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  • Almaida:: Marketing Mix of Almaida Pizza Garden

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    ALI SHER Haidri
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    Almaida is the leading affordable casual dining restaurant brand in Pakistan. It opened its first location in Faisalabad in 2009 and pioneered pizza as a main course option in the country. Almaida now has over 7 locations across Pakistan serving signature pizzas, appetizers, pastas, desserts and beverages to over 30,000 customers daily. The company's mission is to become the largest national fast food brand through its restaurants and focus on simple, easy enjoyment for customers.

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    Almaida

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    Almaida is the leading affordable casual dining restaurant brand in Pakistan. It opened its first location in Faisalabad in 2009 and pioneered pizza as a main course option in the country. Almaida now has over 7 locations across Pakistan serving signature pizzas, appetizers, pastas, desserts and beverages to over 30,000 customers daily. The company's mission is to become the largest national fast food brand through its restaurants and focus on simple, easy enjoyment for customers.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    94 views3 pages

    Almaida:: Marketing Mix of Almaida Pizza Garden

    Uploaded by

    ALI SHER Haidri
    Almaida is the leading affordable casual dining restaurant brand in Pakistan. It opened its first location in Faisalabad in 2009 and pioneered pizza as a main course option in the country. Almaida now has over 7 locations across Pakistan serving signature pizzas, appetizers, pastas, desserts and beverages to over 30,000 customers daily. The company's mission is to become the largest national fast food brand through its restaurants and focus on simple, easy enjoyment for customers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 3

    Almaida:

    Introduction:
    Almaida is the leading affordable casual dining restaurant brand in Pakistan. Almaida
    made its foray into Pakistan with a restaurant in Faisalabad in May 2009 and was the
    first national restaurant chain to pioneer this category in Pakistan. It is widely credited
    with building ‘pizzas’ as a main course option in Pakistan.
    We offer an exciting menu consisting of its signature pizzas, appetizers, pastas,
    desserts and beverages. With over 30,000 footfalls per day across the country, Almaida
    is the perfect place to celebrate any occasion in life, small or big. In 2010 several
    changes resulted in the company. Company started its new business with the name of
    Almaida Pizza Garden.
    Almaida is the largest affordable casual dining restaurant chain. In Pakistan, Almaida
    has 7 dining restaurants across Pakistan. Daily, thousands of customers visit our
    restaurants around Pakistan. We don’t take their trust and loyalty for granted. We earn it
    every day. We are all about Simple Easy Enjoyment and our mission is to be our
    customers’ favorite place to eat and drink.

    Mission
    Our mission is to become the largest national fast food brand. Our restaurant business
    has tremendous financial strength and a very bright future

    Tag line
    We serve you really deserve

    Maza kuch kehta ha

    Marketing Mix of Almaida Pizza Garden

    People

    Promotion

    Physical evidence

    Price
    1. Product

    Pricing Strategies
     Product Line Pricing
     Promotional Pricing
     Penetration Pricing
     Value Pricing

    Product Line

     Sandwich and burger 1 Juice  Fries  Salad  Platter  Pasta  Pizza  Products of
    Almaida Pizza garden Multan are  Product is the physical product or service offered to the
    consumer. Products...

     Veggie Pizza Chicken Fajita

     Pepperoni Pizza Cheesy Pizza

     Split Pizza Chicken Supreme

     Chiken-tandori Chicken-tikka

     Chicken Euro

     Platte

     Golden platter

     Italian roll

     Salad

     Fries
     Crispy rice
     Pop shots
     Other deals...
     Fresh juices...
     Ice cream
     Brownies
     Tea
     Hot coffe
     Cold coffee
    Process Design
    o Area of coverage is depend upon nature of order
    o They also provide home delivery
    o Almaida order delivery time is 20-25 minutes.
    Process
    o 111-11-31-31 Product delivery...
    o http://almaida.com.pk/

    Conclusion:
    Mcdonalds is better than Almaida because its working on international level.Mcdonalds uses
    new technology .The product line of Mcdonalds more than Almaid.Quality time of mcdonalds is
    also better than almaida.

    So Mcdonalds is more preferable as compare to Almaida Pizza Garden.

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