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  • Vision Mission: Digital-E Company

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    Tarun Upadhyay
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    The document summarizes Samsung's vision, mission, history, products, and a SWOT analysis. Some key points: - Samsung was founded in 1938 and is now a large South Korean conglomerate, best known for electronics like memory chips and mobile phones. - A SWOT analysis identifies Samsung's strengths as technological advancement, innovative designs, and strong brand recognition. Weaknesses include a lack of proactivity in new products and perceived lower quality versus competitors. - Opportunities include gaining market share through distinctive products and services, as well as expanding mobile phone options. Threats include strong competitors in electronics and telecommunications and less advertising than competitors.

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    VISION

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    The document summarizes Samsung's vision, mission, history, products, and a SWOT analysis. Some key points: - Samsung was founded in 1938 and is now a large South Korean conglomerate, best known for electronics like memory chips and mobile phones. - A SWOT analysis identifies Samsung's strengths as technological advancement, innovative designs, and strong brand recognition. Weaknesses include a lack of proactivity in new products and perceived lower quality versus competitors. - Opportunities include gaining market share through distinctive products and services, as well as expanding mobile phone options. Threats include strong competitors in electronics and telecommunications and less advertising than competitors.

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    © All Rights Reserved
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    37 views4 pages

    Vision Mission: Digital-E Company

    Uploaded by

    Tarun Upadhyay
    The document summarizes Samsung's vision, mission, history, products, and a SWOT analysis. Some key points: - Samsung was founded in 1938 and is now a large South Korean conglomerate, best known for electronics like memory chips and mobile phones. - A SWOT analysis identifies Samsung's strengths as technological advancement, innovative designs, and strong brand recognition. Weaknesses include a lack of proactivity in new products and perceived lower quality versus competitors. - Opportunities include gaining market share through distinctive products and services, as well as expanding mobile phone options. Threats include strong competitors in electronics and telecommunications and less advertising than competitors.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    of 4

     VISION

    Digital-e company

     MISSION
    Leading the digital
    Converfgence Revoluction growing to
    be the best.

    INTRODUCTION
     The Samsung Group is a south Korean Multinational
    conglomerate corporation which was founded in the year 1938
    by MR.lee byung-chull.Its headquarters is located in Samsung
    town.seoul, south korea
     The Samsung group comprises of numerous international
    affiliated businesses, most of them are united under the
    Samsung brand including Samsung electronics, the worlds
    Largest technology company by sales.
     Samsung is the largest producer of memory chips in the world,
    and is the world’s second-largest chipmaker after Intel.
     Samsung is known globally for its electronic products and it is
    one of the successful brands in the electronic industry. It is an
    established company all most all around the world.
     Many businesses today use Samsung’s international success as a
    role model.

    SWOT ANALYSIS
     Swot analysis is a strategic planning method use to evaluate the
    strengths, WEAKNESSES/LIMITATIONS, OPPORTUNITIES AND
    THREATS Involved in a project or in a business venture.
     It involves Specifying the objective of the business venture or
    project and identifying the internal and external factor that are
    favorable and unfavorable to achieve the objective.

    STRENGTH
     Samsung is a technologically very advanced it has heavy assets
    of technology. It is know for its technologically advance
    products.
     Samsung crushed new product concepts in five months. It is
    strong corporate brand and know for its quality products and
    advanced.
     It attracts customer by offering new and innovative design
    through understanding the customers that which type of design
    are suitable to customers and what they want or asked about.
     Focus of innovative products.

    WEAKNESS
     Although Samsung focuses on innovation but it is not proactive
    to introducing new product, it wait to attack the competitors. It
    also lacks in products differentiation.
     Samsung caters mass market instead of niche market so for this
    purpose its set low price product seem as low quality products,
    so Samsung products perceive as low quality as compared to
    competitors product.
     Most of the Samsung products are not users friendly which is a
    hurdle for a Samsung to make it market leader.
     Not proactively coming out with newer products.
     Lack of product differentiation.
     Different models as different price point.

    OPPORTUNITIES
     Through make itself distinctive from competitors, it can gain
    more market share.by providing distinguish service it can
    increase its customer base.
     Another opportunity is product variation, by introducing unique
    products and existing priducts with variety, it can attract its
    target market and can get more market share.
     As the demand for the cell phone is increasing as compared to
    the other electronic market, Samsung has the great chnce to
    introduce user friendly mobile phones at affordable price. It
    would help to beat customers and also to lead market share.
     Distinguish its service from competitors.
     Offer product variations.
     Demand for cell phone driven by service providers or carriers.
     Tie up wide service provider.
    THREATS
     Samsung Competitors in electronic market are more dominant.
    E.g Sony, Panasonic, L.G etc home appliances and Nokia, RIM 3G
    etc in mobile phones market so it has struggle a lot.
     Telecommunication industry is growing day by day so the no. of
    competitors also increasing so it is difficult for Samsung to
    establish in that industry, it is more behind in this industry as
    compared to other electronics item.
     Samsung advertisement is not excessive while the competitors
    advertise their product excessively which can take away the
    existing customers for Samsung.
     Motorola’s dominance in the US and nokia’s in the uropean

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