The document discusses various career opportunities in the fields of sport management, sport media, performance, and entrepreneurship. It also outlines issues and challenges facing physical education and sport like drug abuse, gambling, and promoting daily physical activity. Strategies are proposed for professionals to advocate for quality daily physical education, lifelong involvement in physical activity, and leadership in the youth sports movement.
The document discusses various career opportunities in the fields of sport management, sport media, performance, and entrepreneurship. It also outlines issues and challenges facing physical education and sport like drug abuse, gambling, and promoting daily physical activity. Strategies are proposed for professionals to advocate for quality daily physical education, lifelong involvement in physical activity, and leadership in the youth sports movement.
The document discusses various career opportunities in the fields of sport management, sport media, performance, and entrepreneurship. It also outlines issues and challenges facing physical education and sport like drug abuse, gambling, and promoting daily physical activity. Strategies are proposed for professionals to advocate for quality daily physical education, lifelong involvement in physical activity, and leadership in the youth sports movement.
people worldwide. SPORTS CAREERS Soccer’s quadrennial 2006 World Chapter 13 Cup attracted over 30 billion television viewers during the course of the tournament. It is estimated that the World Cup championship match between Italy and France drew a total audience of 603 million; in comparison Super Objectives: Bowl XL between Pittsburgh and Identify opportunities for Seattle was seen by 151 million professionals in sport management viewers. and entry-level positions in these Sports and the Media careers NFL receives a combined total of Describe expanding career $3.1 billion a year from television opportunities in sport media rights. Describe career opportunities in NBC paid $2.2 billion for broadcast performance and other sport-related rights for the 2010 Winter and 2012 careers Summer Olympic Games. Discuss how professional can CBS paid $6 billion to telecast the increase their professional NCAA men’s basketball tournament marketability for 11 years. Sport Management Sport Careers … study and practice involved in relation to all people, activities, organizations, and What are the professional businesses involved in producing, opportunities for those in sport facilitating, promoting, or organizing any management? product that is sport, fitness, and recreation- How can preparation in physical related; and, sport products can be goods, education, exercise science, and services, people, places, or ideas. sport assist individuals in sport (Parkhouse and Pitts) media? How can professionals increase their Four Factor Analysis of Sport Management marketability in these areas? (Blann)
The Sport Enterprise
Sales of sport apparel totaled $26.6
billion Sales of athletic footwear rose to $11.96 billion, up from $9.34 billion in 2002. Sports licensed product sales topped $13.23 billion. Sports equipment sales reached $19 NASPE-NASSM Sport Management billion. Competencies Exercise equipment sales topped Sociocultural dimensions in sport $4.2 billion, golf ranked second with Management and leadership in sport sales of $2.9 billion. Ethics in sport management Sports and fitness are BIG business! Marketing in sport Communication in sport Sport Spectator Interest Budget and finance in sport Legal aspects of sport Premier sport events, such as the Economics in sport Olympics, Super Bowl, NCAA Sport governance Basketball Final Four, National Field experience in sport Basketball League Championships, Prepared management andby: Amor Major Grace Martinez League Baseball’sSacudit, World MAED-PE Sport Management Career Paths Foundation of Physical Education
Sport Administration Career ladder
Sport Clubs & Centers Fieldwork and Internships Sport Facilities Volunteer work Sport/Leisure Social Services Networking Sport Marketing Sport Communications Issues and Challenges in Physical Careers in Sport Management Education and Sport Athletic administration Chapter 14 Director of Intramurals and/or Campus Recreation Objectives: Director of Corporate Recreation How are the roles of physical Sport Facilities Management education, exercise science, and Sport Retailing sport professionals in the consumer Professional Organizations education movement relative to Sport Tourism physical activity? What are some strategies that Careers in Sport Media professionals could use to promote Sport Broadcasting daily physical education throughout Sports-writing and Journalism the country? Sport Photography What are some strategies that could Sports Information Director be used to promote lifespan Web Developer involvement in physical activity and sport? Performance & Other Sport Careers Dance Careers Issues in Physical Education and Sport Professional Athletics Only 1.3% of NCAA men’s and 1% Gambling women’s basketball players go pro; Drug Abuse football---2%, baseball---10.5%, Increasing Salaries although opportunities are growing. Violence Officiating Burnout of young athletes Certification required at most levels--- Professionalization of collegiate must know rules of sport as well as good athletics officiating mechanics. Racism Sport Law Academic qualifications of athletes Emphasis on winning in youth Entrepreneurship sports Should I be an entrepreneur? Ask Accountability of teachers yourself two questions first: Integrity of PE as a school subject Do I have a viable, marketable Equity service or product? Leadership in physical activity Is there a consumer desire for the movement service or product? Promotion of affective development Examples: Leadership of youth sport programs Personal trainers Growing field of physical education Consultants and sport Mobile fitness and health appraisal Closing the gap between research business and practice Personal coaching Computerized skill analysis Sport instructional camps and schools Challenges in Physical Education and Sport Increase Your Professional Marketability Daily quality physical education K- Education 12 Development of talent Advocacy Build on experiences progressively Attainment of national health Entry level positions objectives Foundation of Physical Education
