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Final SIP Report PGMB1951
Final SIP Report PGMB1951
platform”
A PROJECT REPORT FOR
Submitted by
Student Name: Vaishnavi Khandelwal
Roll No. IPGMB1951
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ACKNOWLEDGEMENT
Vaishnavi Khandelwal
DECLARATION
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I, hereby declare that the project work entitled “Business
development and customer acquisition through digital platform”
submitted to the Jaipuria Institute of Management Noida and
OysterConnect is a record of an original and authentic work carried
out by me
Under the guidance of Prof. Dr. Deepak Singh JIM Noida and Mr.
Atul Kumar Singh Associate Manager - Operations & Delivery,
Oyster Learning Private during the period May 2020 to July 2020.
I further declared that I or any other person has not previously
submitted this project report to any other institution/university for any
other degree/ diploma or any other person.
I also declare that information collected from various primary and
secondary sources has been duly acknowledged in this project.
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Executive summary
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INDEX TABLE
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SERVICE INDUSTRY
Introduction
The Service area isn't just the prevailing division in India's GDP,
however has likewise pulled in huge outside venture streams,
contributed altogether to trades just as gave huge scope business.
India's service segment covers a wide assortment of exercises, for
example, exchange, inn and eateries, transport, stockpiling and
correspondence, financing, protection, land, business administrations,
network, social and individual administrations, and administrations
related with development.
Starting in 2018, 31.45 percent of India's utilized populace is working
in the services part.
Market Size
The service division is the key driver of India's monetary
development. The part has contributed 54.17 percent of India's Gross
Value Added at current cost in 2018-19*. India's service segment
GVA developed at a CAGR of 6.96 percent to US$ 1,356.49 billion in
FY19* from US$ 846.84 billion in FY12. Net fare gauge from April
2019 to January 2020 in services is US$ 181.20 billion and import is
US$ 112.09 billion.
Investments
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A portion of the turns of events and significant ventures by
organizations in the services segment in the ongoing past are as per
the following:
Services area is the biggest beneficiary of FDI in India with
inflows of US$ 80.67 billion between April 2000 and December
2019.
Leisure and business travel and the travel industry spending are
required to increment to US$ 234.4 billion and US$ 12.9 billion of
every 2018, separately.
India's income from clinical the travel industry could surpass US$
9 billion by 2020.
Government Initiatives
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Government of India has propelled the National Broadband
Mission with an intend to give Broadband access to all towns by
2022.
Government of India has propelled the National Broadband
Mission with a mean to give Broadband access to all towns by
2022.
Under the Mid-Term Review of Foreign Trade Policy (2015-20),
the Central Government expanded motivators offered under Types
of assistance Exports from India Scheme (SEIS) by two percent.
Government of India is attempting to evacuate many exchange
obstructions to administrations and postponed a draft lawful book
on Trade Facilitation in Services to the WTO in 2017.
Accomplishments
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Eastern Region under the Swadesh Darshan and PRASHAD
Schemes.
A all out of 11 ventures worth Rs 824.80 crore (US$ 127.98
million) were authorized under the Swadesh Darshan plot. During
2019-20, an extra reserve Rs 1,854.67 crore (US$ 269.22 million)
is authorized for new undertakings under the Swadesh Darshan
plot.
Statue of Sardar Vallabhbhai Patel, otherwise called 'Sculpture of
Unity', was initiated in October 2018 and the all-out income
produced till November 2019 is Rs 82.51 crore (US$ 11.81
million).
Highest ever income was produced by Indian IT firms at US$ 181
billion out of 2018-19.
Road Ahead
Service division development is administered by both household and
worldwide elements. The Indian offices the executives showcase is
relied upon to develop at 17 percent CAGR somewhere in the range
of 2015 and 2020 and outperform the US$19 billion imprint upheld
by blasting land, retail, and friendliness parts.
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segment is relied upon to reach US$ 14.3 billion with 8 percent
development.
The execution of the Goods and Services Tax (GST) has made a
typical national market and decreased the general taxation rate on
merchandise. It is required to decrease costs over the long haul by
virtue of accessibility of GST input credit, which will bring about the
decrease in costs of service.
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PEST ANALYISIS:
1. Political Factor-
Under the Mid-Term Review of Foreign Trade Policy (2015-20),
the Central Government expanded motivating forces offered under
Types of assistance Exports from India Scheme (SEIS) by two
percent.
The usage of the Goods and Services Tax (GST) has made a
typical national market and decreased the general taxation rate on
products. It is relied upon to lessen costs over the long haul by
virtue of accessibility of GST input credit, which will bring about
the decrease in costs of services .
