A Perspective on Entrepreneurship

Entrepreneurship is a very important component of a capitalist economy like the Philippines.

Entrepreeurship refers to the economic activity of a person who starts, manages, and assumes the risk
of a business enterprise.

Entrepreneur is a person who undertakes entrepreneurial activities. In other words, they are the owner
of a business who invests his/her resources to bring an idea to life, setting the direction that transforms
that idea into reality, thus providing and gaining value that balances effort, purpose and profit.

Entrepreneurship Lesson 1 Introduction to Entrepreneurship Pinoy Style

1. 1. ENTREPRENEURSHIP AN OVERVIEW OF THE COURSE
2. 2. K to 12 BASIC EDUCATION CURRICULUM SENIOR HIGH SCHOOL – APPLIED
TRACK SUBJECT K to 12 Senior High School Applied Track Subject – Entrepreneurship
Grade: 11/12 Subject Title: Entrepreneurship No. of Hours/Semester: 80 hours/semester
Prerequisite (if needed): None Course Description: This course deals with the concepts,
underlying principles, processes and implementation of a business plan. The preliminaries
of this course include the following: 1) discussion on the relevance of the course; 2)
explanation of key concepts of common competencies; 3) explanation of core competencies
relative to the course; 4) exploration of career opportunities. CONTENT STANDARD
PERFORMANCE STANDARD LEARNING
3. 3. Course Breakdown Introduction to Entrepreneurship Creating a Business Plan
Implementation of the Business Plan Presentation of a Business Report Part 1 Part 2
4. 4. Entrepreneurship and the Arts Definition Characteristics of an Entrepreneur Importance of
an Entrepreneur Defining the Filipino Entrepreneur Photo credit:
http://ecbnetwork.eu/european-creative-industries-summit-2015-the-cultural- creative-
entrepreneur-in-the-21st-century-brussels-may-11th-2015-1-to-5-pm/
5. 5. Guide Question: • What is the story all about? • How did the girl learned to do business? •
What important skills did she learn to understand and do her business better? Video:
Pineapple Ice Cream Youtube: https://www.youtube.com/watch?v=ckAn1TfESbg
6. 6. What is Entrepreneurship? The capacity and willingness to develop, organize and
manage a business venture along with any of its risks in order to make a profit. The most
obvious example of entrepreneurship is the starting of new businesses. Entrepreneurial
spirit is characterized by innovation and risk-taking, and is an essential part of a nation's
ability to succeed in an ever changing and increasingly competitive global marketplace.
7. 7. Characteristics of the Entrepreneur 1. Motivation Entrepreneurs are enthusiastic,
optimistic and future-oriented. They believe they’ll be successful and are willing to risk their
resources in pursuit of profit. They have high energy levels and are sometimes impatient.
They are always thinking about their business and how to increase their market share. Are
you self-motivated enough to do this, and can you stay motivated for extended periods of
time? Can you bounce back in the face of challenges? 2. Creativity and Persuasiveness
Successful entrepreneurs have the creative capacity to recognize and pursue opportunities.
They possess strong selling skills and are both persuasive and persistent. Are you willing to
promote your business tirelessly and look for new ways to get the word out about your
product or service? 3. Versatility Company workers can usually rely on a staff or colleagues
to provide service or support. As an entrepreneur, you’ll typically start out as a
“solopreneur,” meaning you will be on your own for a while. You may not have the luxury of
hiring a support staff initially. Therefore, you will end up wearing several different hats,
 including secretary, bookkeeper and so on. You need to be mentally prepared to take on all
these tasks at the beginning. Can you do that?
8. 8. Characteristics of the Entrepreneur 4. Superb Business Skills Entrepreneurs are naturally
capable of setting up the internal systems, procedures and processes necessary to operate
a business. They are focused on cash flow, sales and revenue at all times. Successful
entrepreneurs rely on their business skills, know-how and contacts. Evaluate your current
talents and professional network. Will your skills, contacts and experience readily transfer to
the business idea you want to pursue? 5. Risk Tolerance Launching any entrepreneurial
venture is risky. Are you willing to assume that risk? You can reduce your risk by thoroughly
researching your business concept, industry and market. You can also test your concept on
a small scale. Can you get a letter of intent from prospective customers to purchase? If so,
do you think customers would actually go through with their transaction? 6. Drive As an
entrepreneur, you are in the driver’s seat, so you must be proactive in your approaches to
everything. Are you a doer -- someone willing to take the reins -- or would you rather
someone else do things for you?
9. 9. Characteristics of the Entrepreneur 7. Vision One of your responsibilities as founder and
head of your company is deciding where your business should go. That requires vision.
Without it, your boat will be lost at sea. Are you the type of person who looks ahead and can
see the big picture? 8. Flexibility and Open-Mindedness While entrepreneurs need a
steadfast vision and direction, they will face a lot of unknowns. You will need to be ready to
tweak any initial plans and strategies. New and better ways of doing things may come along
as well. Can you be open-minded and flexible in the face of change? 9. Decisiveness As an
entrepreneur, you won’t have room for procrastination or indecision. Not only will these traits
stall progress, but they can also cause you to miss crucial opportunities that could move you
toward success. Can you make decisions quickly and seize the moment?
10. 10. Importance of Entrepreneurs Entrepreneurs Create New Businesses Path breaking
offerings by entrepreneurs, in the form of new goods & services, result in new employment,
which can produce a cascading effect or virtuous circle in the economy. The stimulation of
related businesses or sectors that support the new venture add to further economic
development. Entrepreneurs Add to National Income Entrepreneurial ventures literally
generate new wealth. Existing businesses may remain confined to the scope of existing
markets and may hit the glass ceiling in terms of income. New and improved offerings,
products or technologies from entrepreneurs enable new markets to be developed and new
wealth created.
11. 11. Importance of Entrepreneur Entrepreneurs Also Create Social Change Through their
unique offerings of new goods and services, entrepreneurs break away from tradition and
indirectly support freedom by reducing dependence on obsolete systems and technologies.
Overall, this results in an improved quality of life, greater morale and economic freedom.
