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  • Geracar Nervis July 2020 Resume

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    This document provides a summary of Geracar' Nervis's experience and qualifications for marketing communications roles. It outlines their education in integrated marketing communications and lists current and previous roles developing branding, messaging, and digital/print content for nonprofit, technology, and higher education organizations. Key responsibilities included revitalizing brands, managing social media, developing marketing strategies, and measuring analytics.

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    This document provides a summary of Geracar' Nervis's experience and qualifications for marketing communications roles. It outlines their education in integrated marketing communications and lists current and previous roles developing branding, messaging, and digital/print content for nonprofit, technology, and higher education organizations. Key responsibilities included revitalizing brands, managing social media, developing marketing strategies, and measuring analytics.

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    48 views2 pages

    Geracar Nervis July 2020 Resume

    Uploaded by

    api-464762261
    This document provides a summary of Geracar' Nervis's experience and qualifications for marketing communications roles. It outlines their education in integrated marketing communications and lists current and previous roles developing branding, messaging, and digital/print content for nonprofit, technology, and higher education organizations. Key responsibilities included revitalizing brands, managing social media, developing marketing strategies, and measuring analytics.

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    of 2

    G ERACAR’ NERVIS, M.S.

    510.798.5968 [email protected] Linkedin.com/in/geracarnervis San Francisco Bay Area Resident

    Effective in revitalizing brands for growth and development


    MARKETING COMMUNICATIONS
    BRANDING | CONTENT MANAGEMENT | PUBLIC RELATIONS | SOCIAL MEDIA | STORYTELLING | SALES SUPPORT

    SUMMARY
    Brand Content Ensure integrity and consistency of brands with effective standards, oversight and controls
    Messaging Develop messaging that resonates with audiences to create awareness and lead to action
    Outreach Launch innovative campaigns that generate qualified responses and high conversion rates
    Digital, Print Prepare collateral to facilitate customer communication and improve sales performance
    Customer Insights Conduct market research to hear the voice of customers and identify addressable needs
    Social Media Create integrated cross channel communication programs that reinforce messaging
    Media Relations Build relationships with print and online media that earn attention and increase coverage

    EDUCATION EXPERIENCE
    Degrees Larkin Street Youth Services, San Francisco, March 2020–Present
    Master of Science (MS). Integrated Senior Marketing Communications Manager
    Marketing Communication, Public
    Relations
    Increase audience engagement in managing strategy, branding, and communications for
    Golden Gate University, San digital, print, and broadcast media at established non-profit that provides housing,
    Francisco, 2013. Received Philip N. education, job training, and health services for youth who have been homeless.
    McCombs Scholarship from Public ▫ Revitalize brand, covering themes, styles, voice, tone, colors and consistency across
    Relations Roundtable, San Francisco digital channels and print collateral
    Chapter
    ▫ Clarify messaging and brand positioning. Develop guidelines for messaging appropriate
    Bachelor of Arts. Interpersonal and to specific audiences. Sustain dialogues with interested followers with flow of
    Organizational Communication communications including welcome notes, thank yous, and follow-ups
    California State University, East Bay,
    ▫ Prepare press kits. Respond to questions from reporters and coach spokespeople for
    2009
    media interviews
    Certificate ▫ Build following through social media. Improve reach through an active calendar that
    New Media and Internet Marketing, includes website content
    University of Denver, Winter 2019
    Courses covering Marcom Strategy, ▫ Segment the database to allow more granular messaging for annual and interim
    Analytics, Email, Social, Mobile, campaigns and appeals
    Web/Online, and Search (SEM) ▫ Direct designers and outsourced talent. Maintain digital, print, audio-video, multimedia,
    and image assets
    MARKETING FUNCTIONS ▫ Track analytics for social media, email, web traffic, and other communications to identify
    Brand Strengthening adjustments that will improve engagement and grow audience
    Budget Control
    Contract Administration Geracar’ Nervis Communications, San Francisco Area, 2018–March 2020
    Demand Generation Marketing Communications Consultant
    Global Scaling
    International Localization Managed promotional projects and completed certificate in New Media and Internet
    Pricing Marketing. Project examples include:
    Project Management ▫ Increased social media and press exposure for an attorney-author of a book that
    Public Relations
    introduces children to legal concepts, terms, and practices
    Sales Enablement
    Sales Pipeline Management ▫ Managed a launch event including a book signing for a book that teaches children to sell.
    Search Engine Marketing (SEM) Produced a video book trailer and pitched the launch to media sources
    Social Media Management ▫ Promoted a skincare line of moisturizers, soaps, cleansers, and scrubs using earned social
    Vendor Supervision media and Facebook and Instagram advertising
    GERACAR’ NERVIS, M.S. Page 2