3. Social Factor-
The service segment isn't just the predominant part in India's GDP
however has additionally pulled in noteworthy remote speculation
streams, contributed fundamentally to trades just as gave enormous
scope work. India's services part covers a wide assortment of
exercises, for example, exchange, lodgings and eateries, transport,
stockpiling and correspondence, financing, protection, land,
business administrations, network, social and individual
administrations, and administrations related with development.
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4. Technological Factor-
Administration of India has propelled the National Broadband
Mission with an intend to give Broadband access to all towns by
2022.
5. Legal Factors-
The Government has undertaken various steps towards boosting
growth of the services sector.
The Government introduced ‘Services Exports from India Scheme’
(SEIS) aimed at promoting export of services from India by
providing duty scrip credit for eligible exports. Under this scheme,
a reward of three to five per cent of net foreign exchange earned is
given for Mode 1 and Mode 2 services. Further, in the mid-term
review of Foreign Trade Policy 2015-20, SEIS incentives to
notified services were increased by two per cent. Also, the
Government has identified 12 sectors under the Champion Services
Sectors Initiative, aimed at formulating cross-cutting action plans
to promote their growth.
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4. -Threat of -substitutes: Medium to High
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Industry Projects are given by driving organizations who need to use a
top notch adaptable workforce for hyper-nearby necessities round the
year. Clients who have utilized our administrations incorporate
TripAdvisor, Shiksha, Microsoft, Facebook, Unilever, Google, Nestle,
GSK, Quikr to give some examples. These tasks include long haul
commitment in territories, for example, Primary Market Research and
Analysis, Branding, Customer on boarding, Product Reviews, User
Engagement, Secondary Research and Social Media Marketing.
Oysterconnect.com has empowered cloud based Project Management
and Data Collection guaranteeing quality in conveyance and
straightforwardness in the yield. The organization's center quality lies
in its venture the executives, top notch assets, prudent costing, speed,
reach and scale - every last bit of it empowered by innovation.
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Part-I
Times Internet:
Times Internet is an Indian
organization which possesses,
works and puts resources into
different Internet-drove items,
administrations and innovation. It
is the advanced arm of the Times
Group; the biggest media
aggregate in India. Times Internet
at present possesses and works 39+
computerized items across news,
sports, music, video, incidental
data, otherworldliness and a set-up
of exchange drove commercial
centres across land, individual
fund, instruction, occupations,
table reservation, and so on.
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Through its funding arm TVentures, Times Internet has put resources
into more than 50 new companies in the innovation space, for
example, coordination supplier Delhivery, transport totalling stage
Shuttl, ed-tech stage Bjyu's, gaming stage MPL among others.
Through another auxiliary Times Bridge, it has joined forces with
different worldwide brands like Uber, Airbnb, The Weather Company
and so on to construct their quality in India.
Course of events:
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2012 - 2017: Early speculations
Vision Statement:
•Exposing Indians to content that will help battle robbery and bring
better broadband availability (more interest for better speeds, which
may bring about insatiable organizations offering it).
Organization:
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Competitors:
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Segmentation and Positioning strategy:
Segmentation is essentially being finished by brand character. Brand
Personality intends to a lot of qualities that you regularly use to depict
people. They are credited to the brand name and are utilized by the
buyer to identify with what the business does reliably on the web, and
disconnected. Be it on their site, online life or in their publicizing
efforts.
SWOT :
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Product Portfolio:
1.News-
The Times Group has a multi year old legacy as India's biggest and
most compelling news association. On occasion Internet, we've made
a decent attempt to respect that aim with the main news and data goals
for the Indian customer.
Our news stages are the biggest suppliers of confided in data across
India. While our underlying impression fixated on English-speaking
India, our news distributions on the whole arrive at 265 million
deduplicated purchasers, more than some other news association in
India.
The Times of India keeps on driving the English News type, with 212
million month to month clients, developing 44% this year. Moreover,
Times Now has as of late become the #2 computerized media source,
giving its own point of view on key news issues. ETimes, the
diversion and way of life leg of TOI, developed to more than 88
million month to month clients, making it the biggest amusement
news goal in India.
Today, there are more media sources than any time in recent memory,
but, there will never be been a more prominent requirement for
confided in wellspring of value news.
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2.Sports-
In 2014, we obtained Cricbuzz. Around then, Cricbuzz was a
developing, versatile first cricket goal. Today, Cricbuzz is the
worldwide idea pioneer for cricket, with almost 10x the crowd size of
its closest rival. Cricbuzz has become the cricket classification. Since
2017, purchasers have scanned for "Cricbuzz" more than "Cricket"
itself (3.5x progressively, a week ago).
