Ama Computer Collage 263 Ue Tech Road, Caloocan City Senior High School Department S.Y 2019-2020
Ama Computer Collage 263 Ue Tech Road, Caloocan City Senior High School Department S.Y 2019-2020
Compiled by:
Abenalis, Mylene S.
Gripon, Angelo L.
Isaac, Charlotte Q.
Narciso, Venjo C.
Pimentel, Jethro
Reyes, Bryan
Submitted to:
Ms. Sarah Jane Cabatuan
Mission
Our mission is to innovate the traditional merienda snack by looking for alternative and
creative way of making turon; trying different flavors that suit the product and to educate people
about the benefit they will gain from the product.
Vision
Betturon is looking forward to create a job opportunity, to give significant growth in the
country and to be recognize in a global market.
SWOT Analysis
Strength Weakness
unique and new flavor of turon short shelf life
(Ex. Cheese, mango, etc.) lack of supply of saba banana
Assurance of patronizers. lack of advertisement budget
Product familiarity
employees with advance skills and
knowledge
Opportunity Threats
can improve the economy of the unexpected increased of supplies of
Philippine by introducing it in global products
market large well-funded competitors
ability to build up a new stall
Introduction
The researchers have taken into consideration a local food production for business named
"BETTURON". The aforementioned business focused on producing a nutritious and affordable
better type of turon, making every bit of turon appealing yet tasty and healthy to the consumers,
who are passing by Victory Mall and Monumento Araneta Square in Caloocan. The researchers
have decided to choose a business that can help to promote healthy life style. Although the name
of business is unknown by many people, still decided to take the name "betturon" and gave it
some more creative meaning "The Better and Nutritious type of turon". Betturon has many
flavors. The following flavors are Plain, Cheese, Jack Fruit, Mango, Vanilla Ice Cream, and Milk
Chocolate.
Objectives
• Earn up to 10% boost production by building 2 stalls specifically on Victory Mall and
Monumento Caloocan.
The result of making this product will help in many different ways:
Consumers. The main ingredients of betturon is banana which has many benefits; Eating
bananas as part of regular diet can reduce risk of death by strokes, bananas are high in b vitamins
that have been shows to improve nerve function, banana fruit also have a ability to reduce the
risk of blood pressure, eating this kind of fruit can reduce the risk of kidney cancer, bananas
contain tryptophan an amino acid that can be converted serotonin, leading to improve mood, also
banana contains iron that helps the body's hemoglobin function etc.
Community. The business will create Job opportunity. The business is already profitable and
has many stalls, it will need a lot of staffs or employees to operate different stalls in different
places that creates jobs for people.
Researchers. In doing this study, researchers can expand their knowledge about starting,
operating, and growing the business in future.
Environment. It can help the environment to be clean because betturon can easy to eat anywhere
without mess. Also can help the Philippines platforms like (clean and green) to reduce using
plastic because betturon will use paper bags instead of plastics.
CHAPTER II
Background
Turon, also known as ‘lumpiang saging’, is a popular Filipino snack consisting ripe saba
banana rolled together in a flour lumpia wrapper and sometimes has a jackfruit to fried to a
golden crisp that usually coated with caramelized sugar. Filipino Americans with their ancestor’s
culture in the Philippines often refer to turon as “banana lumpia” which sounds hilarious to real
Filipinos. The word turon is Spanish in origin in Batangas, Philippines turon is also known as
“Sagimis”.
Turon Is typically served for merienda a Filipino afternoon snack or dessert. Which is
very easy to make. Saba banana (Musa acuminate x balbisiana) the main ingredient of Betturon
can provide the heart and muscle nerves due to high dose of potassium, can increase the
performance of kidneys and bones, can act as a mood enhancer; is one of the naturally available
vitamin B6. Slices of jackfruit are the normally filling of this dessert. It adds other dimensions
of sweetness. The addition of jackfruit to the betturon is optional.
It is one of the more common street foods in the Philippines, being sold by many street
vendors in both urban and rural areas. It is often plainly served in a plastic and had been eaten
anywhere. Turon is often sold alongside other banana-based snack foods, such as banana cue and
maruya.