    SKILLS: SanDisk, a Brand of Western Digital, Milpitas, 2016–2017


    TECHNICAL Senior Marketing Communications Manager
    Productivity
    Restructured marketing communications at this global leader in memory storage solutions. Directed a
    MS Word Demand Generation Specialist as well as an outsourced SEO Expert, designers, and additional talent.
    PowerPoint ▫ Created the content management function including identifying elements of branding and content
    Excel, Outlook scattered throughout the organization. Managed content on the company website and the database of
    Jira all marketing content. Led an expanded content development team
    SAP
    Citrix ▫ Produced the branding style guide and prepared the content. Imposed a unified, controlled procedure
    for all content and content creators, including control of locked content files. Created templates for
    Graphics
    Adobe Creative Cloud Product Managers and Sales people to change and use after review and approval
    Marketing Cloud ▫ Integrated marketing communications following merger with Western Digital. Rebranded all collateral
    Acrobat (more than 2000 pieces). Worked with Legal Department to republish all company collateral. Managed
    InDesign translation and localization for EMEA and Asian markets using outside resources
    Illustrator
    Photoshop ▫ Strengthened demand generation and analytics for funnel monitoring including A/B testing and Open
    Canva rates. Organized and maintained tracking of the content pipeline. Monitored analytics and pulled
    Social reports. Worked with Marketo for email
    Search Engine ▫ Designed and developed content for search (SEM), email campaigns, white papers, and marketing
    Marketing (SEM) collateral including brochures, catalogs, and fact sheets
    Hootsuite (Certified)
    Mailchimp
    Exact Target
    Rainin Instrument, LLC, Oakland, a unit of Mettler Toledo, 2014–2016
    Constant Contact Marketing Communications Specialist
    Research Developed marketing, communications, and public relations programs for Rainin’s liquid handling
    Analytical/Legal devices used in life science laboratories.
    Facebook, Instagram ▫ Created and executed a public relations plan that increased coverage in print and broadcast.
    Twitter, Marketo Developed and pitched relevant news stories to key trade publications. Wrote press releases and
    Google Dashboard media kits for product launches and events including social media platforms. Directed design agency
    Google Trends
    Salesforce ▫ Boosted revenue of tips with a “Look-up Tool” that clarified product variations. Designed and executed
    A/B Testing email marketing campaigns and created an eNewsletter for customers emphasizing Good Procedures.
    Trademarking Strengthened competitive positioning by creating a program of online learning seminars for
    Public Relations customers. Enhanced presentations with videos and animations with voiceovers
    Business Wire ▫ Developed and refined web content, prepared white papers, and produced marketing collateral
    Meltwater including brochures, catalogs, and other company literature
    PR Newswire

    Aramark, Higher Education Division, Hayward, 2014


    Marketing Manager
    Increased revenue 8-9% at each of 3 college campuses with aggressive growth plan for a leading provider of foodservice solutions.
    ▫ Created search (SEM) strategies, integrated content management strategies, multi-channel print, social media, web, and direct
    marketing campaigns
    ▫ Expanded the social media reach by launching Instagram. Monitored Twitter and Facebook accounts. Revitalized and refreshed
    campus cafes by improving menu boards, interior design, and signage. Implemented customer service improvements and
    continually monitored satisfaction indicators
    ▫ Generated new revenue by bringing in a national coffee brand. Increased meal plan sales with direct mail campaign in response
    to input from an underserved audience

    MARKETING CAPABILITIES
    Brand messaging Content calendar Events Stories / use cases
    Brand style guides Ecommerce input Media strategy Trade shows
    Collateral materials eLearning modules Pitch decks Videos, animation
    Creative strategy, content Email campaigns Presentations White papers

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