REVIEW OF RELATED LITERATURE

Social Media Advertisements

Do people get in touch with each other in advertising in the community? Yes. According

to Ez Texting(N/A) the average American Facebook user clicks on the ads for eight months. Are

there plenty of companies advertising on Facebook? Yes. Seven million more active platforms,

advertisers now in the first quarter of 2019. Can twitter be more effective to be able to live at

all? Yes. Twitter live event ads are 11% more effective at stimulating TV ad participation. This

is one example of a social network for advertising success.

According to the Advertising Association of the United Kingdom (qtd in Kathiravan,2017),

such advertising communicates with users of the product or service. Online marketing is nothing

more than online marketing, online marketing is well known, e-marketing online marketing. It is

because the majority descend to the center of the form of the worst: but, for spending more

money, the crowd is forced to compare, with other types of means and products. So that the

uniqueness of the audience feedback, and whether it is good or bad will also manage the

information systems and ECRM digitally. You have a means of marketing, however, the

decision on your website, the design, the planning, the advertising program, are both for

increased sales. They are intended to promote a product / website by displaying advertisements

on their websites. What they need is a strategy to improve sales and business; and you also as

its efficient and to achieve its ends in the form of right to the shortness of time, the means and

publicity. The tables of Internet sites / lorem are called modalities that use the Internet as a

vehicle / or to communicate to reach half of their masses. Social networking sites like online

advertising today include various ads on Facebook, YouTube, poverty. Other types of online

advertising include banner ads, classified ads, and email marketing.

 One of the main advantages of the social media advertising world is that it comes with

an unlimited period of coverage. It can help you to arrive at the audience at the same time

throughout the world,in the international world. It also helps us in the promotion of these ads on

a global advertiser and spend less to arrive at the target market. Yahoo! search for ways that

cause increases over the page when it comes to certain advertisements. It can also allow ads

related to the search results into another. Online marketing banner advertisement displays not

only the knowledge of their own websites, but also gets people to enrich products / services and

also to improve the brand image of a particular product / service.

Abd Aziz et al. (2008) confirms that the public is comfortable and the cost of enticing and

perceiving the customers wants and needs. It is also the lowest level, how to show the albums

and acceptable in their part of their enjoyment of the above (Alwitt and Prabhaker 1992 and

Pollay Mittal,1993) Related especially when it comes to catching someone on the street since

Ducoffe (1996) tested a model of imaginary by advertising that 3 customers are considered ex

(informative, annoying and disruptive) influence consumers' attitudes to web advertising

Informatics refers to the usefulness of the SNS in providing information and information to the

public [aake et al. 1996] Advertising plays an important role in the transmission of Good

Religious Materials (Rotzoll and Haefner Sandage, 1986) confirm that Ducoffe preachers'

information meetings are an essential audience (Ducoffe and RH, 1996)

Marketing professionals have understood the success of communicating with people the

way they douse Facebook in connection with products and services (Heerde, 2007).Facebook

ads are taking the advertising world by storm. Use for business social media sites to promote

your offers, share news and interact with them customers.A 39% increase in ad spend on

Facebook is expected for 2011 (Bryant, 2011). The popularity of Facebook ads is generally due
to the fact based on the idea that this site has a lot of data from its users which can be used to

deliver highly targeted ads to your large user base. It makes a lot of sense in marketing.

Facebook is treated as a genuine part of their life, knowing this company ensures they are

connected with real people with real interest. Facebook tracking can help organizations use

online and offline marketing initiatives by providing additional tracking data relating to

advertising. The essence of advertising on social networks, in this case Facebook, is what

companies want to create a potential customer after seeing the ad. For example, go on a

website, call a phone number, fill out a reader response card, or call the sales department

representative (Hindshaw, 2005). These actions form clues that lead to desirable advertising

performance. Advertising is one of the largest professional costs incurred by an organization in

its existence. South African organizations spend more than they want in the marketing of their

companies in search of more and better customer opportunity, every year. Traditional promotion

techniques such as television, print and radio advertising are the most popular and expensive

options most companies use to spread their offers. This all started when they are changing now

that technology has brought about a sea of changes in advertising. This has changed both the

method and the cost of trading marketing.

Consumer Behavior

Consumer behavior has always been of great concern for social science researchers in

the past 50 years, and it was an explosion (MacInnis and Fock, 2010). As a result, literature on

this topic has been the focus of many previous studies (Amdt 1986, Battaglione et al., 1974:

Belk et al., 2012; Hameed, Waqas, Aslam Bilal, and Umair, 2014, Hawkins et al., Al .

Mothersbaugh, 2009, Howard and Sheth 1968 and Kassarjian Robertson, 1991 Solomon,
2013). The diverse and extensive literature on the consumer behavior with changes in the

social, economic and technique, by influencing consumer behavior.

Consumer behavior changes when you search for what matters, what's going on. Like

one another, a systematic analysis of the state of development of the science of consumer

behavior in the field is necessary to ensure its future growth (Williams & Plouffe, 2007). It is

important for more research areas such as consumer behavior. Folkes MacInnis (2010) stated,

and they grow on a number of topics, including the joints either. This is a systematic analysis to

search for either perform theoretical literature, since the intellectual training history (Pasadeos,

Phelps & Kim, 1998). In this sense, detailed reviews of parity research, published in journals

inspected, and the most useful resources for the estimate is very important knowledge acquired

through instruction (Üsdiken & Pasadeos, 1995, Williams & Plouffe, 2007). The importance of

various consumer behavior in commercial branches of literature indicates the need for an up-to-

date review of literature in this field. In addition, to help develop scholars and consumers in

consumer behavior in the field to identify a better understanding of gaps and moving them to

provide such research will direct their future research and marketing efforts.

In this sense, such a content analysis technique that can be a process to analyze the

content and messages, and to do good in literature searches. As an observational research

method, content analysis system evaluates the symbolic content with the communication of any

type of memory (Sattara, 2012). There can also be seen as the start of an experiential, in that it

creates new selective effects inquiries and communications (Kolbe & Burnet, 1991, Vallet,

Bellmunt MARTINEZ and FERNANDEZ-Vicedo Capo, 2011). The content analysis helps

identify the key issues, not only locally, but also can help identify areas where more work is

necessary, especially if they are the industry's important, and define issues (Cokley, Caldwell,

and Muhammad Miller, 2001). For the field forward by progression from further review of
research into consumer behavior as they are drawn into the circulation instruction parity-

reviewed journals necessary. Search (Williams & Plouffe, 2007). ).

According to Buboltz and Miller Williams (1999), the examination questions and in newspaper

articles reveal developments in the discipline. Analyzing the content of the articles in the

newspaper allows us to examine the practice of the types of topics considered the most

important field trip represents (Cokley et al., 2001). The consumer research, market research

and academic disciplines, literary studies can also provide information on the contributions of

some consideration in this field, as well as some published work (Sattara, 2012). This, in turn,

can be used to describe the intellectual training history (Pasadeos et al., 1998). The latest

analysis confirms that peer review journals are wise to evaluate all knowledge of the field,

"forest" individuals tend to disappear "trees" (Plouffe Williams, 2007).

This is based on studies conducted by the articles to various publications in the most prestigious

journals. Two examples are Pasadeos al. (1998) and the West (2007) studies the effect

reporting send feedback history saved community.

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