In the main month of IPL this year, Cricbuzz has seen more than 118
million individuals check in, and our lead appear — Cricbuzz Live.
Cricbuzz is an incredible item that sparkles, concentrating on doing a
couple of things amazingly well to have a huge effect.
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marks basically aren't relatable. Conventional brands don't
communicate in their language, and they don't address the issues that
issue to them.
Indiatimes, MensXP, iDiva, and Whats Hot have rethought informing
another age, building content that flourishes across social stages and
past. All the more critically, they are genuinely network driven,
having fabricated solid associations with their shoppers. A portion of
our most energizing video work has come out of ILN, for example,
the now-well known South Delhi Girls, an ironical video arrangement
that address the 'remarkable' social characteristics of South Delhi
living.
4.Entertainment:
In our crucial serve the Indian purchaser, our quickest extension over
the most recent five years has been in diversion, where our music and
video stages have developed quickly, and we are planting seeds in
gaming. Our foundation empower the articulation and imagination for
craftsmen in India and around the globe. Our in-house, brooded music
stage Gaana has gone from solidarity to quality. A year ago, Gaana
brought $115 million up in a series of ventures drove by Tencent. In
spite of steady new rivalry in the Indian music spilling market (this
way, this, this, and this), Gaana keeps on developing, building
stunning item includes like incorporated verses, Gaana Videos, and an
ever-developing substance library. Simply a month ago, the stage
crossed 100 million months to month clients.
5.Video:
MXPlayer is the most driven wagered we've at any point made.
Subsequent to contributing over $150 million to procure a lion's share
stake, we turned the business. For the unenlightened, MXPlayer is the
world's biggest neighbourhood video playback application, utilized
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essentially to play the video records individuals keep on their
telephones.
Two months prior, we relaunched MXPlayer as a gushing video stage,
upheld with more than 100,000 hours of premium substance from
accomplices like Sony and TVF, and an astounding set-up of unique,
premium shows, as Hey Prabhu, Aafat, I'm full grown and Love Ok
Please. Our shows have increased basic praise, and have been
devoured by a huge number of our clients. MXPlayer is as of now one
of the top video goals in India, and we are attempting to fabricate
progressively incredible diversion encounters on the stage.
MXPlayer sees over 1.2 million new introduces each day, is
introduced on more than 600 million gadgets all inclusive, and is
available on over portion of all Indian cell phones. Its unrivalled scale
offers us a one of a kind and ground-breaking approach to draw in
with most of Indian cell phone clients.
6.Gaming:
One of our centre regions this year is gaming. Portable gaming has
developed internationally, yet in India, we see the business arriving at
an intonation point, as better cell phones spread, and purchasers begin
testing their capacities. Gaming is another outskirts for us, and we've
begun with a methodology where we seed numerous gaming plays to
perceive how clients react. Our initial plays have demonstrated solid
commitment, as CricPlay in dream cricket, and Qureka and BaaziNow
in live diversion. MPL, probably the most recent venture, is
developing quick as an easy-going e-sports stage. We'll proceed to
analyse and develop here, while utilizing our huge media stages as
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compelling dispersion and development motors for our gaming
adventures. Amusement is our quickest developing classification now
and again Internet, as far as commitment and income. Our diversion
portfolio currently speaks to most of minutes over our biological
system, and as it's developed, we've truly come to comprehend the
more extensive Indian shopper, whose propensities and interests don't
really correspond with the worldwide and English talking customer.
7. Personal Finance:
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ETMONEY is India's best computerized first close to home fund
stage that encourages Indians to deal with their money related life
from one spot. It begins by explaining the center need of developing
one's cash by giving without commission contributing and afterward
extends to give simple access to protection and on-request, moment
advances. The fund business has been loaded with wasteful aspects
and plans of action that misuse asymmetry of data among
organization and shopper. ETMONEY has a tremendous chance to
address this by offering straightforward, excellent money related
items, at a small amount of the expense of a customary foundation.
ETMONEY is establishing the frameworks for another age banking
experience.
8.Real Estate, Food and Education:
MagicBricks keeps on being the main online land stage. This business
has concentrated on extraordinary execution and on resolutely
improving the nature of postings and the simplicity of the item. One
ongoing element specifically — mysterious visit with merchants —
has hit a solid harmony with purchasers. As of now at earn back the
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original investment, MagicBricks is becoming about 40% every year
on the rear of a growing business sector. With a large group of new
items prepared to support both the business and the customer, we're
hoping to start producing benefits this year.
