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5 influencers in Photography

1. Username: @marisahampe
Link https://www.instagram.com/marisahampe/
Contact information: [email protected]
DM: Available
2. Username: @easternsuns
Link: https://www.instagram.com/easternsuns/
Contact information [email protected]
DM: Available
3. Username: @alongdustyroads
Link:
https://www.instagram.com/alongdustyroads/
Contact information :
[email protected]
DM: Available
4. Username: @expertvagabond
Link:
https://www.instagram.com/expertvagabond/
Contact Information :
[email protected]
DM: Available
5. Username: @ emitoms
Link: https://www.instagram.com/emitoms/
Contact information: [email protected]
DM: Available
6. Username: @ brendanvanson
Link:
https://www.instagram.com/brendanvanson/
Contact information:
[email protected]
DM: Available
7. Username: @ anna.everywhere
Link:
https://www.instagram.com/anna.everywhere/
Contact information:
[email protected]
DM: Available
Influencers Communication Templates
Inviting An Influencer To An Event

Hi Emily, It’s nice to e-meet you. To introduce myself, I am Megan from Your Pearls, an accessories
label specializing in custom made pearl pieces. You can find more info about our label at
www.yourpearls. com.

Top Tip: Always introduce your product and/or brand to show the influencer how it’s relevant to
them.

We’re huge fans of your blog, Em’s Jewels, and we’d love to invite you and a friend to learn more
about our designs at our upcoming event showcasing the Your Pearls range.

Top Tip: Let the influencer know that you’ve researched into what they’re all about.

Please join us for a lavish evening of pearls, styling tips, wine and canapés overlooking the harbor,
with a special gift for all who attend. Please see the official invite attached and key details below:

Top Tip: Make sure your invitation is both professional and beautifully presented.

Where: 123 Street St, Hello Parade

When: Thursday April 27th, 2017

What: Cocktail event to showcase the new Your Pearls range

Dress Code: Cocktail

RSVP: Please RSVP by emailing [email protected] by Monday April 24th with your full name,
your guest’s full name and any dietary requirements.

If you have any questions about the event, or need more information, please don’t hesitate to get in
touch on 0400 000 000.

Top Tip: Provide practical information, as well as clear instructions on the steps the influencer needs
to take to follow up your event invitation.

We hope to see you there.

Kind regards,

Megan Gray

Your Pearls
x

Sending A Free, No-strings-attached Product

FASHION EXAMPLE

Hi Sarah, Firstly, can I start by saying that I’m an avid follower of your blog Sarah’s Style, and I
particularly enjoyed your latest post, What to Wear in Spring.

Top Tip: Let the influencer know that you’ve researched into what they’re all about and that you’re a
fan.

I wanted to reach out to you about our brand, Hello Fashion. We are a California-based fashion label
creating beachwear essentials for the modern woman.

Top Tip: Tell the influencer what your brand and/or product is all about, so they know why it’s
relevant to them.

Our latest collection features a colorful range of lightweight linen pieces, and we’d love to send you a
few pieces to add to your summer wardrobe. I’ve attached a look-book of the full collection, or you
can check it out online at www.hellofashion.com. Let me know what piece/s you love (up to 3), as
well as your size, color preference and postal address so I can send them over to you.

Top Tip: Clearly explain what you’re offering the influencer and any information you need from them
to make it happen.

If you have any questions about sizing, colors or styling, please don’t hesitate to get in touch with me
on 0400 000 000.

I look forward to hearing from you.

Best,

Allison Lovegood
Asking For A Media Kit

TRAVEL EXAMPLE

Hi Ben, We’ve been following your Instagram @bensjourney, and we are loving your unique take on
travel! At Hideaway Travel Inc, we’re all about creating luxurious experiences tailored to our
customer. You can find out more about what we do at www.hideawaytravelinc.com. We’re currently
working on a travel campaign for our 5-star villa in Bali and would love to learn more about how we
can work with you to create and share content. The Frangipani Retreat in Ubud is a gorgeous oasis in
the hills of Ubud with only 8 villas available at any one time and a personalized concierge service. It’s
a secluded paradise that not many people know about, so we are keen to work with you to create
and share content about our unique Bali accommodation experience.

Top Tip: Explain to the influencer how you would like to collaborate with them. Here, we are asking
the influencer to create and share content about a resort.

We’re working on the campaign budget at the moment so would love to get an idea of the rates or
budget that would be required to have you involved in the project. Do you have a media kit and/or
rate card you could send through for our reference. Alternatively, can you give us an idea of the
budget required to have you involved in the project?

Top Tip: Be clear that you have a budget to work with, and explain that you need the influencer’s
media kit to move forward.

As a rough guide, we would cover your travel and accommodation costs and we’d love you to post
daily on Instagram Stories and film a video. The whole project will likely take a week.

Top Tip: Make sure you include the exact requirements of the influencer, so they can give you a
correct budget estimation, rates range or media kit.

