GEORGE MASON UNIVERSITY

School of Recreation, Health, and Tourism

TOUR 320—Hospitlaity Management Information System (3)

Spring 2012

DAY/TIME: TH 3:00 – 4:15 p.m. LOCATION: PW BRH #252

PROFESSOR: Dr. Seungwon “Shawn” Lee EMAIL [email protected]
ADDRESS:
OFFICE LOCATION: PW BRH #222 PHONE 703-993-9915
NUMBER:
OFFICE HOURS: T 11:00 a.m.–12:30 p.m FAX NUMBER: 703-993-2025
W 3:00 p.m. -5:00 p.m.

PREREQUISITES: TOUR 230 Intro to Hospitality Management

COURSE DESCRIPTION
Introduce management information systems (MIS) technology and its application to hospitality sectors
from managerial and strategic perspectives. Survey computer applications, products and trends in
gathering, analyzing, storing and communicating information within hospitality sectors.

COURSE OBJECTIVES
1. Describe how managers use information technology to solve problem and make decisions;
2. Describe the role of, and describe the function of property management systems, reservation
systems, POS, menu management systems, and sales and catering systems;
3. Develop MIS strategies for various hospitality sectors;
4. Apply hospitality-specific software to appropriate situations; and describe the role of hospitality
managers in information systems development; and
5. Describe the role of hospitality managers in information systems development.

PROFESSIONAL ASSOCIATION STANDARDS/CAREER BUILDER

Further, upon completion of this course, students will meet or be provided training for the following professional
accreditation standards:
- MeetingMatrix Certificate of Completion: floor deisign and logistics
- Cvent Certification: eMarketing. Supplier Network and site search.
- Preparation for the Certified Hospitality Technology Professional (CHTP) program

NATURE OF COURSE DELIVERY

Face to face

SUGGESTED READINGS
- Nyheim, P. & Connolly, D. (2011). Technology Strategies for the hospitality industry (2nd edition).
New Jersey: Prentice Hall

- Additional readings will be also assigned during the semester.

EVALUATION
 Type Points Percentage Due Date
Attendance 50 12.5% Each class
Midterm 100 25% March 8
Assignments #1 and #2 100 (50 each) 25% Check details
Best of class projects 50 12.5% 4/26
Final Exam 100 25% May 3
Total 400 100%

Attendance
Each absence that is not excused by a professor in advance will reduce 10 points from your
attendance score of 50. If a student misses more than 5 classes (50 pints deduction), additional 10
points per each additional absence will be deducted from the final score of course without limit.

 Up to 2 absences will NOT be penalized.

- Excuses to miss class will be considered only when family or health emergency occurs and only
that is documented.
- Leaving class early due to a special occasion should be notified to your instructor prior to the
beginning of classes. Attendance credit will be given based on the length of hours stayed in a class.

It will be the student’s responsibility to sign in on attendance sheets for each class.

Assignments
Students are required to post each assignment to Blackboard Discussion Thread. Each assignment requires
minimum 1,000 words. They are due by noon of the following dates- Late submission will not be
accepted.

Dates to Remember

Activities Date

Assignment #1 Due Feb 15 (Wed.), 2012 by Noon

Assignment #2 Due March 26 (Mon), 2012 by Noon

Examinations
Examinations in class will include a midterm and final and they will be conducted on the
schedule dates only.

Notes: *Make up examinations will be conducted ONLY if a student has a written doctor’s note.

TENTATIVE COURSE SCHEDULE (Faculty reserves the right to alter the schedule as necessary.)
WEEK MODULE DATE TOPIC
01/24 (Tue) Introduction to Course
1 IT and MIS 01/26 (Thurs.) Digital Hospitality Operation I
Module
02/07 (Tue) Digital Hospitality Operation II
2
02/09 (Thurs.) Hospitality Information System and Integration I
02/14 (Tue) Hospitality Information System and Integration II
Database Concepts & User Computing
3 Assignment#1: Share a service experience enabled by technology that
02/16 (Thurs.) absolutely wowed you and the role technology played in enabling or
delivering the experience. What lessons and best practices can we
learn from this?
Event and Technology for Event and Meeting Industry I
Meeting Module 02/21 (Tue)
- Meeting Matrix
4
Technology for Event and Meeting Industry II
02/23 (Thurs.)
- Cvent
02/28 (Tue) *Module 1 project date
5 Hotel Module
Hotel/Lodging Management Systems I
03/01 (Thurs.)
Guest speaker from Hilton Hotels International
Hotel/Lodging Management Systems II
03/06 (Tue) - Micro
6
03/08 (Thurs.) Mid-term exam
03/13 (Tue) No Class (Spring Break)
7
03/15 (Thurs.) No Class (Spring Break)

