Identify Your Riskiest Assumptions
Identify Your Riskiest Assumptions
Instructions:
1. Your job as an entrepreneur is to systematically de-risk your business model over time.
2. You could use your intuition and pick what you consider as your riskiest assumption to test. However,
testing anything takes time, money, and effort, and spending time and resources on risks which are not
a high priority is simply a waste.
3. Look for risks in all the areas. Risks can be technical like making software or hardware products, or it
can be assumptions wherein you believe your product is a must-have for the customer.
4. Consider everything that prevents you from finding a solution to a customer problem and achieving
problem-solution fit.
You should prioritize what’s riskiest, not what’s easiest, in your business model.