EdTech Industry

Edtech is the practice of introducing IT tools into the classroom to create a more
engaging, inclusive and individualized learning experience.

Today’s classrooms have moved beyond the clunky desktop computers that were once
the norm and are now tech-infused with tablets, interactive online courses. EdTech
refers to hardware and software designed to enhance teacher-led learning in
classrooms and improve students' education outcomes. This influx of EdTech tools are
changing classrooms in a variety of ways: EdTech robots are making it easy for
students to stay engaged through fun forms of learning; IoT devices are being hailed
for their ability to create digital classrooms for students, whether they’re physically in
school, on the bus or at home.

The potential for scalable individualized learning has played an important role in
EdTech's ascendance. The way we learn, how we interact with classmates and
teachers, and our overall enthusiasm for the same subjects is not a one-size-fits-all
situation. Everyone learns at their own pace and in their own style. Edtech tools make
it easier for teachers to create individualized lesson plans and learning experiences that
foster a sense of inclusivity and boost the learning capabilities of all students, no
matter their age or learning abilities.

Edtech is not a substitute for the work of teachers and educators. Quite the opposite.
With Edtech, teachers have more tools for employing strategies which focus on the
use of the resources and information available.

From classrooms to smart devices, the medium of education and learning in India has
gone through a paradigm shift. With over 665 Million wireless internet subscribers
(Q3 2019), India has seen a massive 14% increase in the addressable base for internet
services in just one year. This rate of adoption has meant great things for start-ups and
digital products and services and has given rise to personalisation and convenience
when it comes to the school curriculum and off-classroom learning.

The growing popularity of online learning has provided a major push to two of the top
subsectors in the EdTech market— test preparation (from K-12 to entrance exams)
and online certification. To put this into perspective, between 2014 to 2019, start-ups
in test prep and online certification start-ups earned a whopping 88% ($1.6 Billion) of
the total capital inflow in EdTech.
The coronavirus pandemic has been a watershed moment for India’s EdTech sector.
The lockdown and fear of COVID-19 spread has taken schools, colleges online.

There also has been a 50 percent increase in time spent, which has gone up from 60
minutes to 90 minutes. A 40 percent increase in willingness to pay and a massive 83
percent jump in the paid user base. According to the report, online education offerings
across Classes 1 to 12 are projected to increase 6.3 times by 2022, to create a $ 1.7
billion market.

Edtech Company
_____ is a Company that mainly focuses on the online learning. It is a platform that
allows instructors to build online courses on their preferred topics. These courses are
then rendered on the online learning platform aimed at professional adults and
students. It also organizes boot camps and webinar for the people who want to learn a
topic very thoroughly. The Company caters to its live and non-live audiences both by
placing the content on its app for accessing later on.

____ contains courses taught by professionals from all over the world on a variety of
topics. Some deal with business and technology skills, others train you in music or the
arts, and still others give you pointers on how to stay healthy or fit. There's bound to
be something that you want to learn.

____ is a purpose-driven company that places a high value on results, so it can

continue to grow and give as many people as possible access to learning resources.
The company immerse mostly in data and communicate directly with instructors and
students for ensuring progress.

______ stays accountable to the people who use the company platform; it has regular
interaction with students and educators.

With a mission to improve lives through learning, ___ places tremendous emphasis on
the role of learning in lives and work. It understands that learning isn’t an interruption
of work or a sign of weakness—it’s foundational to growth, both as individuals and as
a business.

_____`s Learning and Development team runs a huge variety of in-house workshops,
programs, and learning fairs year-round.
Mission

At the heart of any company is its mission. A company’s mission says what the
company stands for, why it exists. The mission statement declares what difference a
company aims to make in the world.

___`s mission is to envision a world where anyone, anywhere can transform their life
by accessing the world’s best learning experience. The online education company
achieves this goal by partnering with the world’s top universities and industry leaders
to offer courses, specializations, and degrees that anyone, anywhere can follow.

Vision

A vision statement describes what a company desires to achieve in the long-run,

generally in a time frame of five to ten years, or sometimes even longer. It depicts a
vision of what the company will look like in the future and sets a defined direction for
the planning and execution of corporate-level strategies.

___`s vision would be using technology in education to create positive change in the
learning experiences of students, based on best practice teaching strategies and careful
alignment with curriculum standards. It will make student used more technology
friendly and at the same time make them educated in a way that does not bother them.

Values

Values are the innovations, services, or features intended to make a company or

product attractive to customers.

____ offers below values to the customers

 Empower the people inside institutions who are doing so much of the teaching –
adjunct and contingent faculty - to teach in circumstances that are conducive to
effective teaching.
 Provide educators with the security and support necessary to allow them to
invest in their students, their institution, and themselves.
 Invest in the existing students by giving them good learning platform so that
they can act as a source of mouth to mouth marketing.
 Keep on recognising and encouraging methods to find out new and advance
way of provide learning to the users.
 Online Learning App
Online learning is education that takes place over the Internet. It is often referred to as
“e- learning” among other terms. However, online learning is just one type of
“distance learning” - the umbrella term for any learning that takes place
across distance and not in a traditional classroom.

E-learning web apps improve students’ academic progress. It has surpassed the
barriers of space and time and made the students, teachers, and parents stay connected
from anywhere in and around the world.

Online Learning App will be having the below features:

1. Scalability: As business grows, there will be an increment in the number of

users as well. The app needs to adapt to new scenarios, new versions of the
operating systems and support the addition of new features to the app.
2. Learner-Focused Design: The mobile app has a specific purpose of facilitating
learning. The User Experience of learning app is paramount when it comes to
ensuring the effective delivery of content. Content should be learner centric.
3. Push Notifications: Unlike emails and messages, push notifications are
subtly pushed on to the notification bars on learner’s phone. These notifications
are a great way to directly connect with learners and keep them engaged.
4. Support for Offline Content: A definite ‘must-have’ for e-learning app. This
feature allows users to download the course content and access it at their
convenience. The best part is, they won’t have to worry about connectivity
issues, slow loading speeds or excessive battery consumption, which in turn
helps them focus on what really matters – learning.

Five Reasons why we should get involved in online education:

1. It's flexible
2. It offers a wide selection of programs
3. It’s accessible from anywhere in the world
4. It allows for a customized learning experience
5. It’s more cost-effective than traditional education
Advantages of Online Learning App:

1. You can learn whatever you want

2. You can easily access from the comfort of your home
3. Online courses look great on a resume
4. Self-paced learning
5. Lower costs

Disadvantages of Online Learning App:

1. Online student feedback is limited.

2. E-Learning can cause social Isolation.
3. E-Learning requires strong self-motivation and time management skills.
4. Lack of communicational skill development in online students.
5. Cheating prevention during online assessments is complicated.