03/20 (Tue)
*Module 2 hands-on project date
8 Restaurant
Module 03/22 (Thurs.) Restaurant Management Systems I
- Point-of-Sales (POS) system
03/27 (Tue) Restaurant Management Systems I
Assignment #2: Review consumer comments posted on
TripAdvisor.com and Yelp for some of your favorite hotels and
9 restaurants. Discuss the impact of consumer-generated content and
03/29 (Thurs.) social marketing on the hospitality industry from the perspectives of 1)
guests and 2) hospitality companies. What are the opportunities and
threats?
E-commerce 04/03 (Tue) E-Commerce I
10 module
04/05 (Thurs.) E-Commerce II
04/10 (Tue) Web/SSN evaluation

11 *Module 4 hands-on project date

04/12 (Thurs.)
 04/17 (Tue) Protecting the Information System
12
04/19 (Thurs.) Purchasing a Software System
04/24 (Tue) Assignments reflective presentation I
13
04/26 (Thurs.) Assignments reflective presentation II
05/01 (Tue) Trends in HMIS
14
05/03 (Thurs.) Final exam review
15 05/08 (Tue) Reading day
16 *5/15 (Tue) Final Exam, 1:30 pm – 4:15 pm

Grading Scale
Total score (Percent of Total Point) Grade

388 - 400 (97%-100%) A+

376- 387 (94%-96.9%) A
360- 375 (90%-93.9%) A-
348 -359 (87%-89.9%) B+
336- 347 (84%-86.9%) B
320- 335 (80%-83.9%) B-
308- 319 (77%-79.9%) C+
296- 307 (74%-76.9%) C
280 -295 (70%-73.9%) C-
240- 279 (60%- 69.9%) D
Below 240 (0 – 59.9%) F

Student Expectations

 Students must adhere to the guidelines of the George Mason University Honor Code [See
http://academicintegrity.gmu.edu/honorcode/].

 Students with disabilities who seek accommodations in a course must be registered with the George Mason
University Office of Disability Services (ODS) and inform their instructor, in writing, at the beginning of the
semester [See http://ods.gmu.edu/].

 Students must follow the university policy for Responsible Use of Computing [See
http://universitypolicy.gmu.edu/1301gen.html].

 Students are responsible for the content of university communications sent to their George Mason University email
account and are required to activate their account and check it regularly. All communication from the university,
college, school, and program will be sent to students solely through their Mason email account.

 Students must follow the university policy stating that all sound emitting devices shall be turned off during class
unless otherwise authorized by the instructor.

 Students are expected to exhibit professional behaviors and dispositions at all times.

Campus Resources

 The George Mason University Counseling and Psychological Services (CAPS) staff consists of professional
 counseling and clinical psychologists, social workers, and counselors who offer a wide range of services (e.g.,
individual and group counseling, workshops and outreach programs) to enhance students’ personal experience and
academic performance [See http://caps.gmu.edu/].

 The George Mason University Writing Center staff provides a variety of resources and services (e.g., tutoring,
workshops, writing guides, handbooks) intended to support students as they work to construct and share knowledge
through writing [See http://writingcenter.gmu.edu/].

 For additional information on the College of Education and Human Development, School of Recreation, Health, and
Tourism, please visit our website [See http://rht.gmu.edu].

CORE VALUES COMMITMENT: The College of Education and Human Development is committed to
collaboration, ethical leadership, innovation, research-based practice, and social justice. Students are expected to
adhere to these principles.