Community Development Entrepreneurs regularly nurture entrepreneurial ventures by other
like-minded individuals. They also invest in community projects and provide financial
support to local charities. This enables further development beyond their own ventures.
12. 12. Did you know that in the Philippines Based on 2014 figures provided by the Philippine
Statistics Authority (PSA), there are 946,988 establishments in the Philippines. Of these,
99.6% (942,925) are micro, small, and medium enterprises (MSMEs) and the remaining
0.4% (4,063) are large enterprises. Of the total number of MSMEs, 90.3% (851,756) are
micro enterprises, 9.3% (87,283) are small enterprises, and 0.4% (3,886) are medium
enterprises.
13. 13. Creative Industry and Cultural Industry Leading the World Economy in the 21st Century
14. 14. Creative Industry Refers to the socio-economic potential of activities that trade with
creativity, knowledge and information. Creative economy comprises advertising,
architecture, art, crafts, design, fashion, film, music, performing arts, publishing, R&D,
software, toys and games, TV and radio, and video. Some scholars consider that education
 industry, including public and private services, is forming a part of creative industry The
creative industries have been seen to become increasingly important to economic well-
being, proponents suggesting that "human creativity is the ultimate economic resource," and
that “the industries of the twenty-first century will depend increasingly on the generation of
knowledge through creativity and innovation"
15. 15. CCI Sector World Economic Contribution and Employment • 2,250 billion $US Global
CCI Revenue • 3% of the world’s GDP • Exceed Telecom services revenues (US$1,570bn) •
29.5 million jobs Global CCI Employment • 1% of the world’s active population • Surpass
combined jobs of Automotive industry in Europe, Japan, and US (25 million) *figure and
facts are taken from worldcreative.org The top three employers are visual arts (6.73m),
books (3.67m) and music (3.98m).
16. 16. 11 Sectors of the Creative and Cultural Industry (CCI) Advertising and Marketing
Advertising agencies Architecture Architectural firms Performing Arts Performing arts
activities: dance, theatre, live music, opera, ballet, etc. Books Physical and digital books
sales (including scientific, technical and medical books) Music Sound recording and music
publishing industry, live music Movie Motion picture production, post- production and
distribution Newspapers & Magazines Newspapers and magazine publishing industry
Gaming Video game publishers, developers and retailers; equipment sales Radio Radio
broadcasting activities TV TV programming, production and broadcasting including cable
and satellite Visual Arts Visual arts creation, museums, photographic and design activities
*Gastronomy Local dishes, fusion and innovative dishes in restaurants * The CCI Sector of
a country may vary from other countries
17. 17. A MULTIPOLAR CREATIVE WORLD * % of global CCI revenues ** % of total CCI jobs
18. 18. Driving the Digital Economy 200 bn $US • Contribution to Global Digital Sales 530 bn
$US • Total Sales of Digital Devices 66 bn $US • Digital Cultural Content B2C Sales 21.7 bn
$US • Ad Revenues from Online Media and Free Streaming
19. 19. CCI CONTRIBUTION BY SECTOR Sectors by revenues (US$ bn) Number of jobs (in
‘000)
20. 20. By Definition of the Word Cultural Industry combine the creation, production, and
distribution of goods and services that are cultural in nature and usually protected by
intellectual property rights sometimes called “creative industry” The notion of cultural
industries generally includes textual, music, television, and film production and publishing,
as well as crafts and design. For some countries, architecture, the visual and performing
arts, sport, advertising, and cultural tourism may be included as adding value to the content
and generating values for individuals and societies. They are knowledge-based and labour-
intensive, creating employment and wealth.
21. 21. By Definition of the Word Creative Industry "those industries which have their origin in
individual creativity, skill and talent and which have a potential for wealth and job creation
through the generation and exploitation of intellectual property" - UK Government
Department for Culture, Media and Sport (DCMS) As of 2015 the DCMS definition
recognizes 9 Creative Sectors: Advertising and marketing; Architecture; Crafts; Design:
product, graphic and fashion design; Film, TV, video, radio and photography; IT, software
and computer services; Publishing; Museums, galleries and libraries; Music, performing and
visual arts
22. 22. Difference of Creative Industry and Cultural Industry • Cultural Industry is part of the
bigger Creative Industry • Cultural Industry gives an importance to an inherent identity to the
product because of the place of its origin and thus, the product has an added “value” •
Creative Industry is set on an individual talent or skill or process to create a product and
earn from it
23. 23. Looking into Cultural Heritage • The use of cultural heritage products, art, dance,
literature among other art in its natural form should be handled with proper sensitivity when
 contextualized, derived or translated in a modern work. • Proper appropriation, respect and
recognition should be given to the source.
24. 24. Artisanal Product Produced by artisans, either completely by hand, or with the help of
hand tools or even mechanical means, as long as the direct manual contribution of the
artisan remains the most substantial component of the finished product. These are
produced without restriction in terms of quantity and using raw materials from sustainable
resources. The special nature of artisanal products derives from their distinctive features,
which can be utilitarian, aesthetic, artistic, creative, culturally attached, decorative,
functional, traditional, religiously and socially symbolic and significant.
25. 25. Exampleof Cultural Industry The Cultural Industry is not limited to the heritage but can
also be attributed to “popular culture” as well as emerging culture within the place.
26. 26. Example of Creative Industry • By definition, are industries which have their origin in
individual creativity, skill and talent and which have a potential for wealth and job creation.
27. 27. BUILDING A MORE CREATIVE WORLD • Promote Authors’ Rights Creative Industries
need supportive legal frameworks that protect the rights of creators and secure fair
remuneration for them, to boost economic growth and job creation worldwide. • Nurture
Talent Creative talent is the lifeblood of cultural and creative industries and should be
protected and promoted. The creative community is an engine of innovation for more
sustainable development. • Balancing monetization CCI players face two difficulties: trying
to persuade consumers to pay for something they may have been accessing for free, and
extracting a fair share of the value generated by cultural content.