Lifelong involvement in physical Provide more individualized
activity for all people programs if it will empower participants to take responsibility for Leadership in Physical Activity Movement their lives. We have a responsibility to educate the public about the benefits of Leadership in Youth Sport physical activity and fitness. Youth sports programs involve over National Coalition for Promoting 25 million boys and girls and 3 Physical Activity (NCPPA) million adult volunteers. Consumer education about which Purpose of youth sports: programs meet health standards. o Promote the healthy physical, Professionals’ leadership in physical psychological, and social development of activity and fitness movement participants. o Corbin: Seek active leadership roles Criticism of youth sports o Ewers: Be “pace setters” of the exercise o Overemphasis on winning and parade competition. o “Because it falls within our domain.” o Losing sight of the developmental focus of youth sports. Teaching Values in Physical Education Need for physical education and and Sport sport professionals to assume a Development of values, character, greater role in the conduct of youth and ethical decision-making skills sports. has long been touted as one of our primary purposes. Young Athletes’ Bill of Rights Values developed include: Offers parents and coaches guidance Cooperation in structuring a sport experience... Self-discipline o Opportunity to participate regardless of Fair play ability. Emotional control o Participation at a level that is Teamwork commensurate with each child’s Self-esteem and self-confidence developmental level. o Qualified adult leadership. Teaching Values in Physical Education o Shared leadership and decision-making. and Sport o Right to play as a child and not as an Ethical and moral abuses associated adult. with sport at all levels has received o Proper preparation. increased attention. o Equal opportunity to strive for success. Use of physical education practices o Treatment with dignity. that humiliate, embarrass, and o Have fun through sport. belittle students have been tolerated. “Youth sports programs are neither o How do these practices enhance inherently good nor bad.”... Their individual development? value depends on the quality of o How do these practices adult leadership and the supporting contribute to lifespan environment.” involvement? Volunteers should focus on Careful planning by professionals is promoting continued sport needed in order to structure involvement of children rather than programs to promote the on winning. development of values and ethics. Volunteers should be aware of the Promoting an active lifestyle can be reason’s children participate in enhanced by the development of youth sport and try to incorporate affective behavior in our program them into every practice: participants: o Fun o Confidence in their abilities as o Learn skills movers o Be with their friends o Sense of self-worth o Excitement of competition on their own o Appreciation of the value of terms health and the contribution of physical activity to well-being Improving Youth Sports Foundation of Physical Education
Make changes to accommodate Critical to narrow the gap so that
children of all abilities and interests. our programs are based on sound Continue research in order to base current principles. programs on sound principles. A diversity of factors contribute to Develop and implement sound this gap: training programs for coaches. o Practitioner factors Provide experiences that will “turn Inadequate knowledge of research kids on to physical activity for the methods, lack of communication between lifetime.” researchers and practitioners, negative attitude o Positive, Fun towards research, lack of time and resources o Increase self-worth o Researcher factors Principle’s for Youth Sport: Conflicting results of studies due to o Modeling principle poorly designed studies, researcher’s lack of o Reinforcement principle concern for application of findings o Self-determination principle o Self-worth principle Closing the Gap Between Research and o Fun principle Practice Professional preparation programs The Growing Field of Physical Education better preparing students to and Sport interpret research and utilize the Since the late 1960s, there has been findings. an increased depth and breadth of Practitioners and researchers the field. working collaboratively to Development of the subdisicplines investigate problems. has lead to research traditions, Researchers addressing practical professional organizations, and applications of their work when publications new and expanded reporting findings. career opportunities. Research “translators”: o However, the numerous subdisciplines o Consolidate findings, identify practical have raised concerns about applications, and