BUSINESS PLAN ON CASSAVA FARMING

BY

Name of student

Nou1tttttttt

IN PARTIAL FULFILMENT FOR THE

REQUIREMENT FOR BUSINESS CREATION AND

GROWTH (GST302)

2020

INTRODUCTION:

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Cassava farming is one of the most productive forms of farming in

Nigeria and in West African Countries. Cassava has over Ten (10)

benefits to man’s life. Cassava tuber is use for flour, the stem is used

for further planting, and the back of the cassava tuber is used to feed

animals in some places, cassava leaves are used for making soup e.g

Edo state of Nigeria.

WHAT WE OFFER TO CUSTOMERS

In cassava production, we produce and offer customers the following:

1. We produce Garri

2. Cassava flour

THE NEEDS OF CASSAVA FLOUR

1. In Nigeria as a whole, there is no single house you cannot

find cassava flour, some use the floor for drinking while

others use it as Eba others use it as Akpu in form of pounded

yam.

Almost 90% of bakery industries use Cassava flour for baking.

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 2. Some people like the Igbo people of Nigeria prefer Akpu to

pounded yam.

3. The back of cassava tubers are use to feed animals like goat,

sheep and pigs. Therefore, the needs of cassava are

numerous.

THE SIZE AND INCREASE DEMAND OF CASSAVA

PRODUCTS

The size and increase demand of cassava products in Nigeria and in

West Africa Countries is over 95% of all the foodstuff purchase per

day no family or mother goes to the market to shop without buying

Garri for the house or bread which is made up of cassava flour.

Also, almost average Nigeria who goes to the restaurant to eat Eba.

Therefore, the need for cassava in Nigeria is wide more than every

other foodstuff in Nigeria.

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TO ACHIEVE THIS PROJECT THE FOLLOWING ARE

NEEDED

i. In cassava farming land is the most important aspect of

cassava farming not just anyhow land put a well rich

loaming soil.

ii. CAPITAL: capital is another area of cassava farming. If

you are going into commercial farming like I want to

venture into.

iii. LABOUR: Labour is needed and its very important to

employ two types of Labour here

1. Human Labour

2. Capital Labour

The Human Labour has to do with the managerial aspect of the

business, while the capital labour has to with the working Capital

and the farming work itself, which is the major work.

QUALIFICATION TO THE SUCCESS OF THIS BUSINESS

To have a certificate in Agriculture is not a bad idea to carry out or go

into Agriculture. However, in the case of cassava farming anybody

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can do it, be successful in it because cassava farming is one of the

easiest form of farming even our illiterate father and mother has been

doing it in the village, and succeeding.

But not withstanding we need to employ some one who has

knowledge on cassava farming to supervise in the course of running

this business like somebody who has worked in a cassava farm more

than Ten (10) years of his life to manage the business.

CUSTOMERS NEEDS AND PREFERENCE

We are aware that every customer needs good service and

affordability of products. E.g low price, good packages, rich in taste,

texture of your product, to sell at the best lower price and affordable

price, prompt and effective delivery, best possible price and discount

offers.

TARGET CUSTOMERS / REGION

Our target is to ensure that every household of Nigeria and some

Neighboring countries get our products without season. But majorly, I

discovered people in the city surfer and spend more in the course of

purchasing this product from Retailers. So our focus is in the city.

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The farming will be done in the village.

ADDITIONAL ADVANTAGE OVER OUR COMPETITORS

To have an advantage over our competitors we have decide to put the

following in place and be committed to them no matter the

circumstances.

1. SUBSIDY: am ensuring the people of Nigeria a super

subsidy to make our product unique and affordable for all.

2. GOOD PACKAGING: our package will meet international

standard. Packaging is an essential aspect of marketing that

attract customers but some producers over look that aspect in

business.

3. SERVICE DELIVERY: prompt delivery of service to

customers help to win the heart of the customers, which we

will ensure that service delivery, will be well taken care of.

4. PROMOTIONS: promo is another area to gain upper hand

among other competitors. When others are saying buy five

(5) and get one (1), you can say buy three (3) and get one (1)

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 so that those that can’t buy five (5) and get one (1) can focus

their attention only.

MARKET

As stated earlier on, our market target caught across every household,

manufacturers, wholesaler, and Retail sellers.

However, our main focus is in the city centers where the salary

earners/ the income earners try to manage their meager salary

/income.

LICENSES

This Business / product will be licenses in line with the CAC

Company and Allied Matter Act. To do this, we will register the

business through the necessary steps.

PRICES

Every customer wants a better price in the market in fact cheap and

affordable price attract customers. Therefore, for us to attract

customers our price range has to be the best in the market at all time.

DISCOUNT: discount is another way to attract customers.

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PROJECT NEEDS

S/N EQUIPMENTS QUANTITY SOURCE COST

1. Tractors 2 Hire 20, 000 X 5

15, 000 X 1 in two
2. Sprayer 1 Hire
weeks
Excavator for making
3. 2 Hire 20, 000 X 10
ridges
4. Hoeing Machine 2 Hire 25, 000 X 5 days

5. Frying Machine 2 Buy 150, 000 X 2

6. Packaging Machine 1 Buy 800, 000

TOTAL: N14, 850, 000.00

NEEDS FOR RAW MATERIALS

ITEMS QUANTITY SOURCE COST

1000, 000 stacks of buy from farmers 5 X 1000, 000
Cassava Stem for
Cassava Stem
planting which will
cover 5 acre of land.
Fertilizer 50 bags Purchase 7, 500 X 50
TOTAL:
5,375, 000.00

PROJECT NEEDS OF SERVICES

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ITEMS QUANTITY SOURCE COST
Vehicles 10 Purchase 2, 500, 000.00
TOTAL: 2, 500, 000.00
GRAND TOTAL: N7, 875, 000.00

EXPECTED INCOME

At the end of the first farming season, we expect 3, 500 bags of

Cassava Flour at N5, 500 per bag.

3, 500 X 5, 500 = 19, 250, 000.00

Income – Expenditure

19, 250, 000 - 7, 875, 000 = 11, 375, 000

PROFIT N11, 375, 000.00

SUMMARY

Cassava farming is an important part of Agriculture that has been left

in the hands of ordinary village farmer without the involvement of

mechanized farmers based on the fact there’s a increase need for

Cassava Flour to meet this need, we need to be proactive in our work

by ensuring that both human and capital need are put in place such as:

 Providing the necessary equipment

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 Get the right market strategies

 Involve qualify people to out the managerial aspect of the

business

 Ensuring proper marketing target

 To have upper hand over our competitors

 Prompt service delivery

 Create awareness

 License the business

 To get appropriate channel for raw material

 Good storage facility / Advertisement.

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