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The Cloud Data Platform For Retail and Consumer Packaged Goods
The Cloud Data Platform For Retail and Consumer Packaged Goods
Retailers, consumer packaged goods (CPG) manufacturers, and ecommerce companies are under immense pressure to
adapt and meet evolving consumer needs while ensuring speed, convenience, and quality. But gaining insight into customer
preferences, operating costs, performance trends, and supply chain networks is often complicated by legacy systems and data
silos that hinder advanced analytics, jeopardize data security, and make sharing live data impossible.
More retail organizations are turning to the cloud to transform and scale their analytics capabilities and unlock data-driven
insights to optimize every area of their business, from driving supply chain efficiency to optimizing inventory management and
fulfillment. With Snowflake Cloud Data Platform, all retail organizations can glean insights across the value chain and use data
to drive powerful revenue growth and deliver personalized multi channel experiences that consumers expect.
Multiple Sub-Industries • Build a 360-degree view of customers across all channels to personalize experiences,
increase conversions, and improve loyalty
• Improve supply chain planning and inventory management
• Anticipate item availability and forecast demand with predictive analytics
• Determine and optimize pricing models
Retail and Wholesale • Perform in-store and regional reporting on performance and inventory levels
• Analyze and share promotional data with CPG partners
• Reduce costs related to product waste and staffing
Consumer Packaged Goods • Increase revenue through targeted marketing and in-store execution
• Integrate shopper, retail, social media, and advertising data to understand consumer trends
• Exchange data with retail and advertising partners
Ecommerce • Track and analyze buying processes and shopping cart abandonment
• Offer real-time recommendations and promotions
INDUSTRY BRIEF
INVENTORY/WAREHOUSE IN-STORE
MANAGEMENT SYSTEMS REPORTING
By ingesting structured and semi-structured data from any source, Snowflake serves as a centralized repository. It
automatically scales up and down, so all workloads have dedicated compute resources to ensure high performance and
shorten query times. Because Snowflake is ANSI SQL compliant, it works with any data loading or analytical product.
Sainsbury’s PLC is a U.K.-based food and general Holistic views of customers’ purchasing behavior
merchandise retail giant. Before Snowflake, Sainsbury’s and preferences
struggled with massive amounts of disparate data that
Reductions in query times from six hours to three seconds
were siloed across its operating companies and prohibitively
slow query times. By choosing Snowflake, Sainsbury’s The capacity to deliver differentiated, personalized
successfully democratized data-driven insights across customer experiences
its many brands and achieved:
The ability to create new data products using additional
components of their existing data ecosystem
Thousands of customers deploy the Snowflake Cloud Data Platform to derive all the insights from all their data by all their business users.
Snowflake equips organizations with a single, integrated platform that offers the only data warehouse built for any cloud; instant, secure,
and governed access to their entire network of data; and a core architecture to enable many other types of data workloads,
such as developing modern data applications. Find out more at snowflake.com