disseminate easy-to- fragmentation and specialization of the understand information through field. newsletters and journals. Important to recognize the role of each of the sub-disciplines in High-Quality Daily Physical Education achieving our mission of helping Regular, appropriate physical people to be physically active activity can contribute to good throughout their lifespan. health and enhance the quality of life for people of all ages. The Field of Physical Education and Sport Therefore physical activity should There still remains the need to start at an early age. integrate our knowledge to better o Daily PE can reach 51 million children respond to the needs of individuals and youth and help them learn the with whom we work. skills, knowledge, and values necessary Is it time for a “new” name for the to incorporate physical activity into field? their lifestyles. o Do we have a “confused identity that o Daily PE has been encouraged for all lacks an accurate concept of who we are, students K-12 since 1987, with the what we do, and where we are going?” National Physical Education Resolution Professional commitment to further or House Concurrent Resolution 97. growth of the field through teacher preparation and professional Components of a Quality Program organizations. (National Association for Sport and Physical Education, NASPE) The Gap Between Research and Practice Provides evidence of its Time lag between publication of effectiveness through assessment of research and the utilization of outcomes. relevant findings. Provides daily opportunities for the development of skills and fitness. Foundation of Physical Education
Fosters an understanding of why, AAHPERD and American Heart
when, and how physical activity can Association be incorporated into one’s lifestyle. o Jump Rope for Heart Focuses on acquisition and o Hoops for Heart maintenance of health-related National Girls and Women in Sports benefits of physical activity. Day Promotes the development of skills o Promotes the increase of for participation beyond the school opportunities in sport for girls and years. women. Accommodates the needs and Passage of state and federal developmental levels of all students. legislation Teachers students how to apply the o Physical Education for Progress Act concepts of exercise in their daily (PEP) lives. Use various forms of media to reach people. High-quality Daily Physical Education Contact organizations that promote PE should be taught by certified physical activity and health and ask physically educators. them to become more “proactive. Each teacher must support the crusade for high-quality daily PE. Goals of Healthy People 2010 Importance of shaping healthy To help individuals of all ages behaviors, during the early years; increase life expectancy and improve harder to change unhealthy habits. their quality of life. Capitalize on current societal To eliminate health disparities interest in wellness, fitness, and among segments of the population, physical activity. Don’t Wait!!! including differences that occur by gender, race or ethnicity, education Advocacy or income, disability, geographic Physical education and sport location, or sexual orientation. professionals must take an active role in promoting their programs. Achievement of National Health Use of effective communication to Objectives influence others. Take an active role in working with Must capitalize on societal interest in other health professionals. sport, physical fitness, and health Personal commitment of physical otherwise there will be continued: education and sport professionals to o decline of PE programs in schools be role models for healthy, active o increased privatization of sports lifestyles. o need for for health promotion and Attaining these goals with lead to an physical activity programs in the increased public recognition of the worksite, community, and medical worth and value of our field, as well settings. as increased employment Important to market programs to opportunities. gain support and to involve more people. Lifespan Involvement for All People Our responsibility to address the tremendous disparities that still exist Expansion of physical in physical activity and disease education,sport programs, and conditions according to race, services to new settings and ethnicity, age, sex, education, sexual population groups. orientation, ability/disability, and o Preschoolers income. o Adults Increase access to, and promotion of o Elderly quality programs. o Persons with disabilities NASPE: Increased recognition that regular o May is National Physical Fitness and and appropriate physical activity Sports Month can make a vital contribution to the o May 1 to May 7: National Physical health throughout the lives of all Education and Sport Week people. Foundation of Physical Education
Lifespan Involvement for All People
Enhancement of quality of life and longevity. For maximum benefits, healthy habits should be developed early in life. Growth of sport involvement for all ages and abilities. Changes in our programs to accommodate a wider range of individual differences. o Culturally competent and developmentally appropriate physical education programs.
Lifespan Involvement for All People
Access to programs for underserved
populations is critical. o Growth of commercial programs for those who can afford to pay will limit participation by those who cannot afford the fees. o o Access should be available to all individuals regardless of socioeconomic background.
Professional preparation for
students to work with an increasingly diverse population across the lifespan.