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Assignment Principles of Management
Assignment Principles of Management
ASSIGNMENT
HO DAC NHAT LINH
15BOBA01
TABLE OF CONTENT
I. Summary..........................................................................................................
II. Introductions.................................................................................................................
III. Background
company...................................................................................................
VII. Conclusion....................................................................................................................
VIII. References
I. Summary
Content includes:
Source:
https://cdn2.macworld.co.uk/cmsdata/features/3606104/Apple-1-Computer.jpg
The Apple I personal computer kit. The Apple I kits were computers single-handedly
designed and hand-built by Wozniak [1][2] and first shown to the public at the Homebrew
Computer Club[3]
Source:
https://upload.wikimedia.org/wikipedia/commons/1/1e/Apple_II.jpg
The Apple II, also invented by Wozniak, was introduced on April 16, 1977, at the first
West Coast Computer Faire. By the end of the 1970s, Apple had a staff of computer
designers and a assembly line. In May 1980, the company introduced product the Apple III
but meet with difficulties in competitive with IBM and Microsoft in the business and
personal computer (PC) market.
Jobs convinced that all future computers will use a graphical user interface (GUI).
Source:
http://history-computer.com/ModernComputer/Personal/images/Macintosh.jpg
The NeXT deal was completed on February 9, 1997, [4]bringing Jobs back to Apple as an
consultant. July 1997, Jobs began restructuring the company's product line.
At the 1997 Macworld Expo, Jobs announced that Apple would join Microsoft to
release new versions of Microsoft Office for the Macintosh.
On October 5, 2011, Apple announced that Steve Jobs had died, marking the end of an
era for Apple. From 2011 to 2012, Apple released the iPhone 4S and iPhone 5.
Source:
https://cdn0.vox-cdn.com/imported_assets/1185529/iPhone5_0571.jpg
III. Background company
1. Products
Apple sells a variety of computer accessories for Mac computers including the AirPort
wireless networking products, Time Capsule, Cinema Display, Mighty Mouse, the Apple
Wireless Keyboard computer keyboard, and the Apple USB Modem.
Source:
http://www.apple.com/macbook-air/images/overview_wireless_hero.jpg
▪ Ipod
Apple introduced the iPod digital music player. In 2007, the iPod was the market leader in
portable music players by a significant margin, Apple has signed with Nike to introduce the
Nike+iPod Sports Kit enabling runners to synchronize and monitor their runs with iTunes and the
Nike+ website.
Source:
http://www.nurikidy.com/wp-content/uploads/2010/09/ipodtouch4g-001.png
▪ Iphone
Introduction of the Iphone unlike any other technological equipment, it is regarded as a
revolution in the smartphone market. Because it is the turning- point in the development of
mobile technology and from that Apple became one of the leading corporations of the
world.
The iPhone can connect to the internet and iPod. Included web-based and Dashboard
applications such as Google Maps and Weather. Along with the issue of the new iPhone
Apple launched an App Store, providing applications for download that were compatible
with the iPhone.
Source:
https://zshop.vn/images/detailed/53/61cFtOvOsrL_8hx7-aj._SL1000_.jpg?t=1452586174
IV. The factors of influence on the business strategy.
1. Exterior environment
Complex factor which the managers can't control but it affects the activities and result of
the product of the business. Evaluate the external factors, find out the important factors,
negative influence of the company's strategy.
• Social – culture
Profound influence on the business administration of the entrepreneurs. Need to analyse
the element of culture-society, in order to identify the opportunity and risk.
• Politics - law
This element on the increase influence on the business activity. The relationship between
politics and business, not only take place in the country but also in International relations.
• Opportunity
Apple's strengths is always one step ahead. The main advantage Apple has brought a lot of
new business opportunities and worthwhile ..
• Competitors
Success means that attracts competitors. Apple will have difficulty in market research, product
development can maintain the market leading position of the apple. Intense competition can affect
revenue and profitability of the company.
Diversificated strategy
First is the Mac, then Apple has added to the iPod, iPhone, and an iPad in recent years.
Illustrated by looking at the search trends, in this case the overall interest in the different
lines of Apple products over the years.
This chart tells us that today Apple is a diversified company more than five years ago.
2. Internal element of influence with the business strategy.
Power
Ability
Internal
enviroment
Acitivities
The business
culture
(1) Power
1.1 Personnel
• Strong leadership
• Apple has became the world's highest capital and became a major brand in the world.
According to BrandZ Global Top 100 ranking of Millward Brown firm, Apple overcame
Google to become the most valuable brand in the world. Ended a period of the ruling for 4 years.
Table of the brand value in 2012
• Orientation of customers
1.4 Technology
(1) The ownership of the oprating system of iPhone & iOS with more features
(2). Ability
• Creative
• Perfect
• Catchy name
• Monopoly
(3). Activities
3.1 Manufacture
3.2 Markeing
Apple is one of the cucessful company with its marketing strategy, different from the
competitors as set up a website, introduces the new iPhone, care for the customers as well as
advertisement in a vehicle for mass information.
3.3 Research and development
20/12/2012, Apple has become the most experience in US history. Capital value
achieved 623.5 billions USD, corresponding 936.596.000 holdings ( data: 6/2012), higher
than the record 618.9 billion dollars that Microsofte hold for 3 years.
Strengths Weaknesses
create differences The price of the high products
Supply Chain: hardware, software & cloud costs of research and development is very
computing high
VII. Conclusion
Technological world always changes to satisfy user needs, making life more beautiful and
comfortable. With brimful of finance resources, talented staff. Apple will rise to a higher
level and for the digital devices increasingly more modern to serve the people.
VIII. References
1. Benny Luo (September 12, 2013). "Apple's Third Co-Founder Ron Wayne: On
Forming the Company and Working With Steve Jobs". NextShark..
2. "Apple co-founder tells his side of the story" . Sydney Morning Herald. September
28, 2006. Retrieved October 7, 2011.
3. "A Chat with Computing Pioneer Steve Wozniak", National Public Radio,
September 29, 2006.
4. "Apple Computer, Inc. Finalizes Acquisition of NeXT Software Inc" . Apple Inc.
February 7, 1997. Archived from the original on July 24, 2001. Retrieved June
25, 2006.
5. http://www.newworldencyclopedia.org/entry/Apple_Inc.
6. https://en.wikipedia.org/wiki/Apple_Inc.