MY DREAM

PROJECT

OXYGENIZED MINERAL WATER

SUBMITTED TO :- SUBMITTED BY :-

PRO.RAJESH SYED SHAKIB HHSAIN

(HOD OF MARKETING DEPRARTMENT) ROLL NO. (153)

 SeC. ‘C’

About Us
Products manufacturing and supplying, oxygenized water

Company Profile

Business Type : Manufacturer / Supplier

Year will be Established : 2018

Products Manufacturing and Supplying: Oxygenized Mineral water

Contact Information

Company Name Syyeed Assoicates

Syed Shakib Husain,174/128 Hata lal khan. Near Mehra Cinema Aminabad. Lucknow.
Address
Uttar Pradesh. India

Phone No 91-9696264987

Fax 91-8826317050

Contact Person Mr. Syed Shakib (Proprietor)

Mobile +918826317050
 INTRODUCTION
It is needless to mention that water, a compound of Hydrogen and Oxygen is a precious

natural gift which is very essential for survival of mankind including animals. The water

used for potable purposes should be free from undesirable impurities. The water

available from untreated sources such as Well, Boreholes and spring is generally not

hygienic and safe for drinking. Thus it is desirable and necessary to purify the water and

supply under hygienic conditions for human drinking purpose. As the name implies, the

mineral water is the purified water fortified with requisite amounts of minerals such as

Barium, Iron, Manganese, etc. which can be absorbed by human body. It is either

obtained from natural resources like spring and drilled wells or it is fortified artificially by

blending and treating with mineral salts. The mineral water shall be manufactured and

packed under hygienic conditions in properly washed and cleaned bottles in sterilized

conditions.
 MARKET POTENTIAL

Unfortunately sufficient safe potable water is not available everywhere in the country,

either harmful chemical substances are found in the layers of earth which enter into

water or it may be contaminated due to pathogenic micro-organisms.

Before we discuss any particulars of the oxygen-enriched beverage technology

and market, we must make you aware of key issues which continue to surround
this apparently emergent market.

 There is considerable controversy surrounding the usefulness, and safety(to

the body) when oxygen is taken via water or beverages.
 There is considerable controversy around the various methodologies being
used to place oxygen in water and "stabilize" it for long periods of
time/shelf-life.
 BEVERAGE MARKETPLACE

In discussing this specific application of structured/altered water, it important to

understand the composition and dynamics of the existing domestic and

international drinking water marketplace.

The dramatic turn the consuming public has recently been taking AWAY from
carbonated beverages toward supposedly healthier "juices" and "natural" drinks
bodes well for alternative beverages such as drinking water.

However, a virtual horde of bottling companies already is packing this business

area with a wide range of drinking waters in both small and large format
containers as well as vending apparatus and bottled delivery systems. California,
the Sun Belt and now the Eastern seaboard are beset with scores of bottling
enterprises pumping spring and purified water into all types of outlets.

This massive assault on the drinking water marketplace has created a highly
competitive situation for all concerned: prices are depressed and the market is
saturated with near-identical drinking waters, with profits at both water vending
machines and store-shelves growing slimmer by the month due to the
increasingly competitive nature of the market.

It would be safe to say that in many geographic areas, the current bottled water
market is approaching a "maturity" or "saturation" phase where multiple entities
are competing for virtually the same demographic groups attempting to
merchandise virtually identical products(except for product labels and bottle
styles/shapes)..

Progressive bottlers are therefore looking deeper into the demographics of the
marketplace to identify so-called "niche" products---products which will attract
the health conscious Yuppie and X generations---products which can demand a
premium price(and subsequent profit margin) and yet utilize existing, expensive
capital equipment(i.e. bottling facilities).

Responding to the call that "more oxygen is better", oxygen-enriched drinking

water represents one of those "niche' markets. A wide range of participants, both
domestically and in both Asia and Europe, have developed various methods for
bonding oxygen of various types into water.

This expanding, "oxygen-enrichment" market includes both small format bottling

as well as so-called "concentrates" which rely on selected catalytic reactions when
ingested to release oxygen from the body's cells into a more bio-available format.

Added to this expanding market are a growing number of research, development

and marketing efforts designed to understand and subsequently exploit the
"memory" and "structured" aspects of water by utilizing electromagnetic energies
imprinted therein by various means.

This incursion by the "oxygen-enriched" and "structured water" communities into

the (quantum)physical nature of water is a serious departure from the
conventional chemical characterization of water and necessitates an entirely new
set of investigative techniques, measurement devices and marketing acumen.

Chemical characteristics of water are far more definitive than its physical
characteristics and this more definitive(chemical) understanding has naturally led
to a wide variety of water treatment, filtration and purification techniques to
"return water to its original (chemical) state
SOURCE OF FUND

Available money 30 lakh app.