28. 28. Building that Creative Culture It’s cool now to be a designer from an emerging market
especially if you have worldly views and local sensibilities We need to embrace our own
identity and innovation as a process…and that starts with taking pride and investing in our
own capacity - Leonard Theosabrata Indonesian Designer
29. 29. “A POOR MAN IS NOT THE ONE WITHOUT A CENT; A POOR MAN IS THE ONE
WITHOUT A DREAM.” HENRY FORD FOUNDER & OWNER OF FORD MOTORS
30. 30. WHAT IS COMMON ABOUT THESE FILIPINO OWNED COMPANIES?
31. 31. THEY ARE ALL OWNED BY PEOPLE WHO CAME FROM RAGS TO RICHES… Tony
Tan Caktiong of Jollibee Alfredo Yao of Zest-O Socorro Ramos Of National Bookstore
Henry Sy Of SM Julie Gandiongco Of Julie’s Bakeshop John Gokongwei Of Universal
Robina Corazon D. Ong Of CDO Foodsphere Source: http://www.topten.ph/2014/08/30/top-
10-best-rags-riches-pinoy-stories/
32. 32. Title: From Cagayan Valley to Silicon Valley : ‘Filipino Bill Gates’ Dado Banatao
Youtube: https://www.youtube.com/watch?v=S4Ps7Nps5lg
33. 33. BY DEFINITION ENTREPRENEURSHIP IS THE CAPACITY AND WILLINGNESS TO
DEVELOP, ORGANIZE AND MANAGE A BUSINESS VENTURE ALONG WITH ANY OF
ITS RISKS IN ORDER TO MAKE A PROFIT. THE MOST OBVIOUS EXAMPLE OF
ENTREPRENEURSHIP IS THE STARTING OF NEW BUSINESSES. THIS PERSON WHO
VENTURED INTO AN ENTERPRISE IS CALLED AN ENTREPRENEUR. THE
RESOURCES THAT AN ENTREPRENEUR PUTS TOGETHER CONSIST OF HUMAN
RESOURCES (WORKERS, MANAGERS, CUSTOMERS AND SUPPLIERS) AND NON-
HUMAN RESOURCES (LAND, BUILDING, MONEY, MACHINES, MATERIALS AND
METHODS) ENTREPRENEURIAL SPIRIT IS CHARACTERIZED BY INNOVATION AND
RISK-TAKING, AND IS AN ESSENTIAL PART OF A NATION'S ABILITY TO SUCCEED IN
AN EVER CHANGING AND INCREASINGLY COMPETITIVE GLOBAL MARKETPLACE.
34. 34. AN ENTREPRENEUR IS ONE WHO: • PERCEIVES BUSINESS OPPORTUNITIES IN
THE ENVIRONMENT • TAKES RISKS TO MAKE USE OF THESE BUSINESS
OPPORTUNITIES • INVESTS HIS OWN OR BORROWS MONEY TO USE IN BUSINESS •
INTRODUCES INNOVATIONS OR IMPROVEMENTS TO MAKE THE BUSINESS
BETTER, MORE EFFICIENT AND MORE PROFITABLE • MAKES PLANS AND
DECISIONS FOR THE BUSINESS • GENERATES PROFIT FOR THE BUSINESS
35. 35. AN ENTREPRENEUR IS NOT ANY OF THE FOLLOWING • HE IS NOT THE PERSON
WHO GIVES OR LENDS MONEY TO ANOTHER (WHO USES IT TO SET-UP A
BUSINESS) AND SITS BACK AND RELAXES UNTIL HIS MONEY IS RETURNED WITH
INTEREST EARNINGS. THIS PERSON IS A FINANCIER OR INVESTOR AND NOT
EXACTLY AN ENTREPRENEUR. • HE IS NOT THE PERSON HIRED AND PAID BIG
SALARIES TO MANAGE BUSINESS FULL TIME FOR ITS OWNERS. THIS PERSON IS
MORE OF A PROFESSIONAL OR SALARIED MANAGER. • HE IS NOT AN INVENTOR
OF A PRODUCT WHO STOPS WORKING AFTER INVENTING AND DEVELOPING A
PRODUCT. TO BE SURE, AN INVENTOR CAN BE AN ENTREPRENEUR, BUT IF ONLY
HE GOES ON TO COMMERCIALIZE HIS PRODUCT, THAT IS, TO MANUFACTURE IT
ON A COMMERCIAL VOLUME AND THEN DISTRIBUTE IT IN THE MARKET. • HE IS
NOT THE PERSON WHO GUIDES OR GIVES ADVICE TO ENTREPRENEUR TO MAKE
HIS BUSINESS MORE EFFICIENT AND MORE PROFITABLE. THIS PERSON IS
RATHER THE BUSINESS MANAGEMENT CONSULTANT OR COUNSELOR.
36. 36. ENTREPRENEURSHIP ACCORDING TO JOSEPH A. SCHUMPTER THE CARRYING
OUT OF NEWCOMBINATIONS OF MEANS OF PRODUCTION, RESULTING IN
CREATIVE DESTRUCTION AT THE INDIVIDUAL LEVEL AND DISEQUILIBRIUM IN THE
ECONOMIC PROCESS.