In food, Dineout has dove deep into its specialty of being a necessary
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TIMES CLOUD PLATFORM:
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1.TechGig Code Gladiators welcomes the best and most brilliant
coders on one stage.
2.TechGig Code Gladiators 2020 offers a chance to associate with top
coders, from India as well as all inclusive. This is the best stage that
offers social assorted variety and possibilities for tech arrangements.
3.TechGig is a piece of Times Business Solutions (A Division of
Times Internet Limited) which is the "existence intuitive" arm of The
Times of India Group.
4.The super rivalry has just propelled 5 hackathons controlled by
brands like Microsoft, IBM, and UiPath, to discover the best coders
from inside the gifted coders.
Target Chart:
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Findings:
1. India is known for its most keen IT minds, people who are
continually making innovation and exploring different avenues
regarding it.
2. TechGig trusts in enabling the IT people group to reach more
current statures.
3. The 2017 Edition of "TechGig Code Gladiators" made it to the
"Guinness Book of World Records" as the World's Largest
Programming Event.
Suggestions:
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1. The company should organise more such events not only for
Engineers but for students and working professionals in different
fields.
2. The company should encourage more people to participate by
providing them rewards to participants also.
3. Should promote their event through their products like Gaana App,
Baazi now, Cric Buzz, IDiva, MenXP etc.
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Part-II
Quikr:
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preparing. It was built up by Pranay Chulet and Jiby Thomas in
2008.Quikr is a free classifieds and online business place that makes
customers sell, buy, rent, or discover anything across India. System
people can go to their site to find a space to live in, sell their old
vehicle, PC or furniture, advance their autonomous organization, find
an instructive cost class or get a break as a model or on-screen
character, join a salsa class, get a horde of individuals for a close by
event, buy whatever they may need or bring to the table and make
new partners while doing the sum of the previously mentioned.
In 2014 they raised about $150 million split into different sources - In
a financing round drove by Tiger Global, we raised $90 million, and
in one increasingly round drove by Kinnevik, we raised $60 million.
Till now, Quikr has brought $350 million up in 7 rounds, to fulfil the
dream about upsetting the Indian electronic business market to enable
and draw in people. They had the ideal karma to be supported by a bit
of the world's most reputed adventure goliaths. The route to our
accomplishments was cleared with the assistance of Kinnevik, Matrix
Partners India, Omidyar Network, Norwest Venture Partners, Nokia
Growth Partners, Warburg Pincus and eBay Inc.
Competitors:
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SWOT:
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5. Response rate of ads were recorded.
Internship Phase:
1. The Second part of my SIP was for 4 weeks I pre – researched
about the company before joining as well as researched about the
profile I was assigned.
2. In first 1week I analysed the environment in which I have to work.
3. The next 2 weeks I posted ads of different categories in OLX as
well as on Quikr. And analyse the response of people where people
are more active.
4. In last 1 week I analysed the work I performed and started preparing report.
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Findings:
1.Quikr assumes a middle of the road job between the purchaser and
the vender. Thus, it charges a conveyance expense from both the
purchaser and the merchant.
2.Quikr's class and particularly the sub-classification list is
debilitating while the rundown of Olx is basic that makes it simpler
for the dealer to post an advertisement.
3.The Response pace of Quikr is not exactly OLX.
4.People are having more security issues in QUIKR on the off chance
that we contrast and OLX.
Suggestions:
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1. The organization ought to improve security gives that numerous
individuals face on Quikr by checking any unapproved get to.
2. Use of individual data according to assent of the client while
purchasing and selling of the item.
3. Should increment the compass as (OLX working in more than 35+
nations) to build the reaction rate.
4. Decrease paid promotions to build the shopper base.
5. Should not charge conveyance expense from the clients.
Learnings:
1. I learned how the service industry works.
2. Learned how to promote a product on different social media
platforms.
3. Learned how to pitch and convince the people.
4. Learned how competitive analysis is done between different
companies like OLX and QUIKR.
5. Learned how to convince people on social media platforms i.e.
Facebook, Instagram, LinkedIn.
6. Learned how to do posting for the event on social media platforms.
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References:
1. https://www.ibef.org/industry/services.aspx
2. https://timesinternet.in/blog/times-internet-today-2019/
3. https://en.wikipedia.org/wiki/Quikr
4. https://content.techgig.com/code-gladiators-2020-worlds-biggest-
coding-competition-is-back/articleshow/74928769.cms
5. https://www.linkedin.com/company/oysterconnect/
6. https://timesinternet.in/
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