Jena’s

CARAGA INSTITUTE OF TECHNOLOGY

Sweet
National Highway, Songkoy, Kitcharao - Alegria Boundary Pastries
Agusan del Norte 8609 – Philippines

Jena’s Sweet Pastries

Bachelor of Science in Business Administration III

By:
Jenelyn M. Tubo

To:
Ms. Rose Marie R. Garrido

September 2020
TABLE OF CONTENTS
 PAGE

PRODUCT TITLE ……………………………………………………………………………………….1

INTRODUCTION ….……………………………………………………...................................2
MISSION AND VISSION………………………………………………………………………………….3
PRODUCT CAPTION ……………………………..….…………………………………………………..4
SWOT ANALYSIS …………………………………………………………………………………….…..5
TARGET MARKET ……………………………………………………………………………………….6
FINANCIAL STATEMENT ……………………………………………………………………………..7
SUMMARY EXPERIENCE ……………………………………………………………………………..8

INTRODUCTION
 Jena’s sweet pastries - This bakery product is sweet in taste and is a
highly perishable food product. It’s is taste is very much similar to cream cakes
and is found in small pieces. It is made with wheat flour, cream sugar, fruits
flavors, chocolate etc. Presenting the Jena’s Kitchen sweet it’s been described
as one of life sinful little pleasure. Could something that tastes so delicious
actually be good for you. Over the years we have witness how those sweet
cravings may be better for you than you thought. Beside tasting, good and its
mouthwatering.
Bakery products are the readymade food items made of various
ingredients available anytime when demanded. The main bakery products are
bread, biscuits, cakes, pastries and other milk and dairy products. People due to
shortage of time prefer these bakery products. The present day consumer looks
for new bakery products, better appeal, taste and convenience from bakery
foods. With a population of 1 billion plus, India has the largest middle-income
consumers, who demand varieties in food, clothing, transport and improved
living standards, also wish to eat out. Opportunities, in abundance, exist in
Bakery Cafes and Restaurants, those who cater fast foods.

Many bakery products are nutritive and have become important part of
diet of the people. Bread and biscuits have become most popular breakfast of
most of the families not only in India but all over the world.

ADDRESS: P-1 Brgy. Baleguian, Jabonga, Agusan del Norte

CONTACT NUMBER: 09105851432
WEBSITE: www.facebook.com/JenasSweetPastries

Jena’s Sweet
Pastries

Mission
 Jena’s Sweet Pastries is socially responsible business for selling delicious
and sweet cakes and cookies that insures the highest level of quality of product
and best value for money as well as cater to the needs of healthy foods for the
individuals of jabonga.

Vision

Jena’s Sweet Pastries will be a leading provider of personalized wide-

range of sweet and delicious cakes and cookies that attuned to the needs of the
youth as well as the adults.

PRODUCT CAPTION
(From social media)

EYES HERE

has anyone crave for cookies? Macaroons? Rebel bar ? Chocolate chips
cookies ? worry no
pleasures. Could something that tastes so delicious actually be good for you?
Over the years we

have witness how those sweets cravings may be better for you than you thought.
Besides tasting

good and its mouthwatering taste, it is beneficial to your body as well!

Delicate, tender and sweet

Staying inside amid the COVID-19 pandemic means that many are trying to
pass the time, and

what better way to spend an afternoon than baking a sweet treat? So what are
you waiting for?

PALIT NA

ALL FOR 110 PER BOXES BARATO NA SULIT PA! PANG

QUARANTINE ANG

PRICES MGA MAAM/SIR

BUY NOW, FRESH LATER

#ACTIVITY1
#BSBA
#CITelaearning
#CARAGAINSTITUDEOFTECHNOLOGY
SWOT ANALYSIS

Strengths:

Innovative: Very few local quality patisseries in Jabonga that offer cooking classes and
access to proven local pastry chefs.
Location: The location of the patisserie (Jabonga) is close to schools, a large Secondary
education campus and within close proximity of the Jabonga Municipality. The demographics
of the area show a high proportion of residents being from an local background (ref) meaning
there is a greater demand for the product, and the age and income breakdowns show that a
large portion of local residents have enough time and disposable income to make the offering
of cooking classes a viable option.
Friendly Seller: Our business will not only be marketed around the quality products, but also
the high standard of customer service. Service is extremely important in retaining and gaining
customers.
Limited Competitors: While there are a number of small cafes and patisseries around
Jabonga area, we believe that with the quality and differentiation of our products and the
level of customer rapport we will be distinguished from other competing business.
Diverse Selection of Products: Our business will offer an array of sweet pastries as well as
specialist cakes, meaning customers will not be disappointed with the range of products.
Open Customer Friendly Hours: Our business will be open from early in the morning until
late at night to cater for almost everyone's needs and wants. Early customers might include,
but are not limited to: parents picking up something for their kids/themselves before or after
school or attending cooking classes during the day or later at night, work commuters picking
up something to eat during the day, training pastry chef's coming in for lessons to further
their knowledge. 