37. 37. THE ENTREPRENEUR ACCORDING TO PAUL WILKEN … ONE WHO COMBINES
FACTORS OF PRODUCTION TO INITIATE CHANGE OF GOODS (AND SERVICES)
38. 38. WHY DOES THE GOVERNMENT FOCUSING ON PROMOTING
ENTREPRENEURSHIP? ENTREPRENEURS MAKE A COUNTRY RICH AND SELF-
RELIENT
39. 39. ENTREPRENEURS PURPOSE THEY PROVIDE THE GOODS AND SERVICES
WHICH MEMBERS IN THE COMMUNITY OR GROUP NEED BUT CANNOT PROVIDE
THEMSELVES ENTREPRENEUR EARN PROFITS THAT HELP THE ECONOMY GROW
THE ENTREPRENEUR PROVIDE JOBS ENTREPRENEURS WHO SUCCEED AND
GROW HELP OTHER ENTREPRENEURS SUCCEED AND GROW ,TOO (THIS IS
THROUGH OUTSOURCING OR SUB-CONTRACTING WITH SIMILAR BUSINESSES)
ENTREPRENEURS HELP DEVELOP SMALL TOWNS AND CITIES AND THUS STEM
THE MIGRATION OF RURAL PEOPLE INTO THE BIG CITIES
40. 40. WHAT AN ENTREPRENEUR DOES • PERCEIVES OPPORTUNITIES IN THE
ENVIRONMENT AN ENTREPRENEUR SEES BUSINESS IDEAS AND OPPORTUNITIES
IN EVERY HUMAN NEED (FOOD, CLOTHING, SHELTER) WANT (FOR COMFORT,
CONVENIENCE, SOCIAL APPROVAL) OR PROBLEM • TAKE CALCULATED RISKS AN
ENTREPRENEUR MODERATE RISKS IN VARIOUS OF WAYS : 1) FORMALLY, BY
PREPARING FEASIBILITY STUDIES AND BUSINESS PLANS. THESE STUDIES GIVE
THEM CLEAR INFORMATION ABOUT HOW MUCH THEY NEED TO START AND RUN A
BUSINESS, WHETHER THERE IS A DEMAND FOR THEIR PRODUCT; 2) INFORMALLY
BY SEEKING INFORMATION FROM FRIENDS OR ACQUAINTANCES; 3) DO TRIAL
PRODUCTION RUNS, CONDUCT MARKET TESTS FOR THEIR PRODUCTS.
41. 41. WHAT AN ENTREPRENEUR DOES • PRODUCE AND USE CAPITAL CAPITAL IS
THE MONEY USED TO START THE BUSINESS. IT CAN BE PERSONAL SAVINGS OR
BARROWED FROM FAMILY, FRIENDS, OR INSTITUTIONS LIKE BANKS OR
COOPERATIVES. WHEN THE BUSINESS MAKES PROFITS, THE ENTREPRENEUR
PLOW IT BACK TO THE BUSINESS, IN THIS SITUATION, THE ENTREPRENEUR
“PRODUCES” ADDITIONAL CAPITAL TO MAKE THE BUSINESS IMPROVE OR GROW
OR BOTH. • INTRODUCE INNOVATIONS INNOVATION IMPLIES NEWNESS,
ORIGINALITY OR CREATIVITY, VARIATION OR UNIQUENESS. THE INNOVATIVE
PERSON IS OPEN TO CHANGE AS WELL AS DOES SOMETHING IN A NEW WAY. AN
INNOVATIVE PERSON SEES A PRODUCT CAN BE PUT TO NEW USES, IMPROVED,
SUBSTITUTED, COMBINED, DIVERSIFIED, MADE BIGGER, MADE COMPACT, GIVEN A
 NEW COLOR OR A NEW SHAPE. THE ENTREPRENEUR LOOKS FOR NEW SOURCES
OF MATERIALS AND NEW MARKETS.
42. 42. WHAT THE ENTREPRENEUR DOES • ORGANIZE THE BUSINESS WHAT IS A
BUSINESS ENTERPRISE MADE OF? MONEY (CAPITAL), MEN (WORKERS,
MANAGERS, SUPERVISORS), MACHINES (TOOLS AND EQUIPMENT), MATERIALS
(RAW MATERIALS, SUPPLIES, PARTS, OR INGREDIENTS), METHODS (WAYS OF
DOING OR MANUFACTURING THE PRODUCT OR SERVICE), MARKETS (CUSTOMERS
AND DISTRIBUTORS) AND MOMENT (TIME) THAT THE ENTREPRENEUR NEEDS TO
UTILIZE EFFICIENTLY. • MAKE PLANS AND DECISIONS PLANNING INVOLVES
FORECASTING OR TRYING TO PREDICT EVENTS; THEY ALWAYS HAVE
CONTINGENCY PLANS FOR UNFORESEEN EVENTS.
43. 43. WHAT THE ENTREPRENEUR DOES • MAKE PROFITS ALL BUSINESSES ARE
MADE TO MAKE PROFIT.  PROFIT IS THE FINANCIAL REWARD A PERSON GETS
FROM THE MONEY, TIME AND EFFORT HE PUTS INTO A BUSINESS VENTURE. 
PROFIT IS IMPORTANT FOR THE BUSINESS TO SURVIVE OR GROW. IT IS ALSO A
WAY FOR THE ENTREPRENEUR TO PROVIDE FOR THEMSELVES AND THEIR
FAMILIES. PROFIT EQUALS SUCCESS A LOW PROFIT IS A SIGNAL THAT
PRODUCT BEING PRODUCED ARE NOT THE RIGHT PRODUCTS AT THE RIGHT
PRICE FOR THE RIGHT PEOPLE AT THE RIGHT TIME AND PLACE
44. 44. THE REWARDS AND RISKS OF BEING AN ENTREPRENEUR IF YOU INTEND TO
GO INTO BUSINESS , YOU SHOULD BE ABLE TO DO SO WITH YOUR EYES OPEN. NO
SURPRISES! THIS MEANS THAT YOU SHOULD BE AWARE OF WHAT IT TAKES TO
START AND SUSTAIN A VENTURE. YOU SHOULD UNDERSTAND THAT BEING IN
BUSINESS CAN BE THE MOST REWARDING, FULFILLING AND CHALLENGING
CAREER. BUT IT CAN ALSO BE VERY RISKY AND FRUSTRATING AND DEMANDING.
45. 45. THE ENTREPRENEUR’S REWARDS • MAKE MONEY • BE YOUR OWN BOSS •
EXPRESS CREATIVITY • GAIN SELF-SATISFACTION RISKS • THE RISK OF FAILURE •
LONG HOURS OF HARD WORK • UNWANTED RESPONSIBILITIES
46. 46. DO FILIPINO CULTURE HAVE AN EFFECT ON BEING AN ENTREPRENEUR?
STUDIES SHOW THAT INTEREST AND LATER DECISION TO BE AN ENTREPRENEUR
CAME ABOUT DUE TO A COMBINATION OF SEVERAL FACTORS. THESE INCLUDES:
THE CULTURE IN WHICH THE PERSON WAS BORN AND RAISED; HIS SOCIAL
FAMILY, EDUCATIONAL AND WORK BACKGROUND; HIS PSYCHOLOGICAL TRAITS
AND QUALITIES; AND SUPPORT GIVEN BY THE GOVERNMENT AND OTHER
INSTITUTIONS.
