
snack foods (5 percent), meat/fish/poultry (3
percent), and condiments (3 percent).

Most organic sales (93 percent) take place


through conventional and natural food
supermarkets and chains, according to the
Organic Trade Association (OTA). OTA estimates
the remaining 7 percent of U.S. organic food sales
occur through farmers' markets, foodservice, and
marketing channels other than retail stores. One
of the most striking differences between
conventional and organic food marketing is the
use of direct markets—Cornell University
estimates that only about 1.6 percent of U.S.
fresh produce sales are through direct sales. The
number of farmers' markets in the United States
has grown steadily from 1,755 markets in 1994,
when USDA began to track them, to over 8,144 in
2013. Participating farmers are responding to
heightened demand for locally grown organic
product. A USDA survey of market managers. ERS
research found that demand for organic products
was strong or moderate in most of the farmers'
markets surveyed around the country, and that
managers felt more organic farmers were needed
to meet consumer demand in many States. See
:the ERS report for more on this topic

Organic Produce, Price Premiums, and Eco-


Labeling in U.S. Farmers' Markets

https://www.ers.usda.gov/authors/ers-staff-
/directory/kelly-b-maguire
‫المصدر‬

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