Loan 40-5- lakh

Partners introduce 35 lakh approx

COMPANY’S SLOGAN :-

‘’FEEL THE ENERGY WITH PURE

WATER’’
 MISSION

first I want to set up my business successfully and captured

local market I want to lead in among various company in U.P.

VISION
I want to set up my business at national level and extent it.
 BASIS AND PRESUMPTIONS

This project has been drawn on the basis of following presumptions.

1 Working hours : 8 per shift

2 Number of : 3 shift/day

3 Number of : 300 Working days per annum

4 Total number of : 72 working hours

5 Working : 75% efficiency

6 Total period for : Third year achieving from maximum the date of capacity

commencement utilisation of production.

7 Margin money : 25% of Capital Investment

8 Rate of Interest : 15% per annum of Capital

9 Construction Cost of Building, Cost of Land, Labour Charges and Cost of Plant,

Machinery and Equipment have been considered as per prevailing rates in the market.

10 Cost of Installation and Electrification of Machinery and Equipment has been taken

at the rate of 10% of the cost of Plant and Machinery.

11 Operative period of the project has been considered as 7 years

IMPLEMENTATION SCHEDULE
It is expected that total time of about 9 months will be taken from the date of
approval of the scheme for complete implementation. Break-up of the
activities and relative time for each of them is shown below:

Nature of Time Period

Activity (in months)

1. Preparation of Project and its approval 0-1 month

2. SSI Provisional Registration 1-3 months

3. Sanction of Loan 2-5 months

4. Clearance from Pollution Control Board and taking 2-5 months

Permission from Municipal Health Authority/BIS etc.

5. Placement Order for machinery of equipment 4-6 months

6. Installation of machinery and equipment 6-8 months

7. Power connection arrangement from Electricity Board 2-6 months

PACKAGED DRINKING WATER/MINERAL WATER

8. Appointment of staff etc. 5-8 months

9. Trial run 8-9 months

10.Commencement of Production and permanent registration - onwards

/marketing. 9 months

.
 TECHNICAL ASPECTS

Processing and Bottling Raw water to be processed is collected in tanks. A known quantity is
pumped into the above tank where the water is dozed with alum for coagulation with heavy
metals or insoluable matters.
The water after coagulation is allowed to settle for an hour. The impurities may be removed by
Reverse Osmosis techniques also. The supernatant water is taken to the chlorination tank where
primary disinfection is brought about by bubbling chlorine gas. The water is then passed through
sand filters for trapping of undissolved impurities. The water after sand filteration is passed
through Carbon filters for removal of odour, colour and also for dechlorination. It is then passed
through series of micro fillers comprising 5 micron, 1 micron and 0.4 micron filter followed by
ultraviolet disinfection system for terminal disinfection. Packing is done in PET bottles of 1 litre
capacity through an automatic rinsing, filling, and capping machine fitted with an Ozone
generator. The bottles after capping are shrink wrapped (Optional) and packed in corrugated
boxes of one dozen each.
PROCESS
Quality Control and Standards
The plain drinking water has to be bottled in pet bottle as per IS Specifications
(IS:14543:1998:)Packaged Drinking Water and IS:13428:1998: Packaged Mineral
Water). The details of the specification can be obtained from Bureau of Indian
Standard, Manak Bhawan, 9, Bahadur Shah Zafar Marg, New Delhi 110002.

Production Capacity
Quantity : 45 lakh Bottles per annum Value : Rs. 281.25 lakh.

Pollution Control
Although this unit will not affect the environment, but the enterpreneurs are advised to
obtain, No Objection Certificate from competent authority of State Pollution Control
Board. They should develop Kitchen Garden in the factory premises to utilise waste
water from the plant.

Energy Conservation
Suitable measures should be adopted to use appropriate amount of fuel and electricity.
The promoters should arrange periodic auditing of electrical consumption, as the unit
will be running in three shifts. Unnecessary operation of machines should be controlled
to avoid excess consumption of electricity. Natural ventilation in production premises
may be made available to avoid use of electrical power during day hours.
 FINANCIAL ASPECTS
A. Fixed Capital

i) Land and Building Amount (Rs. in lakh)

1. Land 0.5 Acres 1.00
2. Total covered area required for filteration, raw material 26.00
storage, packaging material storage, machinery, Spare