47. 47. PHILIPPINE CULTURAL VALUES AND ENTREPRENEURSHIP SOMETHING TO
THINK ABOUT…. OUR COUNTRY IS RICH NOT ONLY IN RESOURCES BUT ALSO IN
HUMAN GENERAL, FILIPINO WORKING OVERSEAS TO BE SUCCESSFUL,
HARDWORKING WITH THE ABILITY TO SPEAK ENGLISH AND WELL WITH FELLOW
WORKERS OF NATIONALITIES AND CULTURES. HOWEVER, DESPITE OF OUR
POSITIVE HAVE NOT DEVELOPED ENOUGH FAITH AND OUR SELVES AS PEOPLE
WHO CAN MAKE HAPPEN AND WHO CAN CONTROL OUR CONSEQUENTLY, OTHER
NATIONALS HAVE MISGUIDEDLY BRANDED FILIPINOS. SOME FOREIGNERS
FILIPINOS TEND TO:  BE LAZY, INDULGENT AND PRONE TO TAKE THINGS EASY
(SHADES OF JUAN IMAGE)  AVOID TAKING RISKS (SEGURISTA, LOOB)  GO
ALONG WITH WISHES OF THE GROUP PERSONALLY, ONE WANTS TO DO
(SOBRANG MAKISAMA )  BE OVER SENSITIVE TO CRITICISMS SO STOPS WHAT HE
IS DOING WHEN IT DOES MEET THE APPROVAL OF OTHERS (BALAT- )  LACK
PERSEVERANCE AND PERSISTENCE, FILIPINOS TEND TO LOSE INTEREST AFTER
INITIAL BURST OF ENTHUSIASM (NINGAS-  BE FATALISTIC OR TO LET FATE OR
THE OUTCOME OF WHAT ONE DOES  PUT ONE OVER EACH OTHER (GUSTO O
BIDA) WHICH IN TURN LEADS ONE TO FELLOW FILIPINOS WHO ARE MAKING IT TOP
 (ALIMANGO OR CRABMENTALITY)  LACK ORIGINALITY AND CREATIVITY, AND TO
IMITATE WHAT OTHERS ARE DOING GAYA) What do we do when we hear bad things
being said about us? Do we keep quiet and shrug or shoulders? Do we laugh in
embarrassment but agree in silence? Or worse, do we heartily admit what others say?
48. 48. FILIPINO VALUES FAVORABLE TO ENTREPRENEUR • PAKIKIPAGKAPWA VALUES
PROMOTE THE IDEALS OF ENTREPRENEURSHIP ITS ABOUT HOW WE TREAT AND
RELATE TO OTHERS. THIS FILIPINO VALUE ENCOMPASSES OUR CONCERN FOR
HIYA (LOSE OF FACE), PAKIKISAMA (TOGETHERNESS OR COMPANIONSHIP),
PAKIKIBAGAY (ADJUSTING OR ADAPTING TO OTHER PEOPLE) PAGMAMALASAKIT
(CONCERN), UTANG NA LOOB (SENSE OF GRATITUDE), AMOR PROPIO (SELF-
ESTEEM) AND BAYANIHAN (COOPERATIVE SPIRIT) HOW IS THIS VALUE PROMOTE
THE IDEALS OF ENTREPRENEURSHIP? THE ROLE OF THE ENTREPRENEUR IS A
PRACTICAL TRANSLATION OF ONE’S PAKIKIPAGKAPWA-TAO BECAUSE HIS MAIN
CONCERN IS TO PROVIDE THINGS AND SERVICES THAT ARE VALUABLE TO
OTHERS. THIS MEAN IF WE CULTIVATE THIS VALUE WELL, WE WILL RUN OUR
BUSINESS PROPERLY BY NOT CHEATING OUR CUSTOMERS, MALTREATING OUR
WORKERS, COMPETE PROPERLY WITH HIS COMPETITORS AND PAYS HIS TAXES
PROPERLY.
49. 49. FILIPINO VALUES FAVORABLE TO ENTREPRENEUR • MANY FILIPINO VALUES
PROMOTE RISK TAKING OR LAKAS NG LOOB THESE VALUES ARE: BAHALA NA –
REALLY IMPLIES STRONG-HEARTEDNESS BECAUSE WHEN A PERSON PERSON
SAYS BAHALA NA IT MEANS HE ALREADY DID HIS PART AND PUTTING IT TO GOD’S
WILL (NASA TAO ANG GAWA, SA DIYOS ANG AWA) ; THIS BELIEF IS A UNIQUE
FILIPINO ABILITY TO ACT AS NEEDED IMPARTS MORE OF OPTIMISM THAN
FATALISM GAYA-GAYA (COPY-CAT) – FILIPINOS ABILITY TO LEARN AND ADAPT
NEWS WAYS OF DOING THINGS MAY ALSO BE SEEN IN OUR TALENT OF IMITATION.
THOUGH GAYA-GAYA CAN BE BAD FOR THE BUSINESS LONG TIME, FILIPINO
CREATIVITY AND INNOVATIVENESS WILL SOON OUTGROW THE INITIAL ENTRY
POINT IN THE BUSINESS TO CREATE A COMPETITIVE ADVANTAGE. THE
SEGURISTAS IN US, MAKES US GAYA-GAYA A TRIED AND TESTED BUSINESS
BECAUSE WE HAVE CONFIDENCE (LAKAS NG LOOB ) THAT IT WILL SUCCEED.