Ambience of Cafe: The interior decor and layout of the cafe will be very accessible for all
patrons and have a comforting feel.
Weaknesses:

 Perceived Lack of Demand: Because of the number of cafe's in the area, business may be
tough initially.

Potentially Expensive supplies: The materials and other supplies are likely to be quite large as
our business operates long hours and requires a large input of energy to make the products.
The washing of equipment will also require a large amount of water.

Opportunities:

Online Retailing: Having an online site for businesses is almost a necessity in the current
business climate, and it would be a great way to advertise our products and possibly expand
our business. Catering opportunities can open from this.

Encouraging Cultural Growth: By having a truly jabongan business in an already local area of
jabonga can further develop the growth of the culture in surrounding areas.
Catering For local Taste: There is a high possibility that people in different places that will
visit to jabonga will be impressed with the quality of our products and they will remind them
of being 'back home'. By customers spreading the word of the quality we provide, there is the
chance that our business will thrive by the word of word of mouth from customer.
 Ability to expand business and products (franchise, online retailing), catering for events (no
delivery), word of mouth/client base, expanding client base, encouraging cultural growth in
the area, catering for international taste and a potential to tourism.
Threats:

Competition- The area for the proposed new business has a large number of small patisseries,
which means a lot of competition. In order for our business to succeed in this monopolistic
environment, we will need to be unique and differentiate our service from that of competing
businesses. This can be done by the means of product selection, service methods and creating
a generally friendly, welcoming environment with nice décor.

Broad- A potential weakness is that the range of products and services offered may be too
broad to succeed as a small business.
Cost: Our business is going to need to turn over a large amount to be profitable. The cost of
purchasing top quality produce and bill will be expensive.

TARGET MARKET

The product will be market with in Jabonga, and kitcharao, Agusan del Norte.
From kids to adult binge on sweet, snack a lot buy the cookies they like best
rather than the healthiest choice.

The business will be employing local people or students’ group in the

community.
 We will build business contract with the suppliers and have good
business relationship.
 We commit to comsumer’s satisfaction with our product.
We value our Distributors and Resellers’ hardwok and dedication
 This business cater the needs of healthy foods.
 We will enhance our partnership with the student so that we can also
help them in their studies.
 Rest assured that we will maintain our social responsibility.
 FINANCIAL STATEMENT

Jena’s Sweet Pastries

Projected Income statement for years 1-5

Week 1 Week 2 Week 3 Week 4 Week 5

Sales 1,500 1,650 1,980 2,574 3,604
COGS 600 660 726 799 880
Gross Income 900 990 1,254 1,775 2,724
Other 150 165 182 200 220
Operational
Expenses
Net Income 750 825 1,172 1,575 2,504
 SUMMARY EXPERIENCE

In a comprehensible sense, Business industries are developed to serve society, meet a

need, or provide a service. In this case, Jena’s Sweet Pastries will be a leading cakes and
cookies provider that shall serve a heathy and delicious product. The business aims to
generate income. However, what is important is the social responsibility it holds to the
public. A lot of Cafes and Pastries business are now spreading but most of the will end up
closing because of unable to achieve its goals and objectives.
With that being said, I have come to realize that solely relying to the purpose gaining
money in that make it profitable and successful. If you have one person with a great idea you
business is not the key to achieve success. There are many aspects of a business can make it
successful. Here I understand the important of corporate governance in business world.
Corporate governance makes companies more accountable and transparent to investors and
gives them the tools to respond to legitimate stakeholder concerns such as sustainable
environmental and social development. It contributes to development and increased access to
capital encourages new investments, boosts economic growth, and provides employment
opportunities. We make business to gain money but the primary purpose of helping the public
and economy as whole should not be neglected. As what you can observe in the income
statement, the business project 5 weeks sales that progressively increases 10%to 40% every
week. While the cost of goods sold will be remained 10% increase every week.
In overall, the idea is being able to realize that the value of a business plan is
important in the startup of an organization. The value of proper business plan in an
organization can determine if the organization will withstand over of time or for years to
come for that matter. Planning is all what it takes. Every action has its equal reaction.
everything is what indeed matter to your choices. Therefore, it’s up to you to make one.