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    Sony and Microsoft are exploring a strategic alliance where they combine some of their resources and capabilities. This includes Microsoft providing its Azure cloud computing services to support Sony's game and content streaming services. The alliance would allow them to gain competitive advantages over other companies, enhance customer experiences on their platforms, and focus on long-term product development through innovation. While a partnership could benefit both companies, trust is important since they are still competitors and have not signed a legal agreement yet.

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    REACTION PAPER SAMPLE

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    Sony and Microsoft are exploring a strategic alliance where they combine some of their resources and capabilities. This includes Microsoft providing its Azure cloud computing services to support Sony's game and content streaming services. The alliance would allow them to gain competitive advantages over other companies, enhance customer experiences on their platforms, and focus on long-term product development through innovation. While a partnership could benefit both companies, trust is important since they are still competitors and have not signed a legal agreement yet.

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    Reaction Paper Sample

    Uploaded by

    mountain girl
    Sony and Microsoft are exploring a strategic alliance where they combine some of their resources and capabilities. This includes Microsoft providing its Azure cloud computing services to support Sony's game and content streaming services. The alliance would allow them to gain competitive advantages over other companies, enhance customer experiences on their platforms, and focus on long-term product development through innovation. While a partnership could benefit both companies, trust is important since they are still competitors and have not signed a legal agreement yet.

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    My Reaction Paper

    Sony and Microsoft exploring the use of current Microsoft Azure datacenter-based solutions
    for Sony's game and content-streaming services seems like a slow setup to share technologies and
    resources to make the future of console gaming strictly a cloud-based one. It is a strategic alliance for
    the two companies combine some of their resources and capabilities to create a mutual competitive
    advantage. It is a cooperative strategy innovation to enhance customer experiences in their direct-to-
    consumer entertainment platforms and AI solutions.
    The joint venture in which Sony and Microsoft resources and capabilities support their
    respective game and content-streaming services seem to be beneficial with one another. Sony is a
    creative entertainment company with a solid foundation of technology and has its own business model
    for its game streaming service. In this Microsoft could benefit in the area by collaborating with Sony.
    The two companies explore the use of current Microsoft Azure datacenter-based solutions for Sony's
    game and content-streaming services. On the other hand, Azure is part of Microsoft's robust game
    developer toolkit, which includes PlayFab, a complete backend platform for multiplayer games—and
    PlayFab supports all major devices, including PC, Xbox, and PlayStation, which could also be beneficial
    for Sony. It is a horizontal complementary strategic alliance for the two company has agreed to
    combine their resources and skills to create value in the same stage of the value chain. Focusing on
    long-term product development.
    Sony and Microsoft cooperative strategy is a way to unite in the face of new competitors. It is a
    strategy to meet competitive challenges from other competitors, gain access to complementary
    resources and learn new business techniques. Additionally, trust is an important aspect in the success
    of such cooperative strategy. As Nelius (2019), Sony and Microsoft have expressed interest in exploring
    a joint venture, but since they have not actually committed to anything real on paper and haven't
    actually signed any legal paperwork, just a 'memorandum of understanding, they can back out at
    anytime. Sony and Microsoft are competitors that requires a great deal of trust for they are in the
    same tech industry. I can say that there is a grade level of trust given by each company in order to
    develop with their weaknesses and at the same time innovate in their direct-to-consumer
    entertainment platforms and AI solutions. Indeed both company maintains market leadership in the
    industry that they are in and continuous to innovate to be innovative in the market.

    Child, J. (2005). Retrieved on July 7, 2020 from


    https://www.researchgate.net/publication/227467902_Cooperative_Strategy_Managing_Alliances_Ne
    tworks_and_Joint_Ventures
    Nelius, J. (2019). V What does Microsoft and Sony's ‘strategic partnership’ even mean? Retrieved on
    July 7, 2020 from https://www.pcgamer.com/what-does-microsoft-and-sonys-and-strategic-
    partnership-even-mean/

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