50. 50. FILIPINO VALUES FAVORABLE TO ENTREPRENEUR • MANY FILIPINO VALUES
PROMOTE RISK TAKING OR LAKAS NG LOOB THESE VALUES ARE:
PAKIKIPAGSAPALARAN (SENSE OF ADVENTURE) CLOSE FAMILY TIES UTANG NA
LOOB, HIYA, AMOR PROPIO, AWA, BAYANIHAN
51. 51. FILIPINO VALUES FAVORABLE TO ENTREPRENEUR • KATAPATAN AS A VALUE
PROMOTES ETHICAL BUSINESS PRACTICES FILIPINOS HAVE BEEN RAISED WITH
STRONG SPIRITUAL VALUES AND MORAL VALUES • OUR VALUES PROMOTE
HARMONIOUS LABOR-MANAGEMENT RELATIONS. AS A MANAGER HE TENDS TO
SHOW MALASAKIT (CONCERN), DAMAYAN (MUTUAL HELP) AND SAMAHAN
(CAMARADERIE); HE TRIES HARD TO BE MADALING MAKAGAAN NG LOOB (EASY TO
LIKE) AND TO BE MAAWAIN (COMPASSIONATE) IN DEALING WITH OTHERS. AS A
WORKER HE TENDS TO BE MAGALANG (RESPECTFUL), MALASAKIT, PAGTULONG
(HELPFULNESS), PAGDAMAY (SYMPATHY) AND PAGPUNO SA KAKULANGAN
(UNDERSTANDING OF ONE’S FAULT OR SHORT COMINGS AND SOLIDARITY)
52. 52. FILIPINO VALUES FAVORABLE TO ENTREPRENEUR • OUR VALUES PROMOTE
SOCIAL MOBILITY SOCIAL MOBILITY REFERS TO THE DEGREE OF DIFFICULTY OR
EASINESS A SOCIETY OR GROUP OF PEOPLE ALLOWS A MEMBER TO GO UP OR
CLIMB ONE SOCIAL LEVEL TO ANOTHER • THERE ARE TRADITIONAL FILIPINO
TRAITS THAT DRIVE US TO SUCCEED IN ENTERPRISE: SIPAG (DILIGENCE),
KATIPIRAN(FRUGALITY), PAGKAMATIISIN (PATIENCE WITH ENDURANCE) AND
PAGTITIMPI (SELF-CONTROL)
53. 53. CASELET: CONCEPCION’S STORY FINDING THE FILIPINO VALUES MANIFESTED
WITH A FILIPINA ENTREPRENEUR STORY
54. 54. Concepcion was 12 years old when she left home to live with relatives in order to get a
good education which her own family could not afford. Living with relatives in Batangas, she
has to work for her keep. A housemaid’s work was lighter than her labors, she now
remembers. Between her household tasks and her school work, there was little time to
sleep. When her grandparents in Manila took her in, her life stared to turn around for the
better because they were kind to her. She tried to be useful around the house whenever she
could because she wanted to please them. So as a young adolescent, she missed out on a
lot of things young people usually enjoy – parties, movies and outings. The money from her
grandparents could let her buy new clothes, shoes, and other stuff, but she did not. She was
a high school senior, when World War II broke out. When schools reopened, she taught
grade school briefly and then found a job as a telephone operator in the United States Naval
Force at Subic Bay. Around this time, too, she married a man who turned out to be
irresponsible and who let her take most of the responsibility of earning a living while he took
it easy. He also turned out to have contracted a previous marriage. In time, Concepcion
succeeded in getting out of marriage. This failed marriage produced a child. Years later,
Concepcion remarried, this time to an American, an enlisted man in the US Navy with whom
she bore four children. It was her new husband who helped her set up her first business – a
jeepney and taxi concession around the naval base area. When the venture succeeded, she
put up a four-storey hotel that combined nightclub and restaurant facilities. Caselet 1:
Concepcion’s Story Base from a Case Study by Tiong-Aquino
55. 55. Even when her businesses were starting to earn profit, Concepcion continued to live
frugally. Instead of hiring yet another worker, she found out first if she could do the job
herself. When her husband wanted to buy a car going to work, she bought him instead a
bicycle and later a jeep. Before her second marriage, Concepcion had to bear with disgrace
of being a single parent. But this time, she faced disapproval concerning her business
involvement. People were saying: “ How can you succeed in business? You’re only a girl…
you don’t have a college degree!” and “It’s your fate to bear a cross … you can’t change
your destiny!” But she did not let any of these discourage her. In between raising her
children and running a business. Concepcion found time to pursue a college education in
Manila. Commuting daily, she followed a punishing schedule. It was back to fours of sleep a
day for her. After finishing a degree in commerce, she too a degree in law, a master’s
degree in public administration and a doctorate degree in commerce. During the Vietnam
War, the couple hit the jackpot. With shiploads of American servicemen coming to Olongapo
City for rest and recreation, their hotel and restaurant business boomed. They also added
more units to their fleet of taxicabs. In 1967, they organized APEX Motors with two business
partners and soon became the exclusive distributor of Mazda Cars. Caselet 1: Concepcion’s
Story Base from a Case Study by Tiong-Aquino
56. 56. ACTIVITY: CASELET READ THE CASE STUDY OF A FILIPINA, WHO BECAME RICH,
SUCCESSFUL, AND WELL RESPECTED IN THE WORLD OF BUSINESS. READ HER
STORY CAREFULLY AND PICK UP THE TRADITIONAL PHILIPPINE VALUES GIVEN
BELOW THAT SHOWN TO BE A FAVORABLE TO ENTREPRENEURIAL ACTIVITIES.