Similar Study
Turon is a popular street food amongst Filipinos. That is why some people are
selling turon that has the same product as Betturon. The following are:
SM Supermarket
Ministop
Lawson
The Lawson turon and its advantage and disadvantage on Betturon. Lawson is a convenient store
and people don’t know that they are selling turon because, they are not literally known by many
people. And their turon has an ube flavor that can attract people to buy their turon and also they
have table and chairs so their customer can eat without hassle.
Street Vendor
Street Vendor has an advantage on Betturon. Vendors can sell turon by walking around
on their street and vendors can cook turon on their houses or even on their store so they can
easily facilitate their business. And also street vendor has a disadvantage because, it doesn’t have
any licenses or certificate to sell turon or any food and you can’t secure your health.
CHAPTER III
Management Feasibility
Types of Business
Service companies
Are firms that generally use their employees to provide the customers needs, the
employees should have a professional skill, and how to advice, expertise and other-related to the
products. Service companies are also known as “Service revenues” because the primary source
of service companies is the performance services. Some example of service companies is a law
firm which provides legal advice to the client and school to educate students.
Merchandising companies
Merchandising companies sell tangible products. This company resells the finished goods
they buy from their suppliers then sell it ton their customers. This company earns revenues from
the sale of goods or merchandise.
Manufacturing companies
Manufacturing companies create their own products, but they use raw materials which
processed to be finished goods. Manufacturers employ large-scale production, which made in
manufacturing plants. They can earn revenues from the sale manufactured products. The
products of manufacturer can be sold directly to the customers, retailers and also to the other
manufacturers.
Non-profit organization
Nonprofits are tax-exempt or charitable, meaning they do not pay income tax on the money that
they receive for their organization. They can operate in religious, scientific, research, or
educational settings.
Sole proprietorship
‘Sole’ means ‘only one’ and ‘proprietorship’ implies ‘ownership’. Hence, a sole
proprietorship is a form of business organization, wherein a single person owns, manages and
controls, all the business activities and the individual who operates the business is called as a
sole proprietor or, a sole trader.
Partnership
Corporation
Cooperative is a private business organization that is owned and controlled by the people
who use its products, supplies or services. Although cooperatives vary in type and membership
size, all were formed to meet the specific objectives of members, and are structured to adapt to
member's changing needs. A cooperative is formed in accordance with the provisions of the
Philippines cooperative code of 2008. The owners are called “Members”
Organizational Chart
Partners Partners
Mylene Abenalis Angelo Gripon
Manager
Bryan Reyes
Manager
Graduated in Bachelor Business Management
Minimum of 5 years for managerial experience
Must have Problem solving skills
Knowledge about marketing is a must and sales principles
21-50 years old
male/female
Cook
Graduate of Home Cookery NC II
25-55 years old
At least know how to cook a turon and know how to be creative
Male
Turon Vendor
18-35 years old
1 year experience in selling products
Female
Strong communication and management skill
Cashier
At least senior high school graduate
20-30 years old
Male/Female
Honest
Attention to detail and mathematics skills
Comfortable working in fast paced environment
Dishwasher
Male/Female
18-25 years old
Brgy. Clearance
Job Description
Manager
Having enough knowledge and understanding in business
Have enough knowledge to manage a business
Know how to control and monitor
Having a better than average written and spoken communication skills
Cook
Making sure that the product is in good quality
Designing and improving recipes
Crafting and creating new and exciting turon
Ensuring the work station is clean
Turon Crew
Making sure her hand is sanitized
Making sure the packaging of the product is good
Ensuring she is not easily irritated when their is too much costumer
Cashier
Knows all about the product when the costumer asks about the product
Know how to compute right
Dishwasher
Ensuring the all equipment and tools are sanitized and prepared for the next day
Rules and Regulations
Company Policies
Management Policies
Manager
Responsible for everything happens inside the store.
Should know how to set aside the personal problem to the problem of business.
Cook
Always check the ingredients in making turon.
