Strategic Management Assignment (MBA 7002)
Strategic Management Assignment (MBA 7002)
Declaration
I certify that the attached material is my original work. No other person’s work or ideas
have been used without acknowledgement. Except where I have clearly stated that I have
used some of this material elsewhere, I have not presented it for examination / assessment
in any other course or unit at this or any other institution
Signature Date
Result (Assessor use only)
Marks by 1st Name & Signature of the 1st Agreed
Assessor Assessor Mark
For student use: Critical feedback on the individual progression towards achieving the
assignment outcomes
Comments by the IV
Evaluate and reflect on the influences driving demand within the business to consumer
and business to business markets and the factors influencing the strength of their influence
Brief
• This is an Individual Assignment
• You are required to produce an academic/research document maximum 3000 words
Topic:
Task
1. Clearly identify and critically describe the environment change and how the
environmental change led to a demand change. Ex. End to the civil war
increasing the inflow of tourists.
2. How did the organization identify the early signs of environmental change and
demand change.
3. What organizational changes did the organization made to benefit from demand
change?
4. Critically explain how the organization’s culture and leadership influenced the
change management process
5. Critically assess the effectiveness of the change management exercise and
provide recommendations for a better change management plan.
6. Provide a critical view of schools of thought on strategic management.[This is an
independent task and not related to the previous five tasks]
Assessment criteria
Marking Scheme
REPORT STRUCTURE
Paper Size : A4
Word Count : 3000 words
Printing Margins : LHS; RHS: 1 Inch
Binding Margin : ½ Inch
Header and Footer : 1 Inch
Printing : Single Sided
Basic Font Size : 12
Font Style : Arial/Times New Roman
Presentation : Bound Document
The soft copy should be saved directly to a CD as one file. Documents saved
in different files and/or in subfolders will be rejected.
MBA-7002-200* ****
Students are expected to keep a backup of all the assignments. ICBT and
Cardiff Metropolitan University have all the right to re call for soft copy of
any assignment at any time during the course.
Student should sign a register upon submitting assignment which will be kept
in the administration department of relevant campus. This record on the
register will be considered as the official record for submission.
Please note that plagiarism is treated as a serious offence and therefore the
work you produce must be individual and original although may work in
groups in some instances (Please refer to Student Handbook on Plagiarism &
Cheating).
Please note that the submission date given for this assignment is the final date
that you can hand over the assignment. No late submissions are allowed.
(Please refer to the Student Handbook on Assessments - Late Submissions).
o Student name
o ICBT ID number
o Subject name
o Subject code