CREATE A TABLE AND ANSWER FOLLOWING THE FORMAT GIVEN. Cultural Value
Manifestation Frugality/Thrifty/Matipid As a child, she saved money rather than buy her new
things; as an adult, she didn’t immediately buy a car even though she could already afford
one FILIPINO VALUES KATAPATAN MALASAKIT CLOSE FAMILY TIES
PAKIKIPAGSAPALARAN PAKIKIPAGKAPWA TUMATANAW NG UTANG NA LOOB HIYA
AWA LAKAS NG LOOB AMOR PROPIO BAYANIHAN MAAWAIN PAGKAMALASAKIT
MAUNAWAIN MAGALANG PAGPUNO NG KAKULANGAN PAGDAMAY SAMAHAN
PAGDAMAY SIPAG PAGTITIMPI PROMOTE SOCIAL MOBILITY PAKIKIBAGAY
MADALING MAKAGAAN NG LOOB
57. 57. By the 1990s, Concepcion became the president and chairman of Diamond Motor
Corporation which at its peak, ranked among the top ten car dealers in the Philippines,
employing 320 people. As an entrepreneur and manager, she was decisive in dealing with
her people. But the tough lady had a soft spot. She would not hesitate to help any of her
staff, especially those who have proven loyalty and commitment. She was as easy to fall for
a sob story as to blower her top. She made it a point to compensate her people generously
with profit sharing schemes and other benefits. She attributed her company’s success to
credit-worthiness. She tried hard to maintain the trust of financing companies from the time
when she was operating taxicabs up to the time she managed Diamond Motors. In turn, the
banks trusted her and gave her almost unlimited credit. She never abused her creditors, she
said. Now retired, having passed on managerial responsibilities to her son. Concepcion
Blaylock looks back to her past struggles with some sadness. At the same time, she is
grateful for these experiences for they challenged her and made her strong. Caselet 1:
Concepcion’s Story Base from a Case Study by Tiong-Aquino
58. 58. FILIPINO VALUES THAT DETER ENTREPRENEURSHIP • TRADITIONAL CHILD
REARING PRACTICES HINDER THE DEVELOPMENT OF AN INDEPENDENT
ENTREPRENEURIAL SPIRIT • BELIEF IN THE EXISTENCE OF ALL-POWERFUL
FORCES THAT CONTROL A PERSON’S DESTINY MAY DESTROY ENTREPRENEURIAL
INITIATIVES • AMOR PROPIO MAKES FILIPINO REFUSE TO TAKE FULL
RESPONSIBILITY FOR HIS ACTION WHEN HE FAILS • THE BAHALA NA ATTITUDE , IF
NOT, TEMPERED BY INTELLIGENT JUDGEMENT AND PLANNING, MAY LEAD TO
IMPRUDENT DECISION MAKING • OUR FAMILY AND RELATIVES MAY BE A VERY
STRONG SUPPORTIVE GROUP, BUT THEY CAN ALSO DO HARM TO THE BUSINESS
ENTERPRISE • COLONIAL MENTALITY IMPEDES THE DEVELOPMENT OF A SELF-
RELIANT ENTREPRENEURSHIP.
59. 59. PHILIPPINE BUSINESS ENVIRONMENT AND MICRO, SMALL AND MEDIUM
ENTERPRISE
60. 60. UNDERSTANDING THE BUSINESS ENVIRONMENT A BUSINESS ENTERPRISE
DOES NOT OPERATE IN A VACUUM BUT IN A DYNAMIC ENVIRONMENT. IT IS
AFFECTED BY: POPULATION TREND, PEACE AND ORDER, POLITICAL, ECONOMIC,
SOCIAL, TECHNICAL AND TECHNOLOGICAL SITUATIONS, GOVERNMENT POLICIES,
AND THE GLOBAL ENVIRONMENT. AS AN ENTREPRENEUR ONE MUST BE ABLE TO
NAVIGATE, ADJUST OR ADOPT TO CHANGES.
61. 61. RATIONALE IN PROMOTING MICRO, SMALL AND MEDIUM ENTERPRISE THE
GOVERNMENT HAS LONG RECOGNIZED THE IMPORTANCE OF MSME IN THEIR
IMPORTANT AND CRITICAL ROLE IN ECONOMIC AND SOCIAL DEVELOPMENT OF A
COUNTRY. MSMES HAVE THEIR UNIQUE SET OF STRENGTHS AND ADVANTAGES
SUCH AS: •RELATIVE EASE IN SETTING-UP. •EMPLOYMENT GENERATION
•FLEXIBILITY AND LOWER CAPITAL COST PER JOB CREATED •PROVISION OF
NICHE SERVICES THAT MAY NOT BE PROFITABLE FOR LARGE BUSINESSES
•DISTRIBUTION OF INCOME •UTILIZATION OF LOCAL RESOURCES •EXPORT
EARNINGS •“SEEDBED “ FOR ENTREPRENEURS SOMETHING TO THINK ABOUT…
MSME MAKES UP 99.6% IN THE TOTAL ESTABLISHMENT IN THE PHILIPPINES; 70%
OF EMPLOYMENT
62. 62. DIFFERENTIATING THE MICRO, SMALL, AND MEDIUM ENTERPRISE IN THE
PHILIPPINES MSME’S ARE DEFINED ON BASIS OF THEIR TOTAL ASSETS AND
NUMBER OF EMPLOYEES CATERGORY TOTAL ASSETS No. of Employees Micro
Enterprise P 3,000,000 or less 1-9 Small Enterprise P 3,000,001 – 15,000,000 10 – 99
Medium Enterprise P 15,000,001 – 100,000,000 100 - 199 The definition does not include
classification by each sector (e.g. manufacturing or commerce) or the type of enterprise.
63. 63. MAJOR CHALLENGES AND ISSUES FOR PHILIPPINE MSMES • COMPETITION IN
EXPORT MARKETS AND INFLUX OF MASS PRODUCED PRODUCTS AT CHEAPER
 PRICES • EXISTENCE OF SMALL DOMESTIC MARKETS AND LIMITED LOCAL MARKET
• NEED FOR IMPORTED PARTS AND MATERIALS AND LIMITED INDUSTRIAL
LINKAGES • LACK OF BASIC MANAGEMENT TECHNIQUES • BARRIERS TO START-UP
BUSINESS, LACK OF SUPPORT IN THE AREAS OF FUND RAISING, RESEARCH AND
DEVELOPMENT • LIMITED ECONOMIC ACTIVITIES AT THE LOCAL LEVEL
64. 64. LIMITATIONS AND WEAKNESSES OF MSMES • OUTMODED, LESS PRODUCTIVE
METHODS OF OPERATION • INEFFICIENT USE OF APPROPRIATE TECHNOLOGY •
LIMITED ABILITY TO GAIN ECONOMIES OF SCALE • INSUFFICIENT MANAGEMENT
AND PROFESSIONAL KNOW- HOW • INSUFFICIENT AND INACCESSIBLE FINANCIAL
SOURCES • UNAPPRECIATED AND INADEQUATE PROFESSIONAL SERVICES •
INSUFFICIENT INCENTIVES AND INABILITY TO MEET REGULATORY PROCEDURES •
INSUFFICIENT ACCESS TO “RELEVANT AND SIGNIFCANT” INFORMATION • LOW
ACCESS TO CAPITAL • LOW FIXED ASSETS AND PROFITABILITY • INADEQUATE
KNOWLEDGE OF MARKETS AND NARROW ACCESS TO MARKETS
65. 65. MSME AND HUMAN DEVELOPMENT
66. 66. ENTREPRENEURSHIP AND HUMAN DEVELOPMENT MICRO, SMALL AND MEDIUM
ENTERPRISE (MSME) CAN ATTAIN HIGHER LEVEL OF HUMAN DEVELOPMENT
ESPECIALLY IN DEVELOPING COUNTRIES. HUMAN DEVELOPMENT IS THE SUM OF
ALL EFFORTS TO IMPROVE THE SITUATION OF PEOPLE . ITS END GOAL IS TO
EXPAND THE CHOICES OF PEOPLE . (THIS IS PROVIDE PEOPLE WITH AN ENABLING
THE ENVIRONMENT THAT FACILITATES FREEDOM FROM BASIC NEEDS AND
WANTS.