I’d love to chat to you further about this exciting opportunity to work together, so please don’t
hesitate to contact me on 1800 000 000 if you have any questions.

Top Tip: Talking to an influencer via phone can help you to sell the opportunity to them, and goes a
long way to establishing a positive relationship with the influencer moving forward.

Warm regards,

Emma Maloney

Hideaway Travel Inc.


Sponsored Post Collaboration

Hi Alexi,

I’m Eloise from Happiness Agency.

I’m reaching out on behalf of my client Go-To Laptops who are launching a new metallic gold laptop next
week to celebrate the holiday season.As a keen influencer in the technology and business space, we would
love to collaborate with you and have you share information about Go-To Laptops’ new product launch.I
think it would be a great fit for your audience of young professionals and the Go-To Laptop is also a fab gift
idea as we head into the festive season.

Top Tip: Make it clear to the influencer how you think their audience will benefit from your

product and/or brand.

Would you be interested in doing a sponsored post on your blog about the sparkly new laptop and its
world-class features?

Top Tip: Tell the influencer exactly what you expect from them so there’s no confusion later

on.

I have budget allocated to the launch and we can send you a laptop to trial for a month, so let me know if
this is something you are interested in and we can chat further.

Top Tip: Explain to the influencer any arrangement that is important to the agreement.

Here, we are very clear that we are not gifting the influencer with a laptop but loaning it to them for a set
period of time. As the laptop launches next week, I’d love to hear from you at your earliest convenience.

Please don’t hesitate to contact me for further information about the potential for

collaboration on 0400 000 000.

Top Tip: If your campaign is urgent, let the influencer know.

Kind regards,

Eloise Munroe

Happiness Agency
Guest Posting/Curated Content

KIDS FASHION EXAMPLE

Hi Amabella,

Thank you for featuring our Newborns Collection on your Instagram and blog last week, we were
very impressed by the beautiful content you created.

Top Tip: Sometimes it’s best to ask influencers who you have an existing relationship with to do a
guest post, or create a curated collection as you already know the quality of their work, their style
and tone.

We’d love the opportunity to collaborate with your further and we thought the launch of our
upcoming 0-8 Weeks Collection would be the perfect opportunity. We’d love to have you curate a
collection for our Spring range release which we would feature on our website and social platforms,
and would love for you to share with your audience as well.

Top Tip: Explain to the influencer exactly what you require from them.

Let me know your availability to chat about the possibility of collaborating further.

Top Tip: If you’re asking the influencer to work with you in collaboration, arrange a time to chat to
them via phone or in person so you can hash out all the details together.

I look forward to hearing from you.

Best, Mattias

Spring NewBubs
Guest Posting/Curated Content

Affiliate Marketing

FASHION EXAMPLE

Hi Eloise, I’m Jennifer from InspoStyle, a New York based color-obsessed label. We’re really loving
your personal style and enjoy following your journey on @eloisewearspink.

Top Tip: Explain who you are, and let the influencer know you’ve taken the time to research into
what they’re all about.

I’m reaching out because we think you would be a great ambassador for our brand. Would you be
interested in coming on board as an affiliate partner? We would love to gift you a number of pieces
to style, wear and share with your community, if it’s a good fit in an upcoming post.

Top Tip: Explain to the influencer clearly what you would expect from them to be involved.

We can also supply an affiliate code so you can earn some money from your influence (just a little
thank you gift!) Let me know what you think - would love to chat further about how we could work
together.

Please feel free to reach out to me on 07 3000 000 at any time to discuss further.

I look forward to hearing from you.

Best regards,

Jennifer Bawett

InspoStyle
Ambassador Partnership

FOOD/WINE EXAMPLE

Hi Sarah,

I’m Peter, the owner of Organix Food & Wine Store (www.organixfoodandwine.com).

At Organix, we’ve really enjoyed following your progress on this season’s Masterchef, and think your
approach to food and cooking is very much in line with our company goal to bring amazing organic
food and wine every kitchen.

Top Tip: Explain why you see the potential for this partnership to work for both your brand and the
influencer.

We were interested in chatting to you about the possibility of coming on board as an Organix Brand
Ambassador. I’d love to organize a time to talk about this in detail, but as an indication, the
partnership would include a suitable monthly retainer to have you as an exclusive ambassador of our
brand, as well as weekly, gifted deliveries of our produce for you to create amazing dishes to share
with your audience.

Top Tip: Give the influencer an idea of how you see the partnership working in advance of organizing
a time to speak to them further.

Let me know when would be a good time to chat about a partnership in detail?

Top Tip: Ambassador Partnerships involve an ongoing commitment, organize a time to talk in person
or via the phone so you can hash out the details together. This will make the partnership much
stronger moving forward.

I look forward to hearing from you.

Warm regards,

Peter Mustard

Organix Food and Wine

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