Land and Building Amount (Rs. in lakh)

parts, store, Finished goods,

Office, Quality Control Lab,
Toilets, Electrical Switch
room and miscellaneous
etc. 6500 Sq. ft.
@ Rs 400 per Sq. ft.
3. Boundary wall and Civil Works 3.00
on gate etc.
Total 30.00

ii) Plant and Machinery

Sl. Particulars Ind./ Qty. Total

No. Imp
(Rs.In
lakhs)

i) Alum. Treatment tanks Ind. 3 1.20

ii) Reverse Osmosis -do- 1 3.20

Plant 2000 Lit/

iii) Chlorination tanks -do- 2 0.80

made of S. Steel

iv) Sand filter -do- 1 0.50

v) Activated Carbon filter -do- – 0.60

vi) Micron filters – 3 0.40

(5, 1 and 0.4 Mic)

vii) Ultraviolet disinfectant –1 0.32

system

viii) Electronic doser for alum- –1 0.30

ix) Electronic doser –2 0.30

for Chlorine
x) Ozone Generator –1 3.15

xi) Raw and Purified –4 1.60

water collection
tanks with motor
and accessories

xii) Automatic rinsing filling –– 7.50

and capping machine

xiii) Shrink wrapping –– 0.15

machine for bottle

xiv) Miscellaneous tools –– 1.50

equipments, pipeline etc.
and Plastic crates etc.

xv) Laboratory testing and –– 1.50

Quality Control,
Micro-biological
instruments etc.

Electrification and Installation charges 2.30

@ 10% of plant and Machinery

Total 25.32
iii) Other Fixed Assets Total (Rs.in lakhs)

i) Cost of furniture, furnishing 0.88

and Official accessories

ii) Cost of deep bore tubewell 1.30

for water reservoir

iii) Security Deposit to Electricity 1.00

Deptt. etc.

iv) Preliminary and Pre-operative 1.50

Expenses including Company
Formation, Project Preparation,
Technical Consultancy, Travelling
Expenses, Interest during
construction period, Start-up
Expenses etc.

v) Delivery van and contingency etc. 5

Total 9.68
MARKET COMPETETOR

Manver Mineral Water Company

Location - L. I. G. 2/100 Sector- H, Jankipuram,, Jankipuram, Jankipuram,

Lucknow – 226001

    
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Location - Mohan Meakin Rd, Daliganj, Lucknow – 226007

      
Acqua Minerals PVT Ltd

Location - C-72, Sec-A, Mahanagar, Lucknow - 226006

    
Ajanta Chemicals & Minerals

Location - Moti Ngr,Fly Over, Aishbagh, Lucknow - 226004

 
Ajanta Mines & Minerals Pvt Ltd

Location - 28/60, Ashok Marg, Lucknow - 226001

    
Allied Dental Suppliers

Location - Mahalaxmi Cplx, N K Rd, Hazratganj, Lucknow – 226001

    
Anandi Water Park

Location - Dayaram Purwa, Chinahat, Faizabad Rd, Faizabad, Lucknow -

226007

    
Aqua Guard Water Purifier Repair & Service Centre

Location - A-29,1st Flr, Unit-4,Part-2,Nr Ram Krishna Math, Niralanagar,

Lucknow - 226007

Aquaguard Water Purifier Repair & Service Ashok Mg

Location - 164/17-4a,3rd Flr, Nikhilesh Palace,Hasratganj,Ashok Ngr,

Ashok Mg, Lucknow H O, Lucknow - 226001

      
Aquaguard Water Purifier Repair & Service Centre

Location - 7p, Dalibagh, Butler Rd, Lucknow H O, Lucknow - 226001

     
Aquansh Water Solution

Location - 1, Charbagh, A P Sen RD, Lucknow, Lucknow - 226001

      
Arif Suppliers

Location - 20/173, Indira Nagar, Lucknow - 226016

      
Aroma Water Ind

Location - Vishal Sahid Apt, Golaganj, Lucknow - 226018

      
Arun Minerals

Location - 312 Sagar Industries Prabhat Indl .& Resi. Complex, Opp
Dahisar Toll Plaza, Western Express Highway, Dahisar, Mumbai -
400068 (Also serves Lucknow)

    

Ashoka Suppliers

Location - Chowk Sarafa, Lucknow H O, Lucknow - 226001

    
Avadh Suppliers

Location - 242/139, Nadan Mahal Gat, Rakabganj, Yashiaganj, Lucknow -

226003

Avadh Suppliers

Location - 244/160, Yashiaganj, Lucknow - 226003

 MARKETIN STRATEGY

TODAY MARKETING is a basic tool for selling products. ... In fact, this is a

part of marketing strategy. Nothing is specific in mineral water. ...That’s
why I m focusing on oxygenized mineral water and on CRM process and
try to maintain good relation with seller and I never compromise with
product quality and I will also focus on packaging ………………..
A good salesman can even sell drinking water