67. 67. 3 CORE VALUES OF HUMAN ECONOMIC DEVELOPMENT • LIFE SUSTENANCE
THE ABILITY OF THE ECONOMYTO PROVIDE THE BASIC NEEDS. THE ECONOMY
MUST BE ABLE TO PROVIDE TO AS MANY PEOPLE POSSIBLE THE MEANS OF
OVERCOMING THE HELPLESSNESS AND MISERY ARISING FROM THE LACK OF
FOOD, SHELTER, HEALTH AND PROTECTION • SELF-ESTEEM THE EXTENT ONE
CAN BECOME A PERSON. THIS IS THE SENSE OF ONE’S SELF-WORTH AND SELF
RESPECT, OF NOT BEING USED AS A TOOL BY OTHERS FOR THEIR OWN SELFISH
ENDS. ALL PEOPLE AND SOCIETIES SEEK SOME BASIC FORM OF SELF-ESTEEM,
OFTEN TIMES CALLED BY OTHER NAMES LIKE AUTHENTICITY, IDENTITY, DIGNITY,
RESPECT, HONOR OR RECOGNITION. THE NATURE AND FORM OF SELF-ESTEEM
VARIES FROM ONE SOCIETY TO ANOTHER AND FROM ONE CULTURE TO
ANOTHER.
68. 68. 3 CORE VALUES OF HUMAN ECONOMIC DEVELOPMENT • FREEDOM FROM
SERVITUDE THE EXTENT THAT A PERSON IS FREE IN MAKING CHOICES – IN
LIBERATING ONESELF FROM ALIENATING MATERIAL AND CONDITIONS OF LIFE
AND FROM SOCIAL-SERVITUDE TO NATURE, IGNORANCE, DOGMATIC BELIEFS,
AND OTHER PEOPLE. FREEDOM INVOLVES THE EXPANDED RANGE OF CHOICES
FOR SOCIETIES AND THEIR MEMBERS TOGETHER WITH THE MINIMIZATION OF
EXTERNAL CONSTRAINTS IN THE PURSUIT OF SOCIAL GOALS THAT IS CALLED
DEVELOPMENT ----- PROFESSOR DENNIS GOULET OF HARVARD UNIVERSITY
69. 69. SOURCES BOOK • INTRODUCTIONTO ENTREPRENEURSHIP REV ED. 2007,
SMALL ENTERPRISE RESEARCH AND DEVELOPMENT FOUNDATION AND UP
INSTITUTE FOR SMALL-SCALE INDUSTRIES, COPYRIGHT 1989 INTERNET •
HTTP://WWW.TOPTEN.PH/2014/08/30/TOP-10-BEST-RAGS-RICHES-PINOY-STORIES/ •
WWW.BUSINESSDICTIONARY.COM/DEFINITION/ENTREPRENEURSHIP.HTML
WORKSHOP • THE ROLE OF ENTREPRENEURSHIP IN ECONOMIC DEVELOPMENT,
RESURRECION, ANGELITA A. , SERDEF TRAINING FOR ENTREPRENEURSHIP
EDUCATORS, UP DILIMAN, NOVEMBER 27, 2017
70. 70. References • Introduction to Entrepreneurship by SERDEF, revised edition 2007 •
Entrepreneurship: Study and Practice by SERDEF • Product Development for Small
 Enterprises by SERDEF • Windows to Entrepreneurship by SERDEF • Entrepreneurship by
Dr. Eduardo A. Morato, Jr. • Dr. Carl E. Balita’s Entrepreneur in 12 Days: Young People’s
Guide to Entrerpeneurship by Lyca Agnes M. Balita • Entrepreneurship: Mastering the Four
Gates to the House of Prosperity by Josiah Go and Chiqui Escareal-Go
71. 71. References • https://www2.warwick.ac.uk/fac/soc/law/elj/lgd/2016-
1/oconnor_finalfinal.pdf • Essays, UK. (November 2013). The Difference Between Culture
Industry And Creative Industry Business Essay. Retrieved from
https://www.ukessays.com/essays/business/the-difference- between-culture-industry-and-
creative-industry-business-essay.php?cref=1 •
http://creativeconomy.britishcouncil.org/media/uploads/files/English_mapping_the_creativ
e_industries_a_toolkit_2-2.pdf • http://www.worldcreative.org/ •
http://www.worldcreative.org/wp-
content/uploads/2015/12/EYCulturalTimes2015_Download.pdfhttp://www.worldcreative.or
g/wp-content/uploads/2015/12/EYCulturalTimes2015_Download.pdf •
http://portal.unesco.org/culture/en/files/30297/11942616973cultural_stat_EN.pdf/cultural_
stat_EN.pdf • http://www.creativitycultureeducation.org/wp-content/uploads/CCE-lit-review-
creative- cultural-industries-257.pdf • https://www.slideshare.net/mysanslide/philippine-
creative-industry-final-april29- 6736729?from_action=save