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INDUSTRY BRIEF

THE CLOUD DATA PLATFORM FOR


RETAIL AND CONSUMER PACKAGED GOODS

Retailers, consumer packaged goods (CPG) manufacturers, and ecommerce companies are under immense pressure to
adapt and meet evolving consumer needs while ensuring speed, convenience, and quality. But gaining insight into customer
preferences, operating costs, performance trends, and supply chain networks is often complicated by legacy systems and data
silos that hinder advanced analytics, jeopardize data security, and make sharing live data impossible.

More retail organizations are turning to the cloud to transform and scale their analytics capabilities and unlock data-driven
insights to optimize every area of their business, from driving supply chain efficiency to optimizing inventory management and
fulfillment. With Snowflake Cloud Data Platform, all retail organizations can glean insights across the value chain and use data
to drive powerful revenue growth and deliver personalized multi channel experiences that consumers expect.

Unify all of Gain deeper, Reduce costs Share data


your data faster insights and maintenance securely
Bring together your structured Eliminate bottlenecks and support Save time and resources Share data easily and securely
and semi-structured data from different reporting and analytics with a near-zero maintenance with internal data consumers and
different sources and channels needs by empowering all users and solution that’s simple to external partners while remaining
to gain a universal view of your workloads with live data access use and cost-efficient. compliant with built-in security
business and customers. and consistent performance. that supports SOC 1 and 2
Type 2 and PCI DSS requirements.

Multiple Sub-Industries • Build a 360-degree view of customers across all channels to personalize experiences,
increase conversions, and improve loyalty
• Improve supply chain planning and inventory management
• Anticipate item availability and forecast demand with predictive analytics
• Determine and optimize pricing models

Retail and Wholesale • Perform in-store and regional reporting on performance and inventory levels
• Analyze and share promotional data with CPG partners
• Reduce costs related to product waste and staffing

Consumer Packaged Goods • Increase revenue through targeted marketing and in-store execution
• Integrate shopper, retail, social media, and advertising data to understand consumer trends
• Exchange data with retail and advertising partners

Ecommerce • Track and analyze buying processes and shopping cart abandonment
• Offer real-time recommendations and promotions
INDUSTRY BRIEF

ALL YOUR DATA QUICKLY ACCESSIBLE TO ALL YOUR USERS

EXAMPLE DATA SOURCES EXAMPLE BI/ANALYTICS

POINT-OF-SALE SYSTEMS INVENTORY TRACKING


AND MANAGEMENT

INVENTORY/WAREHOUSE IN-STORE
MANAGEMENT SYSTEMS REPORTING

LOYALTY PROGRAM SALES/MARKETING/


SOFTWARE FINANCE ANALYTICS

PARTNERS/THIRD-PARTY SUPPLY CHAIN


OPTIMIZATION
LOGISTICS PROVIDERS

WEB/MACHINE/ DATA SCIENCE


LOG DATA

By ingesting structured and semi-structured data from any source, Snowflake serves as a centralized repository. It
automatically scales up and down, so all workloads have dedicated compute resources to ensure high performance and
shorten query times. Because Snowflake is ANSI SQL compliant, it works with any data loading or analytical product.

CASE STUDY: SAINSBURY’S


GAINING A 360-DEGREE CUSTOMER VIEW WITH SNOWFLAKE

Sainsbury’s PLC is a U.K.-based food and general Holistic views of customers’ purchasing behavior
merchandise retail giant. Before Snowflake, Sainsbury’s and preferences
struggled with massive amounts of disparate data that
Reductions in query times from six hours to three seconds
were siloed across its operating companies and prohibitively
slow query times. By choosing Snowflake, Sainsbury’s The capacity to deliver differentiated, personalized
successfully democratized data-driven insights across customer experiences
its many brands and achieved:
The ability to create new data products using additional
components of their existing data ecosystem

To learn more, watch the customer video here.

Thousands of customers deploy the Snowflake Cloud Data Platform to derive all the insights from all their data by all their business users.
Snowflake equips organizations with a single, integrated platform that offers the only data warehouse built for any cloud; instant, secure,
and governed access to their entire network of data; and a core architecture to enable many other types of data workloads,
such as developing modern data applications. Find out more at snowflake.com

© 2020 Snowflake. All rights reserved. snowflake.com #YourDataNoLimits

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