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  • Square Pharmaceuticals

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    Al Noman
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    SQUARE Pharmaceuticals Limited is the largest pharmaceutical company in Bangladesh. This research will use both quantitative and qualitative methods to collect and analyze data about SQUARE. Quantitative data will be collected from SQUARE's annual reports and questionnaires distributed to 50 randomly selected staff members. Qualitative data will be collected through interviews with top management and staff. Both descriptive and quantitative analysis techniques will be used to analyze the collected data, including frequencies, tables, percentages, charts, and Pearson Correlation to determine the relationship between value creation and competitive advantage at SQUARE.

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    Square pharmaceuticals

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    SQUARE Pharmaceuticals Limited is the largest pharmaceutical company in Bangladesh. This research will use both quantitative and qualitative methods to collect and analyze data about SQUARE. Quantitative data will be collected from SQUARE's annual reports and questionnaires distributed to 50 randomly selected staff members. Qualitative data will be collected through interviews with top management and staff. Both descriptive and quantitative analysis techniques will be used to analyze the collected data, including frequencies, tables, percentages, charts, and Pearson Correlation to determine the relationship between value creation and competitive advantage at SQUARE.

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    © All Rights Reserved
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    64 views2 pages

    Square Pharmaceuticals

    Uploaded by

    Al Noman
    SQUARE Pharmaceuticals Limited is the largest pharmaceutical company in Bangladesh. This research will use both quantitative and qualitative methods to collect and analyze data about SQUARE. Quantitative data will be collected from SQUARE's annual reports and questionnaires distributed to 50 randomly selected staff members. Qualitative data will be collected through interviews with top management and staff. Both descriptive and quantitative analysis techniques will be used to analyze the collected data, including frequencies, tables, percentages, charts, and Pearson Correlation to determine the relationship between value creation and competitive advantage at SQUARE.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    of 2

    SQUARE Pharmaceuticals Limited is the largest pharmaceutical company in

    Bangladesh. They need to research for their product and market. The research
    methodology used must be able to give reasonable answers to the research question
    and fulfil the objectives of research. In this research work, researcher will follow both
    types of research methodologies-quantitative and qualitative approaches. In quantitative
    research, the information obtained from the participants is expressed in numerical form.
    In quantitative approach, researcher tends to collect numerical contents from the
    Square Company and on the other hand, qualitative part researcher will collect
    subjective data. In qualitative research, on the other hand, the information obtained from
    participants is not expressed in numerical form. The emphasis is on the stated
    experiences of the participants and on the stated meanings they attach to themselves,
    to other people, and to their environment. Those carrying out qualitative research
    sometimes make use of direct quotations from their participants, arguing that such
    quotations are often very revealing. Qualitative data will be collected by interviews. This
    study involves largely the use of primary data for the purpose of empirical analysis. The
    primary data will be obtained with the use of structured questionnaire and selected
    interviews. The questionnaires were structured in such a way as to provide pertinent
    information on the value created architecture and competitive advantage. That is how
    Square Pharmaceutical Company. Interviews will equally be conducted with some key
    person namely; selected staff of square Pharmaceutical Company, particularly those at
    the top management level. This will enable us to obtain a balanced picture of how value
    is created to gain competitive advantage over other competitors. Also, secondary data
    will be obtained from the annual report of the company and the performance will be
    compare with similar company. Indeed, the sum total of companies in the
    pharmaceutical industry constitutes the population of the study. However, as it will be
    cumbersome and rather unrealistic to consider all companies, a case study was
    considered. This case study chosen by this research work as earlier stated is square
    Pharmaceutical Company. Candidly; the choice of this company is deliberate. It is one
    of the largest companies in the pharmaceutical company where adequate data can be
    easily gathered for the success of the study.
    Therefore, questionnaire will be distributed to key persons among the staff to collect
    pertinent data relating to value creation and planning and organizational performance.
    Thus, an equal sample size will be drawn from among the staff of the organization. A
    total sample of 50 staff will be selected among the staff of the organization. The random
    sampling technique is intended to be employed in the distribution of the questionnaires.
    This implies that every staff of square Pharmaceutical Company stands a chance of
    being selected until the required sample size (50) is obtained. This aspect shows the
    technique adopted in analyzing the collected data. In this study, both the descriptive and
    quantitative techniques will be employed. The descriptive statistics involved the analysis
    of data in frequencies, tables, percentages, chart etc. while the quantitative technique to
    be used is the Pearson Correlation method of data analysis as it is more realistic and
    clearer to express the collected data. All these analyses shall be done manually with the
    aid of statistical tools for social sciences. All these analyses shall be done manually with
    the aid of statistical tools for social sciences

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