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www.getwsodo.

com
www.getwsodo.com

COURSE WORKBOOK
www.getwsodo.com
www.getwsodo.com
MODULE: If you want to start implementing now and see
results fast, then here are 6 easy changes you can
FOUNDATIONS: GETTING make right now that will have an impact:

SET UP FOR INSTAGRAM


SUCCESS
Your Bio A Searchable Business Name (“Instagram Name”)
LESSON:
This should have: Use key terms in your Instagram name that explain your
ANATOMY OF A GREAT IG • A clear call to action (tell them what to do) industry or what you do. So, if you’re a fashion blogger,
then use that in your username to increase your chances

PROFILE - 6 THINGS TO
• Answers to commonly asked questions. of popping up when someone searches for those
• Your location if you’re a local business. terms. Note: your Instagram name is different from your

TWEAK RIGHT NOW


“username.”

Your Grid
Story Highlights

This is the first 3, 6, 9, 12, 15, 18 pictures or videos


people see on your page. What does it look like? Is it Make sure your story highlights are working for you.
aesthetically pleasing? Does it match your brand? Consider including:

Your Call To Action (CTA) • Some background on your product/products that


talk about the benefits.
• Customer testimonials.
You must have a CTA in your description to drive
traffic and sales to your website. Tell them where you • Other products.
want them to go next. • Popular/useful blog posts on your site.
• Anything else that shows readers what you do as a
Your Trackable Link business or personal brand.

Check that the link to your website, your videos, or


your store are all working and make sure the links ACTION ITEMS
are trackable so you can attribute conversions,
subscribers, leads and sales. ❏❏ Make the 6 small tweaks to your profile.

COURSE WORKBOOK
www.getwsodo.com
www.getwsodo.com
Notes:

TOOLS & RESOURCES


• The Best 32 Instagram Business Bio
Examples, SocialDasher.
• 50 Most Creative Instagram Bio Ideas
for Business Users, Small Business
Trends.
• 50 Call to Action Examples (And How To
Write The Perfect One), AdEspresso.

COURSE WORKBOOK

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