Wear mask and hairnet while cooking
Turon crew
Always make sure to deliver the food to the right costumer.
Cashier
If the money is not exact he/she is responsible.
Dishwasher
Separate the equipment’s and tools the ingredient.
Should ensure the cleanliness in the working station.
CHAPTER IV
Marketing Study
Marketing Aspect
Betturon planned to build two stalls, particularly in Victory mall and Monumento
Araneta square Caloocan City. Betturon’s target customers are students and employees since
there are many schools and workplace around Victory mall and Monument Araneta square
Caloocan City.
Demand
Customers will like the product due to the nutrients that they’ll gain if they partake
Betturon. Betturon is good for those people who wanted to be full without spending too much
money. It would be suitable for Betturon’s profit because of best quality product they offer.
Market Segmentation
Time: 1:00-4:30 pm
Betturon can supply at least of 50% of population in Barangay 78 Monumento, Zone 7, District
II, Caloocan City. Betturon already compute all the expenses like rent expense, salary expense,
utilities etc..
1,842 2015
Barangay 78 Monumento,
Zone 7, District II, Caloocan 1,909 2016
City
1,976 2017
2,043 2018
2,110 2019
Based on the data given of Barangay 78 Monumento, Zone 7, District II, Caloocan City
there is 3.65% growth of population annually. The computation starts on year 2015. The
3.65% is equal to 67.
Year Population
2015 1,842
2016 1,909
2017 1,909
2018 2,043
2019 2,110
Survey Questionnaire
Everyday Often
Occasionally Oftentimes
Everyday Often
Occasionally Oftentimes
Chocolate Milk
Mango Others
15 pesos 25 pesos
20 pesos 30 pesos
Vanilla Cheese
Ube Chocolate
7:00-8:00 am
11:00-12:00 am
1:00-4:00 pm
5:00-7:00 pm
Yes, as always
No, I rather eat other famous food
Plastic
Paper
Price Rate
Product Price
Plain turon P15
Product Description
Plain Ingredients
3 pieces bananas saba or plantains, cut in half
(lengthwise)
1 1/2 cup sugar
1 pieces lumpia wrapper
Betturon 2 cups cooking oil
1/4 cup jackfruit
Betturon Cheese flavor Ingredients
3 pieces bananas saba or plantains, cut in half
(lengthwise)
125 gram of cheese
1 1/2 cup sugar
1 pieces lumpia wrapper
2 cups cooking oil
Betturon Mango flavor Ingredients
3 pieces bananas saba or plantains, cut in half
(lengthwise)
1 pcs. Ripe Mango
1 1/2 cup sugar
1 pieces lumpia wrapper
2 cups cooking oil
Betturon Vanilla ice cream flavor Ingredients
3 pieces bananas saba or plantains, cut in half
(lengthwise)
2 scoop of vanilla ice cream
1 1/2 cup sugar
1 pieces lumpia wrapper
2 cups cooking oil
Betturon Milk Chocolate flavor Ingredients
3 pieces bananas saba or plantains, cut in half
(lengthwise)
1/4 cup chocolate syrup
¼ cup condensed milk
1 1/2 cup sugar
1 pieces lumpia wrapper
2 cups cooking oil
Marketing Strategy
Poster
Betturon is going to use poster as marketing strategy to promote the Betturon. It will
help the Betturon to notice easily because of the size of the poster and it will be post in front of
the store.
Buy 6 get
P15 1 free
BETTURO
“Better type of Turon”
N
Gantt chart
March
April
May
June
July
August
September
October
November
December
January
Flyers
Betturon will produce flyers to be given to the costumer so they are aware about Betturon
and to know the business offers.
BETTURO
N
“Better type of
Flavors:
Turon”
Plain
Chocolate
Mango
Ube
Cheese
Lanka
Vanilla
Located at Brgy. 78
Monumento Zone 7,District II,
Caloocan City
Social Media (Facebook page)
Customers can like Betturon page and they can see the entire product selling of Betturon.
Competitors
SM Supermarket
Lawson
Ministop
Street vendors