Allama Iqbal Open University Islamabad (Department of Business Administration)
Allama Iqbal Open University Islamabad (Department of Business Administration)
CHECKLIST
1. Textbook
2. Course Outline
3. Assignment No.1, 2
4. Assignment forms (two sets)
If you find anything missing, in this packet, out of the above mentioned material,
please contact at the address given below:
Director,
Admission & Mailing,
Mailing Section, Block No. 28,
Allama Iqbal Open University,
H-8, Islamabad.
Phone: 051-9057611-12
WARNING
1. PLAGIARISM OR HIRING OF GHOST WRITER(S) FOR SOLVING THE
ASSIGNMENT(S) WILL DEBAR THE STUDENT FROM AWARD OF
DEGREE/CERTIFICATE, IF FOUND AT ANY STAGE.
2. SUBMITTING ASSIGNMENT(S) BORROWED OR STOLEN FROM
OTHER(S) AS ONE’S OWN WILL BE PENALIZED AS DEFINED IN
“AIOU PLAGIARISM POLICY”.
Q. 1 Explain the concept of exchange, including the conditions that must exist for an
exchange to occur, and give an example of an exchange that does not involve
money. (20)
Q. 3 With the suitable example, discuss the differences among client, customer and
consumer. (20)
Q. 4 Explain the key changes in the political and cultural environment. (20)
Q. 5 Define the marketing information system and discuss its parts. (20)
ASSIGNMENT No. 2
Total Marks: 100
Pass Marks: 50
This assignment is a research-oriented activity. You are required to visit any business/
commercial organization, write a paper of about 10 pages on the topic allotted to you.
You are required to prepare two copies of Assignment No. 2. Submit one copy to your
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tutor/teacher for evaluation and the second copy for presentation in the workshop in the
presence of your resource persons and classmates, which will be held at the end of the
semester prior to final examination. Students studying at the approved study centres of
AIOU are required to present the same at their study centres.
Topics
1. Psychological pricing
2. Product line
4. Industrial market
5. Promotion mix
6. International marketing
7. Marketing of services
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MARKETING THEORY & PRACTICE
Course Outline (MSc (Administrative Sciences)-5005)
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3.1 Product Planning and Development
3.1.1 The Meaning of Product
3.1.2 Classification of Products
3.1.3 Importance of Product Innovation and Development of New
Products
3.1.4 Organizing for Product Innovation
3.1.5 Why New Products Fail or Succeed
3.2 Product-Mix Strategies
3.2.1 Product Mix and Product Line
3.2.2 Major Product-Mix Strategies
3.2.3 Concept of the Product Life Cycle
3.2.4 Planned Obsolescence and Fashion
3.3 Brands, Packaging and other Product Features
3.3.1 Brands
3.3.2 Packaging and Labeling
3.3.3 Other Image-Building Features
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5.2.3 Agent Wholesaling Middlemen
5.2.4 Future of the Wholesaler
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9.1.1 Implementation of Marketing Strategy
9.1.2 Evaluating Marketing Performance
9.1.3 Sales Analysis and Marketing Cost Analysis
9.2 Marketing Societal Appraisal and Prospects
9.2.1 Criticisms of Marketing
9.2.2 Consumerism: A Criticism of our Marketing System
9.2.3 Responses to Criticisms
9.2.4 A Societal Orientation in Marketing
BOOKS RECOMMENDED:
1. Fundamentals of Marketing by William J. Stanton, Charles Futrell
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